Songbird

What Songbird does

Songbird (legal entity Songbird Home Pty Ltd) is a privately-held NDIS-registered disability support services provider headquartered in Thornton, New South Wales, founded in April 2015 to coincide with the initial rollout of the National Disability Insurance Scheme across the Hunter region. The company operates a vertically-integrated portfolio of disability services delivered directly to NDIS participants, including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), Short Term Accommodation (STA), Community Access and In-Home Support, Day Programs, and Support Coordination, with services confined to the Hunter region plus a recently extended Central Coast catchment at Wadalba. Songbird operates multiple purpose-built and existing group homes across Newcastle, Lake Macquarie, Maitland, Cessnock, and the Hunter region, with recent SDA villas launched at Elermore Vale (April 2025) and a co-developed SDA home in Boolaroo built in partnership with BlueCHP Ltd (2022).

Its service delivery platform combines 24/7 in-home support staffing, accessible single-level housing with private bedrooms and bathrooms, and integrated smart home technology (automated lighting, blinds, air conditioning, ceiling hoists, adjustable benchtops, wide corridors, grab rails) for residents with high physical support needs. The proprietary Day Programs offering is anchored by Drums Alive, an evidence-based cardio-drumming program running Monday to Friday at the Thornton headquarters. All revenue is recurring and flows from NDIS participant plan funding across Core Supports, Capacity Building, and Capital Supports, with pricing constrained by the NDIS Price Guide and supplemented by capped participant rental contributions for SDA. The company sells directly to participants and families through phone inquiries, web contact forms, in-person consultations, and a multi-channel marketing presence (website, blog, social, YouTube, newsletter), while working closely with NDIS Local Area Coordinators and Support Coordinators for referral flow.

Songbird's customer base consists entirely of individual NDIS participants and their families/carers; it is a domestic, single-geography business with no disclosed institutional investors, funding rounds, parent entity, or revenue figures in the available source data. Its operating model is service- and asset-intensive, dependent on a 51-100 employee support workforce, and competitive differentiation rests on integrated housing-plus-care offerings, NDIS registration tenure since scheme inception, and the Drums Alive program, rather than technology, scale economics, or capital structure advantages.

Name

Songbird

Legal name

Songbird Home Pty Ltd

Website

https://songbird.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Songbird is an NDIS-registered disability support provider founded in 2015 and headquartered in Thornton, NSW. It delivers Supported Independent Living, Specialist Disability Accommodation, Short Term Accommodation, community access, and day programs to participants across the Hunter region and Central Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Thornton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. NDIS Funded Disability Support Services: Songbird generates revenue through NDIS-funded disability support services as a registered NDIS provider. Services are funded under participant NDIS plans across Core Supports (including Assistance with Social and Community Participation, Daily Activity), Capacity Building, and Capital Supports (SDA housing). Revenue is recurring based on participant funding packages and service agreements. The company cannot charge more than the NDIS Price Guide maximums, though participants may negotiate pricing below the cap.
2. Specialist Disability Accommodation (SDA): SDA funding covers the physical housing structure for participants with extreme functional impairment or very high support needs. SDA funding is separate from daily support services and is provided under Capital Supports in NDIS plans. Participants also contribute capped rental amounts (generally up to 25% of Disability Support Pension plus Commonwealth Rent Assistance).
3. Short Term Accommodation (STA): NDIS-funded respite accommodation providing care and accommodation for up to 14 days at a time. Covers the cost of care and accommodation when usual carers are unavailable or for trying new experiences. Includes transport, activities, and 24/7 staff support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Songbird is an NDIS-registered disability support services provider offering Specialist Disability Accommodation (SDA), Supported Independent Living (SIL), Community Access and In-Home Support, Short Term Accommodation (STA) respite, and Day Programs including the Drums Alive rhythmic exercise program. Services are delivered across Newcastle, Lake Macquarie, Maitland, and the Hunter region from the Thornton headquarters, with funding drawn directly from participant NDIS plans.

