The McLemore Group
The McLemore Group is an independently owned, single-office real estate brokerage in Matthews, NC, operating as a United Country franchisee that serves buyers and sellers of lifestyle properties across North Carolina and South Carolina.
- Company typePrivate
- Founded2011
- HeadquartersMatthews, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The McLemore Group does
The McLemore Group is an independently owned and operated real estate brokerage headquartered at 107-B North Trade St., Matthews, North Carolina, operating as a franchisee of United Country Real Estate. The firm is led by broker Dan McLemore and serves buyers and sellers of lifestyle properties — including residential homes, land, farms, ranches, lakefront homes, hunting and recreational property, country homes, and investment/commercial real estate — across North Carolina and South Carolina from a single office.
The core offering is a property listings platform built on the United Country IDX framework, featuring searchable listings, interactive map search, and specialty property category filters. The technology architecture is franchise-provided rather than proprietary to the brokerage: each property listing receives its own dedicated, Google-discoverable website, and listings are distributed across United Country's network of over 3,000 owned and top-ranked real estate and auction websites targeting local, regional, national, and worldwide audiences. The firm also offers auction services integrated with the United Country auction platform and HiBid.
The McLemore Group generates revenue exclusively through transaction-based real estate commissions on individual property sales; no pricing is publicly disclosed, and no recurring or subscription revenue streams are indicated. The go-to-market is sales-led and relationship-driven, with direct client engagement through the Matthews, NC office amplified by the franchise's distribution channels and partner ecosystem (including Realtree, Realtors Land Institute, Ducks Unlimited, Future Farmers of America, Rocky Mountain Elk Foundation, John Deere, and others). The firm has no disclosed headcount beyond the named broker, no disclosed funding, no parent company, no M&A activity, and no proprietary technology stack beyond the standard United Country franchise platform.
The McLemore Group firmographics
Firmographics- Name
- The McLemore Group
- Legal name
- The McLemore Group
- Website
- https://themclemoregroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The McLemore Group is an independently owned, single-office real estate brokerage in Matthews, NC, operating as a United Country franchisee that serves buyers and sellers of lifestyle properties across North Carolina and South Carolina.
- Ownership category
- akta.pro rank
Where The McLemore Group is headquartered
LocationHeadquarters
- HQ city
- Matthews
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The McLemore Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: The firm earns revenue through traditional real estate commission structures on property sales and purchases. Agents facilitate transactions for residential, commercial, land, and lifestyle properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The McLemore Group product offering
Product offeringCore offering
The McLemore Group is a United Country Real Estate franchise brokerage office in Matthews, NC, that represents buyers and sellers of lifestyle properties across North Carolina and South Carolina. The firm provides traditional residential brokerage, land/farm/ranch sales, commercial and investment property representation, and conducts real estate auctions. Properties are marketed through United Country's network of 3,000+ owned and top-ranked real estate and auction websites, with each listing receiving its own dedicated, Google-discoverable website.
Product overview
The McLemore Group operates as a United Country Real Estate franchise offering a comprehensive real estate platform for lifestyle properties. The core offering consists of a property listings platform with searchable web pages for special properties, complemented by auction services, interactive map search functionality, and specialty property category searches covering residential, commercial, land, farms, ranches, and recreational properties across North Carolina and South Carolina. The company markets to local, regional, national, and worldwide audiences through United Country's network of over 3,000 owned and top-ranked real estate websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage and Listings Service Full-service buyer and seller representation for residential homes, land, farms, ranches, recreational property, commercial, and investment real estate across North Carolina and South Carolina. Marketed through United Country's network of 3,000+ websites and on individualized property-specific webpages.
- Real Estate Auctions Auction services for selling real estate properties, integrated with United Country's auction platform and connected to global auction listing networks such as Global Auction Guide and HiBid.
Companies that use The McLemore Group
Customer profileSegments4 records
Ideal customer profiles3 records
The McLemore Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The McLemore Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Global Auction GuideminorPartner platform for auction property listings. The McLemore Group, through United Country, lists properties on Global Auction Guide for increased auction property visibility.
- RealtreecoreRealtree United Country Hunting Properties partnership. Specialized marketing for hunting and recreational land properties through the Realtree outdoor brand network.
- Ducks UnlimitedminorConservation-focused partnership for wetland and waterfowl habitat properties. Ducks Unlimited partnership provides access to land buyers interested in conservation properties.
