Red Alert

What Red Alert does

Red Alert is a private, for-profit company founded in 2014 and headquartered in Tel Aviv, Israel. The company operates a real-time mobile alerting service that notifies users whenever rockets, mortars, or missiles are fired into the State of Israel. The product is distributed as a mobile application through Apple's iOS App Store, with no evidence of additional platform availability (Android, web, hardware) in the provided data.

The core offering is built around push-notification infrastructure designed for time-critical delivery, given the seconds-to-minutes window between projectile launch and impact. No additional product tiers (premium subscriptions, B2B offerings, hardware integrations, or data partnerships with Israeli civil-defense authorities) are documented in the available data. The technology stack, sensor or data-source integration pipeline, and underlying alerting architecture are not disclosed in the source material.

The business and revenue model is not stated in the available data. The firmographic profile is consistent with a small, single-product, direct-to-consumer company: no disclosed funding rounds, headcount, revenue, or pricing tiers. Concentration in a single country (Israel) and a single use case (civil-defense alerting) materially shapes any private-market valuation — the asset carries mission-critical utility and an entrenched user base among Israeli residents, but has a narrow addressable market, a single distribution channel (iOS), and a dependency on Apple's app-distribution policies.

Name

Red Alert

Website

https://itunes.apple.com

Company type

Private

Founded year

2014

Short description

Red Alert is a privately held Israeli company founded in 2014 that provides a real-time mobile alerting service notifying users of rocket, mortar, or missile launches into Israel, distributed via the iOS App Store.

Ownership category

akta.pro rank

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)

Keywords

• Rocket alert app
• Emergency notifications
• Public safety alerts
• Missile warning
• Real-time alerts

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Red Alert provides real-time alerts to users in Israel every time rockets, mortars, or missiles are fired into the State of Israel. The service is delivered through a mobile application that notifies civilians immediately of incoming attacks, enabling them to take protective action. The company is based in Tel Aviv and has been operating the service since 2014.

Product overview

Apple offers a unified platform ecosystem of entertainment products centered around Apple TV+ (streaming service with original content including For All Mankind, Cape Fear, and films like F1: The Movie and Liminal), Apple Arcade (gaming subscription), and Apple Music. These services are accessed through the Apple TV app, Apple Podcasts, and Apple Books apps on Mac. Apple Maps provides navigation with F1 track features supporting the Apple-F1 broadcast partnership. The iTunes platform is being transitioned to separate dedicated apps (Apple Music, Apple TV, Apple Podcasts, Apple Books) on macOS. Content spans original TV series, films, documentaries, podcasts, and games across subscription and streaming offerings.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Formula 1coreStrategic or Co-development Partner · 1 January 2026Five-year partnership making Apple TV the exclusive broadcaster of all F1 races in the United States beginning 2026. Apple Maps integration provides 3D circuit experiences. Content distributed across News, Music, and Fitness+ platforms.
• Amblin TelevisioncoreStrategic or Co-development PartnerAmblin Television, led by Steven Spielberg, co-produces 'Cape Fear' psychological thriller series for Apple TV+, starring Amy Adams and Javier Bardem.
• UCP (Universal Studio Group)coreStrategic or Co-development PartnerUCP co-produces 'Cape Fear' limited series with Amblin Television for Apple TV+.
• AWA StudiosminorStrategic or Co-development PartnerAWA Studios partnered with Apple Original Films on sci-fi thriller 'Liminal' starring Vanessa Kirby and Yahya Abdul-Mateen II.
• The Walsh CompanyminorStrategic or Co-development PartnerThe Walsh Company co-producing 'Liminal' film with Apple Original Films and AWA Studios.
• Lightbox EntertainmentminorStrategic or Co-development PartnerLightbox Entertainment producing true crime docuseries 'Twisted Yoga' for Apple TV+.
• Ladywell FilmsminorStrategic or Co-development PartnerLadywell Films co-producing 'Twisted Yoga' docuseries with Lightbox Entertainment for Apple TV+.
• A24coreStrategic or Co-development PartnerA24 producing 'Margo's Got Money Troubles' series created by David E. Kelley for Apple TV+, starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman.
• Academy of Motion Picture Arts and SciencesminorOthersAwarding body for Academy Awards where 'F1: the Movie' won Best Sound at 98th Oscars, bringing Apple TV's Oscar count to five.

Scale indicators4 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• bSafe: bSafe is a personal safety app offering SOS alerts, live location sharing, and emergency contacts — a direct functional analogue to Red Alert in the consumer real-time safety alerting category.
• MyShake: MyShake delivers real-time earthquake early-warning alerts to consumers in California and globally, using the same low-latency push-notification architecture that Red Alert uses for rocket/missile alerts.
• Citizen: Citizen provides real-time safety alerts (crime, fire, emergency) to consumers via a mobile app, mirroring Red Alert's core proposition of pushing time-sensitive, location-based safety notifications directly to users.
• Noonlight: Noonlight is a personal-safety app that connects users to emergency response with real-time alerts and location sharing, comparable to Red Alert in its focus on rapid, mobile-first emergency communication.

Broad incumbents

• ADT: ADT is a broad incumbent in monitored security and emergency response with deep resources and B2B/B2C reach; while its core is residential intrusion rather than mass civilian alerting, it represents the larger ecosystem Red Alert would compete against in scaling emergency services commercially.
• SimpliSafe: SimpliSafe is a broad home-security incumbent offering monitored alarm hardware and a companion mobile app with alerting features; relevant as a reference point for scaling a consumer safety brand into recurring revenue.

Emerging players

• Life360: Life360 provides family location sharing and crash/emergency detection; while broader than Red Alert, it competes for the same 'always-on personal safety app' mindshare and wallet on consumer devices.
• Guardio: Guardio delivers real-time threat and scam alerts to consumers via a mobile/browser app; comparable to Red Alert in its real-time, location-independent push-notification safety model, though focused on digital rather than physical threats.

Others

• American Red Cross Emergency App: The Red Cross Emergency App provides real-time alerts for severe weather and hazards in the US; it is a complementary, non-commercial reference point for the consumer emergency-alert category Red Alert competes in.
• FEMA App: The FEMA App delivers official US government emergency alerts and disaster resources; it represents the official-channel competitor that constrains Red Alert's value proposition versus national alerting systems.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Kobi_Snir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Alert