EasyPlatform

What EasyPlatform does

EasyPlatform, operated by EasyAds Ltd. (Bulgaria, founded 2006), is a programmatic online advertising platform serving advertisers and publishers in Bulgaria and North Macedonia. The company runs a two-sided marketplace: advertisers self-register, deposit a minimum 50 EUR top-up, and run campaigns billed on CPC, CPA, CPM, or vCPM models across native ads, video ads, static banners, interactive HTML5 banners, and dynamic product ads; publishers (minimum 5,000 unique daily visits) integrate ad tags to monetize inventory. The platform aggregates 100+ Bulgarian publisher websites (including premium properties such as btvnovinite.bg, 24chasa.bg, mobile.bg, olx.bg) and 60+ Macedonian sites (kurir.mk, vesti.mk), reaching over 60% of the Macedonian internet audience. Supporting modules include a Direct Deals service for programmatic guaranteed campaigns on premium Bulgarian inventory with viewability guarantees over 50%, an HTML5 Creative Studio producing interactive gamified banners (pull, scratch, flip, drag, 3D rotate), an Audience Center with pixel-based retargeting, product feed integrations for WooCommerce and Shopify that enable dynamic remarketing on Google Ads/DV360/AdForm, and an Ad Serving Manager priced from 0.20 EUR per 1,000 impressions. Distribution combines a self-serve web platform, a Macedonia-based direct sales office, and 13 named agency partners (PHD, FCB, OMD, Digitas, Netpeak, etc.); enterprise clients include McDonald's, Pepsi, Philips, Bosch, BIC, Deichmann, Johnnie Walker, and others. The company is privately held, owner-operated, bootstrapped (no disclosed funding rounds), an IAB member, and reports no subsidiaries or M&A activity.

Name

EasyPlatform

Legal name

EasyAds Ltd.

Website

https://easyplatform.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyPlatform (EasyAds Ltd.) operates a self-serve programmatic ad network and Direct Deals marketplace connecting advertisers with 100+ Bulgarian and 60+ Macedonian publisher websites, supporting CPC, CPA, and CPM campaigns plus dynamic product remarketing.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising platform
• Online ad network
• Digital media buying
• Publisher monetization
• Interactive HTML5 ads

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cost-per-Click (CPC) Advertising: Advertisers pay per validated click on their ads. Available for native text ads and standard/static banner ads. CPC is the primary pricing model for responsive/performance campaigns in the network.
2. Cost-per-Action (CPA) Advertising: Advertisers pay per user interaction with interactive HTML5 banners or video ads (e.g., pull, scratch, flip, rotate, play). Charges on the first meaningful interaction, not just click-throughs.
3. Cost-per-Mille (CPM) — Direct Deals: Fixed net CPM pricing for direct programmatic deals on premium Bulgarian publisher inventory. Viewability guarantee of over 50% with time-in-view exceeding 17 seconds.
4. Ad Serving (vCPM): Charges a small fixed fee per 1,000 impressions served when advertisers or publishers use the hosted ad serving solution. Starting at 0.20 EUR per 1,000 impressions. No monthly or yearly subscription fee.
5. Creative Production Services: The in-house Creative Studio produces custom interactive HTML5 banners and dynamic product ads for advertisers. Bundled with campaign management or available as standalone professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

EasyPlatform is a programmatic online advertising platform operated by EasyAds Ltd. that connects advertisers with a network of more than 100 Bulgarian and 60+ Macedonian publisher websites. It supports multiple pricing models (CPC, CPA, CPM/vCPM), offers interactive HTML5 banner formats, dynamic product remarketing via product feeds, an Audience Center tracking pixel, and Direct Deals on premium Bulgarian inventory with guaranteed viewability.

