Queensland XR Hub

What Queensland XR Hub does

Queensland XR Hub is a membership-based ecosystem organisation founded in June 2020 with support from Advance Queensland to coordinate and accelerate the extended reality (XR) industry across Queensland, Australia. Operating from The Precinct in Brisbane's Fortitude Valley, the Hub functions as the central connecting body between XR developers, startups, SMEs, research and educational institutions, government agencies, and global technology companies. Its network comprises 50+ member organisations, and its activities span industry showcase events, pitch challenges (with awards of $80K-$98K), educational programmes, and ongoing news and case-study publication. The legal entity is Queensland XR Hub Pty Ltd (ACN 644 478 062), a private proprietary limited company with 1-10 employees and no disclosed external funding or institutional investors.

The Hub's core offerings include XR advice, consultancy and connection services (covering strategy, content procurement, device procurement, and workforce development), a tiered annual membership programme, industry showcase events, competitive pitch challenges, and educational programmes. Its technology scope spans Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Spatial Computing. Notable facilitated outcomes include VR training solutions for Boeing (Ghost Bat drone programme), Stanwell Corporation (high-risk environment training), and Frucor Suntory's $400M Swanbank manufacturing facility (via member Nexefy), VR career experiences reaching 43,000+ students across 66 schools (via member Work Window), immersive healthcare training with Mater Education, and aged care VR experiences with Arcare (via QUT Design Lab research).

The business model generates revenue through annual membership fees (paid in advance, tiered by membership type) and professional services revenue from XR consultancy. Distribution is direct-to-enterprise complemented by network and partner introductions, with regional scope focused on Queensland and broader Australia. Key strategic partners include Advance Queensland (government co-funder), QUT (research), Aerospace Xelerated (aerospace/Boeing channel), and numerous XR technology and content providers (HTC VIVE, SenseGlove, Composit, Work Window, Interactor). The organisation is privately held, not VC- or PE-backed, and operates without disclosed revenue, funding rounds, or M&A activity.

Name

Queensland XR Hub

Legal name

Queensland XR Hub Pty Ltd

Website

https://qldxrhub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Queensland XR Hub is a Brisbane-based, membership-based ecosystem organisation founded in 2020 with Advance Queensland support, connecting XR developers, startups, corporates, universities, and government through events, pitch challenges, consultancy, and a 50+ member network across Queensland.

Ownership category

akta.pro rank

Product category

Extended Reality Ecosystem Services

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

Keywords

• Extended reality services
• XR ecosystem facilitation
• Immersive technology consulting
• XR membership program
• Industry showcase events

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees payable to Queensland XR Hub, with different Membership Types available offering various Member Benefits including exclusive industry projects, events, and opportunities.
2. XR Consultancy Services: XR advice, consultancy and connection services helping organisations understand how XR technology can build ideas, grow business or improve services, and connecting them with right processes and partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Queensland XR Hub is a membership-based organization that builds and develops Queensland's extended reality (XR) and immersive technology ecosystem. It offers XR consultancy and connection services helping organizations understand how XR technology can build ideas, grow businesses, or improve services, and runs industry showcase events, pitch challenges, and educational programs to foster connections between industry leaders, startups, SMEs, research institutions, government agencies, and global technology companies. Members gain front-row access to exclusive industry projects, events, and opportunities.

Product overview

Queensland XR Hub is a membership-based organization facilitating connection and collaboration for the extended reality (XR) industry in Queensland, Australia. Rather than a unified software product, the organization operates as an ecosystem hub offering a portfolio of services: XR advice, consultancy and connection services (including strategy, content, and device procurement); a membership program providing access to exclusive projects, events, and opportunities; events and showcase opportunities (industry events, workshops, community events); pitch challenges connecting XR companies with organizations seeking solutions; and educational programs. The hub maintains a network directory of XR ecosystem participants and provides educational resources on XR technologies including VR, AR, MR, and spatial computing.

Differentiator

Problem solved

Functional benefit

Products and services

• XR Advice, Consultancy & Connection Services Advisory and consultancy services helping organizations understand how XR technology can build ideas, grow businesses, or improve services, including XR strategy, content and device procurement, and connecting clients with the right processes and partners.
• Membership Program
• Events & Showcase Opportunities

Quantifiable outcome

• 250+ students trained in XR at single school implementation
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major, network member, support and research partner.

• Advance QueenslandcoreGTM or Marketing PartnerAdvance Queensland is a Queensland Government initiative that supports innovators, entrepreneurs and researchers. They co-funded the Queensland XR Hub establishment in 2020 and continue to partner on pitch challenges, funding programs, and ecosystem development initiatives including the Corporate Innovation Network and Private Sector Pathways Program.
• Advance QueenslandcoreGTM or Marketing PartnerAdvance Queensland provides ongoing support through programs and grants, helping to fund pitch challenges and XR projects. They facilitate connections between the XR Hub and corporate partners seeking innovative solutions.
• NexefycoreStrategic or Co-development PartnerNexefy won the Frucor Suntory immersive pitch challenge organised by XR Hub and Advance Queensland, earning $80,000 to develop XR training solutions for Suntory's Swanbank facility. Founded in 2022, Nexefy specialises in immersive training experiences for heavy industries, manufacturing, and defence.
• QUT Faculty of Creative Industries, Education and Social JusticemajorStrategic or Co-development PartnerQUT collaborates with XR Hub on research, education initiatives, and immersive technology programs. QUT's Design Lab led a VR trial program in aged care centres, and Georgie Pinn created the Echo immersive experience during a QUT residency.
• Intellect LabscoreImplementation/ SI/ Consulting PartnerIntellect Labs is a boutique consulting firm with 25+ years' experience providing R&D tax, grant strategy, collaboration management, and intellectual property advice to Queensland XR Hub members.
• Interactornetwork memberTechnology or IntegrationInteractor is a network member of Queensland XR Hub, connecting humans by creating captivating immersive worlds and multisensory interactive experiences. Founded by Georgie Pinn, they specialise in interactive creative technology, projection mapping, and immersive storytelling.
• HINDSITE IndustriescoreStrategic or Co-development PartnerHINDSITE Industries won the XR Hub's inaugural immersive pitch challenge with Boeing in 2022, receiving funding to develop XR solutions. Their SaaS platform provides remote support and graphical instructions for complex technical tasks, used by Boeing on Ghost Bat drones.
• Real Serious GamescoreStrategic or Co-development PartnerReal Serious Games is a network member and won the Decarbonisation Accelerated XR Pitch Challenge, receiving $80,000 to develop 'Decarbonising Paradise' immersive solution. Founded in 2009, they create innovative XR experiences for education, training, and enterprise.
• Greater Whitsunday Alliance (GW3)majorStrategic or Co-development PartnerGW3 partnered with XR Hub and Advance Queensland for the Decarbonisation Accelerated XR Pitch Challenge. GW3 is the independent regional economic development body representing the Mackay Isaac Whitsunday region.
• Resources Centre of Excellence (RCOE)majorStrategic or Co-development PartnerRCOE partnered with GW3 and XR Hub for the Decarbonisation Accelerated project, seeking XR solutions for communicating decarbonisation to the mining supply chain. RCOE connects research, technology, education and METS to shape the resources sector of the future.
• Imagine Realities (now NUAXION)coreStrategic or Co-development PartnerImagine Realities won the Private Sector Pathways Challenge to develop technology bringing QSO music experiences to Queenslanders across the state. The $98,000 project combines AR, VR and 360 media for immersive education.
• People Tech Revolutionnetwork memberTechnology or IntegrationPeople Tech Revolution is a Queensland-based startup specialising in human-centred VR design and development in health and social care sectors. Network member that partnered with Mater to develop VR training scenarios.
• Macpherson KelleysupportImplementation/ SI/ Consulting PartnerMacpherson Kelley is the legal team that prepared the Privacy Policy and Membership Terms for Queensland XR Hub. They provide ongoing legal services to the organisation.
• SenseGlovenetwork memberTechnology or IntegrationSenseGlove is a network member providing XR hardware and accessories. They develop haptic gloves that allow users to feel the virtual like it's real, enabling more immersive XR experiences.
• HTC VIVEnetwork memberTechnology or IntegrationHTC VIVE is a network member providing XR hardware and accessories. They offer a modular ecosystem integrating tools needed to accelerate digital transformation through extended reality.
• Aerospace XeleratedcoreGTM or Marketing PartnerAerospace Xelerated partnered with Queensland XR Hub to present challenges connecting local XR talent with aerospace industry opportunities. They are backed by Boeing and provide startups access to funding, mentorship and support.
• Compositnetwork memberTechnology or IntegrationComposit is a network member transforming businesses using extended reality technology for 10 years. They create immersive experiences for education, training, sales, engagement, and entertainment using VR, AR, MR, and XR technologies.
• Work Windownetwork memberTechnology or IntegrationWork Window is a Brisbane-based startup network member providing VR career experiences to over 43,000 students in 66 schools. They help students discover careers through immersive VR job shadowing experiences.
• QUT Design Labresearch partnerStrategic or Co-development PartnerQUT Design Lab led a VR trial program in three aged care centres during COVID isolation. They developed an online toolkit to help aged care centres implement VR experiences for residents.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Station F: World's largest startup campus in Paris offering membership, events, and corporate-startup programming. Comparable as a hub-and-membership model orchestrating an innovation ecosystem through events, programming, and partner introductions.
• MaRS Discovery District: Toronto-based innovation hub combining membership, programming, and corporate innovation services. Comparable as an established ecosystem-building organization running events, education, and startup-to-enterprise matchmaking.
• Stone & Chalk: Australian government-backed technology ecosystem hub with membership model, accelerator programs, and corporate innovation services. Comparable as an Australian tech ecosystem orchestrator operating on a similar membership-plus-events model.

Others

• MTPConnect: Australian Government–backed Industry Growth Centre for medical technologies and pharmaceuticals. Comparable as a federally-supported industry growth centre model running programs, events, and ecosystem coordination in Australia.
• Upload VR: Long-running XR media and community platform covering VR/AR industry news, developer resources, and ecosystem events. Comparable in its role connecting XR developers, enterprises, and end-users through content and community programming.
• StartupAUS: Australian national advocacy body for the startup ecosystem. Comparable as an industry-level voice that connects startups, corporates, and government in Australia, with similar ecosystem-coordination DNA to Queensland XR Hub.
• AR/VR Association: Global non-profit industry association advancing the augmented and virtual reality ecosystem. Comparable to Queensland XR Hub as an XR-focused industry body driving networking, education, and ecosystem development for member companies.
• AWE (Augmented World Expo): Largest global XR industry events and community platform. Comparable to Queensland XR Hub's showcase events and pitch challenges that connect XR companies with enterprise customers and investors.
• AustCyber (CyberCX): Australian government-backed industry growth body for cyber security (now part of CyberCX). Comparable as an Australian Industry Growth Centre running ecosystem coordination, government-backed programs, and member services in a specific technology vertical.

Broad incumbents

• Techstars: Global accelerator running XR-relevant programs and startup-to-corporate partnerships. Comparable in its accelerator/pitch challenge programming and corporate innovation network model, though at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qldxrhub
• LinkedInlinkedin.com/company/qldxrhub
• Instagraminstagram.com/qldxrhub
• Xx.com/qldxrhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland XR Hub