Recurrent Holdings
Recurrent Holdings (operating as Recurrent Ventures) is a private digital media company owning six vertical media brands — The Drive, Outdoor Life, BobVila, Donut Media, Task & Purpose, and Futurism — that reach 30M+ monthly visitors through advertising and content licensing.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Recurrent Holdings does
Recurrent Holdings (operating as Recurrent Ventures) is a privately held digital media company founded in 2018 and headquartered at 701 Brickell Ave, Suite 1550, Miami, Florida. The company owns and operates a portfolio of six vertical media brands — The Drive (automotive), Outdoor Life (outdoor recreation), BobVila.com (home improvement), Donut Media (automotive video), Task & Purpose (military and veterans), and Futurism (technology and science) — each targeting a distinct passionate audience community. Across these properties, Recurrent reports 30M+ monthly unique visitors, 11M+ social followers, and 513M+ email subscribers. Prior to May 2026 the portfolio was broader, including Business of Home, Domino, Dwell, and Popular Science, which were divested to Ziff Davis in a single transaction.
The core technology is a multi-brand digital publishing platform that distributes editorial content across owned websites, email newsletters, and social channels, with selected content licensing into third-party distributors such as streaming platforms. Recurrent's infrastructure emphasizes editorial-first content production with vertical-specialized audience development, supported by a lean operational team of 11-50 employees that is supplemented by freelance contributors. Distribution channels include self-serve owned digital platforms, channel partnerships (Tubi for Donut Media's HiLow series), and OEM/content-licensing arrangements with media acquirers.
The business model is anchored on digital advertising — display, sponsored content, and programmatic placements across the brand portfolio — augmented by content licensing and affiliate-driven commerce programs such as BobVila.com's Tool of the Year. Pricing is not publicly disclosed and varies by audience segment, placement, and format. The company serves U.S. audiences primarily, with global reach achieved through digital channels. Leadership includes co-founder and managing partner Andrew Perlman and Head of Design & Product Strategy Christopher Rhodes; vertical leadership includes Katherine Torres-Pummill as General Manager of the Military vertical.
Recurrent Holdings firmographics
Firmographics- Name
- Recurrent Holdings
- Legal name
- Recurrent Ventures
- Website
- https://recurrentventures.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recurrent Holdings (operating as Recurrent Ventures) is a private digital media company owning six vertical media brands — The Drive, Outdoor Life, BobVila, Donut Media, Task & Purpose, and Futurism — that reach 30M+ monthly visitors through advertising and content licensing.
- Ownership category
- akta.pro rank
Where Recurrent Holdings is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recurrent Holdings business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising: Primary revenue model for Recurrent's media brands, generating income through display advertising, sponsored content, and programmatic ad placements across their portfolio of websites and email newsletters serving 30M+ monthly visitors and 513M+ email subscribers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Recurrent Holdings product offering
Product offeringCore offering
Recurrent Holdings is a digital media company that builds and operates a portfolio of six trusted media brands—The Drive, Outdoor Life, BobVila, Donut Media, Task & Purpose, and Futurism—delivering editorial content, video series, and commerce/buying guidance to passionate audience communities across automotive, outdoor recreation, home improvement, military/veteran, and technology verticals via owned websites, email newsletters, and social platforms.
Product overview
Recurrent Holdings operates as a digital media company with a portfolio of six distinct media brands serving passionate audience communities. The portfolio includes The Drive (automotive), Outdoor Life (recreation), BobVila.com (home improvement), Donut Media (automotive video content), Task & Purpose (military/veterans), and Futurism (technology). The company focuses on building trusted media brands across platforms and communities, reaching 30M+ unique visitors monthly, 11M+ social followers, and 513M+ email subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- The Drive: Automotive media brand
- Outdoor Life (OL)
- BobVila
- Donut Media
- Task & Purpose
- Futurism
Products and services
- The Drive Automotive-focused media brand delivering news, reviews, buying guides, and enthusiast content for car enthusiasts and automotive audiences.
- Outdoor Life Outdoor recreation and adventure media brand covering hunting, fishing, camping, gear reviews, and wilderness activities.
- BobVila.com Home improvement and renovation media brand providing how-to content, tool reviews, contractor resources, and renovation inspiration for homeowners and DIY enthusiasts.
- Donut Media Automotive-themed digital media brand producing YouTube video series and related content for car enthusiasts, with select series distributed on streaming platforms.
- Task & Purpose Military and veterans-focused media brand covering news, culture, career resources, and community content for service members, veterans, and their families.
- Futurism Technology and future-focused media brand covering emerging tech, science, and innovation news for audiences interested in frontier technologies.
Companies that use Recurrent Holdings
Customer profileSegments4 records
Ideal customer profiles2 records
Recurrent Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Recurrent Holdings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and major.
