What Teun does

TEUN & Kamperen Coöperatief UA is a Dutch cooperative (Coöperatief UA) headquartered in Heinenoord, Netherlands, that operates as the umbrella brand for five independent camping and recreation retail specialists: Reinders Rekreatie (Hoogeveen and Leeuwarden), Pauw Recreatie (Heerhugowaard), DE JONG Kampeer & Recreatie (Hillegom-De Zilk), De Jong Caravan & Campers (Hattem), and Campolife (Heinenoord). Member companies retain operational independence while sharing the TEUN brand identity, marketing, and product curation.

The cooperative's offering centers on six physical retail showrooms across the Netherlands totaling well over 30,000 m² of combined retail space (including a 21,000 m² showroom at DE JONG Kampeer & Recreatie and over 8,000 m² at Campolife). Products span new and used caravans, campers, buscampers, tent trailers, tents, awnings, and a wide range of camping accessories and outdoor equipment. Member stores hold official dealer relationships with major European OEMs (Hymer, Eriba, Bürstner, Carado, Hobby, Fendt, Crosscamp) and awning brands (Dorema Megastore, Isabella Gold Member), and complement vehicle sales with BOVAG maintenance, damage repair, Tempo 100 Germany certification, parts, insurance intermediation, and financing. The cooperative also publishes an annual Kampeer- & Techniekgids (camping and technique guide) catalog in print and digital formats, and operates a private-label house brand (TEUN Huismerk) with products tested by the TEUN team.

TEUN makes money primarily through retail sales of vehicles and accessories at its six member stores, plus recurring workshop, maintenance, repair, insurance intermediation, and financing services — all delivered in person at physical locations. The go-to-market motion is product-led growth anchored in physical retail and brand-direct discovery, supported by an SEO-optimized hub (teun.nl), an annual print/digital catalog, and organic social media (Facebook, Instagram). No online vehicle sales channel is described; major purchases require store visits. The customer base is Dutch individual consumers and outdoor enthusiasts, and the cooperative has no disclosed external investors, parent company, or funding history.

Name

Teun

Legal name

TEUN & Kamperen Coöperatief UA.

Website

https://teun.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TEUN is a Dutch cooperative of five independent camping and recreation retailers operating six physical showrooms across the Netherlands. It sells caravans, campers, tents, awnings, and accessories alongside BOVAG maintenance, repair, insurance, and financing services for individual Dutch outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Recreational Vehicle Dealers (44121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Camping retail
• Caravan dealerships
• Outdoor recreation
• RV sales
• Camping accessories

Headquarters

HQ city

Heinenoord

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retail sales of camping and recreation products: TEUN member stores generate revenue through the sale of caravans, campers, tent trailers, camping tents, awnings, and a wide range of camping accessories and outdoor equipment. Products include both new and used (occasions) vehicles and goods. Additional revenue streams include workshop/maintenance services, damage repair, parts, and insurance intermediation for vehicles sold.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Teun (TEUN & Kamperen Coöperatief UA) is a Dutch cooperative of five independent camping and recreation retailers that collectively operate six physical stores across the Netherlands. The cooperative sells new and used caravans, camper vans, tent trailers, camping tents, awnings, and camping accessories, alongside its own TEUN private label (huismerk) products and a shared annual catalog, and supports customers with in-store workshop, maintenance, certification, insurance, and financing services.

Product overview

TEUN is a cooperative of five camping and recreation specialists in the Netherlands operating under a unified brand. The offering consists of a network of physical retail stores across the country, an annual publication (TEUN Kampeer- & Techniekgids), and a private-label house brand (TEUN Huismerk) that competes with top brands. The five partner stores—Campolife (Heinenoord), De Jong Caravan & Campers (Hattem), DE JONG Kampeer & Recreatie (Hillegom-De Zilk), Pauw Recreatie (Heerhugowaard), and Reinders Rekreatie (Hoogeveen and Leeuwarden)—each operate independently while sharing the TEUN brand, selling caravans, campers, tents, awnings, and camping accessories. The stores provide complementary services including BOVAG maintenance, repair, and financing.

