Airlux Electrical

What Airlux Electrical does

Airlux Electrical Co., Ltd. is a Taiwan-headquartered public manufacturer of small household appliances and health/wellness products, established in 1976 and listed on the Taiwan Stock Exchange (TPE:4609) since 2000. The company operates with 1001-5000 employees across three locations: headquarters in Taoyuan City, Taiwan; manufacturing in Shenzhen, China via wholly-owned subsidiary T.F. Electrical Technology Co., Ltd.; and a sales office in Hong Kong (Airlux Limited). Its product portfolio spans traditional kitchen appliances (stand mixers, juicers/blenders, juice extractors, cooking machines, hand blenders, meat grinders, electric ovens, frying pans, kettles) and a "Healthy Living" line featuring ozone-based sterilization products (OH Gargling Water Cup OZ-123, Aqueous OH Disinfectant Spray OZ-121, Ozone Water Generator) and far-infrared health heaters (HF-3621, HF-3631), plus a multifunctional health preserving pot (HF-3613).

Core technology emphasizes precision electromechanical engineering and proprietary processes: the Circulation Grinding Blender with three-dimensional circulate blade groups for cyclone vortex juice separation; Low-pressure Biochemical Hydrolysis Technology producing hydroxyl-oxygen water from tap water in 90 seconds with a claimed 99.8% E. coli inactivation rate; Siphon Extraction with Magnetic Constant Temperature providing ±1°C temperature control in the health pot; and Far-Infrared Rays Technology with multi-angle adjustable heating surfaces. The company is ISO 9001 and ISO 14001 certified.

Airlux operates a hardware-sales business model with two primary customer segments: (1) household consumers (B2C) seeking kitchen and wellness products, served through direct inquiry-based quote requests on the company website; and (2) retailers/distributors and OEM partners (B2B), with named relationships including Wal-Mart, Carrefour, and TESCO as major retail channels, and Electrolux, Breville, Cuisinart, De'Longhi, and Westinghouse as listed cooperation partners. Pricing is not publicly disclosed; customers use an "Inquire" button to request quotes. Marketing is event-driven through trade show participation (Canton Fair, HK Fair, CIIE), YouTube content (@airluxgroup), and the company website catalog.

Name

Airlux Electrical

Legal name

Airlux Electrical Co.,Ltd.

Website

https://airluxgroup.com

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Airlux Electrical is a Taiwan-headquartered public manufacturer of small household appliances and wellness products, including juicers, stand mixers, ozone sterilizers, and far-infrared heaters. It serves global retailers such as Walmart and Carrefour alongside OEM partners including Electrolux and Breville.

Ownership category

akta.pro rank

Product category

Small Household Electrical Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Small kitchen appliances
• Household electrical appliances
• Juice extractors
• Healthy living products
• OEM appliance manufacturing

Headquarters

HQ city

Taoyüan

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Appliance Sales: Airlux generates revenue through manufacturing and selling electrical household appliances including stand mixers, juice extractors, health products, and kitchen appliances. Products are sold directly to customers via inquiries through the company website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Airlux Electrical manufactures and sells household electrical appliances including stand mixers, juice extractors, cooking machines, ovens, kettles, and meat grinders, along with a healthy living product line featuring ozone-based water purification devices, far-infrared health heaters, and health-preserving pots. The company operates as an OEM/ODM manufacturer supplying major global retailers and appliance brands under its own Airlux brand and private-label arrangements.

