Tools for Change

Corporate Learning & Development Softwaretools-for-change.nl

Tools for Change is a Dutch B2B ecosystem providing white-label e-learning, psychometric, and operational tools to corporate trainers, L&D agencies, and organizational advisors via its E500 modular platform.

Company typePrivate
Founded2021
HeadquartersUtrecht, Netherlands
Headcount1–10
GTM typeB2B
OfferingSoftware

Tools for Change firmographics

Firmographics

Name: Tools for Change
Legal name: Tools for Change B.V.
Website: https://tools-for-change.nl
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Tools for Change is a Dutch B2B ecosystem providing white-label e-learning, psychometric, and operational tools to corporate trainers, L&D agencies, and organizational advisors via its E500 modular platform.
Ownership category
akta.pro rank

Tools for Change industry classification

Industry

Product category: Corporate Learning & Development Software
NAICS: Software Publishers (5132), Professional and Management Development Training (611430)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

White-label learning platform
Corporate training software
360 feedback platform
Organizational development tools
Learning management system

Where Tools for Change is headquartered

Location

Headquarters

HQ city: Utrecht
HQ country: Netherlands
HQ region: Europe

Offices2 records

Markets served

Tools for Change business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

Tool and Software Licensing: Partners and customers purchase licenses to access and deploy the suite of development tools and operational software tools. Licenses are sold per tool, per group, or per trajectory, with substantial discounts for strategic partners.
White-Label / Co-Branding Licensing: Partners deploy tools under their own branding via the white-label container structure, paying licensing fees for the privilege of co-branding and distributing tools to their own client base.
BlueLearning Content Modules and Trajectories: Ready-to-deploy learning modules and trajectories focused on vitality, behavioral change, and sustainable employability, sold as individual content units or modular packages.
Commission on Partner Sales via Central Webshop: Partners can sell their co-created products directly through the central Tools for Change webshop, earning commission on sales — creating a marketplace commission revenue stream.
QR Vouchers: Physical QR vouchers sold per group, trajectory, or individual tool, providing a bridge between offline live sessions and online digital access.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based licensing for the E500 platform and individual tools — no public pricing available.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Tools for Change product offering

Product offering

Core offering

Tools for Change delivers a B2B ecosystem combining development tools (psychometrics, 360° feedback), operational tools (scheduling, events, e-commerce) and BlueLearning ready-made content modules in a single white-label platform. The E500 intelligent modular platform enables corporate trainers, L&D agencies and organizational advisors to deploy branded digital tools and QR-voucher-based hybrid learning experiences across client engagements.

Product overview

Tools for Change is a B2B ecosystem built around a platform-plus-modules architecture. At its core is the E500 intelligent modular platform, which serves as the central hub integrating all tools. The ecosystem is organized across three pillars: (1) Ontwikkeltools (Development Tools) including psychological assessment instruments such as 360 Graden, Angstbeeld, Burn-out Scan, Compas, Competentiescan, EigenWijzer, Indy, Jobby, Mirror, Ocean (Big5), TeamKompas, TeamUpdate, Aapie, EFFI, and Ontwikkelkompas; (2) Operational Tools including E500 (the flagship), Trainingsevaluaties, Planner, Events, and Boost-it; and (3) BlueLearning—a sub-brand providing ready-to-use content modules on vitality, behavioral change, and sustainable employability. Additional platform features include Growth Lab, Feedback Flow, and Team Trust. All instruments support white-label customization and QR-voucher hybrid learning capabilities.

Differentiator

Problem solved

Functional benefit

Brands

E500: Flagship intelligent modular platform - digital multi-tool combining all expertise, supporting planning, events, questionnaires, and learning trajectories
Boost-it
Aapie
EFFI
Trainingsevaluaties
Planner
Events
Ontwikkelkompas
360 Graden
ToolsLAB
Growth Lab
Feedback Flow
Team Trust

Quantifiable outcome

87% faster scheduling — users report significant time savings when scheduling large groups, saving up to 4 hours per trajectory through automation of reminders and planning tasks.