Product overview

EasyPlatform is a programmatic online advertising platform operated by EasyAds Ltd, offering a unified platform plus modular components for advertisers and publishers in Bulgaria and North Macedonia. The core EasyPlatform ad network enables media buying with multiple pricing models (CPC, CPA, CPM). Supporting modules include Direct Deals for premium publisher access, Targeting for audience segmentation, Native/Video/Banner/Interactive HTML5 creative formats, Dynamic Product Ads for feed-powered personalization, HTML5 Creative Studio for custom banner production, Ad Serving Manager for external ad serving, Audience Center for pixel-based retargeting, Product Feed Integration for e-commerce catalog sync, Publisher Monetization for website monetization, and Reports/Analytics for performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyPlatform Ad Network Core programmatic online advertising platform for media buying in Bulgaria and North Macedonia. Enables advertisers to publish ads across 100+ Bulgarian and 60+ Macedonian publisher websites, supporting CPC, CPA, and CPM/vCPM pricing models with self-serve campaign management.
• Direct Deals Programmatic direct deals service on premium Bulgarian publisher inventory including news.bg, 24chasa.bg, btvnovinite.bg, mobile.bg, olx.bg and others at fixed CPM rates with guaranteed viewability over 50% and time-in-view exceeding 17 seconds.
• Interactive HTML5 Banners Gamified interactive banner format with engagement elements such as pull, scratch, flip, drag, 3D rotate, and product carousels. Priced per engagement/action (CPA model). Platform measures and reports every interaction.
• HTML5 Creative Studio Creative production service for designing and hosting interactive HTML5 banners with gamified elements. Includes portfolio gallery of completed projects with carousel, drag-drop, flip, and video elements.
• Dynamic Product Ads Feed-powered personalized product advertising. Using dynamic XML/CSV product feeds, ads show products users have already viewed, favorited, or added to cart. Supports dynamic remarketing campaigns for Google Ads, DV360, and AdForm.
• Audience Center Audience management and tracking pixel system for creating custom user segments based on website behavior. Supports standard events (PageView, ViewContent, AddToCart, Purchase, etc.) and custom events for retargeting campaigns.
• Ad Serving Manager Hosted ad serving solution for serving ads on publisher sites. vCPM campaigns for serving own campaigns with fixed fee per 1,000 impressions starting at 0.20 EUR. Enables use of HTML5 creatives on external platforms.
• Product Feed Integration Technical feed management for product and article catalogs. Supports XML and CSV formats with dynamic crawling (daily default, up to 24x daily). Integrates with WooCommerce and Shopify via recommended plugins and apps.
• Publisher Monetization Website monetization service for publishers. Ad code integration with passback functionality, supports DFP, Smart AdServer, Ad Ocean, OpenAds. Minimum 5,000 unique daily visits required. Payment threshold of 100 EUR with up to 45-day settlement.
• Video Ads Responsive video advertising format with video and text elements. Users voluntarily start the video via play button. Priced per play/click (CPA model). Includes play/pause interaction tracking and 100% visibility guarantee.
• Native Ads Responsive text and image ad format with headline (up to 30 chars), description (up to 80 chars), and up to 5 rotating images. Priced per click (CPC).
• Banner Ads Standard static banner advertising in jpg, png, webp formats. Popular sizes include 300x600, 300x250, 336x600, 336x280. Supports additional sizes including 728x90, 970x250. Priced per click (CPC) or per thousand impressions (CPM).

Quantifiable outcome

• Over 60% of the Macedonian internet audience reached through the publisher network
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability8 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core and minor.

