Materna Health

What Materna Health does

Materna Healthcare is a privately held, single-location boutique OB/GYN practice headquartered at 130 7th Ave S in New York City's West Village, serving women across preconception, early pregnancy, fertility treatment, and postpartum phases. Founded by three co-founders—Yaakov A. (Founder), Kristen W. (Co-Founder), and Kristin M. (Founder)—the practice was established to fill the clinical gap between a positive pregnancy test and the first traditional OB/GYN appointment (typically weeks 8-12), providing same-day and same-week access to board-certified obstetrician-gynecologists and nurse midwives.

The practice operates a hybrid clinical technology stack comprising in-house transvaginal and obstetric ultrasound imaging, an IV infusion suite for hydration, iron infusions, and pharmacologic administration (e.g., Zofran/ondansetron), and on-site laboratory capabilities including HCG testing, hormone panels, metabolic panels, and the HELP Score (Hyperemesis Gravidarum assessment tool from the HER Foundation) delivered via JotForm. Service offerings include early pregnancy confirmation and reassurance scans, nausea/vomiting/HG treatment, preconception appointments, follicular monitoring for IVF/IUI cycles with same-day lab turnaround by 3 PM, functional fertility evaluation (DUTCH hormone testing, thyroid antibodies, autoimmune and metabolic screening), iron infusions, hormone balancing, IV migraine treatment, and extended postpartum care beyond the standard six-week window through the first postpartum year. Operations are supported by Acuity Scheduling for direct self-serve appointment booking, Google Analytics 4 for traffic measurement, and full HIPAA compliance covering Privacy, Security, and Breach Notification Rules.

Materna generates revenue through a mixed fee-for-service and insurance-billed model under a direct-to-consumer concierge delivery structure at its single clinic. The practice accepts several major commercial insurance plans and offers self-pay options with benefit estimates provided before visits. Marketing relies on educational blog content, email newsletter, SEO-optimized web presence, Google reviews, and word-of-mouth referrals. The practice does not perform deliveries, positioning itself as a complement to—not a replacement for—traditional OB/GYN prenatal care.

Name

Materna Health

Legal name

Materna Healthcare

Website

https://maternahealthcare.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Materna Healthcare is a single-location boutique OB/GYN practice in NYC's West Village offering same-day early pregnancy care, fertility monitoring, hyperemesis gravidarum treatment, and extended postpartum services through in-house ultrasound, IV therapy, and lab capabilities.

Ownership category

akta.pro rank

Product category

Women's Health OB/GYN Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)

Keywords

• Obstetrics gynecology services
• Prenatal care clinic
• Fertility treatment services
• Hyperemesis gravidarum care
• Postpartum care services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Services (Fee-for-Service): Individual visits and services billed directly at transparent pricing. Patients pay out-of-pocket for services not covered by insurance or when using self-pay options.
2. Insurance-Billed Services: The practice accepts several major commercial insurance plans. Services covered by insurance are billed through standard insurance channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Materna Health is a boutique OB/GYN practice in New York City's West Village delivering direct-to-consumer concierge care focused on the earliest weeks of pregnancy through the first postpartum year. Core services include early pregnancy ultrasound and testing, treatment of nausea/vomiting/hyperemesis gravidarum (HG) with IV hydration and pharmacologic management, iron infusions, hormone balancing, follicular monitoring for IVF/IUI cycles, functional fertility evaluation, and extended postpartum care. The practice fills the clinical gap between standard prenatal visits and emergency rooms by providing same-day in-house ultrasound, IV therapy, and lab services.

Product overview

Materna Healthcare is a boutique OB/GYN practice in New York City's West Village providing specialized women's healthcare services focused on early pregnancy, fertility, and postpartum care. The practice operates a concierge care model with same-day and same-week appointments. Core services include Early Pregnancy Care (ultrasound, HCG testing, pregnancy confirmation), treatment of pregnancy symptoms (nausea, vomiting, hyperemesis gravidarum, migraines), IV Therapy (hydration, iron infusions, nutritional support), Fertility Services (follicular monitoring, functional fertility evaluation, preconception appointments), and Postpartum Care (extended recovery through the first year). The practice complements standard prenatal care by bridging the gap between traditional OB/GYN visits and emergency care, offering in-house ultrasound, labs, and infusion services.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconception Appointments Pre-pregnancy consultations to prepare for a healthy pregnancy, including health assessments, hormonal optimization, and planning services for women before conception.
• Early Pregnancy Ultrasound
• Early Pregnancy Testing
• Nausea, Vomiting, and HG Treatments
• Iron Infusions
• Hormone Balancing
• Follicular Monitoring NYC
• Postpartum Care Beyond Six Weeks
• Pregnancy Reassurance
• Functional Fertility Evaluation
• IV Migraine Treatments

Quantifiable outcome

• 43.3% of pregnancy-related deaths in 2021 occurred in the six weeks following delivery (referenced as industry context supporting extended postpartum care need)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tia: Tia operates a membership-based women's healthcare clinic model combining gynecology, primary care, and mental wellness in physical locations, closely matching Materna's boutique concierge approach to OB/GYN care in a similar urban setting.
• Kindbody: Kindbody operates fertility and women's health clinics providing preconception, fertility treatments, and gynecology; its NYC presence and fertility emphasis make it a direct comparable for Materna's follicular monitoring and functional fertility services.
• The Lanby: The Lanby is a NYC-based concierge primary care membership practice offering coordinated, premium physician access; it shares Materna's boutique DTC concierge positioning and urban professional patient demographic.
• Oula Health: Oula is a maternity care practice offering midwifery and OB-led prenatal, birth, and postpartum care in NYC with a modern concierge feel, directly competing with Materna's pregnancy-care focus and urban NYC patient base.

Broad incumbents

• One Medical (now Amazon One Medical): One Medical is a membership-based primary care platform with NYC locations offering tech-enabled, on-demand appointments; while broader in scope than Materna, it represents the concierge urban-care competitive set.
• Progyny: Progyny provides employer-sponsored fertility benefits and manages a network of fertility clinics; it represents the larger fertility-benefits competitive context for Materna's monitoring services.
• Carrot Fertility: Carrot is a fertility-focused benefits and care-navigation platform serving employer-sponsored patients, overlapping with Materna's functional fertility and IVF monitoring service line.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform serving fertility, maternity, and postpartum needs through employer-sponsored benefits; it competes for the same NYC patient mindshare via a digital-first model.

Regional players

• Spring Fertility: Spring Fertility is a multi-site fertility practice group operating on the West Coast, providing comparable fertility evaluation and IVF cycle monitoring services to a similar patient demographic.

Others

• HER Foundation: The HER Foundation is the leading advocacy and research organization for Hyperemesis Gravidarum, creator of the HELP Score that Materna uses clinically; it is a partner/ecosystem reference rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaternaHealth
• LinkedInlinkedin.com/company/materna-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Materna Health