PNX Labs

What PNX Labs does

PNX Labs is a multinational technology company founded in 2017 that develops virtual reality, augmented reality, and mixed reality (XR) simulations for industrial training and STEM education. The company serves more than 300 global entities, including industrial customers such as CEMEX, Lufthansa, General Electric/Prolec GE, and Metalsa, over 150 universities (including FIU, DCU, SETU, MTU, HBKU, Lamar, and Mohawk College), and government education programs, most notably the Oman Ministry of Education. Core products include PNX CadXR for VR-based CAD inspection, PNX Plant XR for immersive plant visualization, and a catalog of virtual labs covering chemistry, physics, fluid mechanics, thermodynamics, materials science, and manufacturing processes, plus custom XR development services.

The underlying technology is the proprietary Nexus 2.0 platform, which contains over 10,000 science and engineering functions and pre-built algorithms, paired with a modified version of Epic Games' Unreal Engine 5.4 ('PNX - Unreal Engine 5.4') tuned for hyper-realistic STEM rendering. The platform supports cross-device deployment across VR headsets (Oculus/Meta Quest, HTC Vive, Lenovo ThinkReality VRX, Pico XR, Varjo), mobile (Android, iOS), and desktop (Windows, Mac, Linux, HTML5), and supports up to 64 simultaneous users in shared training environments. Simulations are validated against real experimental data captured with university faculty and industry partners, and advanced offerings integrate AI for predictive maintenance and anomaly detection.

The business model combines perpetual software licenses (with first-year maintenance included and 10% annual maintenance renewals thereafter), subscription pricing for virtual labs (e.g., $1,000/year for the Biology Virtual Lab versus $2M+ for a physical lab), and custom development services. Go-to-market is multi-channel: direct enterprise field sales, distribution through the ArborXR platform and major app stores (Google Play, Apple App Store, Epic Games Store), and regional channel partners including Bahwan Cybertek (Oman), Rtech Group (Qatar), SEREX (Mexico), and Exertis Almo. PNX Labs USA Inc. is privately held, founder-led by CEO Juan Eduardo Leal Lara, with operational offices in the United States, Canada, Mexico, Germany (R&D), and Lithuania, and channel presence in the Middle East.

Name

PNX Labs

Legal name

PNX Labs USA Inc.

Website

https://pnxlabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

PNX Labs is a multinational XR technology company founded in 2017 that builds virtual reality simulations for industrial training and STEM education, serving industrial firms (CEMEX, Lufthansa, GE), 150+ universities worldwide, and government programs including Oman's nationwide K-12 virtual labs initiative.

Ownership category

akta.pro rank

Product category

XR Simulation Software / Educational Technology

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Computer and Peripheral Equipment Manufacturing (33411), Computer Training (611420)

SIC

Laboratory Analytical Instruments (3826), Electronic Computers (3571)

akta.pro primary industry

Lab & Science Virtual Labs (Chemistry, Biology, Physics) (EDAFAJAE)

akta.pro secondary industries

Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB), Simulation-Based Learning & Virtual Labs (EDAGAEAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• XR simulation software
• Virtual science labs
• Industrial training simulations
• VR CAD inspection
• STEM education platforms

Headquarters

HQ city

USA

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Perpetual Software Licenses: Software sold as perpetual licenses with one year of maintenance included. Licenses are non-transferable and cannot be sublicensed to third parties.
2. Annual Maintenance Contracts: After the first year, annual maintenance fee equals 10% of the original quotation or total project cost. Covers compatibility updates for OS and XR platform updates.
3. Custom Development Services: Customized virtual labs and simulations development services for companies and educational institutions based on specific requirements

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

PNX Labs develops and sells XR (extended reality) virtual labs and industrial training simulations built on a proprietary platform called Nexus 2.0. Its products include PNX CadXR for immersive CAD inspection and design review, PNX Plant XR for manufacturing plant visualization, and a comprehensive library of virtual labs spanning K-12 science, university STEM disciplines, and industrial equipment training. Customers include universities, government education ministries, and industrial companies in manufacturing, automotive, cement, and oil & gas sectors.

Product overview

PNX Labs is a multi-product XR (extended reality) platform company offering specialized virtual reality simulations across three market segments: industrial training (equipment operation, safety, team simulations), educational institutions (K-12 science labs, university STEM programs), and enterprise design review (CAD inspection, plant visualization). The core platform is Nexus 2.0, containing over 10,000 proprietary science and engineering functions. Key products include PNX CadXR for VR-based CAD inspection, PNX Plant XR for industrial plant visualization, and Virtual Labs for educational institutions. AI capabilities including predictive maintenance and anomaly detection are integrated into advanced STEM lab offerings. The platform supports cross-device deployment across mobile, desktop, and major VR hardware.

Differentiator

Problem solved

Functional benefit

Brands

• PNX Cad XR: Virtual Reality inspection software for CAD design visualization, manipulation and analysis of 3D models for product validation and design collaboration.
• PNX Plant XR

Products and services

• PNX CadXR

Quantifiable outcome

• Biology virtual lab costs $1,000/year vs $2 million+ for physical lab
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship, strategic and minor.

• Lenovo ThinkRealitycoreTechnology or Integration · 20 April 2024PNX CadXR launched on Lenovo VRX platform for VR-powered CAD inspection and design. Free license offered to Lenovo VRX users. PNX Labs ported 25 VR labs to Lenovo VRX.
• ArborXRcoreChannel Partner/ Reseller/ Distributor · 20 April 2024ArborXR serves as exclusive distribution platform for PNX CadXR. PNX Labs received Enterprise-Approved and EDU-Approved badges - first developer to hold both on ArborXR Directory.
• Snapdragon SpacesflagshipTechnology or Integration · 16 March 2024PNX Labs joined Snapdragon Spaces Pathfinder Program to develop cutting-edge XR solutions for Lenovo ThinkReality VRX and future products. Strategic focus on manufacturing, automotive, and engineering education sectors.
• Rtech GroupcoreChannel Partner/ Reseller/ DistributorRegional partner in Qatar for PNX Labs virtual lab distribution and support. Located in Doha, Qatar.
• Bahwan CybertekflagshipChannel Partner/ Reseller/ DistributorOmani technology and innovation company providing documentation, localization support, and distribution for Oman Ministry of Education virtual labs project (387 labs for grades 1-12).
• SEREXstrategicStrategic or Co-development PartnerPartnership to develop advanced industrial simulations for manufacturing training. SEREX brings expertise in service experiences, VR/AR/MR solutions, energy and industrial transformers. Based in Nuevo León, México.
• Epic GamescoreTechnology or IntegrationPNX Labs uses modified Unreal Engine 5.4 (PNX - Unreal Engine 5.4) for STEM simulation development. Deploys virtual labs via Epic Games Store.
• Oculus/MetacoreTechnology or IntegrationVirtual labs developed for Oculus Quest 2 and other Meta VR platforms. Hardware partner for VR headset-based training and education.
• Exertis AlmominorChannel Partner/ Reseller/ DistributorDistribution partner for PNX Labs XR solutions in certain markets.
• XDM3DstrategicStrategic or Co-development PartnerPartnership to develop XR simulations for XDM3D's metal 3D printers, targeting aerospace, automotive, healthcare sectors. Operators trained via PNX Labs XR simulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• zSpace: zSpace provides AR/VR STEM learning solutions for K-12 and higher education, directly comparable to PNX Labs' virtual science labs for educational institutions.
• ENGAGE: ENGAGE is a VR enterprise platform for collaboration, training, and education — comparable to PNX Labs' multi-user (up to 64-user) training environments across enterprise and education segments.
• Interplay Learning: Interplay Learning delivers VR-based technical and vocational training (HVAC, electrical, plumbing, manufacturing), overlapping with PNX Labs' TVET-style industrial training simulations.
• Labster: Labster provides virtual science laboratory simulations for universities and K-12, directly competing with PNX Labs' Virtual Labs for Higher Education and K-12 offerings across chemistry, biology, and physics.
• Veative: Veative provides VR/AR STEM educational content for K-12 and higher education, directly overlapping with PNX Labs' virtual labs and immersive science curriculum products.
• STRIVR: STRIVR is an XR enterprise training platform used by retailers, manufacturers, and logistics companies — a direct comparable to PNX Labs' industrial training simulations and PNX Plant XR for workforce enablement.
• Talespin: Talespin builds XR-based workforce skilling and simulation content for enterprises, closely mirroring PNX Labs' industrial training and multi-user collaborative simulation capabilities.

Emerging players

• Mursion: Mursion delivers VR-based simulation training primarily for soft-skills and leadership, an adjacent but partially overlapping category with PNX Labs' enterprise XR training focus.

Broad incumbents

• Unity Technologies: Unity is a dominant XR/3D development platform whose engine competes with PNX Labs' modified Unreal Engine 5.4 stack, while also enabling competing simulation studios.
• PTC (Vuforia): PTC provides AR-based industrial solutions (Vuforia, Creo, ThingWorx) that overlap with PNX Labs' CAD/Plant XR and industrial training categories as a broader incumbent portfolio play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pnxlabs2845

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PNX Labs