What Treebytree does

Treebytree B.V. operates a digital nature restoration gifting platform that connects corporate buyers and individual consumers to verified reforestation and ecosystem restoration projects in Tanzania, Kenya, Madagascar, and Ecuador. The platform sells tree adoptions starting at €6 per tree and supports branded company forests, bulk gifting, downloadable PDF impact reports for ESG communication, and a REST API that embeds tree gifting into partner checkout, subscription, review, and order-value flows. Underlying technology includes a self-serve portal, geo-location tagging per tree, species and farmer metadata, real-time impact dashboards, and a TreeSellers distribution channel for resellers.

The company operates a hybrid go-to-market: product-led growth for individual and SMB buyers through the web portal, sales-assisted enterprise motions for branded company forests and bulk partnerships, an API-first motion for platform integration customers such as DrukwerkMAX, and a channel partner motion via TreeSellers. Revenue is generated through per-tree unit sales, recurring API and platform access fees, and reseller transaction economics. Named enterprise customers include Backbase (GoGreen program targeting ~20,000 trees annually), Heart Relocation, DrukwerkMAX, Kenes Group, and Picnic.

Treebytree is incorporated in the Netherlands, was founded in 2022, operates with an 11–50 person team headquartered in The Hague, achieved B Corp certification in 2025, and runs on a social-enterprise model with no external venture capital disclosed. Restoration delivery is outsourced to specialist partners — primarily Justdiggit in Tanzania using Farmer Managed Natural Regeneration, plus Bôndy in Madagascar, Selva Vida Sin Fronteras in Ecuador, and REEFolution in Kenya — meaning Treebytree's core competence sits in platform, brand, distribution, and enterprise sales rather than in field operations.

Name

Treebytree

Legal name

Treebytree B.V.

Website

https://treebytree.earth

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Treebytree B.V. is a Netherlands-based digital gifting platform that sells and tracks tree adoptions for individuals and companies, channeling funds to verified restoration partners in Africa and South America and exposing the offering via a REST API and reseller network.

Ownership category

akta.pro rank

Product category

Digital Nature Restoration Gifting Platform

NAICS

Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

Keywords

• Digital tree gifting
• Nature restoration platform
• Corporate sustainability gifts
• Reforestation e-commerce
• API-based gifting

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tree Adoption and Gifting: One-time purchase of tree adoptions/gifts starting at €6 per tree. Digital tree gifts are delivered instantly to recipient's email with personalized messaging and brand customization options for corporate clients.
2. API and Platform Services: API integration fees for enterprise clients integrating tree gifting into their platforms. Platform access for branded company forests with impact tracking and reporting capabilities.
3. TreeSellers Distribution: Distributors and resellers add trees to their offerings, earning margins while providing sustainable gifting options to their B2B clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Treebytree operates a digital nature restoration gifting platform that connects individuals and companies with real ecosystem restoration projects. Customers can adopt or gift real trees starting at €6, with recipients receiving a personalized digital dashboard showing the tree's geo-location, species, caretaker, and ongoing environmental impact (CO2 sequestered, water retained). The platform also offers branded company forests, bulk gifting, an API for e-commerce integration, and a TreeSellers distribution program.

Product overview

Treebytree is a digital nature restoration gifting platform consisting of a core digital tree gifting product (priced from €6), a branded company forest feature for corporate clients, bulk gifting capabilities, an API for e-commerce and website integration, a downloadable impact reporting tool, and a recently launched coral adoption programme. The platform connects adopters to real restoration projects in Tanzania, Madagascar, Ecuador, and Kenya through trusted partners including Justdiggit, Bôndy, Selva, and REEFolution, providing recipients with geo-located impact dashboards tracking tree growth and environmental outcomes. Treebytree is a certified B Corp social enterprise founded in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Tree Gifting Platform Core platform enabling individuals and companies to purchase and gift digital trees connected to real-world restoration projects in Tanzania, Madagascar, Ecuador, and Kenya. Recipients receive a personalized email card leading to a gifting experience and personal dashboard where they can name their tree, view its geo-location, species information, and track its growth over time with periodic updates on environmental impact.
• Company Forest Branded corporate gifting feature allowing companies to grow a company-specific forest by gifting trees to employees, clients, or event guests. Companies can customize gifts with their logo, colors, and personal messages, track all gifted trees in one dashboard, and access downloadable impact reports for ESG communication.
• Treebytree API REST API enabling businesses to integrate tree adoption directly into their own platforms, websites, or customer journeys. Supports use cases including checkout integration (offer a tree with every purchase), e-commerce offerings, reward systems (gift trees for email signups or reviews), and order-based gifting (trees for specific order values).
• TreeSeller Programme Distributor/reseller programme enabling partners to add trees to their own offerings and catalogue. Partners can offer fully digital tree gifts or pair them with physical products, earning margins while satisfying clients with sustainable gifting options.
• Coral Adoption Programme Limited-edition coral reef restoration programme launched in 2026, marking Treebytree's expansion beyond tree restoration into supporting diverse ecosystems including marine environments.

