MoreTrees
MoreTrees is a UK-based SaaS platform operated by Eco Credits Limited (under THG Eco) that enables individuals and businesses to plant trees and purchase carbon-offsetting credits globally via self-serve, subscription, and API integration, with 7M+ trees planted across 8+ countries.
- Company typePrivate
- Founded2020
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MoreTrees does
MoreTrees is a UK-based SaaS platform, operated by Eco Credits Limited under the THG Eco brand of The Hut Group, that enables individuals and businesses to plant trees globally and purchase carbon-offsetting credits. The platform offers tree planting from £1-£2 per tree, monthly and annual subscriptions with 15-25% discounts, pre-loaded credits that never expire, and a public REST API for automated planting triggered by business events such as orders, reviews, invoices, and new customers. Across its project portfolio spanning the UK, Kenya, Tanzania, Senegal, Haiti, Canada, Nepal, Honduras, and the Philippines, MoreTrees has facilitated the planting of 7,000,000+ trees through 600,000+ members (6,324 businesses and 82,848 individuals), with verified projected sequestration of 7.9 million tonnes of future CO2.
The underlying technology combines a cloud-based SaaS platform with a public REST API, a blockchain-verified impact ledger, and a real-time field monitoring stack that includes drones, satellite imagery, soil sensors, trail cameras, ePlant tree chips, bioacoustics, eDNA sampling, and photogrammetry — with Greenstand used by Forest Focus partners for tree tracking. Members access personalized Virtual Forest dashboards showing trees planted, projected CO2 sequestration, and gamification badges, and can download tree planting certificates. Businesses can integrate via API endpoints, embed website widgets, and use customizable email templates. Infrastructure runs on Stripe (payments) and Auth0 (authentication), with multi-currency support for GBP, EUR, and USD.
Commercially, MoreTrees operates a hybrid GTM motion combining product-led self-serve onboarding, API-first integration for tech-enabled businesses, and direct enterprise sales to accounts such as Cult Beauty, Barbour, Thermo Fisher Scientific, Pernod Ricard, and Myprotein. Revenue is generated through per-tree transaction fees, recurring subscriptions, bulk credit purchases, and API-driven automated transactions. The company is differentiated by blockchain-verified transparency, a 75-95% tree survival rate across projects, and alignment to 10 UN Sustainable Development Goals, positioning it as a sustainability-as-a-service layer both within the THG ecosystem and for external enterprise clients.
MoreTrees firmographics
Firmographics- Name
- MoreTrees
- Legal name
- Eco Credits Limited
- Website
- https://moretrees.eco
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoreTrees is a UK-based SaaS platform operated by Eco Credits Limited (under THG Eco) that enables individuals and businesses to plant trees and purchase carbon-offsetting credits globally via self-serve, subscription, and API integration, with 7M+ trees planted across 8+ countries.
- Ownership category
- akta.pro rank
MoreTrees industry classification
Industry- Product category
- Carbon Offsetting and Reforestation Software
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Agroforestry & Perennial Cropping Systems (EUABABAD)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)
Keywords
Where MoreTrees is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MoreTrees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-tree sales: Individual tree purchases at £1-£2 per tree depending on project location. Customers can pay via debit/credit card or bank transfer. Trees planted within 19 months of payment receipt.
- Credits pre-loading: Customers pre-load accounts with credits for bulk purchases at discounted rates. Credits never expire. Bank transfers take 2-3 working days to process.
- Subscription plans: Monthly subscriptions with 15% discount; annual subscriptions with 25% discount. Auto-renewal with reminder emails (7 days for monthly, 30/14 days for annual).
- API integration services: Revenue generated through businesses integrating the API to automate tree planting, with per-tree pricing applied to automated transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-as-you-go tree planting |
| Subscription | Monthly | Monthly subscription with 15% discount |
| Subscription | Annual | Annual subscription with 25% discount |
| Hybrid | Pay-as-you-go | Credits pre-loading |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
MoreTrees product offering
Product offeringCore offering
MoreTrees is a cloud-based SaaS platform that enables individuals and businesses to plant trees and contribute to reforestation and carbon sequestration projects across 8+ global locations. The platform offers per-tree purchases starting at £1, monthly and annual subscriptions, pre-loaded credits, and a public API for automated tree planting triggered by business events. Trees are planted through vetted partner organisations (Veritree, Forest Focus, Arbor Day Foundation, Time4Trees, Eden Reforestation) with blockchain-verified impact tracking, real-time field monitoring, and personal Virtual Forest dashboards.
