S&H Tyres
S&H Tyres B.V. is a Dutch international wholesale distributor of passenger car and truck tires, holding exclusive distribution rights for Maxtrek, Sailun, and Goodride across European and Benelux markets. Founded in 2002 and based in Oud-Beijerland, the B2B company serves tire dealers, automotive professionals, and OEMs.
- Company typePrivate
- Founded2002
- HeadquartersOud-beijerland, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What S&H Tyres does
S&H Tyres B.V. is a Dutch private limited company founded in 2002, operating as an international wholesale distributor of passenger car and truck tires. Headquartered in Oud-Beijerland, Netherlands, after relocating from Moerdijk in April 2023, the company employs approximately 25 people and is owned by Siem Klapwijk. It serves B2B customers including tire dealers, automotive professionals, and OEMs, with a geographic focus on the Benelux market and broader Europe.
The company holds exclusive distribution rights for several Asian tire brands — Maxtrek (Europe excluding the UK and Italy), Sailun (Benelux), and Goodride (Benelux) — and additionally imports Kumho, Lassa, EP Tyres, and V-Netik. It also distributes premium tier brands including Bridgestone, Michelin, and Pirelli. Its operational stack includes a B2B e-commerce webshop for dealer ordering, container shipping, European trucking, and DPD parcel delivery, supported by a 2023-built automated warehouse. International offices in China (sourcing) and Florida extend the footprint beyond Europe.
S&H Tyres is privately held with no public funding or PE/VC involvement. It maintains industry association membership (VACO) and a recurring presence at major European trade shows including The Tire Cologne, Reifen Essen, Auto Prof, and AutoTechnica Brussels. The business model is unit-based wholesale tire distribution, monetized through dealer markup on both exclusive Asian brands and premium third-party brands, with revenue mechanics driven by container import volume, SKU breadth, and logistics margin on multi-modal European delivery.
S&H Tyres firmographics
Firmographics- Name
- S&H Tyres
- Legal name
- S&H Tyres B.V.
- Website
- https://sh-tyres.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- S&H Tyres B.V. is a Dutch international wholesale distributor of passenger car and truck tires, holding exclusive distribution rights for Maxtrek, Sailun, and Goodride across European and Benelux markets. Founded in 2002 and based in Oud-Beijerland, the B2B company serves tire dealers, automotive professionals, and OEMs.
- Ownership category
- akta.pro rank
S&H Tyres industry classification
Industry- Product category
- Automotive Tire Wholesale Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tires, wheels & related supplies distribution (CRAOANAD), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where S&H Tyres is headquartered
LocationHeadquarters
- HQ city
- Oud-beijerland
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
S&H Tyres business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tire Distribution (Import/Export): International wholesale distribution of automotive tires including premium brands, B-brands, and Asian budget brands through container trade for global markets and European distribution networks
- B2B E-commerce Sales: Business-to-business online sales through proprietary webshop platform requiring customer registration, with minimum order requirements and volume-based pricing
- Exclusive Distribution Rights: Revenue from exclusive importer rights for brands including Maxtrek (Europe), Sailun (Benelux), and Goodride (Benelux)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single tire order |
| Unit Pricing | Pay-as-you-go | Standard order (2+ tires) |
| Unit Pricing | Pay-as-you-go | Volume order (20+ mixed tires) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
S&H Tyres product offering
Product offeringCore offering
S&H Tyres B.V. is an international wholesale distributor of automotive tires (cars and trucks), importing and selling premium brands, B-brands, and Asian budget brands to B2B customers such as tire dealers and automotive professionals. The company holds exclusive import/distribution rights for Maxtrek across most of Europe, Sailun in the Benelux, and Goodride in the Benelux, and sells through a registration-based B2B webshop plus direct sales, shipping via parcel, pallet, truck, and container from a central warehouse in Oud-Beijerland.
