Apromas
Apromas ApS is a Danish SaaS company that sells a modular process management platform — including body shop, paint shop, booking, timecard, spare parts, and fleet modules — to SMB auto body and paint shops in Denmark, with native integration to the FORSI insurance valuation system.
- Company typePrivate
- Founded2016
- HeadquartersViborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apromas does
Apromas ApS is a Danish privately held software company that develops and sells a modular SaaS platform for process management at auto body and paint shops. Founded in 2016 and headquartered in Viborg, Denmark, the company targets a narrow vertical — collision repair and refinish shops operating in the Danish automotive damage and insurance ecosystem — rather than the broader SMB ERP market. The platform is composed of two core modules, Karosseri (Body) and Lakering (Paint), which can be deployed independently or as a combined system, plus a set of add-on modules covering online booking, time and payroll tracking, task management, spare parts handling, and fleet/rental car management.
Under the hood, Apromas is built on C# and .NET with a React.js front end, hosted on Microsoft Azure with role-based access control and a translation database supporting multi-language UI. Its defining technical asset is the native integration with FORSI, the Danish insurance taksering (valuation) system, through which shops submit valuation ledgers (TR) and receive approved reports (H) and additions (T) directly from insurers; additional integrations connect the platform to Keyloop, Autotaks, Visma e-conomic, 24-seven, Power BI, and Helios. Hosting is aligned to ISO 27001 standards and the company is GDPR-compliant, with ISAE 3402 certification referenced at the hosting layer.
Commercially, Apromas operates a recurring SaaS subscription model on a modular basis, sells directly to SMB body and paint shops through a demo-led, digital-first motion (website contact forms, LinkedIn, Facebook), and relies on sub-processors — including QARS ApS for implementation and itpilot ApS for technical development — for delivery. Pricing is not publicly disclosed. Geographic footprint is limited to Denmark, and the named customer base consists of small-to-mid auto body operators such as Backhausen A/S and Frimann Biler A/S.
Apromas firmographics
Firmographics- Name
- Apromas
- Legal name
- APROMAS ApS
- Website
- https://apromas.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apromas ApS is a Danish SaaS company that sells a modular process management platform — including body shop, paint shop, booking, timecard, spare parts, and fleet modules — to SMB auto body and paint shops in Denmark, with native integration to the FORSI insurance valuation system.
- Ownership category
- akta.pro rank
Apromas industry classification
Industry- Product category
- Auto Body Shop Management Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
Keywords
Where Apromas is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Apromas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Body Shop Module: Module-based SaaS subscription for body shop process management covering order booking, capacity overview, fleet management, employee assignment, spare parts handling, and invoicing.
- SaaS Subscription - Paint Shop Module: Module-based SaaS subscription for paint shop process management covering production overview, estimation history, documentation, quality control, pricing lists, and integration with insurance systems.
- Combined Module Subscription: Single system managing both body and paint shops for operations running both types of facilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Apromas product offering
Product offeringCore offering
Apromas (APROMAS ApS) provides a modular SaaS platform purpose-built for auto body and paint shops in Denmark. The platform delivers dedicated Body and Paint workflow modules, integrates with industry-specific tools such as FORSI, Keyloop, Autotaks, Visma e-conomic, 24-seven, Power BI, and Helios, and is built on Microsoft Azure using C#, .NET, and React.js with GDPR and ISO 27001 compliance.
Product overview
APROMAS is a modular SaaS (Software-as-a-Service) process management platform purpose-built for the auto body and paint shop industry. The platform is available as either a unified system managing both body and paint shops, or each module can operate independently. The core product portfolio consists of the APROMAS Karosseri (Body) module and APROMAS Lakering (Paint) module, both built on a common platform with shared capabilities. Supporting add-on modules include APROMAS Booking (online order scheduling), APROMAS Stempelur (timecard/punch clock for payroll), APROMAS Opgavestyring (task management), APROMAS Reservedele (spare parts management), and APROMAS Fleet Management (rental car handling with digital contracts). The platform covers the full workflow from first customer contact through to delivery of repaired vehicles and invoicing to car owners or insurance companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Apromas Body
Companies that use Apromas
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Apromas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Apromas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FORSIcoreCore integration partner for insurance taksering (valuation) system. APROMAS sends data to FORSI for takseringskladde (TR) startup and receives takseringsrapporter (H) and tillæg (T) when approved by insurance company.
- QARS ApScoreSub-processor for implementation, support, and consulting services in Denmark. Handles implementation and support of Apromas solution.
- Fælles Service ApSminorSub-processor for data processing on behalf of APROMAS.
- itpilot ApScoreSub-processor for technical support and development. Has access to data for technical development and support of Apromas solution.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Apromas competitors and assessment
Company assessmentRegional players
- Manager SE: Danish/Nordic ERP and shop management system used in automotive workshops; competing regional player with overlapping functionality for body shops in Denmark.
- Autotaks: Danish provider of automotive taksering (valuation) software used by insurance and repair shops; an Apromas integration partner competing in adjacent Danish valuation workflow.
Broad incumbents
- Keyloop: Provider of DMS and retail/repair software for automotive dealers; an Apromas integration partner that also competes in adjacent repair shop software segments.
- Solera Holdings (Audatex): Global provider of automotive claims, repair estimation, and shop management software; broader portfolio but serves same body shop and insurance value chain.
- Auto/Mate (now CDK Global): Dealer management systems provider with collision repair workflow functionality; larger incumbent that overlaps in repair shop software category.
- Snap-on (ShopKey): Through ShopKey and related products, Snap-on serves collision repair shops with estimating and shop management; broader industrial tool giant overlapping in vertical.
Direct peers
- Workshop Software: Cloud-based shop management SaaS for mechanical and collision repair workshops; directly comparable vertical SaaS targeting independent auto repair businesses.
- Mitchell International: Provides estimating, workflow, and shop management software for auto physical damage and casualty claims; overlapping product suite for collision repair industry.
- CCC Intelligent Solutions: US-based market leader in SaaS for collision repair shops and insurance claims; directly comparable vertical SaaS for body/paint shops with insurance carrier integration.
- R.O. Writer: Shop management software for collision and auto body repair centers; comparable feature set including estimating, production tracking, and parts ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apromas social profiles
Digital presenceApromas compliance and trust
Trust signalCompliance2 records
Apromas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apromas leadership team
Management profileNumber of profiles
Apromas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apromas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apromas
What does Apromas do?
Apromas (APROMAS ApS) provides a modular SaaS platform purpose-built for auto body and paint shops in Denmark. The platform delivers dedicated Body and Paint workflow modules, integrates with industry-specific tools such as FORSI, Keyloop, Autotaks, Visma e-conomic, 24-seven, Power BI, and Helios, and is built on Microsoft Azure using C#, .NET, and React.js with GDPR and ISO 27001 compliance.
Is Apromas a public or private company?
Apromas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apromas founded?
Apromas was founded in 2016. It employs 1 to 10 people.
Where is Apromas based?
Apromas is headquartered in Viborg, Denmark, in the Europe region.
How does Apromas make money?
Three revenue lines are on record. SaaS Subscription - Body Shop Module is the primary driver. The others are saaS Subscription - Paint Shop Module and combined Module Subscription.
Who are Apromas's main competitors?
Regional players on record are Manager SE and Autotaks. Broad incumbents are Keyloop, Solera Holdings (Audatex), Auto/Mate (now CDK Global) and Snap-on (ShopKey). Direct peers are Workshop Software, Mitchell International, CCC Intelligent Solutions and R.O. Writer.
Does Apromas have an API?
No public API is recorded for Apromas.
What industry is Apromas in?
Apromas's product category is Auto Body Shop Management Software. Its primary akta.pro industry code is HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch). Its SIC code is 7370.