Product overview

Songbird is an NDIS registered disability support services provider offering a coordinated portfolio of accommodation and care services across Newcastle, Lake Macquarie, Maitland, and the Hunter Valley. The core offering combines Specialist Disability Accommodation (SDA) - purpose-built accessible housing - with Supported Independent Living (SIL) services providing 24/7 in-home support. Additional services include Community Access & In-Home Support for daily living assistance, Short Term Accommodation for respite stays, and Day Programs featuring the distinctive Drums Alive rhythmic exercise program. The company also provides Support Coordination to help participants navigate their NDIS journey. Established in 2015, Songbird serves participants across the Hunter region from its Thornton headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Disability Accommodation (SDA) NDIS-funded purpose-built accessible housing for participants with extreme functional impairment or very high support needs. Properties feature smart-home technology, ceiling hoists, adjustable benchtops, wide corridors, grab rails, and assistive technology integration. Includes new SDA villas at Elermore Vale and Boolaroo, Lake Macquarie.
• Supported Independent Living (SIL) Shared group homes with 24/7 disability support staff providing assistance with daily living, personal care, and household management. Single-level homes include private bedrooms and bathrooms, customized to lower, standard, and higher support needs including complex medical requirements.
• Community Access and In-Home Support Personalized NDIS-funded support helping participants engage in community activities, develop daily living skills, and maintain independence in their own homes. Includes Assistance with Social and Community Participation and Daily Activity supports.
• Short Term Accommodation (STA) NDIS-funded respite accommodation for up to 14 days at the Wadalba farm-style STA on the Central Coast, providing care, accommodation, transport, activities, and 24/7 staff support in a wheelchair-accessible setting.
• Day Programs Structured daytime disability activities delivered at Songbird HQ in Thornton, Monday to Friday 9:30am-2:30pm, including the Drums Alive program for adults and children's classes on request.
• Support Coordination NDIS support coordination service helping participants understand and implement their NDIS plans, connect with support services, and build capacity to manage their plans independently.

Quantifiable outcome

• Courtney progressed from requiring extensive support to using a mobility walker with minimal assistance after Songbird support and hydrotherapy program
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BlueCHP LtdcoreStrategic or Co-development Partner · 24 October 2022Songbird partnered with BlueCHP Ltd, a not-for-profit Specialist Disability Accommodation (SDA) provider and community housing specialist, to develop purpose-built SDA homes. BlueCHP sourced land and builders while Songbird worked with participants to create home briefs. The partnership created Belinda's SDA home in Boolaroo, Lake Macquarie, featuring wide corridors, wheelchair access, grab rails, smart systems for lighting/air conditioning/blinds, ceiling hoists, and adjustable benchtops.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cerebral Palsy Alliance: NSW-based disability services organisation providing accommodation, therapy, and community participation for people with cerebral palsy and other disabilities. Overlaps with Songbird on SDA, SIL, and community access in overlapping NSW geographies.
• Northcott: NSW disability and NDIS services provider delivering accommodation, day programs, therapy, and community participation. Comparable integrated service stack to Songbird and a likely competitor for NDIS referrals in the broader NSW market.
• Yooralla: Victorian disability services organisation offering accommodation, day services, therapy, and community participation under NDIS. Comparable integrated service model though focused on Victoria rather than NSW.
• Achieve Australia: Sydney and NSW-focused NDIS provider offering supported independent living, specialist disability accommodation, day programs, and community access. Closely comparable mid-sized competitor with a similar integrated model to Songbird.
• Sunnyfield: NDIS-registered disability provider specialising in supported independent living, accommodation, and community participation across NSW. Operates a similar SDA/SIL/community access mix to Songbird with comparable participant profiles.
• Ability Options: NSW NDIS provider delivering supported independent living, specialist disability accommodation, employment, and community participation services. Comparable mid-sized competitor with overlapping service lines.

Broad incumbents

• Life Without Barriers: Major national NDIS-registered provider delivering supported independent living, specialist disability accommodation, short-term accommodation, and community participation programs. Directly comparable service portfolio to Songbird across multiple states and territories.
• Aruma (formerly House with No Steps): One of Australia's largest national disability service providers, offering SIL, SDA, STA, community access, and day programs across every state. Highly comparable to Songbird's integrated service model but at vastly greater scale and geographic breadth.

Emerging players

• Hireup: NDIS-registered digital platform that connects participants with disability support workers for in-home and community access services. Competes with Songbird's Community Access and In-Home Support offering via a marketplace model rather than directly employed workers.
• Mable: Online marketplace platform that allows NDIS participants to find and engage independent support workers. Competes with Songbird's In-Home Support and Community Access services by offering participants self-directed alternatives.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdve9AxwaWTmeLau7K7l0kA
• Facebookfacebook.com/SongbirdAU
• Instagraminstagram.com/songbirdau
• LinkedInlinkedin.com/company/songbirdau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Songbird