Companies that use Tools for Change

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Tools for Change technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature9 records

Tools for Change partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Ardis Organisatie en AdviescoreStrategic or Co-development PartnerArdis is a mid-sized organizational advisory firm guiding Dutch public sector organizations through sustainable human and organizational development. Ardis co-creates and deploys tools through Tools for Change's white-label platform, configuring the ecosystem under the Ardis brand (e.g., mijn.ardis.nl). Ardis represents a flagship strategic partner with deep integration — its own subdomain, branded environment, and active participation in the ToolsLAB. The Ardis team works with head, heart, and hands on interventions ranging from strategic management conferences to individual coaching and leadership trajectories.
Bureau DinsdagcoreStrategic or Co-development PartnerBureau Dinsdag focuses on creating socially and psychologically safe work environments in healthcare and social sectors. Their mission is to improve care quality and reduce absenteeism and turnover by fostering environments of self-direction, connection, and dialogue. Bureau Dinsdag integrates Tools for Change operational and development tools into its consulting engagements, leveraging the platform to support training and organizational development programs for healthcare professionals.
T-wisecoreStrategic or Co-development PartnerT-wise is a creative organizational development bureau operating from The Hague, working nationwide with teams of instructional designers, change managers, communication specialists, and designers. They realize behavioral change and team development within client organizations using Tools for Change's ecosystem as the technological backbone.
Vrouw & GezondheidminorStrategic or Co-development PartnerVrouw & Gezondheid, founded by Erica Broekhoven, is a health and wellness platform offering reliable information, practical tips, and a supportive community for women. The training programs are based on 20 years of professional experience and are designed to help women connect with their body's innate power and wisdom. BlueLearning content aligns closely with Vrouw & Gezondheid's vitality and wellness focus.
BlueLearningcoreTechnology or IntegrationBlueLearning is the content arm of the Tools for Change ecosystem, inspired by blue zones — regions where people live longer, healthier, and happier lives. BlueLearning provides ready-to-deploy learning modules and trajectories on vitality, behavioral change, and sustainable employability. It operates from its own domain (bluelearning.nl) and is integrated into the Tools for Change platform as the third pillar of the ecosystem. BlueLearning is co-created with knowledge partners within ToolsLAB Track C.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Tools for Change competitors and assessment

Company assessment

Emerging players

Looop: LMS and learning experience platform built for SMBs. Comparable for the operational/training logistics and learning content functionality, though targeting a different end-customer segment.
15Five: Continuous performance management and employee feedback platform targeting mid-market HR teams. Comparable as an emerging player in continuous feedback and development conversations similar to Feedback Flow.

Broad incumbents

Skillsoft: Global corporate learning content and platform provider with extensive B2B training libraries. Comparable as an incumbent in the corporate training content space that Tools for Change's BlueLearning competes with.
Qualtrics (Employee Experience): Experience management platform with a substantial employee experience and 360° feedback suite. Comparable for the employee listening and feedback tool functionality, but operates at much larger scale.
Culture Amp: Larger employee experience platform covering engagement, performance, and development. Comparable for the Feedback Flow, Growth Lab, and team development offerings, though broader in scope.

Direct peers

Springest: Dutch training marketplace and comparison platform that connects L&D buyers with training providers. Comparable as a B2B training/course marketplace with a webshop-style distribution model for the Dutch market.
Perceptyx: Employee listening and 360° feedback platform used by enterprises to run feedback and development programs. Comparable for the 360° feedback, psychometrics, and development-tool pillar of Tools for Change.
GoodHabitz: Dutch-founded B2B e-learning platform offering unlimited online training content to employers across Europe. Directly comparable as a corporate training content and tool provider serving the same Dutch and Benelux L&D buyer.
Learntube: Dutch online learning platform offering curated video-based training courses for professionals. Comparable as a B2B corporate training content provider targeting the same Dutch professional development segment.

Regional players

360Learning: Collaborative learning platform with strong presence in France and Europe, focused on L&D team enablement. Comparable for the L&D platform + partner co-creation model, though primarily French/European rather than Dutch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Tools for Change financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tools for Change leadership team

Management profile

Number of profiles

Tools for Change subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Tools for Change funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tools for Change M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tools for Change

What does Tools for Change do?

Is Tools for Change a public or private company?

Tools for Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Tools for Change founded?

Tools for Change was founded in 2021. It employs 1 to 10 people.

Where is Tools for Change based?

Tools for Change is headquartered in Utrecht, Netherlands, in the Europe region.

How does Tools for Change make money?

Five revenue lines are on record. Tool and Software Licensing is the primary driver. The others are white-Label / Co-Branding Licensing, blueLearning Content Modules and Trajectories, commission on Partner Sales via Central Webshop and QR Vouchers.

Who are Tools for Change's main competitors?

Emerging players on record are Looop and 15Five. Broad incumbents are Skillsoft, Qualtrics (Employee Experience) and Culture Amp. Direct peers are Springest, Perceptyx, GoodHabitz and Learntube. 360Learning is listed as a regional player.

Does Tools for Change have an API?

No public API is recorded for Tools for Change.

What industry is Tools for Change in?

Tools for Change's product category is Corporate Learning & Development Software. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 5132 and its SIC code is 7372.