- TubinotableTubi, a streaming platform, began streaming Donut Media's automotive-themed YouTube series 'HiLow'. This partnership extends Recurrent's content reach into the streaming video market, demonstrating the company's ability to leverage its media brands for multi-platform distribution.
- Ziff DavismajorZiff Davis acquired four Recurrent brands (Business of Home, Domino, Dwell, and Popular Science) in a significant portfolio transaction. This represents both a divestiture and ongoing content licensing relationship, with Ziff Davis becoming a key distribution partner for Recurrent's former home and science content.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Recurrent Holdings competitors and assessment
Company assessmentDirect peers
- ADWEEK: ADWEEK is a leading advertising, marketing, and media trade publication with a digital-first, vertical media model. Its vertically focused, advertising-supported brand strategy is comparable to Recurrent's portfolio approach.
- Vox Media: Vox Media operates a portfolio of authoritative digital media brands including Vox, The Verge, SB Nation, and Eater. Its vertical content leadership and diversified digital advertising model closely match Recurrent's portfolio strategy and programmatic revenue approach.
- Ziff Davis: Ziff Davis is a vertically focused digital media and internet information company operating brands like PCMag, Mashable, IGN, and Everyday Health. It acquired four Recurrent brands in May 2026, making it the most direct comparable in business model, audience structure, and content verticals.
- MotorTrend Group: MotorTrend Group is the dominant U.S. automotive enthusiast media company, operating MotorTrend, Hot Rod, and Automobile. It directly competes with Recurrent's The Drive and Donut Media for automotive enthusiast audiences and advertising dollars.
- Dotdash Meredith: Dotdash Meredith, owned by IAC, operates vertical digital media brands including Investopedia, The Spruce, Verywell, and Byrdie. Its portfolio of trusted niche brands across home, health, and lifestyle parallels Recurrent's vertical media strategy and audience-loyalty orientation.
- Future plc: Future plc is a UK-listed global digital media company operating a portfolio of enthusiast-focused brands including TechRadar, Tom's Guide, GamesRadar, and Cycling News. Its vertical-specialist holding company model closely mirrors Recurrent's portfolio approach and advertising-supported monetization.
- Red Ventures: Red Ventures operates a large portfolio of digital media and consumer brands including CNET, Bankrate, and The Points Guy. Its strategy of acquiring and operating vertical digital media properties for advertising and affiliate revenue closely mirrors Recurrent's playbook.
- Arena Group: Arena Group operates a portfolio of digital media brands including Sports Illustrated, TheStreet, and Parade. Its vertical media holding company structure and advertising-supported business model are highly comparable to Recurrent's approach.
- Trusted Media Brands: Trusted Media Brands operates legacy enthusiast media properties including Reader's Digest, Taste of Home, and The Family Handyman. Its portfolio of trusted, audience-loyal vertical brands parallels Recurrent's brand portfolio and editorial credibility approach.
Broad incumbents
- Bonnier Group: Bonnier Group is a large Swedish-based international media conglomerate operating dozens of enthusiast and vertical media brands across outdoor, lifestyle, and technology. Its broad portfolio and operating history make it a comparable incumbent for Recurrent's portfolio model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Recurrent Holdings social profiles
Digital presenceRecurrent Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recurrent Holdings leadership team
Management profileNumber of profiles
Profiles3 records
Recurrent Holdings subsidiaries and ownership
Company hierarchySubsidiaries6 records
Recurrent Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recurrent Holdings M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recurrent Holdings
What does Recurrent Holdings do?
Recurrent Holdings is a digital media company that builds and operates a portfolio of six trusted media brands—The Drive, Outdoor Life, BobVila, Donut Media, Task & Purpose, and Futurism—delivering editorial content, video series, and commerce/buying guidance to passionate audience communities across automotive, outdoor recreation, home improvement, military/veteran, and technology verticals via owned websites, email newsletters, and social platforms.
Is Recurrent Holdings a public or private company?
Recurrent Holdings is a private company. It is classified as unknown and is currently operating.
When was Recurrent Holdings founded?
Recurrent Holdings was founded in 2018. It employs 11 to 50 people.
Where is Recurrent Holdings based?
Recurrent Holdings is headquartered in San Francisco, United States, in the North America region.
How does Recurrent Holdings make money?
One revenue line is on record: digital Advertising.
Who are Recurrent Holdings's main competitors?
Direct peers on record are ADWEEK, Vox Media, Ziff Davis, MotorTrend Group, Dotdash Meredith, Future plc, Red Ventures, Arena Group and Trusted Media Brands. Bonnier Group is listed as a broad incumbent.
Does Recurrent Holdings have an API?
No public API is recorded for Recurrent Holdings.