Product overview
MoreTrees operates as a unified tree-planting platform with a core web platform (moretrees.eco) and companion member platform (platform.moretrees.eco). The ecosystem includes the main More Trees Platform for purchasing trees individually or via subscription, Virtual Forests for tracking impact, Pre-loaded Credits for bulk purchasing, and supporting features including Tree Planting Certificates, Website Widgets, and Email Templates. The platform enables planting across 8+ global project locations (UK, Kenya, Senegal, Tanzania, Haiti, Canada) through partner organizations Veritree, Forest Focus, Arbor Day Foundation, and Time4Trees.
Differentiator
Problem solved
Functional benefit
Products and services
- More Trees Platform A cloud-based SaaS platform enabling individuals and businesses to plant trees and contribute to reforestation and carbon sequestration projects across 8+ global locations. Users can register, purchase trees individually or via subscription, send tree planting gifts, and access a Virtual Forest dashboard to track personal and business environmental impact with blockchain-verified certificates.
- More Trees Public API
- Carbon Credits Project Offerings Verified carbon credits generated through reforestation projects in the UK, Kenya, Haiti, Canada, Tanzania, Senegal, and additional countries. Trees are planted and monitored through vetted partners (Veritree, Forest Focus, Arbor Day Foundation, Time4Trees, Eden Reforestation) with projected future CO2 sequestration of 7,906,308 tonnes across the platform portfolio.
- More Trees Website Widgets Embeddable website widgets that allow business customers to display live tree planting numbers, customer planting contributions, and environmental impact data directly on their own websites, enabling real-time transparency for their customers.
Quantifiable outcome
- 7,000,000+ trees planted across global projects
- +5 more outcomes
Companies that use MoreTrees
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
MoreTrees technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MoreTrees partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Manulife Financial CorporationcoreGlobal forest restoration initiative 'Manulife Impact Forests' powered by veritree's Smart Forest technology. First corporate implementation of veritree technology, debut in Asia. Spans Canada, US, Cambodia, Japan, Philippines. Restored 160+ hectares, planted 185,000+ trees.
- NoPaynminorResilient and sustainable payments platform targeting high-risk merchants. Partnership for December 2025 featuring diversified acquiring, eco-friendly transaction donations, and innovative security measures. Plans to enhance onboarding and introduce new wallet in 2026.
- VeritreecoreTechnology-enabled tree planting organisation using ground-level technology, science-based restoration framework, and remote sensing. Provides blockchain-verified impact tracking, carbon/biodiversity/water/soil/socioeconomic monitoring. Partner for Canada wildfire (Cariboo, BC) and Manulife Impact Forests initiative.
- Forest FocuscoreTree planting organisation on mission to resolve extreme poverty and alleviate climate change effects. Helps rural communities plant agroforestry trees. Ensures 20% of trees are marketable nut/fruit/spice trees. Donates percentage of each tree sale to community development. Partner for Tanzania (Kilimanjaro/Tanga).
- Arbor Day FoundationcoreWorld's largest member non-profit dedicated to planting trees (founded 1972). 500+ million trees planted in 50+ countries. Strength in network of individuals, municipalities, corporations, and planting organisations. Partner for Liverpool, UK (Mersey Forest).
- Time4TreescoreUK-based family tree planting company (founded 2021). Accredited by Woodland Carbon Code. Focuses on Southeast England, targeting high emission zones. 10-year maintenance program. Drone footage and GPS tracking. Partner for Kent, UK (Dartford Crossing).
- Eden ReforestationcoreInternational reforestation partner for new projects in Nepal, Honduras, and Philippines. Provides large-scale tree planting operations with community engagement and verification standards.
- Coastal KelpminorPartner for Canada Kelp (Sunshine Coast, BC) restoration project. Working with First Nations communities (shíshálh, Tsleilwaututh, Squamish, Tla'amin) and Métis Nation BC to restore kelp forests.
- ZanzibarminorCollaborative partner for Canada Wildfire (Cariboo, BC) reforestation initiative. Dedicated to restoring land through reforestation to assist natural regeneration.
- Prosperity CatalystminorPartner for Haiti project pollinator agroforestry initiative. Cultivates products for vertical layering on farms and forests in cooperation with farmers and honey producers.