• news.bgcoreStrategic or Co-development PartnerPremium Bulgarian online news publisher participating in EasyPlatform's Direct Deals program, enabling advertisers to run guaranteed-viewability campaigns with fixed CPM rates.
• 24chasa.bgcoreStrategic or Co-development PartnerLeading Bulgarian newspaper website participating in EasyPlatform's Direct Deals network with fixed CPM pricing and high viewability standards.
• investor.bgcoreStrategic or Co-development PartnerPremium Bulgarian financial news site in the Direct Deals publisher network, offering advertisers access to a business-oriented audience.
• mobile.bgcoreStrategic or Co-development PartnerLeading Bulgarian classifieds/marketplace site in the Direct Deals network, providing reach to a large consumer audience.
• olx.bgcoreStrategic or Co-development PartnerMajor Bulgarian classifieds and marketplace platform in the Direct Deals publisher network.
• btvnovinite.bgcoreStrategic or Co-development PartnerBulgarian television news website in the Direct Deals program with guaranteed viewability standards.
• webcafe.bgcoreStrategic or Co-development PartnerPopular Bulgarian lifestyle and entertainment website in the Direct Deals network.
• dnes.bgcoreStrategic or Co-development PartnerBulgarian news portal in the Direct Deals publisher network.
• money.bgcoreStrategic or Co-development PartnerBulgarian financial news and business portal in the Direct Deals network.
• manager.bgcoreStrategic or Co-development PartnerBulgarian business management portal in the Direct Deals publisher network.
• dir.bgcoreStrategic or Co-development PartnerLong-standing Bulgarian web portal and search directory in the Direct Deals network.
• offnews.bgcoreStrategic or Co-development PartnerBulgarian independent news website in the Direct Deals network.
• mediapool.bgcoreStrategic or Co-development PartnerBulgarian news media website in the Direct Deals network.
• actualno.comcoreStrategic or Co-development PartnerBulgarian news website in the Direct Deals publisher network.
• imot.bgcoreStrategic or Co-development PartnerBulgarian real estate classifieds portal in the Direct Deals network.
• bg-mamma.comcoreStrategic or Co-development PartnerBulgarian community and lifestyle portal in the Direct Deals network.
• PHDminorGTM or Marketing PartnerGlobal media communications network listed as an agency partner on EasyPlatform's homepage. PHD and other agencies recommend EasyPlatform's programmatic platform to their brand clients for local advertising in Bulgaria and Macedonia.
• FCB (Foote, Cone & Belding)minorGTM or Marketing PartnerGlobal advertising agency listed as an agency partner, referring clients to EasyPlatform for local online advertising.
• OMDminorGTM or Marketing PartnerGlobal media agency network listed as an agency partner, channeling advertiser budgets to EasyPlatform.
• DigitasminorGTM or Marketing PartnerPublicis Groupe digital marketing agency listed as an agency partner.
• Interactive Advertising Bureau (IAB)minorStrategic or Co-development PartnerEasyAds Ltd is a member of IAB, the international advertising association that develops technical standards and best practices for digital advertising. IAB membership signals commitment to industry standards and provides access to research and initiatives.
• Google Ad Manager (DFP)coreTechnology or IntegrationEasyPlatform's Direct Deals are set up in publishers' ad servers as Price Priority Line Items using Google Ad Manager functionality. Publishers use DFP to manage competitive bidding between campaigns.
• WooCommerce (WordPress)coreTechnology or IntegrationEasyPlatform's product feed infrastructure is optimized for WooCommerce-based online stores. Recommended plugins include Product Feed PRO for WooCommerce by AdTribes and CTX Feed by Webappick.
• ShopifycoreTechnology or IntegrationEasyPlatform supports Shopify e-commerce stores for dynamic product remarketing via product feed integration. Recommended apps include FeedHub and MultiFeed.
• Google Tag ManagercoreTechnology or IntegrationEasyPlatform's tracking pixel can be implemented via Google Tag Manager. A ready-to-import GTM template JSON file is provided for easy setup of pixel events and dataLayer variables.
• Google Ads / DV360coreTechnology or IntegrationEasyPlatform's hosted dynamic product banners and ad serving solution can be integrated with Google Ads and DV360 as third-party tags. Enables e-commerce advertisers to run dynamic remarketing on these platforms using EasyPlatform's feed infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart AdServer: European ad-serving and programmatic platform named by EasyPlatform as a compatible ad server. Overlaps with EasyPlatform on publisher ad serving, direct deals and programmatic campaign management across European markets.
• RTB House: CEE-origin (Poland) programmatic retargeting/DSP with deep European footprint. Competes most directly with EasyPlatform's Dynamic Product Ads and retargeting capabilities, particularly in mid-sized European e-commerce.
• Adform: European-headquartered programmatic DSP and ad server with strong CEE presence. EasyPlatform explicitly supports Adform click macros and lists Adform as an integrated DSP — a direct competitor for advertiser and publisher budgets across Europe.
• MGID: Native advertising network with strong presence in CEE and emerging markets. Comparable as a regional self-serve ad network serving advertisers and publishers across Eastern Europe with multiple pricing models.
• PropellerAds: Global multi-format ad network (CPC, CPM, CPA) with strong emerging-market and publisher-monetization focus. Closely mirrors EasyPlatform's self-serve, multi-format, multi-pricing-model positioning.
• AdOcean: Regional CEE ad-server formerly part of Httpool, listed by EasyPlatform as a compatible publisher-side ad server. Directly comparable on publisher monetization and direct-deal inventory management in emerging European markets.

Broad incumbents

• Criteo: Global leader in dynamic retargeting and commerce media. Most directly comparable to EasyPlatform's Dynamic Product Ads offering, but at massively greater scale and with global advertiser budgets.
• The Trade Desk: Global independent DSP with growing CEE penetration. Competes for the same programmatic budgets as EasyPlatform, especially among agency-held clients (PHD, OMD) that overlap with EasyPlatform's agency partner list.
• Taboola: Large native-discovery and content-recommendation network with publisher monetization focus. Adjacent competitor on Bulgarian/Macedonian premium publisher inventory and on native ad formats serving similar advertisers.
• Google Ad Manager (DFP): Google's publisher ad server and programmatic exchange, explicitly used by EasyPlatform publishers for Price Priority Line Items. Sets the de facto standard against which EasyPlatform's hosted ad server and direct deals compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EasyPlatform.Macedonia
• LinkedInlinkedin.com/company/easyplatform-mk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyPlatform