QARS
QARS is Denmark's largest voluntary chain of professional auto body repair and auto painting workshops, operating 44 locations nationwide with proprietary APROMAS workflow software. It serves individual car owners, dealerships, leasing/fleet operators, and major Danish insurers, and holds exclusive authorized EV damage-service partnerships with XPENG and NIO in Denmark.
- Company typePrivate
- Founded2003
- HeadquartersViborg, Denmark
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What QARS does
QARS (legal entity QARS ApS, CVR 39212269) is a private Danish voluntary chain (frivillig kæde) of auto body repair and auto painting workshops headquartered in Viborg, Denmark. Founded in 2003 as LAKexperten and rebranded to QARS in 2019, the chain operates 44 workshops covering all of Denmark and employs 251-500 people. Its offerings span collision repair, dent and plastic-part repair, ADAS recalibration, glass repair, and manufacturer-grade auto painting, plus a FAST TRACK same-day service for minor dents and scratches priced from DKK 1,149. QARS is the exclusive authorized damage service partner in Denmark for XPENG (since September 2023) and NIO (since January 2024) electric vehicles, performing aluminum body work and sensor/camera/radar calibration. Customer segments include individual car owners (B2C), auto dealers, importers, leasing companies and fleet operators (B2B), and approximately 30 insurance companies as referral partners, including Gjensidige, Tryg, Topdanmark, and IF Forsikring.
The technical foundation of the chain is the proprietary APROMAS process-management system, sold in Karosseri (panel workshop) and Lakering (painting) modules, with integrations to FORSI damage-assessment software, DRACAR+ communication platform, and financial systems. The QARS Business certification, built on ISO 9001:2015 with criteria including 95% delivery reliability and a maximum 3% complaint rate, standardizes quality across member workshops, which are also certified to KS2000 or Eurogarant standards. QARS has three wholly-owned entities: Apromas (IT and software), a sales company (Supportteam), and an investment company (Investeringsselskab) that finances entrepreneurs to open new QARS workshops.
QARS earns revenue through professional-services pricing on a per-job basis across repair and painting jobs, supplemented by enterprise outsourcing contracts from dealers, leasing firms, and fleet operators, plus a free loaner-car add-on (DKK 389 for non-insurance work) and a 3-year paint warranty (with an optional lifetime warranty via Axalta and Akzo Nobel). Go-to-market combines a B2B sales team led by a sales chief, a B2C online booking platform and call center (+45 70 25 00 02), and insurance-company referral flow. Technology, certifications, and exclusive EV authorizations together target the structural pain points of fragmented quality, administrative overhead for B2B buyers, and lack of certified EV repair capacity in Denmark.
QARS firmographics
Firmographics- Name
- QARS
- Legal name
- QARS ApS
- Website
- https://qars.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- QARS is Denmark's largest voluntary chain of professional auto body repair and auto painting workshops, operating 44 locations nationwide with proprietary APROMAS workflow software. It serves individual car owners, dealerships, leasing/fleet operators, and major Danish insurers, and holds exclusive authorized EV damage-service partnerships with XPENG and NIO in Denmark.
- Ownership category
- akta.pro rank
QARS industry classification
Industry- Product category
- Auto Body Repair & Painting Services
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)
Keywords
Where QARS is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
QARS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Auto Body Repair Services: Repair of vehicle damage including collision repair, dent removal, plastic part repair, glass repair, and calibration of advanced driver assistance systems. Revenue generated per job/service rendered.
- Auto Painting Services: Professional auto painting of vehicles, motorcycles, RVs/campers, and trucks using manufacturer-approved materials. Revenue per painting job.
- FAST TRACK Minor Damage Repair: Quick repair of small dents and scratches (PDR, spot repair, smart repair) at fixed prices starting from 1,149 DKK. Targets parking damage and minor cosmetic repairs, often completed same day.
- Authorized EV Brand Damage Service (XPENG & NIO): Exclusive authorized damage service partnerships for XPENG and NIO electric vehicles, covering aluminum repair, camera/sensor calibration, and body work using original parts.
- Rim Painting: Refinishing of alloy wheels in various colors including chrome effects.
- Motorcycle and Recreational Vehicle Painting: Specialized painting services for motorcycles, campers, and recreational vehicles.
- Interior Painting: Painting of interior items such as cabinet doors, furniture, lamps, and other home/interior objects.
