Rocky Ridge RV

What Rocky Ridge RV does

Rocky Ridge RV is a privately held, family-owned recreational vehicle dealership group operating eight retail locations across Oklahoma, Arkansas, and Texas. The company sells new and used RVs from major manufacturers — Grand Design, Keystone, Alliance, Forest River, Coachmen, and Thor — spanning travel trailers, fifth wheels, toy haulers, destination trailers, compact trailers, and motorhomes. Its customer base consists of individual consumers and families purchasing RVs for personal travel, outdoor recreation, and full-time living. Beyond unit sales, Rocky Ridge operates a multi-stream business that includes financing origination through a network of lenders (with online pre-qualification via AppOne and QualifyWizard integrations that allow soft credit pulls without an SSN), a certified service and parts operation at every location, trade-in and consignment services supported by RVtrader exposure, outright RV purchases, and extended protection plans through the ROUTE 66 RV Network partnership.

Name

Rocky Ridge RV

Website

https://rockyridgerv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Ridge RV is a family-owned RV dealership group operating eight retail locations across Oklahoma, Arkansas, and Texas, selling new and used travel trailers, fifth wheels, toy haulers, and motorhomes alongside financing, service, trade-in, consignment, and protection plans for individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Van Buren

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. RV Sales: New and used recreational vehicle sales across 8 dealership locations. Products include travel trailers, fifth wheels, toy haulers, motorhomes, destination trailers, and compact trailers from major brands including Grand Design, Keystone, Alliance, Forest River, Coachmen, and Thor.
2. RV Financing: Financing services through a network of lenders. Customers can apply online, pre-qualify without SSN, and receive competitive rates. Revenue generated through financing arrangements with lending partners.
3. Service & Parts: Certified technicians at every location provide maintenance, repairs, and parts sales. Services include slide-out service, battery service, wheel bearing service, propane system inspection, furnace service, roof maintenance, water heater service, refrigerator service, air conditioner service, electrical system inspection, and winterization.
4. Trade & Consignment: Trade-in appraisals, outright cash purchases, and consignment services for customers looking to sell their current RVs. The company handles all paperwork, title work, and DMV transactions.
5. Protection Plans: Sale of extended protection plans including Classic+ Coverage, Parts 66 Protection, RoadSentry Tire & Wheel Protection, MaxxGard, and Expert GAP insurance through the ROUTE 66 RV Network partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rocky Ridge RV is a family-owned RV dealership group operating 8 retail locations across Oklahoma, Arkansas, and Texas. The company sells new and used recreational vehicles (travel trailers, fifth wheels, toy haulers, motorhomes, destination trailers, compact trailers) from major manufacturers such as Grand Design, Keystone, Alliance, Forest River, Coachmen, and Thor, and complements sales with financing, certified service and parts, trade-in, consignment, and extended protection plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• ROUTE 66 RV NetworkcoreChannel Partner/ Reseller/ DistributorRocky Ridge RV is a proud member of the ROUTE 66 RV Network, which has paired with RV Care in Canada to create the largest RV Dealer Network in North America with 200+ dealership locations. Members receive reciprocal service, roadside assistance, and customer perks at 80+ partner dealerships nationwide. The partnership provides Classic+ Coverage, Parts 66 Protection, RoadSentry Tire & Wheel Protection, MaxxGard, and Expert GAP insurance products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday World RV: Multi-location RV dealer group with a strong Texas and Oklahoma presence. Direct competitor for the same OEM brands and the same regional customer base; one of the most likely roll-up partners or acquirers for Rocky Ridge.
• Lazydays RV: Public multi-location RV dealer group with stores across the Sun Belt. Directly comparable business model (new/used sales, service, financing, consignment) with similar OEM brand mix; broader geographic spread than Rocky Ridge.
• General RV Center: One of the largest family-owned RV dealer groups in the US, operating supercenters across multiple states. Comparable multi-brand retail model with strong service operations; much larger footprint but similar family-owned DNA.
• Camping World Holdings: Largest publicly traded US RV dealer with 200+ locations nationwide. Directly comparable as a multi-brand RV retailer with integrated service, parts, and F&I; key difference is national scale vs Rocky Ridge's regional three-state footprint.
• Blue Compass RV: PE-backed national RV dealer roll-up with 100+ locations across the US. Direct competitor in the multi-brand dealership space; active acquirer of regional dealer groups in markets adjacent to Rocky Ridge.

Regional players

• McClain's RV Superstores: Oklahoma-based family-owned RV dealer group with multiple locations across OK and TX. Closest geographic and operating peer to Rocky Ridge — similar family-owned multi-store model competing for the same South-Central customer.
• Russell RV: Long-standing Oklahoma RV dealership group with multiple locations. Direct regional competitor for the same Oklahoma customer base, with overlapping OEM brands.
• Fun Town RV: Texas-based multi-location RV dealer with a strong used-RV and value-positioning focus. Regional competitor for Texas RV buyers; differentiated by heavier used-inventory mix and aggressive pricing.
• ExploreUSA RV: Texas-based RV and powersports dealer group. Comparable multi-brand retail model and overlapping South-Central US footprint.

Broad incumbents

• Forest River (Berkshire Hathaway): OEM manufacturer (not a dealer) whose Flagstaff and other product lines are carried by Rocky Ridge. Relevant as an upstream supplier and ecosystem participant that shapes dealer economics, allocation, and competitive dynamics for the entire RV retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RockyRidgeRv
• Facebookfacebook.com/RockyRidgeRv
• Instagraminstagram.com/rockyridgerv
• Xx.com/RockyRidgeRV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Ridge RV