DRAFT Media Partners

What DRAFT Media Partners does

DRAFT Media Partners is a privately held, U.S.-based advertising execution company headquartered in Greenville, South Carolina (founded 2020 as D.R.A.F.T. Advertising Technology). The company positions itself as "the nation's leading advertising distributor," serving 170+ clients across seven specialized operating divisions: DRAFT Outdoor, DRAFT Direct, DRAFT Digital, DRAFT Broadcast, DRAFT Creative, DRAFT Promotions, and DRAFT Ad Tech. Its target segments are marketing agencies and consultants seeking white-label fulfillment, fractional CMOs and in-house marketing teams, and end-use advertisers needing full-stack paid-media execution across digital, traditional, broadcast, and direct-mail channels.

The company's core technology is DRAFT Mission Control, a proprietary all-in-one advertising platform that bundles DSP access, a native ad marketplace, social and search ad execution, traditional media buying, media planning, direct mail/print, white-label reporting, attribution tooling, and creative services. Stated proprietary IP includes a Forecasting Engine (launched 2020), the 4-Sprint Methodology for repeatable audience/message tuning, an AI-assisted planning and campaign-execution layer, and a white-label dashboard with true omni-channel ROAS calculation. The platform is gated behind a required 30-minute discovery call, after which clients gain unlimited access to inventory, audience data, and attribution tools.

DRAFT operates a spend-based transaction-fee revenue model with no contracts, no retainers, and no platform fees. Go-to-market is hybrid: a direct sales motion anchored on the discovery meeting, plus two channel-partner programs — Retail Partners (agencies/in-house teams white-labeling DRAFT) and Referral Partners (consultants/fractional CMOs earning 10% commission up to $10,000 per referred active advertiser). The company self-reports as carbon neutral, has earned three industry awards in 2023–2024, and is privately held with no disclosed institutional investors, funding rounds, or headcount figures.

Name

DRAFT Media Partners

Legal name

DRAFT Media Partners

Website

https://draftadvertising.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

DRAFT Media Partners is a privately held U.S. ad execution company that runs an omnichannel platform (DRAFT Mission Control) serving 170+ agencies, fractional CMOs, and advertisers across seven specialized divisions via a spend-based, no-fee revenue model.

Ownership category

akta.pro rank

Product category

Ad Tech Services

NAICS

Media Buying Agencies (54183), Media Representatives (54184), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFABAF

Print Media Buying (Newspapers & Magazines)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Omnichannel advertising platform
• Media buying services
• Demand-side platform
• Advertising execution services
• White-label ad tech

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Fulfillment Services: DRAFT Media Partners generates revenue as an advertising fulfillment company by providing clients access to their full-stack advertising platform and professional services. Revenue comes from managing advertising spend on behalf of clients across digital and traditional media channels. The company operates with no contracts, no retainers, and no platform fees, suggesting a performance or spend-based revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

DRAFT Media Partners is an advertising fulfillment company that provides clients access to a unified proprietary platform (DRAFT Mission Control) covering DSP, native ad marketplace, social media and search ads, traditional media buying, media planning, direct mail/print, white-label reporting, attribution tools, and creative services. The company operates with no contracts, no retainers, and no platform fees, generating revenue through management of client advertising spend across digital and traditional channels. The offering is delivered via direct sales (gated by a discovery meeting), self-serve platform access, and white-label / referral partner programs.

Product overview

DRAFT Media Partners is an integrated advertising execution company offering a unified platform (DRAFT Mission Control) paired with seven specialized divisions: DRAFT Outdoor, DRAFT Direct, DRAFT Digital, DRAFT Broadcast, DRAFT Creative, DRAFT Promotions, and DRAFT Ad Tech. The ecosystem provides omnichannel advertising capabilities including DSP, native ad marketplace, social media and search ads, programmatic display and video, OTT/CTV, traditional media buying, direct mail/print, white-label reporting, and proprietary tracking/attribution tools. The company also offers Retail Partner and Referral Partner programs for agencies and business referrers.

Differentiator

Problem solved

Functional benefit

Brands

• DRAFT Mission Control: Proprietary all-in-one advertising platform providing unlimited access to media plans, creative requests, professional courses, one-on-one support, inventory access, audience data, and proprietary tracking and attribution tools.

Products and services

• DRAFT Mission Control An all-in-one advertising execution platform that allows clients to submit unlimited requests for media plans, creative requests, access to professional courses, and one-on-one assistance, combined with unlimited access to advertising inventory, audience data, and proprietary tracking and attribution tools.
• Retail Partner Program (White-Label) A white-label partner program that lets agencies, consultants, and in-house marketing teams resell DRAFT's full-stack omnichannel paid advertising platform to their own clients, with DRAFT handling ad operations, creative production, reporting, and campaign management behind the partner's brand. Partners set their own margin and pricing.
• Referral Partner Program A referral program that pays partners 10% commission up to $10,000 for each referred advertiser who becomes active. Partners book discovery meetings without selling, managing, or building plans themselves. No cost, no minimums, no quotas.

Quantifiable outcome

• Predictable and repeatable response month-after-month through consistent media mix and systematic approach
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basis Technologies: Programmatic advertising automation platform serving agencies and advertisers. Directly comparable to DRAFT's ad tech platform vision, with similar focus on consolidating ad operations into a single technology stack.
• Smartly.io: AI-powered advertising automation platform focused on social media ad execution for agencies and brands. Directly comparable to DRAFT's mission to consolidate and automate ad ops across channels via a unified platform.
• Tinuiti: Large independent performance marketing agency offering full-service paid media across digital channels. Comparable to DRAFT's full-stack advertising execution model with proprietary technology and omnichannel capabilities.
• Marin Software: Cross-channel ad management platform for advertisers and agencies, with paid search, social, and programmatic capabilities. Comparable to DRAFT Mission Control as a unified paid-media platform serving agencies.
• Disruptive Advertising: Full-service digital advertising agency offering media buying, creative, and reporting across paid channels. Comparable to DRAFT's integrated approach to paid advertising execution and partner-friendly engagement.
• MediaMath: Programmatic DSP and ad tech platform offering omnichannel media buying and audience targeting. Comparable to DRAFT's DSP and native ad marketplace capabilities within Mission Control.
• Fluency: Automated digital advertising operations platform for agencies, enabling scaled campaign management. Highly comparable to DRAFT's white-label platform model for agency partners.

Broad incumbents

• Mediaocean: Large omnichannel ad platform serving agencies and advertisers with planning, buying, and workflow tools. Overlaps with DRAFT's mission to unify paid-media execution, but at significantly larger enterprise scale.
• The Trade Desk: Largest independent DSP for programmatic advertising across display, video, audio, and CTV. Competes with DRAFT's ad tech and DSP capabilities but at vastly greater scale, with broader channel coverage and enterprise focus.

Emerging players

• Chalice: AI-driven algorithmic advertising platform for SMBs and agencies. Comparable to DRAFT's AI-assisted planning and campaign execution capabilities, focused on automated optimization for smaller advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/draftadvertisingtechnology
• LinkedInlinkedin.com/company/draft-media-partners

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRAFT Media Partners