- B2B Outsourcing Contracts: One-stop outsourcing contracts for auto dealers, car importers, leasing companies, and fleet operators for both body work and painting, providing capacity, quality consistency, and economies of scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FAST TRACK minor damage repair starting from DKK 1,149 per job |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
QARS product offering
Product offeringCore offering
QARS operates Denmark's largest chain of professional auto body repair and painting workshops (44 locations), delivering auto body damage repair, professional vehicle painting, and FAST TRACK minor damage repair services. The company serves both individual car owners and B2B clients (dealers, importers, leasing firms, fleet operators) through direct workshop service, online booking, and insurance-driven referral channels. QARS also sells proprietary APROMAS workshop management software and holds exclusive authorized damage service partnerships for XPENG and NIO electric vehicles in Denmark.
Product overview
QARS is Denmark's largest chain of professional auto body repair centers and auto painting workshops, offering a comprehensive portfolio of automotive damage repair and painting services. The core offerings include Autoskader (auto body repair) and Autolakering (auto painting), supplemented by FAST TRACK for quick minor damage repairs. The company also operates authorized damage service programs for XPENG and NIO electric vehicles as exclusive partners in Denmark. QARS provides proprietary process management software through APROMAS, available in Karosseri (panel workshop) and Lakering (painting) modules, along with QARS Business certification and One-stop-sourcing outsourcing solutions. Additional specialty services include plastic repairs, wheel rims, large vehicle painting, motorcycles, campers, and interior painting. The company also offers takseringssupport (estimation support) and complimentary loaner cars for insurance claims.
Differentiator
Problem solved
Functional benefit
Products and services
- Autoskader (Auto Body Repair) Professional auto body repair services covering collision damage, dents, structural repairs, plastic part repairs, glass repair, and ADAS calibration across all car brands. Delivered through QARS's 44 Danish workshops.
- Autolakering (Auto Painting) Professional auto painting services delivered at 44 Danish workshops using manufacturer-approved materials (Axalta, Akzo Nobel) and advanced technology. Includes 3-year nationwide paint warranty with optional lifetime warranty.
- FAST TRACK Minor Damage Repair Quick repair service for minor damages including small dents and scratches, often completed same-day without painting or part replacement. Uses specialized methods like Paintless Dent Repair (PDR) and spot repair. Fixed prices starting from DKK 1,149 per job.
- XPENG Skadeservice (Authorized Damage Service) Authorized damage service for XPENG electric vehicles as the only authorized XPENG damage service center in Denmark. Covers traffic damage, dents, scratches, glass, plastic parts, painting, aluminum repair, and ADAS camera/sensor calibration (12 cameras, 12 sensors, 5 radars) using XPENG-approved parts.
- NIO Skadeservice (Authorized Damage Service) Authorized damage service for NIO electric vehicles as their exclusive partner in Denmark. Covers traffic damage, dents, scratches, glass, plastic parts, and painting using original approved parts and NIO-trained technicians. Includes insurance claim assistance for NIO vehicles.
- One-stop-sourcing (B2B Outsourcing) Comprehensive B2B outsourcing solution for auto body work and auto painting, allowing partners (auto dealers, importers, leasing companies, fleet operators) to outsource either separately or in one integrated efficient process under a single partner.
- APROMAS Karosseri (Workshop Management Software) Process management software for auto body (panel) workshops. Provides production overview, digital booking, loaner car management, employee planning, spare parts handling, and integrations with FORSI, DRACAR+, and financial/accounting systems. Sold to QARS chain members and partner workshops as standalone software.
- APROMAS Lakering (Painting Workshop Software) Process management software for auto painting workshops available in Basis, Pro, or Premium modules. Includes production overview, quality assurance and documentation, communication, upselling, employee planning, time registration, and integration with FORSI and financial systems. Sold to QARS chain members and partner workshops.
- QARS Business Certification Program Proprietary business certification system built on ISO 9001:2015 standards, covering growth, development, customer collaboration, and employee well-being. Certifies auto body and painting workshops achieving 95% delivery reliability and max 3% complaints. Available to QARS chain members and partner workshops.
- Takseringssupport (Estimation Support) Professional estimation support service where QARS reviews FORSI.dk damage estimations, corrects deficiencies, and ensures proper documentation for insurance approval. Available to QARS workshops and chain members as a paid service.
- Gratis Lånebil (Free Loaner Car) Free loaner car service provided to customers during repair periods for insurance-covered damage claims. Aims to ensure customers can continue daily activities without interruption while their vehicle is being repaired.
- Plastreparationer (Plastic Part Repair) Specialized repair of plastic car parts including bumpers, skirts, and mirrors using only manufacturer-approved products to maintain warranties and safety standards.
- Fælglakering (Rim/Wheel Painting) Professional rim/wheel painting services for all types of rims, including special finishes such as chrome effects and various colors.
- Storvognslakering (Large Vehicle Painting) Professional painting services for large vehicles (trucks) with focus on quality and durability to withstand thousands of kilometers in all weather conditions.
- Motorcykellakering (Motorcycle Painting) Professional motorcycle and scooter painting services using advanced technology and premium materials for long-lasting, weather-resistant finish.
- Campingvognslakering (Camper/Motorhome Painting) Expert repair and painting of campers and motorhomes with certified auto painters ensuring professional and meticulous work.
- Interiørlakering (Interior Painting) Interior painting services for cabinet doors, furniture, lamps, and other home/interior items using professional techniques and premium materials.
Companies that use QARS
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles6 records
QARS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
QARS partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- NIOcoreQARS is the exclusive partner and authorized damage service center for NIO electric vehicles in Denmark. QARS provides top-quality repairs using original approved parts, with technicians trained in NIO's precise guidelines. Services include traffic damage, dents, scratches, glass, plastic, and painting. QARS also assists customers through the insurance claims process with NIO.
- XPENGcoreQARS is XPENG Exclusive Partner and the only authorized XPENG damage service center in Denmark. QARS technicians undergo extensive training to meet XPENG's high quality standards for repair of XPENG electric vehicles including P7, G9 models. Services include aluminum repair, camera/sensor calibration (12 cameras, 12 sensors, 5 radars), and body work using XPENG-approved parts. XPENG provides Service Flex for home/workplace service visits, with QARS handling workshop-based damage repairs.
- GjensidigecoreDanish insurance company partnering with QARS for damage repair services. QARS handles insurance-covered vehicle repairs including assistance with claims process and correct damage assessment.
- TrygcoreDanish insurance company partnering with QARS for damage repair services. QARS handles vehicle repairs for policyholders and collaborates on insurance claim processing.
- TopdanmarkcoreDanish insurance company partnering with QARS for vehicle damage repair services and insurance claim handling.
- IF ForsikringcoreDanish insurance company partnering with QARS for vehicle damage repair services and claims processing.
- ABC ForsikringminorDanish insurance company partnering with QARS for vehicle damage repair services.
- AlkaminorDanish insurance company partnering with QARS for vehicle damage repair services.
- GF ForsikringminorDanish insurance company partnering with QARS for vehicle damage repair services.
- PenSamminorDanish insurance company partnering with QARS for vehicle damage repair services.
- LB Forsikring til PFAminorDanish insurance company partnering with QARS for vehicle damage repair services.
- Protector ForsikringminorDanish insurance company partnering with QARS for vehicle damage repair services.
- FDM ForsikringminorDanish insurance company (FDM) partnering with QARS for vehicle damage repair services.
- AIGminorInternational insurance company operating in Denmark, partnering with QARS for vehicle damage repair services.
- Jyske ForsikringminorDanish insurance company partnering with QARS for vehicle damage repair services.
- AXA ForsikringminorInternational insurance company operating in Denmark, partnering with QARS for vehicle damage repair services.
- Concordia ForsikringminorDanish insurance company partnering with QARS for vehicle damage repair services.
- ZURICHminorInternational insurance company operating in Denmark, partnering with QARS for vehicle damage repair services.
- AutoBranchen DanmarkminorIndustry and employer association (formerly FAI) operating under DA. QARS member workshops are members of AutoBranchen Danmark, which represents members' interests vis-à-vis authorities, insurance companies, and labor organizations.
- SKADminorIndustry and employer association operating under DA. QARS member workshops are members of SKAD, which represents members' interests vis-à-vis authorities, insurance companies, and labor organizations.
- FORSIdotDK (FORSI)coreDamage assessment software platform used by QARS for insurance claim estimation. APROMAS integrates with FORSI for damage assessment data, report approval, and claim processing workflow.
- DRACAR+coreCommunication and data platform in the auto damage industry. APROMAS integrates with DRACAR+ to minimize duplicate work and manual administrative tasks in the repair process.
- Frimann BilerminorAuto dealership with 4 locations in Maribo and Nykøbing Falster. Uses QARS's APROMAS system across its body workshops for process management and has a painting services partnership with Lakcentrum.
- Backhausen A/SminorNordjylland auto painting group with 3 workshop locations in Frederikshavn, Hjørring, and Aalborg. Backhausen achieved QARS Business certification, demonstrating high standards in quality, delivery reliability (95%), and customer communication.
- qparts.dkminorLeading supplier of original XPENG spare parts for professional auto damage workshops. QARS refers customers to qparts.dk for XPENG spare part purchases.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
QARS competitors and assessment
Company assessmentRegional players
- Mekonomen: Leading Nordic automotive aftermarket chain offering parts, service, and workshop concepts across Sweden, Norway, and Denmark. Comparable as a Nordic-scale auto service network with strong B2B and insurance relationships, though broader in scope than QARS's body/paint focus.
Direct peers
- Dinitrol: European network/franchise specializing in rust protection, underbody treatment, and related vehicle body care with authorized centers across multiple countries. Comparable to QARS on franchise network model, vehicle body care specialty, and brand-certified quality standards.
- Fix Auto: Global collision repair franchise network with operations across Europe, North America, and other regions. Closest structural analog to QARS as a branded chain/franchise of independent body shops serving insurers and fleet customers with standardized quality programs.
- Acoat Selected: Nordic/Scandinavian network of independent paint and body shops with shared brand and quality standards. Highly comparable to QARS's Danish positioning, voluntary chain structure, and mix of insurance and B2B partnerships.
- CARSTAR: North America's largest collision repair franchise network. Directly comparable to QARS's model of independent owner-operated body shops unified under a single brand with standardized processes and insurance partnerships.
- Maaco: Major US-based franchised auto paint and body repair chain. Closely comparable to QARS's combination of paint specialty (Autolakering) and body repair, with a franchise/network model targeting both B2C and insurance-driven volume.
Broad incumbents
- Caliber Collision: Largest US collision repair chain with ~1,800+ corporate-owned centers. Compares to QARS on collision repair service mix and insurance relationships, but operates a corporate-owned (not franchise) model at much larger scale.
- Service King Collision: Major US multi-shop collision repair operator. Comparable to QARS on insurance-driven collision repair volume and standardized processes, but operates corporate-owned centers at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
QARS social profiles
Digital presenceQARS compliance and trust
Trust signalCompliance4 records
QARS financial estimates
Financial estimateRevenue estimate
Valuation estimate
QARS leadership team
Management profileNumber of profiles
Profiles11 records
QARS subsidiaries and ownership
Company hierarchySubsidiaries3 records
QARS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QARS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QARS
What does QARS do?
QARS operates Denmark's largest chain of professional auto body repair and painting workshops (44 locations), delivering auto body damage repair, professional vehicle painting, and FAST TRACK minor damage repair services. The company serves both individual car owners and B2B clients (dealers, importers, leasing firms, fleet operators) through direct workshop service, online booking, and insurance-driven referral channels. QARS also sells proprietary APROMAS workshop management software and holds exclusive authorized damage service partnerships for XPENG and NIO electric vehicles in Denmark.
Is QARS a public or private company?
QARS is a private company. It is classified as unknown and is currently operating.
When was QARS founded?
QARS was founded in 2003. It employs 251 to 500 people.
Where is QARS based?
QARS is headquartered in Viborg, Denmark, in the Europe region.
How does QARS make money?
Eight revenue lines are on record. Auto Body Repair Services are the primary driver. The others are auto Painting Services, FAST TRACK Minor Damage Repair, authorized EV Brand Damage Service (XPENG & NIO), rim Painting, motorcycle and Recreational Vehicle Painting, interior Painting and B2B Outsourcing Contracts.
Who are QARS's main competitors?
Mekonomen is listed as a regional player. Direct peers are Dinitrol, Fix Auto, Acoat Selected, CARSTAR and Maaco. Broad incumbents are Caliber Collision and Service King Collision.
Does QARS have an API?
No public API is recorded for QARS.
What industry is QARS in?
QARS's product category is Auto Body Repair & Painting Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty).