Subotiz
Subotiz is an AI-native, Singapore-headquartered subscription billing and payments platform operating as Merchant of Record for AI developers and SaaS startups, offering usage-based billing, global payments in 180+ countries, and AI-driven agents and MCP tooling to monetize AI products.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Subotiz does
Subotiz operates an AI-native subscription billing and payments platform positioned as a Merchant of Record for AI and SaaS businesses. The platform unifies six core product modules: AI-Native Merchant of Record, AI-Native Billing (token, usage, and hybrid models), Custom Checkout, Global Payments, Subscription Management, and Revenue Intelligence. Subotiz also operates two branded sub-products, the AI Agent Suite (five purpose-built agents: Collect, Onboard, Merchant, Data, and Email) and the MCP Server, which integrates directly with code editors (Cursor, VS Code, Claude Desktop) so developers can manage billing through natural language commands. Infrastructure covers 180+ countries, 140+ transaction currencies, 150+ payment currencies, 400+ time zones, and AI-powered fraud prevention with claimed 99.99% accuracy.
The company monetizes through subscription management fees, transaction fees on completed payments, usage-based billing (aligned to AI compute consumption), and white-label licensing for partners embedding the platform. Distribution combines product-led growth via self-serve free signup at admin.subotiz.com with enterprise sales motion (demo booking). Primary segments are AI Developers building LLMs, API agents, and AI products requiring usage metering, and SaaS Startups needing global compliance and subscription lifecycle automation. Documented outcomes include 30% CAC reduction for a global AI technology leader within 90 days, 85% card success rates for an AI content platform within 5 days, and a payment success rate jump from 20% to 65% for Lexi AI within 4 days.
The company operates through two legal entities: Subotiz Technology Pte. Ltd. (Singapore headquarters at 9 Raffles Place, Republic Plaza) handling the Billing Platform Service, and Subotiz Inc (San Dimas, California) handling the MOR Service. Leadership comprises Founder and CEO Jeff Li and CRO Adam Mawdesley, with the company recently participating at SaaStr AI Annual 2026, CES 2026, Singapore FinTech Festival 2025, and Product Hunt (June 2026, top 1.4% ranking).
Subotiz firmographics
Firmographics- Name
- Subotiz
- Legal name
- Subotiz Technology Pte. Ltd.
- Website
- https://subotiz.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Subotiz is an AI-native, Singapore-headquartered subscription billing and payments platform operating as Merchant of Record for AI developers and SaaS startups, offering usage-based billing, global payments in 180+ countries, and AI-driven agents and MCP tooling to monetize AI products.
- Ownership category
- akta.pro rank
Subotiz industry classification
Industry- Product category
- Subscription Billing and Payments Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Subotiz is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Subotiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Management Services: Platform fees for subscription billing management, usage tracking, and lifecycle management for SaaS and AI companies
- Transaction Fees: Fees based on completed transactions processed through the platform. Subotiz MOR Service pays suppliers SRP less transaction fees and applicable charges
- Usage-based Billing: Token-based and usage-based billing models for AI agents and APIs where revenue scales with consumption
- White-Label Infrastructure: White-label infrastructure enabling payment providers and SaaS platforms to build customized recurring payment systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for initial access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Subotiz product offering
Product offeringCore offering
Subotiz provides an AI-native subscription billing, payments, and Merchant of Record platform that lets SaaS and AI-native businesses monetize globally through token-based, usage-based, subscription, and hybrid pricing models. The platform bundles payment processing across 180+ countries, automated global tax/VAT/GST compliance, fraud prevention, fast payouts (as quick as T+7), and revenue intelligence analytics, with developer-friendly APIs and an MCP Server for IDE integration.
Product overview
Subotiz is an AI-driven, unified commercial infrastructure platform for SaaS and digital innovators offering AI-native subscription billing, payments, and compliance solutions. The platform operates on a modular architecture centered on six core products: AI-Native Merchant of Record, AI-Native Billing, Custom Checkout, Global Payments, Subscription Management, and Revenue Intelligence. These products work together as an integrated monetization loop—from branded checkout and secure transactions through automated compliance and fast payouts to analytics-driven optimization. The platform is enhanced by an AI Agent Suite (featuring five purpose-built agents for Collect, Onboard, Merchant, Data, and Email workflows) and an MCP Server integration for developer environments. Subotiz targets two primary segments: AI developers requiring usage-based metering with daily payouts, and SaaS startups needing global tax compliance and fraud protection. The platform processes payments across 180+ countries, supports 140+ transaction currencies, and delivers daily payouts (T+7).
Differentiator
Problem solved
Functional benefit
Brands
- Subotiz Billing Platform: AI-native billing platform service for global payment acceptance.
- Subotiz MOR Service
- AI Agent Suite
- MCP Server
Products and services
- AI-Native Merchant of Record Subotiz acts as the seller of record on behalf of merchants, handling global tax, VAT/GST, invoicing, fraud, and legal liability so AI and SaaS businesses can sell worldwide without building compliance infrastructure themselves.
- AI-Native Billing Monetization engine for AI agents, APIs, and SaaS that supports token-based, usage-based, and hybrid billing models without requiring a custom billing engine, and enables daily payouts (T+7) for AI compute cost coverage.
- Custom Checkout Branded checkout experience supporting credit cards, digital wallets (Apple/Google Pay), and localized payment methods, available as embedded or hosted checkout with flexible discount support for merchants.
- Global Payments Global payment infrastructure processing transactions across 180+ countries, supporting 140+ transaction currencies and 150+ payment currencies, with dynamic payment routing and multi-currency processing.
- Subscription Management End-to-end subscription lifecycle management including billing, credits, tiered subscriptions, hybrid plans, and recurring billing automation, supporting both recurring and one-time purchase models for SaaS and AI businesses.
- Revenue Intelligence Analytics platform providing real-time sales tracking, payment success rate monitoring, and customer behavior analysis, delivering actionable insights for pricing optimization, churn reduction, and predictable MRR growth.
- AI Agent Suite and MCP Server Suite of five purpose-built AI agents (Collect, Onboard, Merchant, Data, Email) addressing subscription workflow friction points (onboarding, operations, data analysis, email) plus a Model Context Protocol server that integrates Subotiz billing controls directly into developer code editors via natural language commands.
- White-Label Infrastructure White-label infrastructure enabling payment providers and SaaS platforms to build customized recurring payment systems under their own branding using Subotiz's billing and compliance stack.
Quantifiable outcome
- 30% customer acquisition cost reduction for a global AI technology provider within 90 days
- +3 more outcomes
Companies that use Subotiz
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Subotiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
Subotiz partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- ShoplazzacorePartnership with Shoplazza commerce platform for DTC brands where Subotiz provides payments, subscriptions, and compliance support. Shoplazza featured Subotiz at SaaStr AI Annual 2026 and Shoplazza Awards 2025 where Subotiz won AI Innovator of the Year.
- PayPalcorePayPal listed as primary payment partner integrated into Subotiz platform. 'Subotiz · PayPal' partnership page available for merchant onboarding.
- Checkout.comcoreGlobal PSP partner integrated into Subotiz's payment processing network supporting multi-currency transactions.
- AirwallexcoreGlobal PSP partner integrated into Subotiz's payment processing network for multi-currency and cross-border payment support.
- Worldpay from FIScoreGlobal PSP partner integrated into Subotiz's payment processing network.
- StripecoreStripe identified as ecosystem partner in Shoplazza Awards 2025 context, integrated into Subotiz's payment ecosystem.
- OceanPaymentsupportingGlobal PSP partner integrated into Subotiz's payment processing network.
- AsiaBillsupportingRegional PSP partner integrated into Subotiz's payment processing network.
- USEEPAYsupportingRegional PSP partner integrated into Subotiz's payment processing network.
- PayerMaxsupportingRegional PSP partner integrated into Subotiz's payment processing network for emerging markets support.
- Photon Dance (Hong Kong) LimitedcoreService provider and technical services provider for Subotiz Accounts Services, facilitating cross-border payment and settlement solutions through Financial Services Providers under Photon Pay Connect agreement.
- SeamatesupportingGlobal founder community partner. Co-hosted side event at CES 2026 with Subotiz CEO Jeff Li highlighting post-launch commercialization challenges for AI-native products.
- CainiaosupportingLogistics partner featured at Shoplazza Awards 2025 as ecosystem partner in commerce infrastructure.
- YunExpresssupportingLogistics partner featured at Shoplazza Awards 2025 as ecosystem partner in commerce infrastructure.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Subotiz competitors and assessment
Company assessmentBroad incumbents
- Airwallex: Airwallex is a global payments and treasury platform with multi-currency accounts and cross-border payment routing. It is both a partner on Subotiz's platform and a competitor for cross-border SMB payment needs.
- Stripe Billing: Stripe is the largest global payments platform and its Billing, Connect, and Tax products increasingly replicate the MoR-style bundle. It is the dominant incumbent Subotiz must position against for AI and SaaS customers.
Emerging players
- Stigg: Stigg is an emerging SaaS pricing and packaging platform with usage-based and entitlement management, often used by AI-native SaaS. It overlaps with Subotiz's pricing/billing for AI SaaS at the metering and entitlement layer.
- Orb: Orb is an emerging usage-based billing platform purpose-built for AI and API companies, supporting hybrid and consumption pricing. It directly targets the same AI-developer segment Subotiz serves with usage-based billing.
Direct peers
- Recurly: Recurly provides subscription billing, churn management, and revenue recognition for SaaS and digital businesses. It is a direct competitor in the subscription management and recurring billing layer Subotiz offers.
- Paddle: Paddle is the best-known direct Merchant of Record for SaaS and digital products, handling global tax, fraud, and subscriptions — exactly the bundle Subotiz sells. Both target SaaS startups and digital sellers with cross-border monetization.
- Chargebee: Chargebee is a leading subscription billing and revenue management platform for SaaS, with recurring billing, usage-based pricing, and tax tools. It competes head-on with Subotiz's subscription management and billing modules.
- 2Checkout (Verifone): 2Checkout (now part of Verifone) is a Merchant of Record for digital and SaaS businesses, handling global payments, subscriptions, and tax. It is one of Subotiz's closest direct comps in the MoR space.
- Lemon Squeezy: Lemon Squeezy is a Merchant of Record for digital products and SaaS, offering subscriptions, tax handling, and global payouts. It targets the same indie/SMB SaaS and AI creator segment as Subotiz with similar feature bundles.
- FastSpring: FastSpring is an established MoR for SaaS and digital goods, handling global payments, tax, and compliance. It overlaps directly with Subotiz's MoR-led subscription and compliance stack for software sellers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Subotiz social profiles
Digital presenceSubotiz compliance and trust
Trust signalCompliance1 record
Subotiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subotiz leadership team
Management profileNumber of profiles
Profiles3 records
Subotiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subotiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subotiz
What does Subotiz do?
Subotiz provides an AI-native subscription billing, payments, and Merchant of Record platform that lets SaaS and AI-native businesses monetize globally through token-based, usage-based, subscription, and hybrid pricing models. The platform bundles payment processing across 180+ countries, automated global tax/VAT/GST compliance, fraud prevention, fast payouts (as quick as T+7), and revenue intelligence analytics, with developer-friendly APIs and an MCP Server for IDE integration.
Is Subotiz a public or private company?
Subotiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subotiz founded?
Subotiz was founded in -1. It employs 51 to 100 people.
Where is Subotiz based?
Subotiz is headquartered in Singapore, Singapore, in the Asia region.
How does Subotiz make money?
Four revenue lines are on record. Subscription Management Services are the primary driver. The others are transaction Fees, usage-based Billing and white-Label Infrastructure.
Who are Subotiz's main competitors?
Broad incumbents on record are Airwallex and Stripe Billing. Emerging players are Stigg and Orb. Direct peers are Recurly, Paddle, Chargebee, 2Checkout (Verifone), Lemon Squeezy and FastSpring.
Does Subotiz have an API?
Yes. Subotiz offers a public API for developers to integrate subscription billing, payments, and commerce functionality. The platform provides an MCP Server integration allowing developers to manage subscription billing infrastructure directly from code editors. The API supports no-code and lightweight API integration options for implementing usage-based billing, credits, tiered subscriptions, and hybrid plans. Documentation is available at developer.subotiz.com. Developer documentation is at developer.subotiz.com.
What industry is Subotiz in?
Subotiz's product category is Subscription Billing and Payments Software. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants). Its NAICS code is 522320 and its SIC code is 7370.