Huls Duurzame Energie

What Huls Duurzame Energie does

Huls Duurzame Energie is a private, family-owned installer of sustainable energy systems headquartered in Winterswijk, Netherlands, operating primarily in the Achterhoek and Twente regions. The company sells and installs residential and commercial solar PV systems, home battery storage (Sigenergy and AlphaESS brands), heat pumps, EV charging stations (Zaptec, Easee, Alfen), and air conditioning units, often packaged as a coordinated 5-in-1 home energy solution managed through vendor-provided AI software. Revenue is generated primarily through one-time installation projects with personalized quotes, complemented by a smaller recurring stream from tiered annual maintenance contracts (HDE ZonneService Basis and ZONderZorgen) and a seasonal side-business in electric buggy rentals from its Energy Park in Winterswijk Ratum.

The go-to-market is consultative and field-based: free indicative quotes lead to on-site keukentafelgesprek (kitchen-table) consultations across Achterhoek and Twente. Huls serves two primary segments — residential homeowners (particulier) and commercial/agricultural customers (zakelijk & agrarisch) — supported by location-specific SEO, a Zonnestraaljournaal educational video series, monthly information evenings, and a strong local brand (4.8/5 Google rating, 17 reviews). Key technology and supply partners include Sigenergy, AlphaESS, Growatt, SolarEdge, Frank Energie, NextEnergy, and SolarNRG, while InstallQ certifications (Solar Specialist, Storage Specialist) and a self-designed recycled-plastic ground-mount system round out the operational profile. With 11–50 employees and no disclosed revenue or external funding, the business is a regional specialist positioning for the 2027 Dutch salderingsregeling (net metering) phase-out by aggressively promoting home batteries and dynamic energy trading.

Name

Huls Duurzame Energie

Legal name

Huls Duurzame Energie

Website

https://hulsduurzameenergie.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Huls Duurzame Energie is a family-owned Dutch installer based in Winterswijk that supplies and installs solar panels, home batteries, heat pumps, and EV charging stations for residential and commercial customers across the Achterhoek and Twente regions.

Ownership category

akta.pro rank

Product category

Renewable Energy Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro industry

PRIMARYEUAMABAB

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUAEAEAL

Repowering, Augmentation & Retrofit Integration (Capacity Expansion)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Energy Storage EPC & Integration (BESS, PCS, EMS)

SECONDARYEUAMAGAF

Major Component Service & Overhauls (Gearboxes, Blades, Generators, Inverters, Turbines)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Operations, Maintenance & Asset Management

Keywords

• Residential solar installation
• Home battery storage
• Heat pump installation
• EV charging solutions
• Commercial solar systems

Headquarters

HQ city

Winterswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: One-time sale and professional installation of complete solar energy systems (panels, inverters, mounting materials, wiring) for residential and commercial customers. Revenue is earned as a lump sum at installation. The company sources panels with 12-25 year product warranties and provides 2-year installation warranty. Zero percent VAT applies to residential solar installations under Dutch law (since January 2023).
2. Home Battery Sales and Installation: Sale and installation of home battery systems (Sigenergy and AlphaESS) with capacities from ~9 kWh per module. Includes battery-ready inverters. Customers can claim 21% VAT back if they have a dynamic energy contract. No government subsidy available.
3. Maintenance Contracts (HDE ZonneService): Annual recurring maintenance contracts: HDE ZonneService Basis at €60/year incl. VAT covers no travel costs, free WiFi service, 2 hours free service per year, and solution within 30 working days. ZONderZorgen package at €5 per panel per year incl. VAT adds 20% discount on service, free small materials, physical inspection every 3 years with thermal imaging, and solution within 20 working days.
4. EV Buggy Rental: Electric buggy rental service for tourism in the Winterswijk area. 5-person buggies at €69 for 2 hours, €99 for 4-hour extended route. Seasonal offering from April 13 to October 31. Run as a side business from the Energy Park in Ratum, separate from the core energy business.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Huls Duurzame Energie supplies, installs, and maintains integrated sustainable energy systems for residential and commercial customers in the Achterhoek and Twente regions of the Netherlands. Its core offering bundles solar panels, AI-powered home batteries, heat pumps, EV chargers, and air conditioning into turnkey installations, complemented by on-site energy consulting, recurring maintenance contracts, and a side electric buggy rental business.

