TrackmateGPS

What TrackmateGPS does

TrackmateGPS is a Brooklyn-headquartered, privately held provider of GPS vehicle and asset tracking solutions, founded in 2001 and operating across more than 20 countries. The company sells a portfolio of five 4G/LTE hardware devices — the hard-wired DASH T11, magnetic BOLT LTE asset tracker, waterproof HYDRO LTE 4G, compact MINI PRO II LTE, and plug-and-play Kirbi OBD device — paired with a five-tier subscription platform (SAVER through PLATINUM, priced $8.99–$27.99 per device per month) that delivers real-time location, geofencing, route history, alerts, remote door/ignition control, compliance reporting, and an API for third-party integration, accessible via web and iOS/Android apps.

The underlying stack is built on M2M, IoT, and telematics technologies with dual-network coverage on AT&T and T-Mobile. TrackmateGPS runs three coexisting go-to-market motions: direct-to-consumer and SMB self-service e-commerce on its own storefront, an Amazon marketplace listing, a certified installer/dealer network for physical installs, and a dedicated fleet sales team running personalized consultations and free device trials for enterprise prospects. Customer segments are horizontal, spanning individuals and families (theft prevention, teen/family tracking) and commercial fleet operators (driver behavior, fuel cost, compliance, maintenance).

The business model is a hybrid of one-time hardware sales plus recurring per-device subscriptions with no disclosed long-term contracts. A 2024 partnership with ABI extends the offering into bundled car-sharing insurance, and the company positions itself on affordability versus enterprise telematics incumbents. No revenue, funding, or institutional ownership data is disclosed; management team composition is not published.

Name

TrackmateGPS

Legal name

TrackmateGPS

Website

https://trackmategps.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

TrackmateGPS is a Brooklyn-based, privately held GPS tracking and asset management company founded in 2001, selling 4G/LTE hardware devices and tiered subscriptions to individual vehicle owners and commercial fleet operators across more than 20 countries.

Ownership category

akta.pro rank

NAICS

Satellite Telecommunications (51741)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GPS tracking solutions
• Vehicle tracking devices
• Fleet management software
• Asset tracking technology
• Telematics services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription plans for GPS tracking services with different feature tiers ranging from basic location tracking to advanced telematics and reporting capabilities. Plans are priced per device.
2. Device Sales: Sale of GPS tracking hardware devices including DASH T11, BOLT LTE, HYDRO LTE 4G, MINI PRO II LTE, and Kirbi. Devices are sold as one-time purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TrackmateGPS provides GPS tracking and asset management solutions through a combination of proprietary hardware devices (4G/LTE vehicle and asset trackers) and a recurring-subscription software platform. The platform delivers real-time location monitoring, geofencing, fleet telematics, compliance reporting, customizable alerts, and remote vehicle control, accessible via web dashboard and mobile apps.

Product overview

TrackmateGPS is a GPS tracking and asset management company offering a unified platform with multiple hardware devices and tiered subscription plans. The product portfolio includes the core Trackmate GPS Platform for real-time tracking and fleet management, paired with five dedicated tracking devices: DASH T11 4G/LTE (hard-wired vehicle tracker), BOLT LTE (magnetic asset tracker), HYDRO LTE 4G (waterproof tracker), MINI PRO II LTE (compact vehicle/motorcycle tracker), and Kirbi (OBD plug-and-play device). Subscription tiers range from SAVER ($8.99/mo) to PLATINUM ($27.99/mo), differentiating on location refresh rates, report history depth, alert capabilities, and multi-user features. The platform integrates telematics, compliance, alerts, and reporting modules accessible via web and mobile applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cost savings through optimized routes and reduced fuel consumption
• +4 more outcomes

Segments3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ABI (Insurance Partner)coreStrategic or Co-development PartnerTrackmateGPS partners with ABI for advanced GPS tracking and flexible car-sharing insurance solutions. This partnership enables the company to offer integrated insurance products that complement their tracking technology, providing customers with comprehensive vehicle protection options.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GPS Insight (J. J. Keller): GPS Insight provides GPS fleet tracking, asset tracking, and telematics software for small and mid-sized fleets. Its subscription-based, per-vehicle pricing model closely mirrors TrackmateGPS's tiered SAVER-to-PLATINUM structure.
• Fleet Complete: Fleet Complete provides GPS tracking, fleet management, and asset monitoring across North America and globally. It competes directly with TrackmateGPS in hardware-plus-subscription telematics for small and enterprise fleets.
• Samsara: Samsara is a leading fleet telematics and IoT platform offering vehicle tracking, dash cams, and equipment monitoring. It directly competes with TrackmateGPS in GPS fleet and asset tracking, with comparable subscription-based pricing models and overlapping SMB-to-enterprise customer segments.
• Teletrac Navman: Teletrac Navman delivers GPS fleet tracking, ELD compliance, and telematics for commercial fleets. Its dual-focus on telematics hardware and software SaaS makes it a direct comparable to TrackmateGPS's all-in-one platform approach.
• Brickhouse Security: Brickhouse Security supplies GPS vehicle trackers, asset trackers, and fleet monitoring solutions to consumers and small businesses. Its product breadth and consumer-channel approach directly align with TrackmateGPS's individual and asset tracking segments.
• Spytec GPS: Spytec GPS sells consumer- and SMB-focused GPS trackers with subscription plans via e-commerce and Amazon. It overlaps with TrackmateGPS's individual and asset tracking device portfolio and similar online distribution channels.
• Azuga (Bridgestone): Azuga offers GPS fleet tracking, driver behavior scoring, and insurance discount programs. Its SMB fleet focus and bundled insurance offering are highly comparable to TrackmateGPS's enterprise field-sales motion and ABI insurance partnership.
• Geotab: Geotab is a major GPS fleet tracking and telematics provider with a hardware-plus-subscription model. It competes directly with TrackmateGPS in vehicle location, route history, and fleet management for business fleets of all sizes.
• Linxup: Linxup specializes in affordable GPS vehicle and asset tracking for small businesses and consumers. Its low-cost subscription tiers and direct-to-consumer e-commerce positioning strongly parallel TrackmateGPS's GTM and pricing strategy.

Broad incumbents

• Verizon Connect: Verizon Connect offers fleet telematics and asset tracking as part of Verizon's broader enterprise services portfolio. It overlaps with TrackmateGPS on GPS tracking and fleet management but benefits from carrier-scale distribution and bundled connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrackmateG
• Facebookfacebook.com/TrackmateGPSOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrackmateGPS