SECC - Saigon Exhibition & Convention Center

What SECC - Saigon Exhibition & Convention Center does

SECC (Saigon Exhibition & Convention Center) is Vietnam's largest exhibition and convention center, operating as a private joint venture under the legal name Saigon Exhibition and Convention Joint Venture Company Limited. Established in 2005 following an international design competition won by Nikken Sekkei Ltd, the venue is located at 799 Nguyen Van Linh in Phu My Hung New City, Ho Chi Minh City. The company serves the MICE (Meetings, Incentives, Conferences & Exhibitions) industry, providing physical exhibition and conference infrastructure along with integrated event services. Named customer segments include event organizers, exhibitors, trade visitors, and conference organizers; named organizers include Messe Muenchen International, COEX VINA, REED Tradex, Global Sources Vietnam, and SES Vietnam (Informa Group).

The venue comprises two main exhibition halls (Hall A at 9,000 sqm with a 76-meter Kalzip aluminum roof span and 5,000 kg/sqm floor loading; Hall B with basement heavy-machinery parking), a 520 sqm Conference Hall (270pax classroom, 450pax theater), multiple meeting rooms (Sunflower 185 sqm, Dahlia 75 sqm, Violet 65 sqm, Antigone 55 sqm), a 1,570 sqm Main Lobby, a 790 sqm Concourse, and a 22,000 sqm open-air Multifunction Area. Supporting infrastructure includes the city's largest parking facility (1,000 cars and 3,000 motorcycles), loading bay, business center, and F&B outlets. Engineering services include fiber optics, rigging points, water supply distribution, and compressed air. Digital platforms support online venue booking, booth reservation, trade show participants directory, and business matching between exhibitors and buyers.

SECC generates revenue through four primary streams: venue space rental (one-time license for exhibitions, conferences, gala dinners, concerts, fashion shows), event services (engineering, audio-visual, furniture, advertising, flora), booth reservation fees from exhibitors, and business matching services. Pricing is quote-based and not publicly disclosed. The company hosts hundreds of events annually, attracting 7,000+ exhibitors and over 1 million visitors from 50+ countries. Notable event benchmarks include exhibitions with 120,000 visitors, music festivals with 30,000 attendees, fairs with 2,500 booths, and gala dinners with 2,200 guests.

Name

SECC - Saigon Exhibition & Convention Center

Legal name

Saigon Exhibition and Convention Joint Venture Company Limited

Website

https://secc.com.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SECC is Vietnam's largest exhibition and convention center, operating as a joint venture venue in Ho Chi Minh City. It serves event organizers, exhibitors, and trade visitors with column-free exhibition halls, conference facilities, meeting rooms, and a 22,000 sqm outdoor multifunction area, plus integrated event services.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Exhibition venue rental
• Convention center services
• Trade show hosting
• Event management services
• Corporate event spaces

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Venue Space Rental: Rental of exhibition halls (A, B), conference halls, multifunction areas, meeting rooms, and lobby spaces for events including exhibitions, trade shows, conferences, gala dinners, fashion shows, and concerts
2. Event Services: Additional services including engineering (fiber optics, rigging, water supply, compressed air), audio-visual equipment, furniture rental, advertising (LED screens, banners, welcome gates), and flora/plant decoration
3. Booth Reservation Fees: Fees collected from exhibitors reserving booth space at trade shows hosted at the venue
4. Business Matching Services: Matching service connecting exhibitors with potential buyers and business partners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SECC rents exhibition halls, conference spaces, meeting rooms, and multifunction areas to event organizers, exhibitors, and conference planners for trade shows, exhibitions, conferences, gala dinners, music festivals, and product launches. It also provides value-added event services including engineering infrastructure (fiber optics, rigging, water, compressed air), audio-visual equipment, furniture rental, advertising solutions, and flora decoration, along with digital services for booth reservations, venue booking, and business matching.

Product overview

SECC is a premier exhibition and convention venue in Ho Chi Minh City, Vietnam, offering a comprehensive portfolio of physical venue spaces and event services. The venue comprises two main exhibition halls (Hall A with 9,000m2 and Hall B with basement loading), a Conference Hall (520m2, 450pax capacity), multiple meeting rooms (Sunflower 185m2, Dahlia 75m2, Violet 65m2, Antigone 55m2), a Main Lobby (1,570m2), Concourse (790m2), and a 22,000m2 Multifunction outdoor area. Supporting infrastructure includes Loading Bay, parking for 1,000 cars/3,000 motorcycles, Business Center, and food & beverage outlets. Event services include engineering (fiber optics, rigging, water, compressed air), audio-visual equipment, furniture rental, advertising solutions, and floral decoration. Digital platforms support booth reservation, venue booking, and business matching services.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Hall A Modern exhibition hall with 9,000 sqm of column-free space, 76-meter span Kalzip roof, 12m height clearance, and 5,000 kg/sqm loading capacity. Divisible into A1/A2 sections for flexible event configurations. Designed for large-scale exhibitions, trade shows, and heavy machinery displays.
• Exhibition Hall B Exhibition hall with basement parking for heavy machinery. Supports loading capacity up to 5,000 kg/sqm for machinery and equipment displays. Suitable for trade shows requiring vehicular access.
• Conference Hall Fully furnished 520 sqm conference space with WiFi, lighting, air-conditioning, and audio-visual systems. Divisible into Conference Hall A/B with 6m max height, classroom capacity of 270 pax, and theater capacity of 450 pax.
• Main Lobby Grand 1,570 sqm entrance area featuring a crystal chandelier, glass walls, and double staircase. 1,000 kg/sqm loading capacity. Suitable for opening ceremonies, award ceremonies, product displays, and banquets.
• Concourse Central 790 sqm interchange pathway providing access to pick-up/drop-off points, Main Lobby, Exhibition Halls, elevators, and escalators. Includes function rooms, VIP rooms, Business Center, and F&B outlets.
• Loading Bay Loading and unloading facility with 2 loading docks, drive-in bay, and marshaling yard directly accessible via Nguyen Van Linh Boulevard. Covered by trees to improve air quality.
• Multifunction Area 22,000 sqm open-air outdoor venue with transparent surfaces and unobstructed visual axes. Used for large-scale exhibitions, music festivals, team-building events, and outdoor banquets.
• Sunflower Room 185 sqm meeting room with crystal-clear glass walls bathes in tropical sunlight. Divisible into Sunflower Room A/B with 180 pax combined capacity for symposiums, contests, networking events, and seminars.
• Dahlia Room Private 75 sqm meeting room for 35-60 pax. Suitable for business matchmaking, media conferences, seminars, VIP rooms, and workshops.
• Violet Room Compact 65 sqm meeting room for 25 pax suitable for small-scale meetings, seminars, press conferences, and VIP gatherings.
• Antigone Room Small 55 sqm meeting room fully equipped with projector, screens, stationery, and high-speed WiFi for brainstorming, discussions, and workshops.
• Engineering Services In-house engineering services including fiber optics network, rigging points for booth strengthening, water supply distribution, and compressed air system for event operations.
• Audio Visual Services AV equipment and technical support including LCD screens, projectors, and sound systems with stand-by technical staff assistance.
• Furniture Services Event furniture rental including conference tables, conference chairs (imported overseas designs), and stages with metal and wood structure assembly in various sizes.
• Advertising Services Advertising solutions including outdoor LED screens, welcome gates, digital screens, banners at public areas, and in-hall hanging points for banners and lightboxes.
• Flora and Plant Services Decorative flower arrangements for tables and podiums to enhance event space aesthetics and ambiance.
• Booth Reservation System Online platform for exhibitors to reserve booth space at trade shows with options for shell scheme or space only, specifying total area, open sides, and exhibit details.
• Business Matching Service Service connecting exhibitors and visitors for business networking opportunities with appointment scheduling capabilities during events.
• Venue Booking System Online venue rental platform supporting various event types including exhibitions, trade shows, consumer fairs, award ceremonies, concerts, fashion shows, conferences, and banquets.
• Parking Services Largest parking facility in the area accommodating up to 1,000 cars and 3,000 motorcycles at open-air space and basement of Exhibition Hall B.
• Business Center On-site services including exhibition information search, space and meeting room rental consultation, photocopying, typing, and internet access via computer stations.
• Food and Beverage Outlets On-site dining options including 24 Coffee-Food (container design restaurant), Drago Lounge, Nam Long Bistro (2F Hall B), Nam Long Coffee & Kiosk 0, and Ông Hưng Bread.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Messe Muenchen InternationalcoreStrategic or Co-development PartnerInternational exhibition organizer providing major trade shows to SECC venue. Long-standing partnership for hosting German-organized exhibitions in Vietnam.
• COEX VINA COMPANY LIMITEDcoreStrategic or Co-development PartnerKorean World Trade Center Complex subsidiary managing exhibition partnerships and bringing Korean exhibitions to Vietnam.
• REED Tradex CompanycoreStrategic or Co-development PartnerInternational exhibition organizer specializing in industrial trade shows across Southeast Asia.
• Global Sources Advertising & Exhibitions (Vietnam)coreStrategic or Co-development PartnerOrganizer of Global Sourcing Fair Vietnam, connecting international buyers with Asian suppliers.
• SES Vietnam Exhibition Services Co.,ltdcoreStrategic or Co-development PartnerInforma Group company providing international exhibition management services.
• Taiwan External Trade Development Council (TAITRA)majorStrategic or Co-development PartnerTaiwan's foreign trade promotion organization organizing Taiwan-themed exhibitions in Vietnam.
• VINEXAD National Trade Fair & Advertising Joint Stock CompanymajorStrategic or Co-development PartnerVietnam's national trade fair organizer managing government-sponsored exhibitions.
• Sheraton Saigon Hotel And TowersminorChannel Partner/ Reseller/ DistributorF&B and accommodation partner for event attendees requiring hotel services.
• Hotel Grand SaigonminorChannel Partner/ Reseller/ DistributorF&B and accommodation partner for event attendees and VIP guests.
• Kingsmen Vietnam Co.,LtdcoreImplementation/ SI/ Consulting PartnerBuild-up services contractor providing booth design, construction, and event setup services.
• JNR Vietnam Company Ltd.coreImplementation/ SI/ Consulting PartnerProfessional exhibition build-up and event construction services provider.
• Vega Investment Development CorporationcoreImplementation/ SI/ Consulting PartnerOn-site freight forwarding and logistics services for exhibition materials.
• Asia Expo Logistics Co., Ltd.coreImplementation/ SI/ Consulting PartnerOn-site freight forwarding services for exhibitors and organizers.
• Song Than Vietnam Security Service Co.,LtdcoreImplementation/ SI/ Consulting PartnerSecurity services provider for events and venue operations.
• PDCA SECURITY SOLUTION COMPANY LIMITEDminorImplementation/ SI/ Consulting PartnerSecurity solutions and services for exhibitions and conferences.
• Saigon Exhibition & Convention J.V.Co.,LtdcoreImplementation/ SI/ Consulting PartnerJoint venture company providing cleaning and facility management services.
• ERA CORPORATION GROUP JOINT STOCK COMPANYminorImplementation/ SI/ Consulting PartnerOutdoor advertising services for event promotion and branding.
• Mai Linh Group Join Stock CompanyminorChannel Partner/ Reseller/ DistributorTransportation partner providing taxi and transport services for event attendees.
• Vietnam Association of Seafood Exporters and Producers (VASEP)majorStrategic or Co-development PartnerIndustry association organizing Vietfish exhibition for the seafood industry.
• Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA)majorStrategic or Co-development PartnerIndustry association organizing furniture exhibitions including VIFA ASEAN.
• Vietnam Handicraft Exporter AssociationmajorStrategic or Co-development PartnerAssociation promoting handicraft exports through exhibitions at SECC.
• Minh Vi Exhibition & Advertisement Services Co.,LtdminorImplementation/ SI/ Consulting PartnerExhibition and advertisement services supporting event organizers.
• Chan Chao International Co., Ltd.minorStrategic or Co-development PartnerTaiwanese exhibition organizer bringing Asian trade shows to Vietnam.
• CP Exhibition Ltd (Hongkong)minorStrategic or Co-development PartnerHong Kong-based exhibition company organizing trade events.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMPACT Exhibition Center: IMPACT Muang Thong Thani in Bangkok is one of Asia's largest MICE complexes with exhibition halls, convention center, and hotel components. It is a near-direct comparable to SECC in scale, business model (venue rental + event services), and Southeast Asian positioning for international trade shows.
• National Exhibition Construction Center (NECC Hanoi): NECC is Vietnam's main northern exhibition venue and the most direct domestic competitor to SECC. Both operate under similar JV structures, host major trade shows, and serve international organizers; SECC and NECC essentially split the North-South Vietnamese MICE market.
• Taipei Nangang Exhibition Center: Taipei Nangang Exhibition Center is Taiwan's premier exhibition complex, featuring column-free exhibition halls and convention facilities. Comparable to SECC as a large-scale, modern exhibition venue serving international trade shows and conferences in a key Asian manufacturing economy.
• Singapore EXPO: Singapore EXPO is the city-state's largest purpose-built exhibition venue with 10 halls totaling over 100,000 sqm. It is highly comparable to SECC in business model and target customers (international trade show organizers, exhibitors, and convention clients) across the regional MICE market.
• Jakarta International Expo (JIExpo): JIExpo is Indonesia's largest exhibition venue, hosting major trade shows including those by Messe Muenchen and Informa—partners SECC also works with. The peer relationship is driven by overlapping exhibition organizer networks and similar Southeast Asian MICE positioning.
• BEXCO (Busan Exhibition & Convention Center): BEXCO is Busan's flagship exhibition and convention venue, hosting major Korean and international trade shows, conventions, and banquets. Its operating model (venue rental, exhibitor services, convention hosting) closely mirrors SECC's, with similar column-free hall design and heavy infrastructure.
• Hong Kong Convention and Exhibition Centre: HKCEC is a major waterfront convention and exhibition venue hosting flagship trade fairs and conventions. Its business model (venue rental, event services, partnership-driven trade show pipeline) parallels SECC's, though at materially larger scale and serving a more established international hub.
• QSNCC (Queen Sirikit National Convention Center): QSNCC is Bangkok's purpose-built national convention center, hosting major conferences, exhibitions, and trade shows. Its business model—convention and exhibition venue with bundled event services—closely mirrors SECC's positioning as a Southeast Asian MICE flagship venue.
• COEX (Convention & Exhibition Center Seoul): COEX is Korea's largest convention and exhibition complex and a SECC strategic partner through COEX VINA. It operates exhibition halls, convention spaces, and is co-located with a mall/hotel—directly comparable in scale, exhibition portfolio, and MICE positioning.

Broad incumbents

• Shanghai New International Expo Centre (SNIEC): SNIEC is one of Asia's largest exhibition venues, jointly operated by Deutsche Messe and Shanghai Land Group. While much larger than SECC, it is comparable as a premium exhibition venue hosting international trade shows from the same global organizer ecosystem (e.g., Messe Muenchen) that SECC serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/secc-hcmc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECC - Saigon Exhibition & Convention Center