RankTrackers
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
RankTrackers firmographics
Firmographics- Name
- RankTrackers
- Legal name
- RankTrackers.org
- Website
- https://ranktrackers.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RankTrackers industry classification
Industry- Product category
- Marketplace Rank Tracking Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
Keywords
Where RankTrackers is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
RankTrackers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- API Usage-based Pricing: Per-API-call pricing model for businesses with varying tracking needs. No minimum commitments, scale up or down anytime. Base free trial includes 100 API credits.
- Fixed Contract Subscriptions: Better rates for 3+ month commitments with predictable costs. Includes discounted rates and priority support.
- Enterprise Custom Solutions: Custom marketplace tracking solutions for large-scale operations with dedicated support and personal account manager.
- Custom Scraping Services: Custom scraping services for specialized data points, custom reporting formats, or enterprise-level data extraction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Admin Approved with 100 API Credits |
| Usage-based | Pay-as-you-go | Pay-as-you-go - Flexible Usage-based Pricing |
| Subscription | Multi-year contract | Fixed Contracts - 3+ Month Commitments |
| Subscription | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
RankTrackers product offering
Product offeringCore offering
RankTrackers is a SaaS platform that monitors product and listing rankings across 30+ online marketplaces (Amazon, Airbnb, Etsy, Bol.com, Kaufland, Otto.de, YouTube, and others) from a single unified dashboard. It delivers real-time rank tracking, competitor analysis with market share and price monitoring, historical data for trend analysis, smart alerts on ranking changes, and dedicated marketplace APIs for bulk integration by B2B clients.
Product overview
RankTrackers is a unified marketplace rank tracking platform offered as a SaaS product, combined with individual API products for each supported marketplace. The core platform provides centralized rank monitoring across multiple marketplaces from a single dashboard, complemented by dedicated API modules for Amazon, Airbnb, Etsy, Bol.com, Kaufland, Otto.de, and YouTube. The platform also offers custom scraping services for specialized data requirements. Founded in 2019, the company serves over 10,000 active users tracking more than 500 million rankings monthly across 30+ supported marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- RankTrackers Platform All-in-one SaaS marketplace rank tracking platform that monitors product rankings across 30+ online marketplaces from a single unified dashboard, providing real-time insights, competitor analysis, customizable tracking intervals, and historical data analytics for sellers and agencies.
- Amazon API Specialized API product for tracking product rankings on Amazon marketplace, supporting all Amazon TLDs (amazon.com, amazon.co.uk, and regional domains) with daily rank tracking, competitor analysis, sales rank correlation, and category position monitoring.
- Airbnb API API product for monitoring property rankings on Airbnb to maximize visibility and bookings, with daily visibility tracking, search position monitoring, competitor analysis, pricing impact correlation, and review score analysis.
- Etsy API API product for monitoring Etsy shop and product rankings to maximize sales and visibility, including daily rank tracking, category position monitoring, search term optimization suggestions, tag effectiveness analysis, and photo quality impact assessment.
- Bol.com API API product for tracking product rankings on Bol.com (Netherlands and Belgium's leading online retailer), providing daily rank tracking, category position monitoring, search term performance analysis, competitor tracking, and sales correlation data.
- Kaufland API API product for monitoring product rankings on Kaufland marketplace, including daily rank tracking, category and subcategory position tracking, search term optimization suggestions, competitor position monitoring, and pricing impact analysis.
- Otto.de API API product for tracking product rankings on Otto.de (Germany's second-largest online retailer), providing daily rank tracking, category position monitoring, search term performance tracking, competitor position analysis, and sales correlation with ranking position.
- YouTube API API product for monitoring video rankings on YouTube, including daily rank tracking, search visibility monitoring for target keywords, competitor video analysis, channel performance tracking, and video SEO optimization recommendations.
- Custom Scraping Services Professional services for specialized data points, custom reporting formats, or enterprise-level data extraction beyond standard marketplace coverage, tailored to client-specific requirements.
