What Total Keto Diet does

Total Keto Diet is a privately held mobile application operated by Tasteaholics, Inc., a New York–domiciled corporation, that targets health-conscious consumers following a ketogenic or low-carb diet. The app combines macro and exercise tracking, custom keto meal plans, a food database of hundreds of thousands of items, and a curated library of 800+ keto recipes into a single freemium product available on iOS and Android. Its underlying technology stack is conventional consumer-app infrastructure: Cloudflare CDN for performance, SSL-secured communications, PCI-compliant payment handling, and cloud-based user data synchronization, with no disclosed AI/ML components. The keto calculator and meal planning engine are deterministic rule-based systems that compute macronutrient ratios from user inputs such as weight, gender, body fat percentage, activity levels, and goals.

The business model is freemium with three revenue streams: (1) premium subscriptions managed through the Apple App Store and Google Play Store, (2) one-time digital cookbook and meal plan purchases, and (3) affiliate commissions generated through referral programs. Go-to-market is product-led: users discover the app via app stores, content marketing on totalketodiet.com, and behavioral remarketing through Google and Facebook, then self-onboard without a sales team. The brand is trademarked, the app is distributed globally, and the user base is a horizontal consumer segment with no disclosed enterprise customers or institutional contracts.

The company is small and founder-operated, with Vicky Abrams identified as co-creator and no other management team, board, investors, or headcount disclosed in the available data. There is no record of external funding rounds, M&A activity, regulatory actions, or strategic partnerships beyond standard technology vendors (Stripe, PayPal/Braintree, Cloudflare, Google, Facebook) and a content partnership with its parent Tasteaholics. A desktop version of the product is planned but not yet launched, and the cookie policy and terms of service were last substantively documented in 2018, with operations continuing through 2026 per the copyright notice.

Name

Total Keto Diet

Legal name

Tasteaholics, Inc.

Website

https://totalketodiet.com

Company type

Private

Operating status

Operating

Short description

Total Keto Diet is a freemium iOS and Android mobile app operated by Tasteaholics, Inc., serving health-conscious consumers with macro tracking, custom meal plans, and 800+ curated keto recipes. Revenue comes from premium subscriptions, digital cookbook sales, and affiliate commissions distributed globally through app stores.

Ownership category

akta.pro rank

Product category

Diet and Nutrition Tracking Software

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), General Nutrition Coaching (HSADAFAA), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Keto diet tracking
• Macro nutrition tracking
• Meal planning app
• Low carb recipes
• Health and fitness software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Subscription: Freemium model with free app download and premium subscription for full access to meal plans, recipes, and advanced features. Subscriptions managed through iOS App Store and Google Play Store.
2. Cookbooks: Sale of keto cookbooks and meal plans as digital downloads
3. Affiliate Commissions: Company participates in affiliate marketing programs where commissions are earned on referred purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Total Keto Diet is a mobile application (iOS and Android) that helps users follow a ketogenic diet through macro and calorie tracking, custom meal plans tailored to body metrics and goals, a keto calculator, a large food and recipe database (800+ keto recipes), dynamic shopping lists, and a beginner's keto diet guide. The app is offered free with a premium subscription unlocking full meal planning, recipes, and advanced tracking.

Product overview

Total Keto Diet is a single mobile application (iOS and Android) focused on ketogenic diet management. The core offering is the Total Keto Diet App, which combines macro/food tracking, custom meal planning, and a recipe database into one unified product. Features include a macro tracker for calories and macros, exercise tracking, custom keto meal plans, 800+ keto recipes, a keto calculator, a food database with hundreds of thousands of foods, shopping lists generated from recipes, and a beginner's guide to the keto diet. The app is free to download with premium subscription options for enhanced features.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Keto Diet App A mobile diet and nutrition tracking application designed for users following a ketogenic diet. Provides macro and exercise tracking, custom keto meal plans tailored to body metrics and goals, 800+ keto recipes, a keto calculator, food database with hundreds of thousands of foods, shopping lists, and a beginner's keto diet guide.

Quantifiable outcome

• Macro ratios: Fat 65-70%, Protein 20-25%, Carbohydrates 5% of calories
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor for handling payment transactions. Adheres to PCI-DSS standards for secure handling of payment information. Used for subscription and purchase payments within the app.
• PayPal/BraintreecoreTechnology or IntegrationThird-party payment processor for handling payment transactions. Provides alternative payment method for in-app purchases and subscriptions.
• Google AdWordsminorGTM or Marketing PartnerGoogle's advertising platform used for remarketing to previous service visitors. Delivers targeted ads based on past visits to the service.
• FacebookminorGTM or Marketing PartnerFacebook remarketing service used for behavioral advertising. Delivers interest-based ads to users who have visited the service.
• CloudflarecoreTechnology or IntegrationCDN network used for performance optimization. Saves cookies (__cfduid) to apply security settings on a per-client basis. Essential for Cloudflare's security features.
• TasteaholicscoreStrategic or Co-development PartnerParent company and content partner. Total Keto Diet app is created by Tasteaholics. Shares recipe content and keto diet expertise with the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carb Manager: Carb Manager is the most direct head-to-head competitor — a mobile-first keto/low-carb tracker with macro counting, recipes, meal plans and premium subscription. It targets the same keto-active audience with a functionally similar product.
• Lose It!: Lose It! is a calorie and macro tracker with meal planning and barcode logging, often used for weight-loss programs. It overlaps Total Keto Diet's tracking and weight-loss use cases, though it isn't keto-specialized.
• Cronometer: Cronometer is a nutrition tracking app focused on micronutrient and macronutrient accuracy. It overlaps with Total Keto Diet on macro tracking, recipe logging and premium subscription, appealing to detail-oriented diet followers.
• Lifesum: Lifesum combines nutrition tracking with curated meal plans and diet programs (including low-carb/keto variants). It mirrors Total Keto Diet's combined tracker-plus-meal-plan model, often with multi-diet subscription packaging.
• MyNetDiary: MyNetDiary is a premium nutrition tracker offering detailed macro tracking, food database and meal plans. It overlaps Total Keto Diet on paid subscription macro tracking and recipe logging.
• Yazio: Yazio is a freemium nutrition and meal-planning app with barcode scanning, recipes and intermittent fasting features. It competes for the same diet-conscious European and US consumer that Total Keto Diet targets.

Broad incumbents

• MyFitnessPal: MyFitnessPal is the dominant general-purpose nutrition tracker with macro tracking, barcode scanning and a huge food database. It competes for the same calorie/macro-tracking user, although it is diet-agnostic rather than keto-specialized.
• Noom: Noom is a subscription weight-loss coaching platform delivered through mobile. It overlaps with Total Keto Diet on weight-loss intent via mobile subscription, but adds coaching rather than self-serve macro tracking.
• Fitbit: Fitbit (now under Google) is a broader fitness and wellness platform with calorie logging and weight management features inside its app. It is an incumbent that competes indirectly for diet-tracking mindshare.

Emerging players

• Zero Fasting: Zero is a leading intermittent-fasting tracker with a paid subscription. It sits in the adjacent diet-adjacent app category and increasingly bundles nutrition features, partially overlapping Total Keto Diet's premium subscription lane.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Keto Diet