The Bee & Butterfly Habitat Fund

What The Bee & Butterfly Habitat Fund does

The Bee & Butterfly Habitat Fund (legally Project Apis m. 2.0, EIN 81-4839034) is a 501(c)(3) nonprofit founded in 2017 and headquartered in Jamestown, North Dakota, that establishes high-quality pollinator habitat through two core programs: Seed A Legacy, which serves landowners and land managers with 2+ acres in 14 eligible states, and Solar Synergy, which partners with utility-scale solar developers on projects of 500+ acres nationally. The organization's underlying technology is its NextGen Habitat methodology, comprising custom-designed proprietary seed mixes containing 40+ wildflower species per mix and a Pollinator Value Scoring System that evaluates habitat quality against 15+ factors; reported outcomes include 8x more native bees, 6x more honey bees, and 2x more flowers per acre than typical conservation plantings.

Revenue is generated entirely through charitable contributions and event-based fundraising rather than product or service sales. Individual donations are accepted online, by mail, by phone, and via Donor Advised Funds (DAFpay); corporate partnerships are structured as tiered annual contributions beginning at $1,000 for recognition benefits, $10,000+ for custom habitat projects, and $50,000+ for employee engagement. Additional revenue streams include the annual Pedal for Pollinators cycling fundraiser (registration $45 advance / $50 day-of with silent auction) and the Gifts That Grow tribute giving program. Distribution reaches landowners directly through expert guidance and custom seed mixes, solar developers through direct enterprise outreach, and donors through educational content, newsletters, and community events.

The organization reports 7+ years of measurable results, 18-state reach, 7,000+ cumulative acres restored, 4,300 new acres in 2025, and 9,096 honey bee hives supported in 2025. Recognition includes the Candid Platinum Seal, a Charity Navigator Four-Star Rating, and 1% for the Planet Environmental Partner status; leadership is led by Executive Director Peter Berthelsen, with Development Director Haylee Hall and Solar Programs Manager Julie Knight.

Name

The Bee & Butterfly Habitat Fund

Legal name

Project Apis m. 2.0

Website

https://beeandbutterflyfund.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bee & Butterfly Habitat Fund is a 501(c)(3) nonprofit that designs proprietary pollinator seed mixes and partners with landowners (Seed A Legacy, 14 states) and utility-scale solar developers (Solar Synergy, nationwide) to establish habitat, funded by individual donations, corporate partnerships, and events.

Ownership category

akta.pro rank

Product category

Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Agricultural Services (700)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Biodiversity & Habitat Enhancement (Pollinator Strips, Buffer Zones, Riparian Restoration) (AFAGAMAG), Biodiversity Conservation & Habitat Banking (AFAMAMAC)

Keywords

• Pollinator habitat restoration
• Conservation nonprofit
• Native wildflower seed mixes
• Utility-scale solar habitat
• Corporate sustainability partnerships

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting pollinator habitat restoration. EIN: 81-4839034. Donations can be made via website, mail, phone, or Donor Advised Funds (DAFpay).
2. Corporate Partnerships & Sponsorships: Business donations at various tiers starting at $1,000 annually for recognition benefits. Custom habitat projects available for $10,000+. Employee engagement opportunities at $50,000+. Includes 1% for the Planet member donations.
3. Event Fundraising: Annual cycling fundraiser event (Pedal for Pollinators) with registration fees ($45 advance, $50 day-of) and silent auction proceeds supporting habitat restoration.
4. Tribute/Gifts That Grow Program: Tribute giving program allowing donors to make donations in honor or memory of loved ones for special occasions, with customizable e-cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Bee & Butterfly Habitat Fund establishes high-quality pollinator habitat through two signature programs: Seed A Legacy, which partners with landowners of 2+ acres in 14 eligible states, and Solar Synergy, which partners with utility-scale solar developers on 500+ acre sites nationwide. Both programs provide custom-designed NextGen™ seed mixes (40+ wildflower species), expert guidance, and long-term support to deliver measurable pollinator and environmental outcomes funded by individual donations, corporate partnerships, and event fundraising.

Product overview

The Bee & Butterfly Habitat Fund operates two signature programs: Seed A Legacy and Solar Synergy, both centered around their proprietary NextGen Habitat seed mixes. Seed A Legacy targets landowners with 2+ acres in 14 eligible states, providing customized seed mixes and expert guidance for ground-based habitat. Solar Synergy serves utility-scale solar developers (500+ acres) nationwide, integrating pollinator habitat into solar installations with monitoring for carbon, biodiversity, and honey production. The organization also offers the Gifts That Grow tribute program for memorial donations, the Pedal for Pollinators cycling fundraiser event, and free educational resources including a Pollinator Habitat Guide.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Habitat: Science-based habitat approach using proprietary scoring system evaluating 15+ factors for maximum pollinator benefit.
• Seed A Legacy
• Solar Synergy

Products and services

• Seed A Legacy Program A program that helps landowners and land managers establish high-quality pollinator habitat using customized NextGen seed mixes, expert guidance, and long-term support. Projects must be 2 or more acres in 14 eligible states (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, PA, SD, WI).
• Solar Synergy Program

Quantifiable outcome

• 8x more native bees attracted compared to typical conservation plantings
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerBBHF is a registered 1% for the Planet Environmental Partner, enabling member businesses to officially donate 1% of their sales to support pollinator habitat restoration.
• Monarch Joint VenturecoreStrategic or Co-development PartnerPartnership for pollinator and habitat monitoring. BBHF monitors pollinator health, floral resources, and biodiversity outcomes in partnership with Monarch Joint Venture, meeting CCAA guidelines.
• Honey Bee Health CoalitionmajorStrategic or Co-development PartnerCreated the Solar Development Guidelines for Pollinator-Friendly Utility-Scale Solar Projects in partnership with the Honey Bee Health Coalition. The guide was written with help from BBHF Executive Director Pete Berthelsen.
• Stearns County Conservation & Stormwater DistrictminorStrategic or Co-development PartnerPartner for habitat tour and pollinator presentation during Pedal for Pollinators event. Provides educational programming about conservation practices.
• Art in Motion / Boho CafeminorGTM or Marketing PartnerHost venue for the Pedal for Pollinators cycling fundraiser event in Holdingford, MN. Located at 1400 4th St, Holdingford, MN.
• Blattner CompanymajorGTM or Marketing PartnerPresenting Sponsor of Pedal for Pollinators event, supporting the cycling fundraiser for pollinator habitat.
• Project Hive Pet CompanyminorGTM or Marketing PartnerSponsor of Pedal for Pollinators event supporting pollinator conservation efforts.
• Xcel EnergyminorGTM or Marketing PartnerSponsor of Pedal for Pollinators event supporting pollinator conservation efforts.
• Pant Town BrewingminorGTM or Marketing PartnerSponsor of Pedal for Pollinators event supporting pollinator conservation efforts.
• Conservation BlueprintminorGTM or Marketing PartnerSponsor of Pedal for Pollinators event supporting pollinator conservation efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honey Bee Health Coalition: Multi-stakeholder coalition focused on honey bee health, with whom BBHF co-authored the Solar Development Guidelines for Pollinator-Friendly Utility-Scale Solar Projects. Directly comparable in pollinator health and pollinator-friendly solar domain.
• The Xerces Society for Invertebrate Conservation: Leading invertebrate conservation nonprofit working on pollinator habitat, native bee conservation, and pollinator-friendly solar guidelines. Directly comparable in mission, science-based methodology, and program design.
• Monarch Joint Venture: National partnership of organizations working to conserve monarch butterflies and their habitat. Already a BBHF partner for pollinator/habitat monitoring, so directly comparable in mission and stakeholder engagement.
• Pollinator Partnership: National 501(c)(3) nonprofit focused exclusively on pollinator health and habitat. Highly comparable to BBHF in mission (pollinator conservation, habitat establishment) and stakeholder mix (corporate partners, government, individual supporters).

Others

• Project Apis m. Nonprofit dedicated to honey bee health and forage research; BBHF's legal predecessor name is 'Project Apis m. 2.0'. Highly comparable mission (pollinator forage and habitat) and nonprofit funding model.

Broad incumbents

• The Nature Conservancy: One of the largest environmental nonprofits globally, with extensive pollinator and grassland habitat programs. Comparable in engaging corporate ESG partners, but operates at vastly larger scale and broader geographic mandate.
• Pheasants Forever: Large habitat-focused nonprofit operating across multiple states with landowner-partner delivery model. Overlaps with BBHF's Seed A Legacy approach to establishing grassland/wildflower habitat with private landowners.
• USDA Natural Resources Conservation Service (NRCS): Federal agency that administers pollinator habitat cost-share and conservation programs for landowners. Competes with BBHF for landowner participation in pollinator habitat establishment and offers public funding that can substitute for BBHF's programs.
• Ducks Unlimited: Major habitat conservation nonprofit with science-based delivery model and landowner partnerships across the U.S. Comparable habitat-creation expertise, scale, and corporate partnership fundraising apparatus.
• National Wildlife Federation: Large conservation nonprofit with pollinator garden and habitat certification programs. Comparable mission focus on pollinators and individual donor/corporate fundraising channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beebutterflyorg
• Facebookfacebook.com/BeeAndButterflyFund
• Instagraminstagram.com/beeandbutterflyfund
• LinkedInlinkedin.com/company/the-bee-and-butterfly-habitat-fund

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bee & Butterfly Habitat Fund