GoodShipping

What GoodShipping does

GoodShipping, founded in 2017 in Rotterdam, Netherlands, is a carbon insetting service provider enabling cargo owners and freight forwarders to reduce Scope 3 transportation emissions by co-financing fuel switches from fossil fuels to sustainable biofuels. The company operates under FincoEnergies B.V., with sister company GoodFuels supplying the underlying second-generation biofuels. GoodShipping invented the carbon insetting concept for maritime transport in 2017 and has since expanded into road transportation (October 2023). Its technology stack combines the Book & Claim chain of custody model with mass balance methodology for sustainability credit tracking, supported by two digital platforms: the Customer Portal (launched October 2023) for self-service carbon management with automated scope 3 emissions calculation, and Decarb Desk (launched April 2024) for transparency and traceability across insetting transactions.

The company generates revenue primarily through fees for facilitating biofuel co-financing transactions between cargo owners and carriers, on quote-based, multi-year contracts, with a pilot program offered at reduced pricing. Go-to-market combines direct enterprise sales with channel partnerships through major freight forwarders (DHL Global Forwarding, Forto, LEMAN, JAS Worldwide, Scan Global Logistics, Hellmann, Raben, KWE). Named enterprise customers span furniture retail (IKEA), automotive (BMW), chocolate manufacturing (Tony's Chocolonely), baby products (Bugaboo), textiles (O My Bag), paints/coatings (Royal Van Wijhe Verf), agricultural commodities (Meelunie), and global ocean carriers (CMA CGM, Ocean Network Express, Samskip). CO2e reduction certificates are independently verified by Normec Verifavia to prevent double counting. The company operates from Rotterdam (headquarters) and Amsterdam, with a stated global footprint across Europe, the US, and Asia, and has won the Accenture Innovation Awards 2017, TEDx Amsterdam Award 2017, and EcoVadis Gold Medal 2023.

Name

GoodShipping

Legal name

FincoEnergies

Website

https://goodshipping.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodShipping is a Rotterdam-based carbon insetting company that enables cargo owners and freight forwarders to reduce Scope 3 emissions by co-financing sustainable biofuel fuel switches for ocean and road freight, using a Book & Claim chain of custody model verified by third-party auditors.

Ownership category

akta.pro rank

Product category

Carbon Insetting Services

NAICS

Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carbon Credit Brokerage & Intermediation (Voice/Electronic) (EUAGAIAD)

Keywords

• Carbon insetting services
• Sustainable biofuel supply
• Scope 3 emissions reduction
• Carbon-neutral shipping
• Maritime decarbonisation

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Carbon Insetting Services: GoodShipping facilitates fuel switches from fossil fuels to sustainable biofuels for cargo owners and freight forwarders. The company co-finances biofuels for carriers who receive incentive to choose biofuels over fossil fuels, while cargo owners receive CO2e credits for reducing their scope 3 emissions. Revenue is generated through fees for facilitating these carbon reduction transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

GoodShipping operates a carbon insetting service that enables cargo owners and freight forwarders to reduce their Scope 3 emissions by co-financing sustainable biofuels for road and ocean freight carriers. The company facilitates fuel switches from fossil fuels to sustainable biofuels using a Book & Claim chain of custody model, then issues verified CO2e reduction certificates. Customers access the service via direct sales, freight forwarder partnerships, or the self-service Decarb Desk and Customer Portal digital platforms.

Product overview

GoodShipping operates as a carbon insetting service provider with a platform-based architecture. The core offering is the Carbon Insetting Service, which enables cargo owners and freight forwarders to reduce Scope 3 emissions through fuel switching to sustainable biofuels for both road and ocean freight. This is supported by the Decarb Desk platform for transparency and traceability management, and the Customer Portal for self-service carbon management including scope 3 emissions calculations, impact dashboards, and certificate access. Additional components include CO2e Reduction Certificates verified by independent auditors, and the Book & Claim chain of custody model for verifying sustainable resource usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Insetting Service GoodShipping's primary service that enables cargo owners and freight forwarders to reduce Scope 3 emissions by facilitating a fuel switch from fossil fuels to sustainable biofuels for road and ocean freight transportation, using the Book & Claim chain of custody model.
• Decarb Desk Digital platform providing cargo owners and freight forwarders with transparency and traceability to manage carbon insetting effectively. Every step is verifiable, helping users confidently achieve sustainability goals.
• Customer Portal Digital self-service platform for GoodShipping and GoodZero that consolidates automated carbon management information, providing a personalized environment to view data, download certificates and invoices, track impact dashboards, calculate scope 3 emissions, and access quotations and project overviews.
• Road Insetting Service Carbon insetting service for road transportation that enables cargo owners and freight forwarders to reduce Scope 3 emissions from landside transportation through biofuel switches, providing 50-100% emission reduction through Low Carbon Logistics solutions.

Quantifiable outcome

• Up to 90% CO2 reduction (80-90% well-to-propeller) compared to fossil fuel equivalents
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, strategic and minor.

• GoodFuelscoreStrategic or Co-development PartnerGoodFuels is the sister company and primary biofuel supplier for GoodShipping. They are the leading provider of sustainable marine biofuels to the global commercial shipping fleet, developing second-generation biofuels from forest residues and waste oil products. GoodFuels provides the actual sustainable fuel that enables GoodShipping's insetting services.
• Normec VerifaviacoreImplementation/ SI/ Consulting PartnerIndependent third-party auditor that verifies GoodShipping's insetting process. Ensures criteria are met including: determining CO2e reduction volumes, verifying biofuel sustainability, verifying fuel switches, preventing double counting, and allocating CO2e reductions to clients.
• SQUAKEstrategicTechnology or IntegrationPartnership announced November 2024 to accelerate decarbonisation in ocean shipping through integration with SQUAKE's platform for carbon management and emissions tracking.
• LEMANstrategicChannel Partner/ Reseller/ DistributorPartnership announced December 2024 for freight decarbonisation through Decarb Desk. LEMAN will offer GoodShipping's decarbonisation services to their logistics customers.
• FortostrategicChannel Partner/ Reseller/ DistributorForto partnered with GoodShipping in October 2022 to expand its biofuels offering. Forto now offers insetting of advanced biofuel for FCL sea freight shipments, extending alternative fuel options to Forto customers.
• JAS WorldwidestrategicChannel Partner/ Reseller/ DistributorLogistics company collaborating with GoodShipping on sustainable marine biofuel and road transport biofuel. Successfully implemented road insetting pilot as part of commitment to environmental sustainability.
• RabenminorChannel Partner/ Reseller/ DistributorParticipated in road insetting pilot program to test and optimise GoodShipping's road transportation decarbonisation services.
• Scan Global LogisticsstrategicChannel Partner/ Reseller/ DistributorProviding 50-100% emission reduction through Low Carbon Logistics solutions combined with GoodShipping's biofuels for road transport. Collaboration aligns with commitment to environmental sustainability.
• Hellmann Worldwide LogisticsminorChannel Partner/ Reseller/ DistributorSuccessfully implemented road insetting pilot with GoodShipping. Offers mode-specific emission reduction solutions enabling customers to reduce Scope 3 emissions from landside transportation.
• Port of RotterdamstrategicStrategic or Co-development PartnerPartner in the 'Switch to Zero' campaign announced December 2022. Port of Rotterdam Authority supports the campaign to encourage companies to have sea freight transported using sustainable fuel, providing €5 million over four years for projects to reduce CO2 emissions from shipping.
• Switch to Zero Campaign PartnersminorGTM or Marketing Partner17 companies participated in Switch to Zero campaign including Dille & Kamille, Swinkels Family Brewers, Yogi Tea, Beiersdorf, Bugaboo, Otto Group, K2 Forwarding, Yumeko, NINE & Co., De Kleine Keuken, Royal van Wijhe Verf, Intersteel, OMyBag, Regent Ingredients, Dopper, Johnny Cashew, and Anchor International. Together saved 2023 tonnes of CO2.
• CMA CGMstrategicStrategic or Co-development PartnerMajor shipping company partnered with GoodShipping to test second-generation biofuel in vessels. Test bunkering occurred March 2019. Demonstrated scalability and technical compliance of sustainable marine bio-fuel oil.
• IKEAstrategicStrategic or Co-development PartnerIKEA Transport & Logistics Services partnered with GoodShipping and CMA CGM in 2019 to test sustainable marine bio-fuel oil. Committed to putting equivalent of at least all containers out of Rotterdam on biofuel.
• DHL Global ForwardingstrategicChannel Partner/ Reseller/ DistributorLong-standing partnership since 2017. In 2022, committed to accelerating sustainable shipping via insetting with 60 million liters of Sustainable Marine Fuel commitment.
• BMW GroupstrategicStrategic or Co-development PartnerJoined UECC and GoodShipping in biofuel trials. First RoRo bunkering partnership for automotive shipping decarbonisation. Partnership demonstrates technical feasibility of biofuels for roll-on/roll-off shipping.
• SamskipstrategicStrategic or Co-development PartnerBecame GoodShipping pioneer in 2021. Multiple Samskip vessels supplied with biofuels through Switch to Zero campaign, achieving 2023 tonnes of CO2 savings.
• Ocean Network Express (ONE)strategicStrategic or Co-development PartnerBecame GoodShipping pioneer in February 2021, decarbonising cargo shipments and accelerating uptake of sustainable marine biofuel in ocean shipping.
• Blygold InternationalminorStrategic or Co-development PartnerFirst for-profit company to join GoodShipping in July 2018. All PoluAl products shipped using second-generation biofuels via GoodShipping program, decarbonising container shipping.
• Royal Van Wijhe VerfminorStrategic or Co-development PartnerJoined GoodShipping in October 2021 to decarbonise its ocean freight shipments using sustainable marine biofuels.
• O My BagminorStrategic or Co-development PartnerDutch B-Corp joined GoodShipping in March 2022 to decarbonise its freight operations as part of sustainability commitment.
• MeelunieminorStrategic or Co-development PartnerJoined forces with GoodShipping in September 2019 to decarbonise its ocean freight through sustainable marine biofuels.
• BugaboostrategicStrategic or Co-development PartnerDutch premium stroller brand partnered with GoodShipping. Reduced Scope 3 CO2 emissions despite increasing production in 2023. Committed to 100% reduction of ocean freight emissions through partnership.
• ZeemanminorStrategic or Co-development PartnerDutch retailer partnered with GoodShipping for seamless fuel switch to accelerate sustainability journey in ocean freight transportation.
• Kintetsu World Express (KWE)minorStrategic or Co-development PartnerGlobal logistics company committed to decarbonising ocean freight through GoodShipping partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Flexport: Flexport is a technology-forward freight forwarder increasingly focused on sustainability offerings for shippers. It is comparable to GoodShipping's channel partners as a digitally enabled intermediary that could either distribute or compete with insetting services.
• Greenly: Greenly is a carbon accounting and reduction platform primarily serving mid-market companies with footprint measurement and reduction planning. It is comparable to GoodShipping in targeting scope-3 emissions reduction but does not directly execute biofuel insetting.
• CarbonChain: CarbonChain provides supply-chain level emissions accounting with specific focus on commodities and shipping. It overlaps with GoodShipping in serving maritime and supply-chain scope-3 needs, but is more focused on measurement than on insetting execution.

Direct peers

• Cloverly: Cloverly provides a carbon credit API platform that lets businesses calculate emissions and purchase offsetting or insetting credits within their own products. It overlaps directly with GoodShipping's Decarb Desk and customer-portal approach to embedding carbon purchasing into enterprise workflows.
• Patch: Patch operates a digital carbon credit marketplace and API that lets businesses purchase verified credits programmatically. It is comparable to GoodShipping's Decarb Desk in using software to intermediate carbon transactions between credit producers and corporate buyers.
• South Pole: South Pole is one of the world's largest carbon project developers and credit providers, brokering emissions reduction products to corporate buyers. It is directly comparable to GoodShipping as a carbon service intermediary, though it focuses more on offsetting than insetting.
• Watershed: Watershed is an enterprise carbon reduction platform that measures, reduces, and reports scope-3 emissions for large companies. It is comparable to GoodShipping in serving enterprises on scope-3 transport emissions, though it is broader in scope and US-centric.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises, with strong scope-3 emissions functionality. It is comparable to GoodShipping's Customer Portal in providing automated emissions calculation and reporting infrastructure for sustainability teams.

Broad incumbents

• Maersk: Maersk is the largest ocean carrier and is actively scaling its own biofuel bunkering and ECO Delivery offerings. It is comparable to GoodShipping as both a partner and a potential disintermediator, with direct biofuel procurement reducing the need for intermediary insetting services.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders and offers its own sustainable shipping and biofuel products. It is comparable as a buyer and potential competitor of GoodShipping, bundling insetting-like offerings into broader logistics services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodshipping
• Xx.com/goodshipping1
• Facebookfacebook.com/goodshipping

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodShipping