Wayhaven
Wayhaven is an AI-powered mental wellness coaching platform that delivers 24/7 conversational support, crisis detection, and campus-specific resource routing to college students and the universities and employers that serve them.
- Company typePrivate
- Founded2023
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Wayhaven does
Wayhaven (legally Storymine, Inc. d/b/a Wayhaven) is a U.S.-based, private health-technology company founded in 2023 that builds an AI-powered conversational mental wellness coaching platform for college students and the institutions that serve them. The platform delivers 24/7 text-based coaching via a mobile app (iOS and Android) and web app, and is also deployed as campus-branded, named coach personas embedded into partner universities' websites — for example, 'Paladin' at Furman University and 'Coach Marcela' at the University of Houston (deployed to 45,000+ students). Underlying AI capabilities include conversational memory, Socratic questioning, crisis and harm-to-self detection with routing to human support, and recommendation of campus-specific resources; these are layered on large language model infrastructure from OpenAI and Anthropic and co-developed with clinical psychologists, with evidence-based therapeutic methods (CBT, DBT, ACT, positive psychology, mindfulness) integrated into prompts and workflows. The company is SOC 2 compliant, publishes a public crisis and safety protocol, and has reported peer-reviewed open trial results in JMIR Formative Research showing statistically significant decreases in depression, anxiety, and hopelessness among college student users.
Wayhaven firmographics
Firmographics- Name
- Wayhaven
- Legal name
- Storymine, Inc.
- Website
- https://wayhaven.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wayhaven is an AI-powered mental wellness coaching platform that delivers 24/7 conversational support, crisis detection, and campus-specific resource routing to college students and the universities and employers that serve them.
- Ownership category
- akta.pro rank
Wayhaven industry classification
Industry- Product category
- Digital Mental Wellness Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Educational Support Services (61171), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)
Keywords
Where Wayhaven is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wayhaven business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- University/College Subscription: B2B SaaS subscription model where universities and colleges pay for AI well-being coaching access for their student body. Includes implementation, training, and ongoing support. Pricing through enterprise sales with EIIA consortium pricing for member institutions.
- Individual Student Subscription: Direct-to-consumer subscription for individual students accessing the app independently. Students can create accounts and use the platform via App Store or web app.
- Employer/Corporate Wellness: B2B subscription model for employers offering mental wellness coaching as part of employee benefits and workforce well-being programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual access for students |
| Subscription | Annual | EIIA Consortium Pricing for Member Institutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Wayhaven product offering
Product offeringCore offering
Wayhaven provides an AI-powered conversational mental wellness coaching platform delivered via iOS/Android mobile apps and a web app (wayhaven.app), available 24/7 to college students, universities, and employers. The platform uses large language model technology co-developed with clinical psychologists, applies evidence-based therapeutic methods (CBT, DBT, ACT, positive psychology, mindfulness-based cognitive therapy), and includes automated crisis detection with human support routing. For universities, it is deployed as campus-branded AI coach personas (e.g., Paladin at Furman University, Coach Marcela at University of Houston) integrated with each institution's specific resources, crisis lines, and student organizations.
Product overview
Wayhaven is a purpose-built AI mental wellness coaching platform (operated by Storymine, Inc. d/b/a Wayhaven) centered on its conversational AI Well-Being Coaching app — available as a mobile app (iOS, Android) and web-based chat. The platform delivers 24/7 personalized, evidence-based mental wellness support grounded in CBT, DBT, ACT, positive psychology, and mindfulness-based approaches, co-developed alongside clinical psychologists. For universities, Wayhaven is deployed as campus-branded or named coach personas (e.g., Paladin at Furman University, Coach Marcela at University of Houston, Rohan for UT-Austin's South Asian student community) connected to each institution's local ecosystem of counseling centers, crisis lines, student organizations, and campus events. The platform also serves students directly and employers. Key differentiators include conversational memory, crisis detection and routing protocols, Socratic questioning rather than advice-giving, and actionable resource connection. A dedicated Crisis and Safety Protocol governs how the AI detects and responds to harm-to-self language.
Differentiator
Problem solved
Functional benefit
Products and services
- Wayhaven AI Well-Being Coaching Platform An AI-powered conversational mental wellness coaching platform delivering 24/7 personalized, evidence-based support via chat. Built on LLM technology co-developed with clinical psychologists, it applies CBT, DBT, ACT, positive psychology, and mindfulness-based methods, includes automated crisis detection with routing to human support and campus/national crisis resources, conversational memory, Socratic questioning, and campus-specific resource integration. Sold as an annual SaaS subscription to universities, colleges, and employers, and as a freemium consumer offering to individual students.
- Wayhaven Mobile App (iOS and Android) Native mobile applications for iOS and Android that deliver the Wayhaven AI Well-Being Coaching Platform to individual students via app store download. Includes free account creation and direct chat access without institutional affiliation.
Quantifiable outcome
- 30% reduction in anxiety within first week of use
- +6 more outcomes
Companies that use Wayhaven
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Wayhaven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Wayhaven partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MHISA at UT-AustinminorStudent-led partnership where MHISA students worked with Wayhaven to refine 'Rohan' coach persona for South Asian student engagement, providing guidance developed with South Asian mentors and clinicians.
- Education Impact Fund (EIF)coreWayhaven selected as one of five companies in EIF's inaugural Catalyst cohort. Recognition as innovative education technology company supporting student outcomes.
- University of HoustoncoreMajor partnership bringing AI-powered Wellness Coaches to 45,000+ students. Students meet Wayhaven during New Student Orientation and can chat with 'Coach Marcela' via Coogs Care website. Coach trained on UH resources including CAPS crisis lines and study-skill workshops.
- Butler UniversitycorePartnership provides 24/7 campus-specific AI-powered well-being coaches to Butler students. Butler is bridging traditional services with innovative tools with investment reflecting holistic student care philosophy.
- Educational & Institutional Insurance Administrators (EIIA)coreStrategic partnership providing EIIA member institutions exclusive consortium pricing for Wayhaven's AI Well-Being Coaches. Unlocks expanded 24/7 AI-powered mental health support for EIIA's member institutions with waived implementation fees for Fall 2025 cohort joining before August 1.
- Queens University AthleticsminorPilot program integrating AI Well-Being Coaches with Queens University Athletics. 60 student-athletes had 832 engagements over 2 months. Includes custom 'sage swim coach' AI persona based on student design input.
- Hamilton CollegeminorPilot program exploring how Wayhaven's tools enhance Hamilton's Peer Counselors (PCs) program. Runs mid-January through spring break with diverse participant AI experience levels informing platform refinement.
- Furman UniversitycoreGroundbreaking partnership bringing AI Well-Being Coach named 'Paladin' to Furman students. Paladin provides confidential, non-judgmental space for campus resource connection, emotional support, and stress management, trained on Furman's specific resources.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
Wayhaven competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: Workplace mental health benefits platform providing therapy, coaching, and EAP-integrated services to employers. Comparable on employer wellness and AI-enabled mental health delivery, but broader and more established; competes with Wayhaven's employer vertical.
- BetterHelp: Largest direct-to-consumer online therapy marketplace connecting users with licensed therapists via text, chat, phone, and video. Comparable as a digital mental health platform targeting individuals, but human-therapist-led rather than AI-first and without higher-ed specialization.
- Spring Health: Large-scale mental health benefits platform combining AI-driven triage, teletherapy, and coaching for employers and health plans. Comparable on employer wellness GTM and AI-augmented mental health delivery, but operates at much broader scale and serves enterprises rather than universities as a primary channel.
- Talkspace: Public online therapy and psychiatry platform serving both consumers and enterprise benefits buyers. Comparable on digital mental health delivery, subscription model, and employer channel, but human-therapist-based rather than AI-driven.
- Headspace Health (Ginger): Combined mental health platform formed from Headspace and Ginger offering meditation, coaching, therapy, and psychiatry primarily through employer and health plan channels. Comparable on digital mental wellness, employer wellness GTM, and AI-augmented coaching, but at much larger scale.
Direct peers
- Mantra Health: Digital mental health platform purpose-built for college students, offering teletherapy, psychiatry, and wellness content to university counseling centers. Most directly comparable peer given shared higher-ed vertical and B2B SaaS-to-universities motion.
- Wysa: AI conversational mental wellness chatbot combining CBT, DBT, mindfulness, and coaching with employer, health plan, and student distribution. Closely comparable technology approach (LLM-driven emotional support with clinical scaffolding) and overlapping buyer segments including employers and student populations.
- Uwill: Mental health and teletherapy platform focused exclusively on college and university students, partnering directly with institutions to provide counseling, crisis, and wellness services. Directly comparable on buyer (university counseling center/administrators), user (students), and delivery model.
- Woebot Health: AI-driven conversational mental health chatbot using CBT-based dialogue, originally targeting young adults and now expanding into health plan and employer channels. Directly comparable as an AI mental wellness chatbot using evidence-based therapy scaffolding, though Wayhaven is more higher-ed-specialized.
Emerging players
- TherapyChat (by Regain): Direct-to-consumer text-based therapy platform, with overlap to Wayhaven's text-first mental wellness delivery model and self-serve subscription funnel. Less enterprise-oriented and not AI-driven, but competes for the same individual subscriber wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayhaven social profiles
Digital presenceWayhaven compliance and trust
Trust signalCompliance1 record
Wayhaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayhaven leadership team
Management profileNumber of profiles
Profiles3 records
Wayhaven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayhaven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayhaven
What does Wayhaven do?
Wayhaven provides an AI-powered conversational mental wellness coaching platform delivered via iOS/Android mobile apps and a web app (wayhaven.app), available 24/7 to college students, universities, and employers. The platform uses large language model technology co-developed with clinical psychologists, applies evidence-based therapeutic methods (CBT, DBT, ACT, positive psychology, mindfulness-based cognitive therapy), and includes automated crisis detection with human support routing. For universities, it is deployed as campus-branded AI coach personas (e.g., Paladin at Furman University, Coach Marcela at University of Houston) integrated with each institution's specific resources, crisis lines, and student organizations.
Is Wayhaven a public or private company?
Wayhaven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayhaven founded?
Wayhaven was founded in 2023. It employs 1 to 10 people.
Where is Wayhaven based?
Wayhaven is headquartered in Charlotte, United States, in the North America region.
How does Wayhaven make money?
Three revenue lines are on record. University/College Subscription is the primary driver. The others are individual Student Subscription and employer/Corporate Wellness.
Who are Wayhaven's main competitors?
Broad incumbents on record are Lyra Health, BetterHelp, Spring Health, Talkspace and Headspace Health (Ginger). Direct peers are Mantra Health, Wysa, Uwill and Woebot Health. TherapyChat (by Regain) is listed as an emerging player.
Does Wayhaven have an API?
No public API is recorded for Wayhaven.
What industry is Wayhaven in?
Wayhaven's product category is Digital Mental Wellness Software. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms. Its NAICS code is 621420 and its SIC code is 8000.