Quantifiable outcome
- 27% sales increase in two months for Amazon seller
- +1 more outcomes
Companies that use RankTrackers
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
RankTrackers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
RankTrackers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REBEL Internet BVRankTrackers.org is part of REBEL Internet BV, a leading provider of e-commerce tools and solutions for marketplace sellers. The parent company website is www.rebelinternet.eu. RankTrackers operates as a specialized division focused on marketplace rank tracking while benefiting from the broader e-commerce tools ecosystem of the parent company.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
RankTrackers competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Major SEO toolset including rank tracking, keyword research, and competitor analysis. Broadly comparable as an incumbent offering similar rank and competitor analytics, primarily for web search rather than marketplaces.
- SEMrush: Established SEO and visibility platform with position tracking and competitor analysis. Comparable as a broader incumbent offering rank-tracking functionality across search and marketplaces with a wider marketing analytics portfolio.
- Moz Pro: Long-standing SEO platform offering rank tracking, keyword research, and link analytics. Comparable as a broader incumbent in rank-tracking tooling, focused on traditional web search rather than marketplace product rankings.
Direct peers
- Jungle Scout: Amazon seller platform with product research, rank tracking, and supplier tools. Directly comparable because it serves the same Amazon seller base with overlapping rank-monitoring functionality.
- Helium 10: Direct competitor offering Amazon-focused rank tracking, keyword research, and a broader seller tool suite. Comparable because both target marketplace sellers with rank and competitor analytics, though Helium 10 anchors on Amazon.
- SellerApp: Amazon seller intelligence suite with rank tracking, keyword research, and product insights. Directly comparable as a marketplace-focused SaaS serving the same Amazon seller audience.
- DataHawk: eCommerce analytics platform offering Amazon and marketplace rank, keyword, and competitor tracking. Directly comparable as a SaaS targeting marketplace sellers with similar rank-monitoring and API capabilities.
- ZonGuru: All-in-one Amazon seller toolset with rank tracking, keyword research, and listing optimization. Comparable as a direct competitor targeting Amazon sellers with overlapping rank-tracking feature set.
Others
- Marketplace Pulse: Industry research and analytics publisher covering Amazon, eBay, Etsy and other marketplaces. Comparable as an adjacent intelligence provider serving marketplace sellers and operators, though primarily a content/research outlet rather than a tracking SaaS.
Emerging players
- Perpetua: Marketplace advertising and intelligence platform with rank tracking and optimization for Amazon and other marketplaces. Comparable as an analytics-focused SaaS in the marketplace seller tooling space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RankTrackers financial estimates
Financial estimateRevenue estimate
Valuation estimate
RankTrackers leadership team
Management profileNumber of profiles
Profiles4 records
RankTrackers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RankTrackers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RankTrackers
What does RankTrackers do?
RankTrackers is a SaaS platform that monitors product and listing rankings across 30+ online marketplaces (Amazon, Airbnb, Etsy, Bol.com, Kaufland, Otto.de, YouTube, and others) from a single unified dashboard. It delivers real-time rank tracking, competitor analysis with market share and price monitoring, historical data for trend analysis, smart alerts on ranking changes, and dedicated marketplace APIs for bulk integration by B2B clients.
Is RankTrackers a public or private company?
RankTrackers is a private company. It is classified as corporate owned and is currently operating.
When was RankTrackers founded?
RankTrackers was founded in 2019. It employs 1 to 10 people.
Where is RankTrackers based?
RankTrackers is headquartered in Amsterdam, Netherlands, in the Europe region.
How does RankTrackers make money?
Four revenue lines are on record. API Usage-based Pricing is the primary driver. The others are fixed Contract Subscriptions, enterprise Custom Solutions and custom Scraping Services.
Who are RankTrackers's main competitors?
Broad incumbents on record are Ahrefs, SEMrush and Moz Pro. Direct peers are Jungle Scout, Helium 10, SellerApp, DataHawk and ZonGuru. Marketplace Pulse is listed as an others. Perpetua is listed as an emerging player.
Does RankTrackers have an API?
Yes. REST API for marketplace rank tracking and product data retrieval. Authentication via Bearer token (API key). Available endpoints: GET /v1/rankings (filter by platform, date_from, date_to) and GET /v1/products (filter by platform, status). Contact required before implementation. For B2B clients requiring bulk rank and price tracking capabilities. Developer documentation is at ranktrackers.org/api.
What industry is RankTrackers in?
RankTrackers's product category is Marketplace Rank Tracking Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAMAGAB, Vertical/Specialty Marketplaces. Its NAICS code is 519290.