Differentiator

Problem solved

Functional benefit

Brands

• TEUN-huismerk: TEUN's own house brand offering products that are tested by the TEUN team, complementing the top brands they carry in recreation and camping.

Products and services

• TEUN Huismerk (Private Label) Private-label (huismerk) camping and outdoor products carrying the TEUN brand, retailed through the five member companies' stores across the Netherlands.
• New and used caravans Multi-brand offering of new and pre-owned caravans, retailed through the cooperative's member stores across the Netherlands for individual Dutch consumers and families.
• New and used camper vans Motorized camper vans sold new and used through the cooperative's member retailers for Dutch consumer buyers seeking self-contained camping vehicles.
• Tent trailers Folding tent trailers sold by the cooperative's member retailers to Dutch consumers seeking lightweight, towable camping accommodation.
• Camping tents and awnings Free-standing camping tents and awnings for caravans and campers, sold through the cooperative's member retailers across the Netherlands.
• Camping accessories General camping accessories and supplies retailed alongside recreational vehicles through the cooperative's member stores.
• Workshop and BOVAG maintenance In-store workshop maintenance and servicing of caravans, campers, and related equipment, performed under BOVAG standards at the cooperative's member retailers.
• Damage repair service In-store damage repair service for caravans and campers, provided by the cooperative's member retailers' workshops.
• Tempo 100 certification Tempo 100 (100 km/h) certification service for caravans and campers, enabling compliant higher-speed travel on Dutch roads, delivered via the cooperative's member retailers.
• Insurance intermediation Insurance intermediation arranged by the cooperative's member retailers for recreational vehicle purchasers at the point of sale.
• Financing services Financing arrangements for caravan and camper purchases facilitated by the cooperative's member retailers at the point of sale.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Reinders RekreatiecoreChannel Partner/ Reseller/ DistributorReinders Rekreatie is a member of the TEUN cooperative with two locations in Hoogeveen and Leeuwarden. The company specializes in new and used caravans, tent trailers, awnings, and camping accessories, and offers workshop services including BOVAG maintenance, Tempo 100 certification, and damage repair. Operated as a family-owned specialist for over 45 years.
• Pauw RecreatiecoreChannel Partner/ Reseller/ DistributorPauw Recreatie, based in Heerhugowaard, is a member of the TEUN cooperative. It offers an extensive range of caravans, tent trailers, and tents (seven brands), as well as outdoor, winter sports, and water sports accessories. Also provides maintenance, repair, and Tempo 100 inspection services. Celebrating over 60 years in business.
• DE JONG Kampeer & RecreatiecoreChannel Partner/ Reseller/ DistributorDE JONG Kampeer & Recreatie, located in Hillegom-De Zilk, is a TEUN member with a 21,000 m² showroom. It is an official dealer of Hymer, Eriba, Bürstner, Carado, Hobby, Fendt, and Crosscamp for vehicles, and Dorema and Isabella for awnings. Offers a full outdoor and hiking shop alongside a Technocenter for maintenance and repair.
• De Jong Caravan & CamperscoreChannel Partner/ Reseller/ DistributorDe Jong Caravan & Campers, based in Hattem, is a TEUN member operating since 1969. It offers caravans, campers, tent trailers, and tents, plus a camping shop with over 18,000 products. Provides BOVAG maintenance, damage repair, and insurance services. Serves customers across the northern Netherlands.
• CampolifecoreChannel Partner/ Reseller/ DistributorCampolife, co-located with the TEUN cooperative headquarters in Heinenoord, is a TEUN member with over 8,000 m² of camping retail space. It offers new caravans, campers, and tent trailers, as well as a large selection of used vehicles, accessories, and workshop services including mounting, maintenance, and damage repair.
• HymerminorOthersHymer is an official brand represented by TEUN member DE JONG Kampeer & Recreatie for campers and buscampers.
• EribaminorOthersEriba is an official brand represented by DE JONG Kampeer & Recreatie for caravans.
• BürstnerminorOthersBürstner is an official brand represented by DE JONG Kampeer & Recreatie for campers, buscampers, and caravans.
• CaradominorOthersCarado is an official brand represented by DE JONG Kampeer & Recreatie for campers and buscampers.
• HobbyminorOthersHobby is an official brand represented by DE JONG Kampeer & Recreatie for caravans.
• FendtminorOthersFendt is an official brand represented by DE JONG Kampeer & Recreatie for caravans.
• CrosscampminorOthersCrosscamp is an official brand represented by DE JONG Kampeer & Recreatie for buscampers.
• DoremaminorOthersDorema is a brand of awnings represented by DE JONG Kampeer & Recreatie, which holds Dorema Megastore status.
• IsabellaminorOthersIsabella is a brand of awnings represented by DE JONG Kampeer & Recreatie, which holds Isabella Gold Member status.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bever: Bever is a Dutch outdoor and camping retailer with strong omnichannel presence, selling tents, camping gear, hiking equipment, and outdoor apparel. Comparable to TEUN on outdoor and tent product mix, with broader outdoor apparel weighting versus TEUN's RV-centric assortment.
• Obelink: Obelink is one of the largest camping and outdoor retailers in the Netherlands and Europe, operating a massive megastore in Hardenberg selling caravans, campers, tents, awnings, and camping accessories. Direct competitor to TEUN's specialist retail model with comparable product breadth and physical-first go-to-market.
• Vrijbuiter: Vrijbuiter is a Dutch outdoor and camping retailer operating multiple stores across the Netherlands, selling tents, awnings, camping furniture, and outdoor equipment. Directly comparable on assortment and physical store footprint to TEUN's member network.
• Kampeerwereld: Kampeerwereld is a Dutch online and physical camping retailer selling caravans, campers, tents, and accessories. Comparable on core product categories and Dutch consumer targeting, operating as a specialist competitor to TEUN's member stores particularly on tent and accessory categories.
• Pretmetz Outdoor & Camping: Pretmetz is a Dutch outdoor and camping specialist retailer selling tents, camping equipment, and outdoor gear across multiple Dutch locations. Comparable regional camping retailer with similar specialist-store model to TEUN's member companies.

