Info Media Group
Info Media Group is a privately held transit and out-of-home advertising company operating across Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and the UAE, selling advertising inventory on 12,000+ public transport vehicles in 52 cities via exclusive municipal tenders to enterprise brand clients and agencies.
- Company typePrivate
- Founded2004
- HeadquartersBanja Luka, Bosnia & Herzegovina
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Info Media Group does
Info Media Group is a privately held transit and out-of-home (OOH) advertising company headquartered in Banja Luka, Bosnia and Herzegovina, founded in 2004 by Vedran Pušić. The company specializes in placing advertising on and inside public transport vehicles — buses, trams, trolleybuses, and taxis — across 52 cities in five countries (Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and the United Arab Emirates), utilizing more than 12,000 vehicle units as media inventory. Its core product portfolio comprises Bus Outdoor (exterior static advertising), Bus Indoor Classic (interior static posters), Bus Indoor Digital (interior digital screens), and RSD Outdoor — a proprietary 1600x480 pixel LED display mounted on vehicle rears with ignition-activated real-time content management, marketed as the first format of its kind in the region. The company reaches over 1.125 million urban residents daily in BiH alone, and serves enterprise brand clients including McLaren, IKEA, Volkswagen, Coca-Cola, and Podravka.
The business model rests on exclusive multi-year contracts won through competitive public tenders with municipal and regional transport authorities (e.g., Sarajevo Canton Ministry of Transport since 2007, ZET in Zagreb since 2022, Dubai Marina tram operators since 2024), which grant monopoly access to advertising surfaces on those fleets. Revenue is generated by selling this inventory — both directly to enterprise brands and via advertising agencies — on a custom per-campaign basis. The go-to-market is sales-led enterprise field sales with multi-year contract cadence. Distribution is organized through wholly-owned subsidiaries in each operating country, supported by an integrated printing subsidiary (Megatone). Operational metrics disclosed for 2025 include 30.01% group revenue growth, 18.08% operational profit growth, and a 26% workforce increase to over 100 employees.
The company has articulated a five-year development strategy (2026-2030) targeting expansion to 15 countries across the Western Balkans, GCC, and Africa, and is preparing for an Initial Public Offering on the Abu Dhabi or Riyadh stock exchanges, evidenced by an Ernst & Young audit engagement for the GCC entity. CEO Vedran Pušić was ranked among Bloomberg Adria's 25 most influential people for 2024.
Info Media Group firmographics
Firmographics- Name
- Info Media Group
- Legal name
- Info Media Group d.o.o. Banja Luka
- Website
- https://infomediagroup.ba
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Info Media Group is a privately held transit and out-of-home advertising company operating across Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and the UAE, selling advertising inventory on 12,000+ public transport vehicles in 52 cities via exclusive municipal tenders to enterprise brand clients and agencies.
- Ownership category
- akta.pro rank
Info Media Group industry classification
Industry- Product category
- Transit Advertising
- NAICS
- Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)
- akta.pro secondary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where Info Media Group is headquartered
LocationHeadquarters
- HQ city
- Banja Luka
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices6 records
Markets served
Info Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Transit Advertising Space Rental: The core revenue stream is leasing advertising space on and inside public transport vehicles (buses, trams, trolleybuses, taxis). The company holds exclusive contracts (won via public tenders) to advertise on transport fleets in multiple cities across BiH, Serbia, Croatia, Montenegro, and UAE.
- DOOH Digital Advertising: Revenue from digital out-of-home advertising formats including RSD (Rear Side Display), Bus Indoor Digital screens, and other LED display placements on transport vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Transit advertising space rental (outdoor, indoor digital, indoor classic, RSD) — custom quotes per campaign |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Info Media Group product offering
Product offeringCore offering
Info Media Group leases advertising space on and inside public transport vehicles (buses, trams, trolleybuses, taxis) across Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and the UAE, holding exclusive contracts won via public tenders with municipal transport operators. The company provides end-to-end services including media planning, creative production, installation on 12,000+ vehicles, and campaign reporting. Core formats include exterior vehicle branding, proprietary rear-mounted digital LED displays (RSD), in-vehicle digital screens, static interior posters, and creative experiential activations, reaching more than 1.125 million urban commuters daily in BiH alone.
Product overview
Info Media Group is a transit advertising company offering a comprehensive portfolio of out-of-home advertising solutions across public transport vehicles. The core offerings include BUS OUTDOOR (exterior advertising), RSD Outdoor (innovative rear-mounted digital LED displays), BUS INDOOR DIGITAL (digital interior screens), and BUS INDOOR CLASSIC (static interior posters). These are complemented by creative services (Indoor Creative with experiential activations like seat branding and free WiFi, and Outdoor Creative with reflective foil applications). The company operates across Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and UAE, serving over 12,000 vehicle units in 52 cities.
Differentiator
Problem solved
Functional benefit
Brands
- RSD - Rear Side Display: Digital LED screen display on the rear of vehicles - innovative moving DOOH advertising format, first of its kind in the region. Resolution 1600 × 480 pixels with automatic activation.
Products and services
- BUS OUTDOOR Exterior advertising on public transport vehicles (buses, trams, trolleybuses, taxis) maximizing audience reach through high visibility in urban environments; for brand advertisers and agencies targeting urban commuter audiences.
- RSD Outdoor (Rear Side Display) Proprietary digital LED display (1600 x 480 pixels) installed on the rear of vehicles, providing mobile DOOH advertising with automatic activation and real-time content management. First of its kind in the Western Balkans region; for brand advertisers seeking differentiated moving digital out-of-home media.
- BUS INDOOR DIGITAL Digital screen advertising inside public transport vehicles, enabling dynamic and engaging brand communication with captive passengers; for brand advertisers targeting commuter audiences during the journey.
- BUS INDOOR CLASSIC Traditional static poster advertising inside vehicles, offering focused messaging with extended passenger contact time; for brand advertisers seeking high-frequency, cost-effective interior exposure.
- Indoor Creative Creative experiential advertising inside vehicles including balloons, hangers, seat branding, free WiFi, and promotional gift distribution to create memorable passenger experiences; for brand advertisers running ambient or experiential campaigns.
- Outdoor Creative Reflective foil application on vehicle exteriors for enhanced visual impact and additional attention capture from pedestrians and other road users; for brand advertisers seeking high-impact exterior creative executions.
Quantifiable outcome
- 30.01% total group revenue growth in 2025 vs 2024
- +3 more outcomes
Companies that use Info Media Group
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Info Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Info Media Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ZET (Zagrebački električni tramvaj)flagshipInfo Media Group won the public tender for a five-year contract to lease and brand public surface advertising space on ZET vehicles in Zagreb. This represents the company's greenfield market entry into Croatia.
- Ministry of Transport, Sarajevo CantonflagshipInfo Media Group has provided advertising services on and inside public transport vehicles in Sarajevo Canton since June 2007, following a public tender. Paid over 3 million KM in lease fees for advertising space. The contract (signed 27 June 2023 after another tender) covers exterior and interior advertising surfaces on vehicles.
- Ernst & Young (EY)coreInfo Media Group GCC signed an audit engagement with Ernst & Young to audit the company's 2025 business results. This engagement reflects the company's commitment to high corporate governance standards and transparency as part of preparation for future growth phases and potential IPO on Abu Dhabi/Riyadh exchanges.
- Dubai transport operatorsflagshipInfo Media Group holds exclusive contracts for branding public transport vehicles (trams) in Dubai's luxury Marina zone. This includes branding of tram fleet in Dubai Marina as an exclusive media offering in the UAE market.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Info Media Group competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising: One of the largest outdoor advertising companies in the world, operating billboards and transit advertising primarily in North America. Comparable in outdoor advertising operations and large-scale fleet inventory management.
- Outfront Media: US-based outdoor advertising firm with significant transit and billboard presence across North America. Comparable in transit advertising inventory monetization and DOOH strategy.
- Stroer SE & Co. KGaA: German-based outdoor and digital out-of-home advertising company with extensive DOOH portfolio. Comparable in transit and digital billboard advertising, though operating at much larger scale across Western Europe.
Emerging players
- Moving Walls: DOOH advertising technology and media company operating across Southeast Asia with growing presence in EMEA. Comparable in transit DOOH technology and programmatic capabilities.
Direct peers
- Intersection: Smart cities media company operating digital transit advertising across subway stations, bus shelters, and urban environments in major US and UK cities. Comparable in DOOH and transit media, particularly the digital signage focus.
- WallDecaux: European outdoor advertising firm specializing in street furniture and transit advertising. Comparable in tender-based bus and transit shelter advertising with municipal authorities.
- Ocean Outdoor: Premium DOOH advertising company operating digital screens in transport hubs and urban environments across UK and Northern Europe. Direct competitor in transit DOOH with focus on premium digital formats.
- Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating transit shelters, buses, and billboards across multiple geographies. Directly competes with IMG for transit advertising tenders and DOOH contracts.
- JCDecaux: Global leader in street furniture and transit advertising, operating bus, tram, and metro advertising contracts in major cities worldwide. Direct competitor to IMG in the DOOH/transit advertising space with similar tender-based business model.
Regional players
- Alpina OOH: Regional outdoor advertising provider in Southeastern Europe, particularly active in Slovenia and the Western Balkans. Comparable in transit and OOH advertising across neighboring markets to IMG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Info Media Group social profiles
Digital presenceInfo Media Group compliance and trust
Trust signalCompliance1 record
Info Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Info Media Group leadership team
Management profileNumber of profiles
Profiles7 records
Info Media Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Info Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Info Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Info Media Group
What does Info Media Group do?
Info Media Group leases advertising space on and inside public transport vehicles (buses, trams, trolleybuses, taxis) across Bosnia and Herzegovina, Serbia, Croatia, Montenegro, and the UAE, holding exclusive contracts won via public tenders with municipal transport operators. The company provides end-to-end services including media planning, creative production, installation on 12,000+ vehicles, and campaign reporting. Core formats include exterior vehicle branding, proprietary rear-mounted digital LED displays (RSD), in-vehicle digital screens, static interior posters, and creative experiential activations, reaching more than 1.125 million urban commuters daily in BiH alone.
Is Info Media Group a public or private company?
Info Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Info Media Group founded?
Info Media Group was founded in 2004. It employs 101 to 250 people.
Where is Info Media Group based?
Info Media Group is headquartered in Banja Luka, Bosnia & Herzegovina, in the Europe region.
How does Info Media Group make money?
Two revenue lines are on record. Transit Advertising Space Rental is the primary driver. The others are DOOH Digital Advertising.
Who are Info Media Group's main competitors?
Broad incumbents on record are Lamar Advertising, Outfront Media and Stroer SE & Co. KGaA. Moving Walls is listed as an emerging player. Direct peers are Intersection, WallDecaux, Ocean Outdoor, Clear Channel Outdoor and JCDecaux. Alpina OOH is listed as a regional player.
Does Info Media Group have an API?
No public API is recorded for Info Media Group.
What industry is Info Media Group in?
Info Media Group's product category is Transit Advertising. Its primary akta.pro industry code is BPAFALAC, Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 5418 and its SIC code is 7310.