Quantifiable outcome

• 1 million kg CO2 sequestered to date, 18 million kg projected over tree lifetime
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• BackbaseflagshipGTM or Marketing Partner · 1 November 2023Launched GoGreen initiative in 2025 where Backbase commits trees for every new customer and go-live. Initially gifted 1,800 trees to employees in November 2023. Target of approximately 20,000 trees annually. Trees tracked via live dashboard on Backbase's Go Green webpage.
• JustdiggitcoreStrategic or Co-development PartnerPrimary restoration partner in Tanzania working with thousands of farmers using Farmer Managed Natural Regeneration (FMNR) and the Treecovery technique. Justdiggit helps local farmers restore degraded land by bringing back trees through natural regreening methods. Together they have regenerated nearly 600,000 trees in Tanzania.
• BôndycoreStrategic or Co-development PartnerPartner in Madagascar developing sustainable solutions tackling ecological and economic challenges. Bôndy runs community nurseries and trains farmers to plant and care for forest, fruit, and cash crop species, combining ecological restoration with stronger livelihoods.
• Selva Vida Sin FronterascoreStrategic or Co-development PartnerPartner in Ecuador working hand-in-hand with indigenous communities to protect and restore the Amazon Rainforest. Selva plants native species and supports sustainable practices, safeguarding one of the planet's richest ecosystems.
• REEFolutioncoreStrategic or Co-development PartnerPartner in Kenya restoring degraded coral reefs through underwater coral gardening and applied research. Together with trained reef rangers, they cultivate corals in underwater nurseries before outplanting onto degraded reef areas.
• DrukwerkMAXcoreTechnology or IntegrationIntegrated Treebytree API into DrukwerkMAX's checkout flow, allowing customers to add digital tree gifts with one click. Also available in sustainable gifting catalogue. Partnership adds restoration to every order.
• Kenes GroupcoreGTM or Marketing PartnerLaunched Kenes Forest initiative for their 60th anniversary, offsetting employee business trips through tree restoration in Tanzania. Employees follow forest growth after each trip, seeing trees restored, CO2 sequestered, and land regenerated.
• Heart RelocationcoreGTM or Marketing PartnerGifting a tree for every assignee relocated, celebrating new beginnings while contributing to a greener future. Partnership aligns Heart Relocation's values with transparent, impactful regreening and community support.
• LEAD FoundationcoreStrategic or Co-development PartnerCollaborates with Justdiggit and LEAD Foundation in Tanzania for site selection, tree stump identification, pruning and protection, and ongoing monitoring and maintenance of regenerated trees.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Plant-for-the-Planet: Global youth-led movement and foundation running large-scale tree-planting programmes and corporate partnerships, overlapping with Treebytree's mission and B2B sustainability audience but operating as a broader movement rather than a gifting platform.

Direct peers

• One Tree Planted: Non-profit reforestation organisation enabling individuals and companies to fund tree planting by region, with a corporate partnerships programme paralleling Treebytree's B2B gifting motion.
• Treedom: Italy-based online platform that lets individuals and businesses plant and gift trees with geo-tracking and storytelling, virtually identical business model to Treebytree across B2C and B2B gifting.
• Ecologi: UK-based climate action platform offering subscription-based tree planting and carbon offsetting for individuals and businesses, with a branded impact dashboard; directly comparable subscription/impact model.
• MoreTrees: UK-based subscription and gifting platform that plants trees and kelp on behalf of individuals and businesses, with monthly subscriptions and corporate partnerships directly comparable to Treebytree's model.

Emerging players

• Veritree: Canada-based tree-planting verification and impact platform offering API-integrated tree funding with on-the-ground monitoring, directly competing in the embedded/verification layer Treebytree positions its API around.
• Ecosia: Berlin-based search engine that funds reforestation projects through search ad revenue, with published tree-planting counters; overlaps with Treebytree on tree-planting brand and corporate sustainability positioning.
• Tomorrow: Hamburg-based climate-tech company offering sustainability subscriptions, tree planting and carbon tracking for consumers via a mobile app, sharing Treebytree's German-speaking market and recurring-impact ambition.

Regional players

• Trees for All: Dutch foundation that sells tree-planting gift packages and company forests in the Netherlands and tropical countries, sharing Treebytree's NL base and corporate gifting audience but primarily focused on Dutch donors.

Others

• Justdiggit: Dutch regreening foundation and Treebytree's primary restoration partner in Tanzania, also runs its own corporate partnership and fundraising programmes; comparable as ecosystem counterpart rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/treebytree

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treebytree