Broad incumbents

• Decathlon: Decathlon is the largest sporting goods retailer in the world, with a strong Dutch presence selling camping, hiking, and outdoor equipment across its own private-label brands. Comparable on outdoor and camping product categories but with much broader sporting goods portfolio and global scale.

Others

• Erwin Hymer Group: Erwin Hymer Group is a leading European RV manufacturer whose brands include Hymer, Eriba, and Bürstner — all of which are represented by TEUN member DE JONG Kampeer & Recreatie. Comparable as a key upstream OEM partner whose brand portfolio and dealer relationships directly intersect with TEUN's retail mix.
• Trigano S.A. Trigano is the largest European manufacturer of leisure vehicles and outdoor equipment, owning caravan, motorhome, and outdoor equipment brands including Challenger, Chausson, and Trigano itself. Comparable as an upstream supplier whose products flow through dealers like TEUN's member network.
• ANWB: ANWB is a major Dutch membership association offering camping services, travel insurance, and roadside assistance to Dutch consumers. While not a direct retail competitor, ANWB's brand reach into Dutch camping consumers represents an adjacent ecosystem player whose membership base overlaps significantly with TEUN's customer segments.
• Knaus Tabbert AG: Knaus Tabbert is one of Europe's largest caravan and motorhome manufacturers, producing brands including Knaus, Tabbert, T.E.C., and Weinsberg. Comparable through its supply relationship with TEUN's member dealers, as it is one of the upstream suppliers whose distribution channel TEUN represents in the Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teunkamperen
• Instagraminstagram.com/teunkamperen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teun