Product overview

Airlux Electrical is a public-listed electrical appliance company established in 1976, specializing in household and healthy living products. The product portfolio includes Nutrition Juice Bar (juicer/blender machines with various capacities featuring DC motors and automatic pulp separation), Stand Mixers (professional deluxe mixers with 1200W+ motors, metal gear systems, and planetary mixing), Juice Extractors (up to 70% juice rate), and the Healthy Living product line featuring OH Gargling Water Cups and Disinfectant Sprays (using ozone/low-pressure biochemical hydrolysis technology), FIR Health Heaters (far-infrared heating products), and Multifunctional Health Preserving Pots with siphon extraction technology. Additional household appliances include Cooking Machines, Hand Blenders, Meat Grinders, Electric Ovens, Frying Pans, and Kettles.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Juice Bar A range of juicer/blender machines with various capacities (1000ml-1500ml) featuring DC motors with low noise, precision casting, unique cutting/grinding/circulating integrated design, and automatic pulp and seed separation. Sold to consumers via the company website and distributed through retailers.
• Stand Mixer HA-3482AT Professional deluxe stand mixer with 1200W powerful motor, all metal gear system, planetary gear system, 6L/7L stainless steel mixing bowl, 6 speeds with pulse, and timer. Designed for household and small commercial food preparation.
• Juice Extractor HA-3166B Juice extractor with up to 70% juice rate from common fruits, 300W/400W motor, 1.6L pulp tank, 600ml juice jar, dual safety lock system. Targeted at households seeking healthy beverage preparation.
• Cooking Machine Plus Multi-functional cooking machine for kitchen food preparation. Distributed through retail channels and OEM/private-label partnerships.
• Hand Blender Handheld blender for household food preparation tasks. Sold via retail distribution and direct inquiry.
• Meat Grinder Electric meat grinder for household meat processing. Distributed through retail channels.
• Electric Oven Electric oven for household cooking and baking applications. Distributed via retail and OEM channels.
• Frying Pan Electric frying pan for household cooking. Sold through retail distribution and direct inquiry.
• Kettle Electric kettle for household water boiling. Distributed via retail and OEM channels.
• OH Gargling Water Cup OZ-123 Ozone (O3) gargling water cup using low-pressure biochemical hydrolysis technology for oral care, producing mouthwash with sterilization effect from tap water in 90 seconds with reported 98% reduction in oral bacteria. Targeted at health-conscious households.
• Aqueous OH Disinfectant Spray OZ-121 Portable disinfectant spray using low-pressure biochemical hydrolysis technology producing hydroxyl oxygen water from tap water with reported 99.98% effective sterilization rate. Marketed for home disinfection use.
• Multifunctional Health Preserving Pot HF-3613 Multi-functional health-preserving pot with siphon extraction and magnetic constant temperature dual system, featuring 5-file intelligent program for precise temperature control and timing. Designed for brewing flower and fruit teas, simulating hand-brewed coffee process.
• FIR Health Heater HF-3621 Far-infrared health heater with multi-angle adjustable height and flexible heating surface, marketed as helpful for blood vessel health, blood circulation, and lymph circulation improvement. Targeted at wellness-focused consumers.
• FIR Health Heater HF-3631 Far-infrared health heater with adjustable heating surface for different body positions, marketed for circulation-related wellness benefits. Distributed through retail channels.
• Ozone Water Generator Ozone generator using low-pressure biochemical hydrolysis technology for home water treatment and safety. Produces tap water converted to hydroxyl oxygen water in 90 seconds with reported 99.8% inactivation rate of Escherichia coli.

Quantifiable outcome

• 70% juice rate from common fruits (Juice Extractor HA-3166B)
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and major.

• ElectroluxminorOthersMajor appliance brand listed in Airlux cooperation section, suggesting potential OEM or supply relationship
• Wal-MartmajorChannel Partner/ Reseller/ DistributorMajor global retailer stocking Airlux products
• CarrefourmajorChannel Partner/ Reseller/ DistributorEuropean retail chain distributing Airlux appliances
• BrevilleminorOthersPremium appliance brand listed in cooperation section
• CuisinartminorOthersKitchen appliance brand listed in cooperation section
• TESCOmajorChannel Partner/ Reseller/ DistributorUK-based retailer stocking Airlux products
• DelonghiminorOthersItalian appliance manufacturer listed in cooperation section
• WestinghouseminorOthersAppliance brand listed in cooperation section

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De'Longhi: Italian small appliance manufacturer (kitchen and home comfort). Listed as a cooperator of Airlux and addresses overlapping categories including juicers, kettles, and cooking appliances, with a stronger premium-brand identity in Europe.
• Bear Electric Appliance: Chinese small appliance OEM/brand (rice cookers, kettles, blenders, ovens). Direct competitor in the entry-to-mid tier kitchen appliance market and a peer in Chinese ODM manufacturing.
• Conair (Cuisinart brand): Owner of the Cuisinart brand and a US small appliance powerhouse. Competes directly with Airlux in food preparation (blenders, juicers, stand mixers) and is already listed as a cooperator channel partner.
• Hamilton Beach Brands Holding: US-listed small appliance manufacturer with broad mass-market kitchen and home appliances. Direct competitor in blenders, juicers, mixers, and cooking appliances, particularly at mass retail.
• Breville Group: Premium Australian small appliance maker (juicers, blenders, ovens, toasters). Listed as a cooperator of Airlux and competes head-to-head in roughly the same kitchen appliance categories, with stronger consumer brand positioning.
• Joyoung: Chinese small appliance maker (soybean milk makers, blenders, juicers, rice cookers). Overlaps directly with Airlux's juicer/blender SKUs and competes in Asia-Pacific markets where Airlux is also present.
• SharkNinja: Fast-growing US small appliance brand (blenders, ovens, cooking appliances). Competes for the same retail shelf space and consumer occasions as Airlux's kitchen product line.
• Supor (SEB Group): Major Chinese cookware and small appliance manufacturer (rice cookers, fry pans, kettles). Backed by SEB Group, competes with Airlux in kitchen appliances especially in Asia.

Broad incumbents

• Midea Group: China's largest appliance manufacturer with comprehensive small and major appliance portfolios. A broad incumbent competing with Airlux across multiple kitchen and home categories and driving pricing pressure in the value tier.
• Electrolux: Global major appliance leader. Listed as a cooperator of Airlux, suggesting OEM/ODM supply relationship; simultaneously competes with Airlux in some product categories via its broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@airluxgroup?si=Sde3MbFcDWXma_Qk
• LinkedInlinkedin.com/company/airlux-electrical-co.-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airlux Electrical