Samad Brothers

What Samad Brothers does

Samad Brothers, Inc. is a private, family-owned U.S. boutique rug wholesaler and manufacturer founded in 1985 in New York City by London-born brothers David and Malcolm Samad, drawing on four generations of family rug-making expertise. The company designs, sources, and distributes handmade rugs across Modern, Traditional, and Transitional styles, organized into more than 60 distinct collections under sub-brands such as Manhattan Reserve, Golden Age, Mystique, Nordic, Olympic, Triumph, Savoy, Transcendence, and Dunes, plus a Bespoke custom program and a One-of-a-Kind line. Core construction types are hand-knotted (the centerpiece category), flatweave, and hand-loomed production, using premium New Zealand and Indian wool, silk, wool-and-silk blends, and sustainable natural fibers with production concentrated in India and Nepal. Each hand-knotted piece involves hundreds of skilled artisans and is positioned as a unique work.

The company makes money through a multi-channel distribution model: (i) wholesale to U.S. stocking rug dealers via a dedicated trade-account program with dealer login; (ii) direct sales through a by-appointment showroom at 419 Murray Hill Parkway in East Rutherford, NJ, supplemented by virtual consultations; and (iii) direct-to-consumer e-commerce at samad.com. Pricing is one-time unit-based, ranging from approximately $250 on sale items to over $31,701.60 on premium pieces, with custom Bespoke contracts priced per specification. Customer segments span high-end residential interior designers, hospitality and commercial project buyers (hotels and restaurants), and trade dealers; notable product collaborations include the Attitudes Wool & Silk line co-developed with The Trunks Company. The company operates with 11-50 employees, is not externally financed, and serves the North American market.

Name

Samad Brothers

Legal name

Samad Brothers, Inc.

Website

https://samad.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Samad Brothers, Inc. is a family-owned boutique rug wholesaler and manufacturer, founded in 1985, that designs and distributes handmade hand-knotted, flatweave, and hand-loomed rugs across more than 60 collections for U.S. trade dealers, residential designers, and hospitality/commercial buyers via wholesale, showroom, e-commerce, and bespoke custom programs.

Ownership category

akta.pro rank

Product category

Handmade Decorative Rugs

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Hand-knotted rugs
• Hand-loomed rugs
• Flatweave rugs
• Wholesale rugs
• Bespoke custom rugs

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Rug Sales: Sale of hand-knotted, hand-loomed, and flatweave rugs through wholesale/dealer accounts as well as direct showroom sales. Products include standard collections and bespoke/custom orders.
2. Sale/Discounted Rugs: Discontinued and sale rug collections offered at reduced prices with free shipping on all sale orders
3. Bespoke/Custom Rugs: Customizable collections tailored to exact specifications including color, material, size, and design. Services cater to hospitality, commercial, and residential projects with design rendering and sample strike-offs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Samad Brothers manufactures and distributes handmade decorative rugs across Modern, Traditional, and Transitional styles. Core production techniques include hand-knotting (each rug made by hundreds of artisans), flatweave (interlocking warp and weft), and hand-loomed construction using premium materials such as New Zealand wool, Indian wool, silk, and sustainable fibers. The company also offers bespoke custom rug design services for hospitality, commercial, and residential projects, along with complementary accessories including needlepoint pillows, tapestries, and designer scarves.

Product overview

Samad Brothers operates as a boutique rug wholesaler and manufacturer offering handmade rugs across multiple product lines. The core offering consists of hand-knotted, flatweave, and hand-loomed rugs available in three main style categories (Modern, Traditional, and Transitional). The product portfolio is organized into branded collections (such as Manhattan Reserve, Golden Age, Mystique, Nordic, Triumph, and Savoy), material compositions (Wool, Wool & Silk, Silk, Silk & Linen, Hemp), and specialty offerings including One-of-a-Kind pieces and Bespoke custom rug services. Accessories such as Needlepoint Pillows, Tapestries, and Rex Ray Scarves complement the main rug offerings. The company operates a direct-to-trade model with a showroom in East Rutherford, New Jersey, and serves both residential and commercial/hospitality projects through its custom Bespoke program.

Differentiator

Problem solved

Functional benefit

Brands

• Bespoke: Customizable collections tailored to exact specifications including color, material, and size for hospitality, commercial, and residential projects
• One of a Kind
• Manhattan Reserve
• Golden Age Collection
• Nordic Collection
• Attitudes Wool & Silk
• Dunes Wool & Silk

Products and services

• Hand-Knotted Rugs Primary product category featuring entirely unique, artisan-crafted rugs where hundreds of skilled artisans are involved in the intricate knotting process. Available in Modern, Traditional, and Transitional styles for residential and commercial buyers.
• Flatweave Rugs Flatwoven rugs offering durability for high-traffic spaces, with patterns created by interlocking warp and weft threads without knots, available in multiple styles.
• Hand-Loomed Rugs Machine-assisted loom production combining traditional craftsmanship with modern manufacturing for consistent quality, offered in multiple styles and materials.
• Manhattan Reserve Collection A signature collection inspired by antique Ottoman and Egyptian textiles, featuring hand-knotted designs with a sophisticated, contemporary sensibility. Available in wool, part silk, and wool & silk variants.
• Golden Age Collection Luxury rug collection including the iconic Jewel rug design (in production for 25 years since 1999), featuring classic motifs with enduring style.
• Mystique Collection Mood-evoking rugs designed to bring depth to any space, featuring Transitional designs.
• Nordic Collection Hand-knotted rugs crafted with New Zealand wool, embodying sophistication through simplicity with an innately organic quality.
• Attitudes Wool & Silk Collection Hand-knotted collection created with The Trunks Company, crafted from premium Indian wool and silk with angular forms and gold accents for a refined, sophisticated look.
• Dunes Wool & Silk Collection Rugs made with wool and 50% silk featuring soft feel and lustrous shimmer, with striations providing texture and dynamism.
• Olympic Collection Transitional decorative designs knotted by hand, representing an elevated world of artistry with refined craftsmanship.
• Savoy Collection Elegant rug collection featuring designs like Valloire, Turin, and Lucerne with sophisticated color combinations.
• Transcendence Wool & Silk Collection Luxury wool and silk blend collection featuring designs like Brilliance, Excellence, and Perception.
• One-of-a-Kind Rugs Unique, single-piece handmade rugs that cannot be replicated, including Pure Silk, Assorted Flatweaves, Assorted Modern, Assorted Traditional, and Moroccan styles.
• Bespoke Custom Rugs Customizable rug collections tailored to exact specifications from color and material to size, with services catering to hospitality, commercial projects, and residential spaces. Includes design rendering and color swatch strike-offs before production.
• Needlepoint Pillows Handcrafted needlepoint pillows offered as complementary home décor accessories.
• Tapestries Decorative wall tapestries offered as complementary textile accessories.
• Rex Ray Scarves Designer scarves by Rex Ray offered as fashion accessories.

Quantifiable outcome

• Jewel rug from Golden Age Collection has been in continuous production for 25 years

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Trunks CompanycoreStrategic or Co-development PartnerCollaboration with The Trunks Company to create the Attitudes Wool & Silk Collection, hand-knotted from premium Indian wool and silk. Angular forms and gold accents bring a refined, sophisticated look.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Karastan: Karastan is a direct peer as an established rug manufacturer with both machine-made and premium hand-knotted/wool lines sold through specialty dealers. It shares Samad's designer trade focus and showroom-led distribution model.
• Loloi Rugs: Loloi is a direct peer as a designer-driven wholesale rug company offering hand-knotted, hand-tufted, and power-loomed rugs through trade and dealer channels. It competes head-to-head with Samad in the boutique-to-mid-market handmade rug segment for interior designers and retailers.
• Surya: Surya is a direct peer as a broad-line rug and home accessories wholesaler offering hand-knotted, hand-tufted, and machine-made rugs to trade customers. It competes with Samad for the same interior designer and retailer accounts across price tiers and style families.
• Jaipur Living: Jaipur Living is a direct peer as a handmade rug company built on artisanal Indian production, with hand-knotted and hand-woven collections sold wholesale and DTC. Its artisan-led model, materials emphasis, and designer brand positioning closely mirror Samad's value proposition.
• Safavieh: Safavieh is a direct peer as one of the largest US rug importers and wholesalers with hand-knotted, transitional, and traditional collections. It competes with Samad across price points, dealer channels, and showroom-based design trade.
• Nourison: Nourison is a direct peer as a major manufacturer and wholesaler of area rugs, broadloom, and home textiles sold through dealer networks. Like Samad, it spans hand-knotted, hand-loomed, and tufted constructions and serves both residential and hospitality channels.

Broad incumbents

• Restoration Hardware (RH): RH is a broad incumbent in luxury home furnishings, including a sizable rug category positioned at the high end. It is comparable as a competitor for the same high-net-worth residential buyer and as a benchmark for premium rug merchandising at scale.
• Anthropologie Home: Anthropologie Home is a broad incumbent in the home furnishings space with a curated rug assortment that overlaps Samad's Modern, Bohemian, and Traditional styles. It is comparable as a downstream channel and stylistic reference point rather than a direct rug maker competitor.
• West Elm: West Elm is a broad incumbent offering hand-knotted and hand-loomed rugs within a larger home furnishings assortment. It competes with Samad for the design-conscious residential customer, though at lower average price points.
• Crate & Barrel: Crate & Barrel is a broad incumbent in home retail with a curated rug selection spanning hand-knotted and machine-made options. It is comparable as a downstream retail channel and as an indirect competitor for mid-to-upper residential rug purchases.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SamadRugs
• Facebookfacebook.com/SamadRugs
• Instagraminstagram.com/Samad_Rugs
• Pinterestpinterest.com/samadrugs
• LinkedInlinkedin.com/company/samad-brothers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samad Brothers