Product overview
S&H Tyres operates as an international tire wholesale and distribution platform offering a comprehensive portfolio spanning premium brands (Bridgestone, Michelin, Pirelli, Continental, etc.), mid-range B-brands, and Asian budget brands. The company holds exclusive import and distribution rights for Maxtrek (nearly all of Europe), Sailun (Benelux), and Goodride (Benelux), as well as import rights for Kumho, Lassa, EP Tyres, and V-Netik in the Benelux. Their product range includes summer tires, winter tires, all-season tires, four-season tires, and run-flat tires in sizes from 14 to 26 inches. Distribution is supported through both a B2B e-commerce webshop (requiring login/registration) and traditional wholesale channels, serving customers via parcel, pallet, trucking, and container shipping worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- S&H Tyres Webshop A B2B e-commerce platform for ordering tires that requires business registration and login to access pricing and place orders. Supports parcel delivery, pallet shipping, truck delivery to European destinations, and container shipping worldwide.
- Sailun Tyres Chinese tire brand ranked in the top 20 of the world's largest tire manufacturers, distributed exclusively by S&H Tyres in the Benelux. Products include summer, winter, and all-season tires sold in over 150 countries, with TÜV certification.
- Maxtrek Chinese tire brand established in 2006, specializing in semi-steel radial tires. S&H Tyres holds exclusive import rights for nearly all of Europe. Offers summer, winter, all-season, and run-flat tires with sizes up to 26 inches. ISO 9001 and IATF 16949 certified.
- Goodride Chinese tire brand established in 1958, produced by Zhongce Rubber Group (ZC Rubber), the largest tire producer in China and among the world's top 10. S&H Tyres is exclusive distributor in the Benelux.
- Premium Tire Brands Portfolio Portfolio of premium tire brands including Bridgestone, Vredestein, Pirelli, Michelin, Hankook, Goodyear, Dunlop, and Continental, distributed to B2B customers across Europe.
- Budget Tire Brands Portfolio Portfolio of Asian budget tire brands and B-brands offered alongside premium offerings for value-conscious B2B customers, including Maxtrek, Sailun, Goodride, Kumho, Lassa, EP Tyres, and V-Netik.
- Maxtrek MAXIMUS M1 Runflat Tire Run-flat tire in the Maxtrek assortment with reinforced sidewalls allowing safe driving up to 80 km/h with a flat tire, eliminating the need for a spare wheel. Initially available in 8 sizes and profiles in run-flat version.
- Maxtrek Relamax 4S Four-season tire in the Maxtrek assortment initially offered in 30 sizes from 14 to 17 inches with strong aquaplaning results and grip on wet and snowy roads. Launched at The Tire Cologne 2018.
- Sailun Ice Blazer Alpine 2, Ice Blazer Alpine Evo 2, and Atrezzo 4 Seasons Ultra Three new Sailun tire models announced at a European dealer event in Austria: Ice Blazer Alpine 2 (winter tire with excellent wet braking and aquaplaning resistance), Ice Blazer Alpine Evo 2 (winter tire for sporty passenger cars and SUVs with 30% more sipes for improved snow/ice performance), and Atrezzo 4 Seasons Ultra (all-season tire with improved grip and aquaplaning protection). All available in fall 2025.
Companies that use S&H Tyres
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
S&H Tyres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
S&H Tyres partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MaxtrekcoreS&H Tyres holds exclusive sales rights for Maxtrek in Europe (excluding UK and Italy) since September 2016. Maxtrek is a Chinese tire manufacturer producing nearly 7 million tires annually, ranked 3rd largest in Guangdong province. Products include summer, winter, run-flat, and all-season tires with sizes up to 26 inches.
- Sailun TyrescoreS&H Tyres is exclusive importer of Sailun in the Benelux. Sailun ranks in top 20 of world's largest tire manufacturers with total production capacity exceeding 46.5 million tires. Products sold in over 150 countries with TÜV certification and high customer satisfaction.
- GoodridecoreS&H Tyres is exclusive distributor of Goodride in the Benelux. Goodride is produced by Zhongce Rubber Group, the largest tire manufacturer in China and among the world's top 10, headquartered in Hangzhou.
- KumhominorS&H Tyres acquired import rights for Kumho tires in the Benelux since 2016.
- LassaminorS&H Tyres acquired import rights for Lassa tires in the Benelux since 2016.
- EP Tyres (Accelera)minorS&H Tyres distributes EP Accelera tires as part of their brand portfolio.
- V-NetikminorS&H Tyres distributes V-Netik tires as part of their brand portfolio.
