reTHINK Therapy

What reTHINK Therapy does

reTHINK Therapy is a private, independently owned mental health practice headquartered at 2520 St. Rose Parkway, Suite 310, Henderson, Nevada, serving clients across Henderson, Las Vegas, and the broader Southern Nevada region. Founded in 2014, the practice is organized around trauma therapy as its primary specialization, with multiple clinicians trained in EMDR (Eye Movement Desensitization and Reprocessing), Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Somatic Experiencing. Its service portfolio spans individual therapy, couples therapy, family therapy, child therapy (ages 4+), teen therapy, Christian counseling, military and veteran therapy, addiction therapy, anxiety therapy, and depression therapy. The practice operates a hybrid delivery model combining in-office sessions at the Henderson location with telehealth delivered via HIPAA-compliant Google Meets video, a capability it has offered since 2014.

The business model is direct-to-consumer, pay-per-session therapy. Pricing is tiered: supervised student therapists charge $45 per session, associate therapists start at $115, and licensed clinicians charge up to $160 in cash rates. The practice accepts a range of insurance plans including Aetna, Cigna, BCBS, several Nevada Medicaid plans, UHC, and UMR, and participates in Nevada's Victims of Crime (VOC) state program that fully covers therapy for crime victims. Subscription-style recurring revenue is implied via ongoing client relationships, supplemented by per-request documentation fees of $30-$60. Technology is conventional third-party SaaS rather than proprietary: TherapyPortal for client scheduling and portal access, SimpleIntake by Productive Therapist for intake workflows, and Asana-based forms for document requests. There are no mobile apps, no API, no proprietary AI/ML capabilities, and no disclosed funding or external ownership. The practice is actively recruiting therapists via its "Join Our Team" page, indicating ongoing headcount expansion at a small scale.

Name

reTHINK Therapy

Legal name

reTHINK Therapy

Website

https://rethinktherapynv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

reTHINK Therapy is a private Henderson, Nevada-based mental health practice specializing in EMDR and trauma therapy for individuals, couples, families, children, teens, and military clients in Southern Nevada, offering both in-office and HIPAA-compliant telehealth sessions with a tiered pricing model.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Trauma therapy services
• EMDR therapy
• Mental health counseling
• Couples family therapy
• Telehealth therapy

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Billable therapy sessions at varying rates based on therapist level. Standard sessions with licensed therapists range from $115-$160 cash rate. Student therapist sessions available at reduced rate of $45.
2. Document and Record Requests: Documentation services for medical records, proof of attendance, and treatment summaries. Processing fee of $30-$60 depending on request complexity. Takes 14 business days to complete.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

reTHINK Therapy delivers outpatient mental health therapy services with a primary specialization in trauma and EMDR therapy, offered to individuals, couples, families, children, teens, military/veterans, and faith-based clients in Henderson and Las Vegas, Nevada. Sessions are delivered both in-office at the Henderson headquarters and remotely via HIPAA-compliant telehealth, with a low-cost student therapist program ($45/session) broadening access. Revenue is generated through per-session fees (ranging $45-$160 cash) and insurance reimbursement across multiple commercial and Medicaid plans.

