Football N America

What Football N America does

Football N America (FNA) operates non-contact, co-ed youth flag football leagues for children in grades K-10 (ages 5-16) across more than 27 locations spanning California, Louisiana, Georgia, Texas, Illinois, Ohio, and Missouri. Founded in 2018 by NFL legend Drew Brees and Chris Stuart, and headquartered in Del Mar, California, the company positions itself as a safer alternative to tackle football, emphasizing sportsmanship, family-friendly environments, and skill development through standardized 6-on-6 and 7-on-7 formats. Its core product is a franchise-style league platform where independent local operators (commissioners) manage individual leagues in their territories using FNA's proprietary Commissioner Portal, Drew Brees-authored playbooks and video tutorials, and the TeamPass-powered online registration and payment system.

The underlying technology stack is operationally focused rather than technical-differentiated. TeamPass handles parent-facing registration, scheduling, and team management; the Commissioner Portal provides day-to-day operating mechanics for league operators; and the coaches' portal distributes the exclusive Drew Brees content library to volunteer coaches. Uniforms (jersey, shorts, flag belt) are standardized across the network, and the company operates a 'Start a League' program to recruit new commissioners, alongside a tournament product (Battle For The Boot) that extends beyond seasonal league play.

FNA's business model is a hybrid franchise/operator-share arrangement: parents pay registration fees typically in the $150-$175 range (with late fees of $25-$30 at some leagues), of which commissioners reportedly retain an average of about $45 per registrant, with top-performing commissioners earning over $100,000 annually. FNA's corporate revenue is derived from the residual share of those registration fees, uniform and equipment distribution economics, and a developing local sponsorship layer (national and regional brands including Big 5 Sporting Goods, C3 Bank, iOrtho, and various regional businesses). Marketing is primarily top-of-funnel and decentralized: school outreach at the league level, organic social media (Facebook pages per league), and parent word-of-mouth, with no disclosed venture or private equity funding, mobile app, or international operations.

Name

Football N America

Legal name

Football N America

Website

https://playfna.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Football N America operates non-contact, co-ed youth flag football leagues for grades K-10 across 27+ US locations via a franchise-style commissioner model. The Del Mar, CA company collects $150-$175 per registrant and leverages founder Drew Brees's brand and content library.

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

Keywords

• Youth flag football leagues
• Non-contact football programs
• Youth sports leagues
• Co-ed athletic leagues
• Sports franchise operations

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. League Registration Fees: FNA generates revenue through league registration fees paid by parents for their children to participate. Commissioners earn approximately $45 per registrant on average, with some top commissioners earning over $100,000 annually. Additional revenue comes from local vendor sponsorships and online sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Football N America (FNA) operates non-contact, co-ed youth flag football leagues for children in grades K-10 across 27+ U.S. locations. The company uses a franchise-like commissioner model where local operators run individual community leagues, supported by an online registration platform, a proprietary Commissioner Portal, and exclusive Drew Brees-created coaching playbooks and video tutorials.

Product overview

Football N America (FNA) operates a non-contact youth co-ed flag football league platform for children in grades K-10. The company offers its flagship FNA Youth Flag Football League Platform, which encompasses player and coach registration via the TeamPass system, team formation and management, game scheduling, and standings tracking. FNA provides franchise opportunities to local commissioners who manage individual leagues using a proprietary Commissioner Portal with playbooks and video tutorials developed by founder Drew Brees. The platform distributes uniforms (jersey, shorts, flag belts) to participants and manages seasonal league operations across 25+ franchise locations in multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• FNA Youth Flag Football Leagues (Grades K-10)
• FNA Tots (5 & Under) League
• Start a League / Commissioner Franchise Program

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• TeamPasscoreTechnology or IntegrationTeamPass is the official online registration and payment processing platform for FNA leagues. Parents use TeamPass accounts to register players and coaches for FNA programs.
• Crust Pizzeria CarlsbadminorOthersLocal sponsor for FNA Carmel Valley league. Listed in sponsors section of league page.
• FNFminorOthersSponsor listed in FNA Carmel Valley league sponsors section.
• Big 5 Sporting GoodsminorOthersSponsor listed in FNA Carmel Valley league sponsors section.
• iOrthominorOthersSponsor listed in FNA Carmel Valley league sponsors section.
• Unrivaled FlagminorStrategic or Co-development PartnerAffiliated organization listed in FNA Westbank league affiliations section alongside Football N America logo.
• Unrivaled SportsminorStrategic or Co-development PartnerAffiliated organization linked from FNA Westbank league page. Website referenced at unrivaledsports.com.
• C3 BankminorOthersSponsor for FNA Del Mar league, listed in league sponsors section.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• USA Football: National governing body for amateur American football in the US, including flag football development and coach certification. Comparable as a stakeholder in the youth football ecosystem and a potential partner or competitor for coach education content.
• Pop Warner Little Scholars: Long-established national youth football organization (tackle, not flag) with a similar community-based league structure and parent volunteer model. Represents both a feeder pool for flag football and a competitive threat if it expands flag offerings.
• AYSO (American Youth Soccer Organization): Large, established national youth sports organization operating volunteer-driven local leagues with a comparable parent-pay-registration model. While sport-specific to soccer, it provides a relevant benchmark for the community-league operating model FNA aspires to scale toward.

Direct peers

• NFL FLAG: The official flag football program of the NFL, operated by RCX Sports. Directly competes with FNA for the same youth flag football participants, leagues, and sponsorships, but with the structural advantage of NFL team affiliations and national marketing reach.
• Skyhawks Sports Academy: Youth sports franchise offering sports camps, clinics, and leagues across the US with similar athlete age ranges and franchise-based delivery model. Comparable on the franchise/operator-led youth sports business model, though it covers multiple sports.
• i9 Sports: National youth sports league franchise operator offering flag football, basketball, soccer, and baseball to children ages 3–14. Closely comparable to FNA's franchise/commissioner model, direct-to-parent registration, and community-based league structure.
• Under the Lights: Youth flag football franchise operating league-based programs across multiple US states. Directly competes with FNA on the same format, demographic, and franchise-based expansion playbook.
• National Flag Football (NatFlag): Operates organized youth and adult flag football leagues across multiple US cities with similar co-ed formats. Directly comparable as a flag football-only league operator targeting the same demographic of youth participants and parents.

Others

• LeagueApps: Sports league management software platform used by youth and adult league operators. Adjacent to FNA as the technology layer; FNA currently uses TeamPass, but LeagueApps represents an enabling/competing platform peer for the underlying tech stack.

Emerging players

• RCX Sports: Operator of NFL FLAG and a broader portfolio of youth sports league programs. Directly comparable as a scaled league operator in FNA's category and a meaningful competitive threat with NFL backing and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/football-n-america-la-jolla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football N America