- VACOminorVACO is the industry association for the tire and wheels sector in the Netherlands, representing over 730 businesses. S&H Tyres participates in VACO campaigns like 'Bandenwisselweken' and 'Doe de Bandencheck' focused on road safety.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
S&H Tyres competitors and assessment
Company assessmentBroad incumbents
- Point S: International tire retail and wholesale cooperative with deep European footprint. Broader incumbent in the same tire distribution value chain, providing scale benchmarks and competitive context for S&H.
- Apollo Tyres Ltd: Global tire manufacturer with European distribution operations, including the Vredestein brand. Comparable as a manufacturer-distributor active in the same European B2B channels S&H serves.
- Hankook Tire & Technology: Major Korean tire manufacturer distributing across Europe including through Dutch operations. S&H lists Hankook in its premium-brand portfolio, making it both a supplier-partner and a broad competitive incumbent.
Direct peers
- Heuver Bandenservice B.V. Dutch tire wholesaler offering premium, mid-range, and budget brands to European dealers and fleets. Comparable to S&H in product breadth, B2B wholesale model, and Netherlands-based distribution operations.
- Reifen Müller GmbH: German tire wholesaler distributing multiple brands to European dealers and workshops. Comparable B2B wholesale model with multi-format logistics and broad brand portfolio akin to S&H.
- Inter-Sprint Group: Large Dutch-headquartered international tire wholesaler distributing premium, mid-range, and budget brands across Europe. Closely comparable to S&H in B2B tire distribution model, multi-brand portfolio, and European logistics footprint.
- Van den Ban Autobanden B.V. Netherlands-based tire distributor serving Benelux dealers with multi-brand inventories including premium and budget segments. Direct competitor to S&H in the regional B2B tire wholesale market.
Emerging players
- Sailun Group (own European expansion): Sailun's parent group and brand — currently a core S&H exclusive partner — is itself a rapidly emerging global player. Any direct European expansion by Sailun would compete directly with S&H and is therefore an important strategic peer to track.
- ZC Rubber (Goodride parent) European arm: China's largest tire manufacturer (parent of Goodride, S&H's exclusive Benelux brand). Its global push and potential direct European distribution build-out make it a relevant emerging peer for S&H's business model.
Others
- Tyre24: European B2B online tire marketplace connecting dealers with multiple wholesalers. Adjacent platform rather than a direct distributor, but represents a digital channel that could compete with or complement S&H's proprietary B2B webshop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
S&H Tyres compliance and trust
Trust signalCompliance3 records
S&H Tyres financial estimates
Financial estimateRevenue estimate
Valuation estimate
S&H Tyres leadership team
Management profileNumber of profiles
Profiles1 record
S&H Tyres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S&H Tyres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S&H Tyres
What does S&H Tyres do?
S&H Tyres B.V. is an international wholesale distributor of automotive tires (cars and trucks), importing and selling premium brands, B-brands, and Asian budget brands to B2B customers such as tire dealers and automotive professionals. The company holds exclusive import/distribution rights for Maxtrek across most of Europe, Sailun in the Benelux, and Goodride in the Benelux, and sells through a registration-based B2B webshop plus direct sales, shipping via parcel, pallet, truck, and container from a central warehouse in Oud-Beijerland.
Is S&H Tyres a public or private company?
S&H Tyres is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S&H Tyres founded?
S&H Tyres was founded in 2002. It employs 11 to 50 people.
Where is S&H Tyres based?
S&H Tyres is headquartered in Oud-beijerland, Netherlands, in the Europe region.
How does S&H Tyres make money?
Three revenue lines are on record. Tire Distribution (Import/Export) is the primary driver. The others are B2B E-commerce Sales and exclusive Distribution Rights.
Who are S&H Tyres's main competitors?
Broad incumbents on record are Point S, Apollo Tyres Ltd and Hankook Tire & Technology. Direct peers are Heuver Bandenservice B.V., Reifen Müller GmbH, Inter-Sprint Group and Van den Ban Autobanden B.V.. Emerging players are Sailun Group (own European expansion) and ZC Rubber (Goodride parent) European arm. Tyre24 is listed as an others.
Does S&H Tyres have an API?
No public API is recorded for S&H Tyres.
What industry is S&H Tyres in?
S&H Tyres's product category is Automotive Tire Wholesale Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 423130 and its SIC code is 5013.