Product overview

reTHINK Therapy is a mental health therapy practice in Henderson and Las Vegas, Nevada, offering a comprehensive portfolio of therapy services organized around its core specialization in trauma therapy. The primary product is Trauma Therapy, which employs evidence-based modalities including EMDR Therapy (Eye Movement Desensitization and Reprocessing), Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Somatic Experiencing. The service lineup includes Individual Therapy, Couples Therapy, Family Therapy, Child Therapy (ages 4+), Teen Therapy, Christian Counseling, Military & Veteran Therapy, Addiction Therapy, Anxiety Therapy, and Depression Therapy. Delivery channels include traditional in-office sessions and Online Therapy (Telehealth) via HIPAA-compliant Google Meets video, available to Southern Nevada clients since 2014. A Low-Cost Therapy program with supervised student therapists at $45/session provides an affordable entry point. EMDR is positioned as the most researched and effective treatment for trauma, and the practice specializes in treating PTSD and complex PTSD alongside other mental health concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Therapy Specialized therapy service for treating PTSD, complex PTSD (C-PTSD), and other stress-related disorders, delivered using evidence-based modalities including EMDR, Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Somatic Experiencing. Targeted at individuals in Southern Nevada experiencing trauma-related mental health conditions.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy using bilateral stimulation (guided eye movements, tapping, or auditory tones) to help the brain process and integrate traumatic memories. Applied to trauma, PTSD, anxiety, depression, phobias, complicated grief, panic attacks, OCD, addiction, and chronic pain.
• Individual Therapy One-on-one therapy sessions addressing unresolved trauma, chronic stress, depression, anxiety, anger issues, life transitions, boundary issues, self-esteem, self-image, and unhealthy thought patterns using a two-step process of identifying and replacing negative self-beliefs.
• Couples Therapy Relationship and marriage counseling for couples seeking to improve communication, resolve conflicts, rebuild trust, explore underlying dynamics, and deepen emotional connection in a neutral space.
• Family Therapy Solution-focused, short-term (average 12 sessions) therapy for the entire family unit addressing behavioral issues, blended families, communication, conflict, codependency, co-parenting, trust, and trauma, working with the family as a whole and individual members.
• Child Therapy Therapy for children ages 4+ addressing emotional regulation, communication, social skills, self-esteem, coping mechanisms, life transitions, trauma, and behavioral challenges through age-appropriate emotional vocabulary and skill-building.
• Teen Therapy Therapy for adolescents addressing mood management, behavioral issues, emotional regulation, identity and self-worth exploration, healthy relationship building, and coping skills, with emphasis on early intervention when negative emotions or behaviors persist for a month or longer.
• Christian Counseling Faith-based counseling integrating Christian beliefs and Scripture into the therapeutic process, addressing spiritual abuse, purity culture wounds, religious trauma, and faith deconstruction while holding space for doubt and rebuilding a healthy faith.
• Online Therapy (Telehealth) Virtual therapy sessions delivered via HIPAA-compliant Google Meets video conferencing, with phone-only sessions available, supporting all therapy types including EMDR (via screen sharing and self-tapping), individual, couples, family, teen, and Christian counseling. Clients must be physically located in Nevada during sessions.
• Low-Cost Therapy (Student Therapist Program) Affordable therapy sessions at $45 per session with student therapists pursuing Master's degrees in counseling or social work, closely supervised by experienced licensed clinicians, with evening and weekend availability for clients with financial constraints.
• Addiction Therapy Therapy addressing addiction to substances (alcohol, drugs) and behaviors (pornography, gambling, shopping, work, exercise, food, love interests) using a structured session approach covering history, progression, origins, coping skills, and relapse prevention.
• Anxiety Therapy Therapy for anxiety disorders using a two-part treatment model: understanding how anxiety impacts daily life and identifying the origins of anxious feelings and negative thought patterns to replace them with sustainable positive beliefs.
• Depression Therapy Therapy for depression across the severity spectrum, addressing adult symptoms (fatigue, sadness, anger, irritability, loss of interest, suicidal thoughts) and child/adolescent symptoms (poor grades, low motivation, acting out), using EMDR, Cognitive Behavioral Therapy, or psychodynamic therapy.
• Military & Veteran Therapy Specialized therapy for active duty military, National Guard, Reserve members, veterans, and their families addressing deployment-related trauma, PTSD, anxiety, depression, relationship strain, and the unique stressors of military life, delivered by therapists with specialized training in trauma, EMDR, addictions, faith-based counseling, and work with military couples and families.
• Document and Record Request Services Documentation services for medical records, proof of attendance, and treatment summaries with a processing fee of $30-$60 depending on request complexity and a 14 business day turnaround.

Quantifiable outcome

• Research shows EMDR often delivers noticeable improvements within a shorter timeframe than traditional talk therapy
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

17 partnerships are on record, tiered recommended, community resource, nonprofit partner and training partner.

