TrackmateGPS
TrackmateGPS is a Brooklyn-based, privately held GPS tracking and asset management company founded in 2001, selling 4G/LTE hardware devices and tiered subscriptions to individual vehicle owners and commercial fleet operators across more than 20 countries.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TrackmateGPS does
TrackmateGPS is a Brooklyn-headquartered, privately held provider of GPS vehicle and asset tracking solutions, founded in 2001 and operating across more than 20 countries. The company sells a portfolio of five 4G/LTE hardware devices — the hard-wired DASH T11, magnetic BOLT LTE asset tracker, waterproof HYDRO LTE 4G, compact MINI PRO II LTE, and plug-and-play Kirbi OBD device — paired with a five-tier subscription platform (SAVER through PLATINUM, priced $8.99–$27.99 per device per month) that delivers real-time location, geofencing, route history, alerts, remote door/ignition control, compliance reporting, and an API for third-party integration, accessible via web and iOS/Android apps.
The underlying stack is built on M2M, IoT, and telematics technologies with dual-network coverage on AT&T and T-Mobile. TrackmateGPS runs three coexisting go-to-market motions: direct-to-consumer and SMB self-service e-commerce on its own storefront, an Amazon marketplace listing, a certified installer/dealer network for physical installs, and a dedicated fleet sales team running personalized consultations and free device trials for enterprise prospects. Customer segments are horizontal, spanning individuals and families (theft prevention, teen/family tracking) and commercial fleet operators (driver behavior, fuel cost, compliance, maintenance).
The business model is a hybrid of one-time hardware sales plus recurring per-device subscriptions with no disclosed long-term contracts. A 2024 partnership with ABI extends the offering into bundled car-sharing insurance, and the company positions itself on affordability versus enterprise telematics incumbents. No revenue, funding, or institutional ownership data is disclosed; management team composition is not published.
TrackmateGPS firmographics
Firmographics- Name
- TrackmateGPS
- Legal name
- TrackmateGPS
- Website
- https://trackmategps.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrackmateGPS is a Brooklyn-based, privately held GPS tracking and asset management company founded in 2001, selling 4G/LTE hardware devices and tiered subscriptions to individual vehicle owners and commercial fleet operators across more than 20 countries.
- Ownership category
- akta.pro rank
TrackmateGPS industry classification
Industry- NAICS
- Satellite Telecommunications (51741)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geofencing, Security & Theft Recovery (TLABAJAJ)
Keywords
Where TrackmateGPS is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrackmateGPS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans for GPS tracking services with different feature tiers ranging from basic location tracking to advanced telematics and reporting capabilities. Plans are priced per device.
- Device Sales: Sale of GPS tracking hardware devices including DASH T11, BOLT LTE, HYDRO LTE 4G, MINI PRO II LTE, and Kirbi. Devices are sold as one-time purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SAVER - Basic GPS tracking with 5-minute location refresh |
| Subscription | Monthly | SAVER+ - Enhanced tracking with 3-minute refresh and 30-day reports |
| Subscription | Monthly | BASIC - Popular plan with 60-second refresh and 1-year reports |
| Subscription | Monthly | PREMIUM - Advanced features with 30-second refresh and unlimited SMS |
| Subscription | Monthly | PLATINUM - Fastest tracking with 3-7 second refresh and all features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TrackmateGPS product offering
Product offeringCore offering
TrackmateGPS provides GPS tracking and asset management solutions through a combination of proprietary hardware devices (4G/LTE vehicle and asset trackers) and a recurring-subscription software platform. The platform delivers real-time location monitoring, geofencing, fleet telematics, compliance reporting, customizable alerts, and remote vehicle control, accessible via web dashboard and mobile apps.
Product overview
TrackmateGPS is a GPS tracking and asset management company offering a unified platform with multiple hardware devices and tiered subscription plans. The product portfolio includes the core Trackmate GPS Platform for real-time tracking and fleet management, paired with five dedicated tracking devices: DASH T11 4G/LTE (hard-wired vehicle tracker), BOLT LTE (magnetic asset tracker), HYDRO LTE 4G (waterproof tracker), MINI PRO II LTE (compact vehicle/motorcycle tracker), and Kirbi (OBD plug-and-play device). Subscription tiers range from SAVER ($8.99/mo) to PLATINUM ($27.99/mo), differentiating on location refresh rates, report history depth, alert capabilities, and multi-user features. The platform integrates telematics, compliance, alerts, and reporting modules accessible via web and mobile applications.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Cost savings through optimized routes and reduced fuel consumption
- +4 more outcomes
Companies that use TrackmateGPS
Customer profileSegments3 records
TrackmateGPS technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
TrackmateGPS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABI (Insurance Partner)coreTrackmateGPS partners with ABI for advanced GPS tracking and flexible car-sharing insurance solutions. This partnership enables the company to offer integrated insurance products that complement their tracking technology, providing customers with comprehensive vehicle protection options.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TrackmateGPS competitors and assessment
Company assessmentDirect peers
- GPS Insight (J. J. Keller): GPS Insight provides GPS fleet tracking, asset tracking, and telematics software for small and mid-sized fleets. Its subscription-based, per-vehicle pricing model closely mirrors TrackmateGPS's tiered SAVER-to-PLATINUM structure.
