Shmul
Shmul Development Corporation is a family-owned residential property management firm founded in 2004, managing condos, townhouses, and single-family homes for landlords across the Washington DC, Maryland, and Virginia area via tiered subscription plans and the AppFolio platform, with related brokerage services through Realty Pros North Bethesda.
- Company typePrivate
- Founded2004
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shmul does
Shmul Development Corporation (operating as Shmul Corporation) is a family-owned residential property management company founded in 2004 and headquartered in North Bethesda, Maryland. The company manages residential rental properties — ranging from one-bedroom condominiums to single-family homes — for property owners across the Washington DC metropolitan area, including Montgomery County MD, Fairfax County VA, and Washington DC. Service delivery is structured around four tiered monthly subscription management plans (Basic, Advanced, Pro, Ultimate) that bundle landlord-facing services such as 24/7 emergency maintenance, rent collection, ACH distribution, tenant screening, routine inspections, HOA/condo fee handling, and licensing compliance. The firm also operates an in-house professional photography and videography team producing property marketing content, including signature "Night Shift" and "Local Attractions" video tour packages.
The technology backbone is AppFolio, a third-party cloud-based property management platform that powers both the Tenant Portal (online rent payment, maintenance requests, document retrieval) and the Landlord Portal (real-time financial tracking, repair ticket monitoring, inspection reports), accessible via web and mobile applications on iOS and Android. Shmul does not develop proprietary technology; its differentiation rests on service quality, boutique personalization, and content production. The company holds a BBB A+ rating and is a member of the National Association of Residential Property Managers (NARPM); the lead principal, Nimrod Shmul, holds the Graduate Realtor Institute (GRI) designation.
Revenue is generated through two streams: recurring monthly management fees from landlords under the tiered subscription plans, and transaction-based commissions from residential real estate sales and broker activity conducted through its related brokerage, Realty Pros North Bethesda. Additional fee income is generated through rental application processing. The customer base is a long tail of individual landlords and tenants, including a notable segment of international/expatriate property owners. The firm is privately held with 1-10 employees, no disclosed external funding, and no acquisitions or inorganic growth activity in its history; the brokerage subsidiary Realty Pros North Bethesda is the only adjacent operating extension.
Shmul firmographics
Firmographics- Name
- Shmul
- Legal name
- Shmul Development Corporation
- Website
- https://shmulcorp.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shmul Development Corporation is a family-owned residential property management firm founded in 2004, managing condos, townhouses, and single-family homes for landlords across the Washington DC, Maryland, and Virginia area via tiered subscription plans and the AppFolio platform, with related brokerage services through Realty Pros North Bethesda.
- Ownership category
- akta.pro rank
Shmul industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)
Keywords
Where Shmul is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shmul business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Monthly management fees from property owners for managing residential properties including rent collection, maintenance, tenant screening, and reporting. Services offered through tiered management plans (Basic, Advanced, Pro, Ultimate).
- Real Estate Sales Commissions: Commission-based revenue from buying and selling residential properties through Realty Pros North Bethesda brokerage
- Rental Application Fees: Fees charged for rental applications processed through the application center
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic/Budget Plan - Entry-level property management |
| Subscription | Monthly | Advanced/Comprehensive Plan - Mid-tier management |
| Subscription | Monthly | Pro Plan - Enhanced management with Night Shift video |
| Subscription | Monthly | Ultimate/Top Plan - Full-service management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Shmul product offering
Product offeringCore offering
Shmul Corporation provides full-service residential property management for individual landlords in the Washington DC metropolitan area, delivered through tiered plans (Basic, Advanced, Pro, Ultimate) covering tenant screening, rent collection via ACH, maintenance coordination, routine property inspections, MLS listings, marketing, and 24/7 emergency support. The company also operates an in-house real estate brokerage sub-brand (Realty Pros North Bethesda) for buying, selling, and commercial leasing, with operations powered by the AppFolio cloud platform exposing Tenant and Landlord Portals and supported by an in-house professional photography and videography team.
Product overview
Shmul Corporation operates as a property management company with a multi-tiered service architecture. The core offering is Property Management Services, delivered through tiered management plans (Basic, Advanced, Pro, Ultimate) that provide landlord services including rent collection, maintenance coordination, inspections, and tenant management. Service delivery is enabled by AppFolio-powered Tenant and Landlord Portals providing 24/7 real-time access to financials, maintenance requests, and documents. Supporting services include Realty Pros North Bethesda (a sub-brand realty brokerage for buying, selling, and commercial space), Professional Photography and Video Tours (including Night-Shift and Local Attractions video packages), the 10-step Home Buying Process, Investment Properties advisory, and Commercial Space Services. Video tours and professional photography are included across all management plans with varying levels of production quality based on the tier.
Differentiator
Problem solved
Functional benefit
Brands
- Property Management Division: Manages residential properties including condos, townhouses, and single-family homes in the DMV area
- Realty Pros North Bethesda
Products and services
- Basic Management Plan Budget-friendly property management plan including 24/7 calls, tenant portal, landlord portal, rent collection, ACH distribution, 1 inspection, 30 professional pictures, basic video tour, social media ads, MLS listing, brochure, home warranty, and HVAC service. Targeted at individual landlords with residential rental properties in the DMV area.
- Advanced Management Plan Mid-tier comprehensive property management plan including all Basic features plus 2 inspections, 45 professional pictures, enhanced video tour, and a social media Pro package. Targeted at individual landlords who want more marketing and inspection coverage than the entry plan.
- Pro Management Plan Premium property management plan that includes the Night-Shift videography feature, enhanced photography (50+ pro pictures), top-tier video tour, premium social media package, and priority 24/7 call center support. Targeted at landlords seeking high-quality marketing for their rental property.
- Ultimate Management Plan Top-tier full-service property management plan including Night-Shift and Local Attractions video features, 50+ professional pictures, comprehensive top-tier video tour, premium brochure, and full-service social media package. Targeted at landlords wanting a turnkey, premium marketing and management experience for their residential rental.
- AppFolio Tenant Portal Online portal for tenants of Shmul-managed properties to pay rent online, retrieve documents and reports, submit maintenance requests, and communicate with property management. Available via web portal and mobile apps (iOS/Android). Powered by AppFolio.
- AppFolio Landlord Portal Online portal for landlords to view property financials in real time, track repair tickets, retrieve documents, and read inspection reports for their Shmul-managed properties. Available via web portal and mobile apps (iOS/Android). Powered by AppFolio.
- Professional Photography Services In-house photography service using full-frame high-resolution cameras to produce professional images for property listings, social media campaigns, printed brochures, and other marketing materials. Delivered by Shmul's own photography team and bundled into management plans. Targeted at landlords needing high-quality marketing assets.
- Professional Video Tours In-house video tour production using professional camera systems, stabilizers, lighting, and post-processing to produce property showcase videos. Includes differentiated Night-Shift and Local Attractions video packages highlighted in the Pro and Ultimate plans. Targeted at landlords wanting premium virtual property showcasing, including during COVID-era remote viewings.
- Realty Pros North Bethesda Brokerage Services Real estate brokerage operated under the Realty Pros North Bethesda sub-brand of Shmul Corporation, offering residential buying and selling representation, rental representation, investment property transactions, and commercial office space leasing in the DC Metro area. Targeted at home buyers, sellers, and investors, including international and expatriate clients.
- Home Buying Process Service A structured 10-step home buying service from Realty Pros North Bethesda covering property search, market analysis, offer writing, inspections, financing, and settlement coordination. Targeted at first-time and move-up home buyers in the Maryland/DC Metro area.
- Investment Properties Advisory Investment property listing and advisory services from Realty Pros North Bethesda for buyers seeking residential investment opportunities in the Maryland/DC area, including market statistics and rental yield considerations. Targeted at individual real estate investors.
- Commercial Space Leasing Services Commercial office space listing, leasing, and management services from Realty Pros North Bethesda for office units in North Bethesda. Targeted at commercial tenants and owners of office space in the DMV region.
Companies that use Shmul
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Shmul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Shmul partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- DC Central Kitchen (DCCK)minorShmul Corporation is a proud contributor to DC Central Kitchen, a nonprofit and social enterprise that combats hunger and poverty through job training and job creation. The organization provides culinary job training for individuals facing employment barriers while creating living wage jobs and bringing nutritious food to those in need.
- Realty Pros North BethesdacoreRelated brokerage entity under the Shmul corporate umbrella operating as the real estate sales division. Realty Pros North Bethesda handles property sales, buying representation, and investment properties, complementing the property management services offered by Shmul Corporation.
- AppFoliocoreTechnology platform provider for property management software including tenant portal, landlord portal, rent collection, maintenance tracking, and financial reporting. Shmul uses AppFolio's cloud-based property management system for all client-facing services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shmul competitors and assessment
Company assessmentDirect peers
- PMI (Property Management Inc): Franchised residential property management network with local owner-operators serving landlords across the US. Closely matches Shmul's local-boutique positioning, tiered services, and landlord customer segment.
- Promised Land Property Management: Mid-Atlantic-focused residential property management firm offering tenant placement, rent collection, and maintenance coordination. Directly comparable on geography (DMV/mid-Atlantic), service mix, and landlord customer.
- HomeRiver Group: National residential property management company serving individual investors and institutional owners with local-market operations. Comparable in target customer (small-to-mid landlord), recurring fee model, and use of purpose-built PM technology.
- Real Property Management: National franchised residential property management network with locally owned offices. Matches Shmul on tiered landlord services, recurring fee revenue, and small-team local execution.
- Bay Property Management Group: Residential property manager operating across Maryland, DC, and Virginia with tiered service plans similar to Shmul. Directly comparable on geography, customer base (landlords of SFRs and small multifamily), and full-service management model.
Broad incumbents
- RPM Living: Large multi-market residential property manager serving institutional and individual owners with full-service management. Comparable on recurring management fee model and residential landlord customer, though at much greater scale.
- Bozzuto: Large, established residential real estate firm with deep Mid-Atlantic presence including multifamily management, homebuilding, and brokerage. Comparable on residential property management in the same DMV geography, though at significantly larger scale and broader scope.
- Greystar Real Estate Partners: Largest residential property manager globally, operating multifamily and single-family rental portfolios across the US. Comparable on the underlying residential property management business model, though it serves institutional owners at massive scale.
Emerging players
- Mynd (Roofstock): Tech-enabled residential property manager focused on SFR investors with online onboarding and remote management. Comparable on residential rental customer segment and subscription-style fees, differentiated by scale and proprietary technology.
- DoorLoop: Property management software platform enabling small and mid-sized residential managers to operate with modern tenant/owner portals. Comparable on the landlord-facing portal and workflow automation Shmul delivers via AppFolio, and increasingly competitive on the technology layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shmul social profiles
Digital presenceShmul compliance and trust
Trust signalCompliance1 record
Shmul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shmul leadership team
Management profileNumber of profiles
Profiles1 record
Shmul subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shmul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shmul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shmul
What does Shmul do?
Shmul Corporation provides full-service residential property management for individual landlords in the Washington DC metropolitan area, delivered through tiered plans (Basic, Advanced, Pro, Ultimate) covering tenant screening, rent collection via ACH, maintenance coordination, routine property inspections, MLS listings, marketing, and 24/7 emergency support. The company also operates an in-house real estate brokerage sub-brand (Realty Pros North Bethesda) for buying, selling, and commercial leasing, with operations powered by the AppFolio cloud platform exposing Tenant and Landlord Portals and supported by an in-house professional photography and videography team.
Is Shmul a public or private company?
Shmul is a private company. It is classified as family owned and is currently operating.
When was Shmul founded?
Shmul was founded in 2004. It employs 1 to 10 people.
Where is Shmul based?
Shmul is headquartered in Rockville, United States, in the North America region.
How does Shmul make money?
Three revenue lines are on record. Property Management Services are the primary driver. The others are real Estate Sales Commissions and rental Application Fees.
Who are Shmul's main competitors?
Direct peers on record are PMI (Property Management Inc), Promised Land Property Management, HomeRiver Group, Real Property Management and Bay Property Management Group. Broad incumbents are RPM Living, Bozzuto and Greystar Real Estate Partners. Emerging players are Mynd (Roofstock) and DoorLoop.
Does Shmul have an API?
No public API is recorded for Shmul.
What industry is Shmul in?
Shmul's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 531311 and its SIC code is 6513.