• ReNEWing Life CenterrecommendedOthersRecommended therapy group for clients who may need services outside reTHINK's scope. Listed as a trusted referral partner for mental health services.
• Lake Mead Wellness CenterrecommendedOthersRecommended therapy group for clients needing services beyond reTHINK's scope. Listed as a trusted mental health referral partner.
• Amy Forton, CPC, LCADCrecommendedOthersRecommended individual therapist for clients seeking alternative therapeutic relationships. Specializes in counseling and addiction treatment.
• Ryan Greenwood, CPC-IrecommendedOthersRecommended individual therapist for clients seeking alternative therapeutic relationships.
• Desert Parkway Behavioral Healthcare HospitalrecommendedOthersRecommended for intensive outpatient, partial hospitalization, and inpatient mental health services. Partners for clients needing higher levels of care.
• Montevista HospitalrecommendedOthersRecommended for intensive outpatient, partial hospitalization, and inpatient mental health services.
• Spring Mountain Treatment CenterrecommendedOthersRecommended for intensive outpatient, partial hospitalization, and inpatient mental health services.
• Desert Hope Treatment CentersrecommendedOthersRecommended for addiction and co-occurring disorder treatment services.
• Mission Treatment CenterrecommendedOthersRecommended for addiction treatment services. Contact: (702) 747-7075.
• Solutions RecoveryrecommendedOthersRecommended for addiction and co-occurring disorder treatment services.
• Vogue Recovery CenterrecommendedOthersRecommended for addiction and co-occurring disorder treatment services at Nevada location.
• Las Vegas Metropolitan Police Department Victims Advocatescommunity resourceOthersCommunity resource partner for crime victims. Contact: (702) 828-2955.
• Safe Nestcommunity resourceOthersCommunity resource partner for domestic violence support. Contact: (702) 646-4981.
• Victims of Crime (VOC)community resourceOthersNevada state program that covers 100% of therapy costs for crime victims. reTHINK Therapy is a participating provider.
• Purchasednonprofit partnerOthersFaith-based nonprofit providing support to women in sex industry and victims of sex trafficking. Partner for referrals and community support.
• trueIDnonprofit partnerOthersFaith-based nonprofit providing support to women in sex industry and victims of sex trafficking. Partner for referrals and community support.
• Trauma Specialists Trainingtraining partnerOthersTraining provider for EMDR specialist training. Used by reTHINK Therapy to train their own therapists in EMDR methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Largest online therapy subscription platform. Competes for the same end-consumer demand (individual therapy, couples, teens) but delivers asynchronously via a large remote therapist pool rather than a clinic-based model.
• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of clinics and a sizable telehealth footprint. Comparable in service mix (therapy, psychiatry, EMDR) and in-network insurance model, but at materially greater scale.
• Talkspace: Public online therapy and psychiatry platform. Overlaps with reTHINK on individual therapy, teen services, and insurance billing, with a national telehealth reach that competes for the same client pool.

Emerging players

• Brightside Health: Telehealth mental health provider focused on anxiety and depression with medication + therapy. Comparable on therapy-side delivery and insurance navigation but with a tech-led, prescription-enabled model.
• Octave: Therapy practice offering in-person and virtual sessions across multiple states with individual, couples, and group therapy. Comparable clinic-plus-telehealth hybrid model with insurance and cash-pay options.
• Cerebral: Telehealth mental health company offering therapy and medication management. Competes for therapy demand nationally and overlaps with reTHINK's anxiety, depression, and trauma-adjacent clientele.

Direct peers

• Ellie Mental Health: Multi-state outpatient mental health group practice operating through owned and franchised clinics. Comparable as a scaled outpatient therapy group offering individual, couples, family, and child therapy with insurance acceptance.
• Two Chairs: Multi-location group therapy practice operating in several U.S. metros with in-person and telehealth delivery, similar multi-modality service model (individual, couples, EMDR, trauma) and therapist-tiered pricing. Closely comparable as a hybrid in-person/telehealth private-practice group.

Others

• Alma: Therapist membership and operating platform that helps independent practices with insurance credentialing, billing, and client referrals. Functions as an infrastructure peer that reTHINK could either partner with or be pressured by.
• Headway: Provider network and billing platform that connects therapists to insurance networks. Relevant peer because it lowers the barrier for any therapist to join insurance panels, increasing competitive supply in reTHINK's reimbursement environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rethinktherapynv
• LinkedInlinkedin.com/company/rethinktherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reTHINK Therapy