- Future Farmers of America (FFA)minorPartnership for agricultural and farm property listings targeting FFA members and agricultural community.
- Realtors Land Institute (RLI)coreProfessional land real estate institute partnership providing credibility and networking for land and acreage specialists.
- Rocky Mountain Elk Foundation (RMEF)minorConservation partnership for elk habitat and hunting properties. RMEF partnership connects with land buyers interested in mountain and hunting properties.
- PotlatchDelticLandSalesminorLand sales partnership with PotlatchDeltic, a timberland and land sales company.
- HiBidminorOnline auction platform partnership for real estate and personal property auctions.
- John DeereminorAgricultural equipment brand partnership potentially benefiting farm and land property clients.
- ReScoreminorLifestyle rescore and property enhancement services partnership.
- EMS (Enhanced Marketing Services)minorEnhanced marketing services partnership for property promotion and visibility.
- Mineral MarketingminorMineral rights and resource marketing partnership for properties with mineral interests.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
The McLemore Group competitors and assessment
Company assessmentDirect peers
- Allen Tate Realtors: The largest privately held residential brokerage in the Carolinas, with deep regional penetration in the same Charlotte/Matthews and Triad markets that The McLemore Group serves, competing for the same buyer and seller pool.
- eXp Realty: Cloud-based residential brokerage with a large distributed agent network actively recruiting in the Carolinas, competing for the same agent pool with low-overhead commission and revenue-sharing models.
- Berkshire Hathaway HomeServices (Carolinas): National-brand residential brokerage with significant Carolinas agent count, directly competing for the same lifestyle, residential, and land listings in NC and SC.
- Coldwell Banker Advantage: Major franchised residential brokerage with active Carolinas offices competing in the same geographic footprint across residential and lifestyle properties.
Emerging players
- LandWatch.com: National online marketplace specializing in land, ranches, farms, hunting, and recreational properties — overlapping the niche buyer pool that The McLemore Group's lifestyle-property listings target.
- Land And Farm: Online marketplace aggregating rural land, farm, ranch, and hunting property listings nationwide; comparable as a digital demand channel competing for the same lifestyle-property buyer's attention.
Broad incumbents
- Sotheby's International Realty (Carolinas affiliates): Luxury and lifestyle-focused international brokerage brand with affiliate offices in the Carolinas, directly overlapping The McLemore Group's higher-end lifestyle, lake, and coastal property segments.
- United Country Real Estate: The parent franchisor behind The McLemore Group; America's largest integrated lifestyle-property and auction network since 1925, operating thousands of affiliated offices nationwide and setting the platform, brand, and marketing infrastructure that The McLemore Group relies on.
- Compass: Tech-forward national luxury and lifestyle brokerage actively recruiting agents and listings in Charlotte, competing through marketing technology and agent economics rather than local niche specialization.
- Howard Hanna Real Estate Services: Large privately held residential brokerage with Southeast/Carolinas expansion, competing for agents and listings via established brand, technology stack, and commission structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The McLemore Group social profiles
Digital presenceThe McLemore Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McLemore Group leadership team
Management profileNumber of profiles
Profiles1 record
The McLemore Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McLemore Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McLemore Group
What does The McLemore Group do?
The McLemore Group is a United Country Real Estate franchise brokerage office in Matthews, NC, that represents buyers and sellers of lifestyle properties across North Carolina and South Carolina. The firm provides traditional residential brokerage, land/farm/ranch sales, commercial and investment property representation, and conducts real estate auctions. Properties are marketed through United Country's network of 3,000+ owned and top-ranked real estate and auction websites, with each listing receiving its own dedicated, Google-discoverable website.
Is The McLemore Group a public or private company?
The McLemore Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The McLemore Group founded?
The McLemore Group was founded in 2011. It employs 1 to 10 people.
Where is The McLemore Group based?
The McLemore Group is headquartered in Matthews, United States, in the North America region.
How does The McLemore Group make money?
One revenue line is on record: real Estate Commissions.
Who are The McLemore Group's main competitors?
Direct peers on record are Allen Tate Realtors, eXp Realty, Berkshire Hathaway HomeServices (Carolinas) and Coldwell Banker Advantage. Emerging players are LandWatch.com and Land And Farm. Broad incumbents are Sotheby's International Realty (Carolinas affiliates), United Country Real Estate, Compass and Howard Hanna Real Estate Services.
Does The McLemore Group have an API?
No public API is recorded for The McLemore Group.