LIFT Agency

What LIFT Agency does

LIFT Agency is a performance marketing agency founded in 2003 by Tim Carr, headquartered in San Francisco with an additional office in New York. The agency integrates media, creative, and technology to deliver measurable customer acquisition, conversion, and retention outcomes for enterprise consumer and B2B brands across digital, direct mail, email/CRM, and conversion optimization channels. LIFT's enterprise client roster includes McAfee, Condé Nast, Charter Spectrum, HelloFresh, LendingClub, SiriusXM, TruGreen, The New Yorker, AARP, AAA, Comcast, GoodRx, Everquote, and others across 10+ verticals.

The agency's service portfolio comprises five core capabilities: Performance Creative (paid social, programmatic, connected TV, native, UGC), CRM & Email (multi-channel journey mapping, lead nurture, email design systems), Direct Mail & Print (data sourcing, campaign planning, creative, printer fulfillment, response analysis), Response Analysis (centralized dashboards, mixed media modeling, predictive forecasting), and Conversion UI/UX (user testing, heatmap analysis, landing page optimization, e-commerce flow). Proprietary assets include the "8 Rules for Direct Mail Response" methodology and an internal Digital Media Optimizer tool. Technology integrations span CRM platforms, attribution modeling, audience segmentation tools, and the Speedeon AudienceMaker platform for advanced audience targeting.

LIFT operates as a professional services firm with a consultative, enterprise field sales motion and revenue derived from agency fees and performance-based engagements. Average client relationship tenure is 4+ years, with several anchors exceeding a decade (Spectrum since 2007). The agency employs 51–100 people across two U.S. offices. In 2024, LIFT was acquired by Mile Marker Agency, transitioning from independent operator to subsidiary status and gaining access to a larger platform for cross-sell and capability expansion. AI capabilities are applied in creative ideation (generative AI), audience modeling, segmentation, and media optimization, but no proprietary foundational AI models are disclosed.

Name

LIFT Agency

Legal name

LIFT Agency

Website

https://liftagency.co

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

51–100 employees

Short description

LIFT Agency is a performance marketing agency integrating media, creative, and technology to drive measurable customer acquisition and retention for enterprise consumer and B2B brands across digital, direct mail, email, and CRM channels.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Performance marketing services
• Direct mail marketing
• Conversion rate optimization
• CRM and email marketing
• Media planning and creative

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Full-service performance marketing agency providing integrated campaigns across paid digital, direct mail, email/CRM, and conversion optimization. Revenue derived from agency fees and performance-based engagements with enterprise clients. Average client relationship spans 4+ years.
2. Creative and Strategy Services: Brand-positive creative services including paid social, programmatic, connected TV, direct mail, email design systems, and landing page optimization

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

LIFT Agency is a B2B performance marketing agency that delivers integrated, data-driven cross-channel marketing campaigns for top consumer and B2B brands. Its services span Performance Creative (paid social, programmatic, CTV), CRM & Email strategy and execution, Direct Mail & Print, Response Analysis (dashboards and forecasting), and Conversion UI/UX optimization. The agency combines proprietary methodologies ('8 Rules for Direct Mail Response', LIFT Approach) and the AudienceMaker targeting platform to drive measurable lifts in conversion, CAC, and revenue for enterprise clients.

Product overview

LIFT Agency is a performance marketing agency offering integrated cross-channel marketing services. Their portfolio centers on five core service areas: Performance Creative (paid social, programmatic, CTV, UGC), CRM & Email (journey mapping, lead nurture, email systems), Direct Mail & Print (data sourcing, creative, fulfillment, analysis), Response Analysis (dashboards, modeling, forecasting), and Conversion UI/UX (user testing, landing page optimization). Key methodologies include their proprietary '8 Rules for Direct Mail Response' and internal 'Digital Media Optimizer' tool. The agency connects media, data, and creative to drive full-funnel growth for client brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Creative Full-service creative capabilities spanning paid social, programmatic advertising, user-generated content, native/sponsored content, and connected TV (CTV) to drive audience growth and conversion across digital channels for enterprise consumer and B2B brands.
• CRM & Email Comprehensive customer relationship management and email marketing services including multi-channel journey mapping, acquisition and lead nurture campaigns, onboarding for lifetime value, email design systems, and campaign implementation for enterprise clients.
• Direct Mail & Print End-to-end direct mail and print marketing services covering data sourcing and modeling, campaign planning, creative and format development, printer fulfillment, and response/matchback analysis for enterprise brands across telecom, financial services, and consumer verticals.
• Response Analysis Analytics and measurement services providing personalized dashboards, mixed media modeling, and predictive forecasting to unify response data and track metrics aligned to client goals across channels.
• Conversion UI/UX Post-click optimization services including user testing, heatmap analysis, landing page optimization, and e-commerce/buyflow optimization to improve conversion rates across digital properties.

Quantifiable outcome

• 40% lift in site conversion for McAfee
• +10 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• SpeedeoncoreTechnology or Integration · 19 September 2024Strategic partnership announced September 19, 2024, leveraging Speedeon's AudienceMaker platform for advanced audience targeting and creative customization. The collaboration enables LIFT to build unlimited custom targetable audiences and deploy performance marketing creative tailored to each segment, enhancing engagement, response, and conversion rates for LIFT clients.
• Mile Marker AgencyflagshipOthersLIFT Agency has been acquired by Mile Marker Agency, enhancing Mile Marker's creative and digital performance capabilities. The acquisition was announced via Digiday media coverage.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Digilant: Programmatic media and performance agency working with enterprise brands across paid digital and data. Comparable target customers and paid-media-centric service mix, though smaller emphasis on direct mail than LIFT.
• Wpromote: Mid-sized, performance-focused digital marketing agency serving enterprise and mid-market brands across paid media, SEO, and CRO. Comparable to LIFT in its data-driven, results-oriented value proposition and broad channel mix.
• Resolution (digital agency): Performance marketing agency known for direct mail, paid digital, and analytics work for consumer brands. Directly comparable to LIFT given the strong overlap in direct mail-led, data-driven campaigns.
• Metric Theory: Performance marketing agency providing paid media, analytics, and creative services to enterprise brands. Similar mid-market agency footprint, enterprise client focus, and full-funnel service breadth to LIFT.
• Rauxa: Independent marketing agency with strong direct mail, CRM, and analytics capabilities serving enterprise clients. Directly comparable on direct mail heritage and integrated services, similar in size and vertical mix to LIFT.
• Tinuiti: Performance marketing agency specialising in paid media, analytics, and CRM for consumer brands. Highly comparable to LIFT in target customer (enterprise D2C) and integrated media-plus-creative service model.
• Mile Marker Agency: Acquirer of LIFT and fellow performance-driven marketing agency serving consumer and entertainment brands. Closely comparable in service mix and customer type; LIFT now operates within this parent.

Broad incumbents

• Performics: Publicis-owned performance marketing network delivering paid media, SEO, and commerce services. Competes with LIFT for enterprise performance mandates while operating a much wider global footprint.
• Merkle: Large customer experience and performance marketing agency under Dentsu, with deep direct mail, CRM, and analytics practices. Overlaps significantly with LIFT's services but at vastly greater scale and broader portfolio.

Others

• Speedeon Data: Data and audience-targeting partner of LIFT, providing the AudienceMaker platform. While not a direct competitor, Speedeon sits in LIFT's tech stack and powers its targeting differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareliftagency
• LinkedInlinkedin.com/company/weareliftagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFT Agency