- Fleet Complete: Fleet Complete provides GPS tracking, fleet management, and asset monitoring across North America and globally. It competes directly with TrackmateGPS in hardware-plus-subscription telematics for small and enterprise fleets.
- Samsara: Samsara is a leading fleet telematics and IoT platform offering vehicle tracking, dash cams, and equipment monitoring. It directly competes with TrackmateGPS in GPS fleet and asset tracking, with comparable subscription-based pricing models and overlapping SMB-to-enterprise customer segments.
- Teletrac Navman: Teletrac Navman delivers GPS fleet tracking, ELD compliance, and telematics for commercial fleets. Its dual-focus on telematics hardware and software SaaS makes it a direct comparable to TrackmateGPS's all-in-one platform approach.
- Brickhouse Security: Brickhouse Security supplies GPS vehicle trackers, asset trackers, and fleet monitoring solutions to consumers and small businesses. Its product breadth and consumer-channel approach directly align with TrackmateGPS's individual and asset tracking segments.
- Spytec GPS: Spytec GPS sells consumer- and SMB-focused GPS trackers with subscription plans via e-commerce and Amazon. It overlaps with TrackmateGPS's individual and asset tracking device portfolio and similar online distribution channels.
- Azuga (Bridgestone): Azuga offers GPS fleet tracking, driver behavior scoring, and insurance discount programs. Its SMB fleet focus and bundled insurance offering are highly comparable to TrackmateGPS's enterprise field-sales motion and ABI insurance partnership.
- Geotab: Geotab is a major GPS fleet tracking and telematics provider with a hardware-plus-subscription model. It competes directly with TrackmateGPS in vehicle location, route history, and fleet management for business fleets of all sizes.
- Linxup: Linxup specializes in affordable GPS vehicle and asset tracking for small businesses and consumers. Its low-cost subscription tiers and direct-to-consumer e-commerce positioning strongly parallel TrackmateGPS's GTM and pricing strategy.
Broad incumbents
- Verizon Connect: Verizon Connect offers fleet telematics and asset tracking as part of Verizon's broader enterprise services portfolio. It overlaps with TrackmateGPS on GPS tracking and fleet management but benefits from carrier-scale distribution and bundled connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrackmateGPS social profiles
Digital presenceTrackmateGPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackmateGPS leadership team
Management profileNumber of profiles
TrackmateGPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackmateGPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackmateGPS
What does TrackmateGPS do?
TrackmateGPS provides GPS tracking and asset management solutions through a combination of proprietary hardware devices (4G/LTE vehicle and asset trackers) and a recurring-subscription software platform. The platform delivers real-time location monitoring, geofencing, fleet telematics, compliance reporting, customizable alerts, and remote vehicle control, accessible via web dashboard and mobile apps.
Is TrackmateGPS a public or private company?
TrackmateGPS is a private company. It is currently operating.
When was TrackmateGPS founded?
TrackmateGPS was founded in 2001. It employs 11 to 50 people.
Where is TrackmateGPS based?
TrackmateGPS is headquartered in Brooklyn, United States, in the North America region.
How does TrackmateGPS make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are device Sales.
Who are TrackmateGPS's main competitors?
Direct peers on record are GPS Insight (J. J. Keller), Fleet Complete, Samsara, Teletrac Navman, Brickhouse Security, Spytec GPS, Azuga (Bridgestone), Geotab and Linxup. Verizon Connect is listed as a broad incumbent.
Does TrackmateGPS have an API?
Yes. TrackmateGPS offers an API that allows customers to integrate their tracking data with their own custom software applications. The API enables developers to access real-time tracking information and incorporate it into personalized applications.
What industry is TrackmateGPS in?
Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 51741 and its SIC code is 3576.