Product overview

Huls Duurzame Energie is a sustainable energy solutions provider offering an integrated portfolio of energy products and services for both residential and commercial customers in the Achterhoek region of the Netherlands. The core offering centers on home battery systems (Sigenergy and AlphaESS brands) with AI-powered optimization, complemented by solar panel installations, heat pumps, EV chargers (Zaptec, Alfen), and air conditioning units. The company provides these products through complete 'A to Zon' (A to Sun) installation services including professional mounting, monitoring setup, and ongoing maintenance contracts. Smart home batteries integrate with dynamic energy suppliers (Frank Energie, NextEnergy) via apps for automatic energy market trading, while the monitoring platforms (Growatt, SolarEdge) provide real-time yield tracking. Additional services include on-site energy consulting, home battery information evenings, and a maintenance contract program. The company also operates an electric buggy rental service.

Differentiator

Problem solved

Functional benefit

Brands

• Buggyverhuur: Electric buggy rental service for nature tours in the Winterswijk area, exploring the Achterhoek countryside and spotting wildlife like roe deer.

Products and services

• Thuisbatterij (Home Battery Systems) Smart home battery systems (Sigenergy and AlphaESS brands) with built-in AI software that stores excess solar power, increases self-consumption up to 70%, and integrates with dynamic energy contracts for automatic energy market trading on imbalance and flex markets.
• Zonnepanelen (Solar Panels) Complete solar panel installations for residential and commercial properties, including monitoring systems and integration with batteries and EV chargers. 0% VAT applies for private installations since January 2023. Sourced brands include JA Solar, Jinko, Longi Solar, with Growatt, SolarEdge, and Huawei inverters.
• Warmtepomp (Heat Pump) Heat pumps for sustainable heating including air-to-air systems and hybrid configurations (Weheat Sparrow P60, Weheat Flint P40 with 300L boiler). All air conditioning units double as reverse-cycle heating systems.
• Laadpalen (EV Chargers) Smart home and business EV charging stations including Zaptec Go 2 (V2G-ready), Zaptec Sense, Alfen Eve Double Pro-line (2x 11 kW), Easee, and Sigen 11 kW. Features include app-based monitoring, solar-optimized charging, and integration with home energy systems.
• HDE ZonneService Onderhoudscontract (Maintenance Contract) Annual maintenance contracts for solar installations. HDE ZonneService Basis (EUR60/year incl. VAT) includes free WiFi service, 2 hours of free service per year, no travel costs, and 30-working-day resolution. ZONderZorgen package (EUR5/panel/year incl. VAT) adds 3-year physical inspection with thermal imaging, 20% service discount, and 20-working-day resolution.
• Energieconsult (Energy Consultation) On-site energy consulting service where advisors visit homes to assess sustainability opportunities, review meter box capacity, and provide personalized digital energy reports including government subsidy information.
• Buggyverhuur (Electric Buggy Rental) Electric 5-person buggy rental service for nature tours in the Winterswijk area. EUR69 for 2-hour standard route or EUR99 for 4-hour extended countryside route. Seasonal offering from April 13 to October 31.

Quantifiable outcome

• Up to 70% self-consumption of solar energy with home battery storage
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SigenergycoreTechnology or IntegrationPrimary home battery supplier. Sigenergy provides AI-powered battery systems with built-in smart energy management software. Their batteries integrate with dynamic energy suppliers and can be controlled via app. The 5-in-1 Sigenergy solution handles solar, battery, EV charging, heat pump, and air conditioning management.
• AlphaESScoreTechnology or IntegrationHome battery supplier alongside Sigenergy. AlphaESS provides smart home battery systems with AI-software for automated energy optimization. Works with dynamic energy suppliers including Frank Energie and NextEnergy.
• Frank EnergiecoreStrategic or Co-development PartnerDynamic energy supplier partner. Frank Energie automatically manages home batteries (Sigenergy and AlphaESS) via their app, trading on imbalance and flex markets. They handle the smart energy trading that drives additional savings for Huls customers. Huls promotes Frank Energie on their website with a dedicated partner page and referral discount code HULS-50 for €50 discount for new customers.
• NextEnergycoreStrategic or Co-development PartnerDynamic energy supplier partner. NextEnergy automatically manages home batteries via their app for smart trading and self-consumption. Huls promotes NextEnergy on their website with referral code HULS-50 for €50 discount for new customers.
• SolarNRGcoreChannel Partner/ Reseller/ DistributorLong-term supplier and wholesaler of complete solar energy systems (panels, inverters, home batteries, EV chargers). SolarNRG provides product supply security, competitive pricing, and quality assurance. The partnership has enabled Huls to maintain nearly full delivery capability even during market disruptions. SolarNRG is described as 'one of the oldest suppliers' in the Netherlands.
• Samberg BelastingadviesminorImplementation/ SI/ Consulting PartnerTax advisory partner located in Winterswijk. Samberg assists Huls customers with VAT recovery claims for home batteries (21% VAT back for customers with dynamic energy contracts). Handles the administrative process of energy tax refunds for customers with invoices from 2022.
• GrowattcoreTechnology or IntegrationPrimary inverter supplier. Growatt string inverters are standard products for solar installations. Growatt MOD series inverters are battery-ready (can have home batteries plugged in later). Standard warranty of 10 years, with optional extension. For large commercial installations, 5-year standard warranty extendable to 15 years.
• SolarEdgecoreTechnology or IntegrationPremium inverter supplier for installations with shading challenges or multiple roof orientations. SolarEdge uses optimizers per panel for maximum output. Standard 12-year product warranty on inverters (extendable to 25 years) and 25-year warranty on optimizers. Preferred for commercial installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ENGIE Nederland: Dutch arm of the global energy and services group, offering solar, storage, heat pumps, and EV infrastructure to residential and B2B customers. Comparable product portfolio but national/international scale versus Huls's regional Achterhoek/Twente focus.
• Greenchoice: Dutch renewable energy retailer offering dynamic energy contracts that pair with home batteries for trading — directly comparable to Huls's Frank Energie/NextEnergy integration and a potential upstream or downstream competitor.
• Vattenfall (Netherlands): Large Dutch energy provider with residential solar, battery, EV charging, and heat pump offerings. Comparable in product breadth and dynamic-tariff positioning, but competes at national scale rather than regional focus.
• Vandebron: Dutch green energy supplier with dynamic contracts and home battery integrations. Comparable to the dynamic-energy trading half of Huls's value proposition and a competing option for Huls's customers.
• Eneco: Major Dutch integrated energy retailer offering solar, heat pumps, EV charging, and dynamic energy contracts nationwide. Overlaps with Huls's product bundle and dynamic-energy-trading value proposition but at vastly larger scale and broader geography.

Others

• Frank Energie: Dutch dynamic-energy supplier explicitly integrated with Huls's home battery installations via app-based trading. Ecosystem partner today but a comparable dynamic-tariff proposition that could disintermediate Huls if it built direct installer channels.
• SolarNRG: One of the Netherlands' longest-established solar wholesalers and a stated long-term supply partner of Huls Duurzame Energie. Relevant as an upstream supplier/ecosystem participant shaping Huls's product mix and pricing.
• NextEnergy: Dutch dynamic-energy supplier with smart battery control integrations, similar in role to Frank Energie and partnered with Huls to automate home battery dispatch. Ecosystem partner and partial competitor in the dynamic-tariff space.

Direct peers

• Zelfstroom: Dutch residential-focused solar panel installer operating a similar full-service model (advisory, installation, monitoring, maintenance). Comparable in customer profile, product mix, and regional GTM to Huls Duurzame Energie.
• Feenstra: Established Dutch installer of heating, ventilation, and air conditioning systems with growing residential heat-pump and hybrid-heat-pump offerings. Directly comparable in the heat-pump/AC installation leg of Huls's bundle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hulsduurzameenergie
• LinkedInlinkedin.com/company/huls-duurzame-energie
• Instagraminstagram.com/hulsduurzameenergie
• Xx.com/EnergieHuls

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huls Duurzame Energie