What Kaya Mind does

Kaya Mind is a Brazilian market intelligence and data analytics company founded in 2020 and headquartered in São Paulo, focused exclusively on the cannabis sector. The company operates what it describes as the largest cannabis data warehouse in Latin America, with a core tracking platform offering four dashboards covering patient statistics, product mapping, price monitoring, and prescribing physician data across the Brazilian medical cannabis market. Its product portfolio extends beyond the platform to include two flagship annual reports (Anuário da Cannabis Medicinal and Anuário de Mercado Growshops, Headshops e Marcas), specialized e-books, online courses (Imersão no Mercado da Cannabis at R$997 and Cannabis para Comunicadores at R$420), custom on-demand market research, qualitative research services, and a mentorship program called Radar 4.2.

The company monetizes through a hybrid revenue model combining subscription access to data intelligence panels, custom professional services, course sales priced in Brazilian Reais, and report sponsorship packages sold to cannabis brands across multiple tiers (Mini, Apoio, Bronze, Prata, Ouro). Its go-to-market is sales-led but heavily supported by content marketing through a blog, podcast on Spotify, YouTube channel, and active social media presence establishing thought leadership. Customer segments span cannabis industry companies, healthcare professionals (1k+ mapped), journalists and media professionals, investors, and enthusiasts.

Kaya Mind's strategic positioning targets the information gap in a nascent and fragmented Brazilian cannabis market that reached 873,000 registered patients and approximately $187 million in 2025 revenue, with patient numbers growing 56% from 2023 to 2024. The founders, CEO Maria Eugenia Riscala and CIO Thiago Cardoso, bring complementary backgrounds in commercial market intelligence and data infrastructure, respectively. The company operates without disclosed external funding or institutional investors and maintains a lean team of 11-50 employees.

Name

Kaya Mind

Legal name

Kaya Mind

Website

https://kayamind.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaya Mind is a Brazilian cannabis-focused market intelligence company operating the largest cannabis data warehouse in Latin America, offering tracking dashboards, annual reports, courses, and custom research to cannabis brands, healthcare professionals, journalists, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Annual Reports and Publications: Sale of annual industry reports (Anuários) covering medical cannabis market, growshops, headshops, and brands. Reports include market data, company listings, regulatory status, and future projections.
2. Educational Courses: Sale of online courses including 'Imersão no Mercado da Cannabis' (R$997.00) and 'Cannabis para Comunicadores' (R$420.00). Courses provide market knowledge, industry insights, and professional development for cannabis sector.
3. E-books and Digital Content: Sale of digital e-books on topics including THC market, cannabis genetics, depression and cannabis, and scientific studies. Some content available free with registration.
4. Custom On-Demand Reports: Bespoke market research reports created based on client specifications. Provides exclusive, customized intelligence for specific business needs.
5. Data Platform Subscriptions: Subscription access to market tracking panels and dashboards providing ongoing data on patients, products, prices, and healthcare professionals in the cannabis sector.
6. Report Sponsorship Packages: Sponsorship tiers for annual reports including Mini, Apoio, Bronze, Prata, and Ouro packages with varying levels of brand visibility including banner ads, logo placement, social media mentions, and co-creation opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kaya Mind provides market intelligence, data analytics, and research for the Brazilian cannabis sector through a proprietary data platform with four tracking dashboards, annual industry reports, online professional courses, custom on-demand research, and e-books. The company sells these products and services to cannabis companies, healthcare professionals, investors, journalists, and industry stakeholders seeking structured market data on patient numbers, product pricing, brand market share, and prescribing physicians.

Product overview

Kaya Mind operates as a market intelligence and data analytics platform for the Brazilian cannabis industry, offering a multi-product portfolio centered around its core Cannabis Medicinal tracking platform (with 4 market dashboards) and supplemented by educational courses, market research services, and published reports. The product ecosystem includes two major annual publications (Anuário da Cannabis Medicinal and Anuário de Mercado Growshops/Headshops/Marcas), two professional courses (Imersão no Mercado da Cannabis and Cannabis para Comunicadores), four e-books on specialized topics, custom market research services, mentorship programs, and free content resources including a strain database and recipe collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Cannabis Medicinal - Acompanhamento de Mercado Market tracking platform with four dashboards: Market Panorama (patient data, prescription types, geographic origin), Product Panel (market products mapped by technical characteristics), Price Monitoring (recurring price updates and variations), and Prescribing Physicians (verified information on active prescribers). The company claims to have Latin America's largest cannabis data warehouse.
• Anuário da Cannabis Medicinal 2025 Annual comprehensive report on Brazil's medical cannabis market covering patient statistics, market revenue, regulatory updates, and industry trends.
• Anuário de Mercado Growshops, Headshops e Marcas 2025 Annual report covering the growshop, headshop, and brands market in Brazil, providing market data, company listings, and retail channel analysis.
• Cannabis para Comunicadores Online course teaching communication skills for the cannabis market, covering cannabis history in Brazilian press, journalism ethics, health communication, political journalism, economic journalism, adult use culture, and specialized cannabis media. Includes over 8 hours of content with lifetime access.
• Imersão no Mercado da Cannabis Comprehensive online course covering how the cannabis market works in Brazil and globally, including plant biology, international regulations, Brazilian sector impacts, business models, products, marketing, and startup guidance. Estimated 16-20 hours of content.
• Relatórios Sob Demanda (Custom On-Demand Reports) Custom reports created based on specific client needs, containing exclusive data and information not publicly available to help businesses position themselves in the market.
• Pesquisas de Mercado (Market Research Services) Qualitative and quantitative market research services using 12 different methodologies including market analysis, field research, online questionnaires, focus groups, social media monitoring, and branding studies.
• Mentoria Radar 4.2 Mentorship program teaching how to transform ideas into viable businesses using the Kaya method.

Quantifiable outcome

• 10,000+ professionals educated through courses and content
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CannaBreed BrasilcoreStrategic or Co-development PartnerCo-publishing partnership for e-book 'Cannabis e Genética' covering the importance of cannabis germplasm banks in Brazil. CannaBreed Brasil is a technology-based company focused on cannabis genetic research and breeding in tropical environments.
• Clínica BenevaminorStrategic or Co-development PartnerPartnership for e-book '30 Perguntas sobre Depressão'. Clínica Beneva is a mental health clinic network specializing in ketamine treatments, working on depression and mental health conditions potentially treatable with cannabis.
• CannectminorStrategic or Co-development PartnerPartnership for scientific studies e-book. Cannect is a platform dedicated to providing information and resources on medical cannabis, focusing on health and wellness.
• GrüneLabsminorStrategic or Co-development PartnerPartnership for e-book 'O Mercado do THC'. GrüneLabs is a global biopharmaceutical company with operations in Uruguay and Portugal, specializing in therapeutic medicine development from botanical products.
• Marcus BrunocoreOthersJornalista canábico serving as co-instructor for Cannabis para Comunicadores course. Journalist and radio broadcaster with 10 years experience at Rede Globo, specializing in cannabis coverage since 2018.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headset: Cannabis retail and consumer data platform providing market intelligence dashboards for brands and retailers. Comparable in the SaaS-style dashboard model applied to cannabis market tracking.
• Prohibition Partners: London-based cannabis market intelligence and data firm publishing global cannabis reports, industry events, and subscription data. Comparable to Kaya Mind as a sector-specialized research and data subscription business serving cannabis industry stakeholders.
• New Frontier Data: Cannabis industry analytics and market intelligence provider publishing annual reports, state/regional forecasts, and consumer surveys. Comparable in report-led subscription intelligence model.
• MJBizDaily (Marijuana Business Daily): Cannabis industry news, data, and events business serving operators and investors. Comparable mix of editorial, reports, and industry events targeted at cannabis professionals.
• BDSA (Brightfield Group / BDSA): Cannabis market research and consumer insights firm offering subscription databases, custom research, and forecasts. Highly comparable data intelligence model targeting the same cannabis B2B buyer profile.
• Cannabis Benchmarks (Clearleaf): Wholesale cannabis price benchmarking and market data service. Comparable as a specialized pricing/market data subscription product for cannabis B2B customers.

Broad incumbents

• Euromonitor International: Global market research firm covering consumer industries including cannabis in Latin America. Comparable as an enterprise buyer competitor for syndicated cannabis market reports.
• Leafly: Consumer-facing cannabis strain database and retailer marketplace with an emerging B2B data arm. Comparable as a cannabis data aggregator with brand recognition, though primarily consumer rather than B2B intelligence.
• Statista: Global data and statistics portal covering hundreds of industries including cannabis. Comparable as a broad-market research subscription competitor for enterprise procurement budgets.

Emerging players

• GreenWave Advisors: Boutique cannabis industry advisory and research firm. Comparable as a smaller, sector-focused research competitor serving cannabis investors and operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kayamind
• Facebookfacebook.com/kayaminddata
• LinkedInlinkedin.com/company/kaya-mind
• Instagraminstagram.com/kaya.mind
• Xx.com/mind_kaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaya Mind