- First Nations Communities (shíshálh, Tsleilwaututh, Squamish, Tla'amin) and Métis Nation BCcoreIndigenous community partners for Canada Kelp restoration project. Collaborative restoration of kelp forests producing millions of kelp sporophytes to support climate action and life below water.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
MoreTrees competitors and assessment
Company assessmentDirect peers
- Ecosia: Berlin-based search engine that uses advertising revenue to fund tree planting worldwide. Directly comparable as a consumer-facing platform that converts everyday digital activity (searches, shopping) into tree planting, with both B2C and B2B sustainability offerings.
- Treedom: Florence-based tree planting platform enabling individuals and businesses to plant trees remotely with photographic updates and CO2 tracking. Comparable business model with B2B gifting and corporate sustainability use cases.
- veritree: Vancouver-based technology platform focused on verified reforestation with blockchain-based tree tracking and ground-level monitoring. Direct technology and partner ecosystem peer — MoreTrees lists veritree as a core planting partner, indicating deep overlap in capability.
- TreeApp: UK- and Europe-based mobile-first tree planting platform partnering with brands for sponsored tree planting. Comparable in targeting UK/EU consumers and corporate social responsibility budgets with a similar per-tree transactional model.
- Tree-Nation: Brussels-based tree planting platform offering individuals and businesses the ability to plant and track trees in reforestation projects globally. Comparable in business model, target segments (B2B/B2C), and project portfolio approach.
- One Tree Planted: Vermont-based nonprofit running large-scale reforestation projects across multiple continents. Direct comparable in the corporate sustainability partnership space and in aggregating planting projects across multiple regions.
- EcoMatcher: Hong Kong-based tree planting platform focused on corporate sustainability and gifting, with branded virtual forests. Comparable in offering B2B-branded tree planting experiences and individual gifting use cases.
- Plant-for-the-Planet: Global youth-led initiative and platform facilitating tree planting donations and corporate partnerships. Comparable in offering consumer and corporate tree planting with transparency on project locations and species.
Emerging players
- Pachama: San Francisco-based carbon credit marketplace using satellite imagery and ML to verify nature-based carbon projects. Adjacent competitor in the verified carbon project space, but focused on carbon credits rather than per-tree consumer purchases.
Broad incumbents
- Stripe Climate: Stripe's carbon removal marketplace that lets merchants allocate a portion of revenue to verified carbon removal projects. Comparable as an API-embedded sustainability offering for e-commerce platforms — direct competition in API-first merchant integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MoreTrees social profiles
Digital presenceMoreTrees financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreTrees leadership team
Management profileNumber of profiles
MoreTrees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreTrees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreTrees
What does MoreTrees do?
MoreTrees is a cloud-based SaaS platform that enables individuals and businesses to plant trees and contribute to reforestation and carbon sequestration projects across 8+ global locations. The platform offers per-tree purchases starting at £1, monthly and annual subscriptions, pre-loaded credits, and a public API for automated tree planting triggered by business events. Trees are planted through vetted partner organisations (Veritree, Forest Focus, Arbor Day Foundation, Time4Trees, Eden Reforestation) with blockchain-verified impact tracking, real-time field monitoring, and personal Virtual Forest dashboards.
Is MoreTrees a public or private company?
MoreTrees is a private company. It is classified as corporate owned and is currently operating.
When was MoreTrees founded?
MoreTrees was founded in 2020. It employs 11 to 50 people.
Where is MoreTrees based?
MoreTrees is headquartered in Manchester, United Kingdom, in the Europe region.
How does MoreTrees make money?
Four revenue lines are on record. Per-tree sales are the primary driver. The others are credits pre-loading, subscription plans and API integration services.
Who are MoreTrees's main competitors?
Direct peers on record are Ecosia, Treedom, veritree, TreeApp, Tree-Nation, One Tree Planted, EcoMatcher and Plant-for-the-Planet. Pachama is listed as an emerging player. Stripe Climate is listed as a broad incumbent.
Does MoreTrees have an API?
Yes. REST API allowing developers to retrieve account information, forest data, project information, and send tree planting requests. Supports planting trees for self or as gifts for others. Authentication via API keys (public validation key and public API key). Supports test mode (dry run) for requests. Developer documentation is at www.moretrees.eco/learn/user-guides/api.
What industry is MoreTrees in?
MoreTrees's product category is Carbon Offsetting and Reforestation Software. Its primary akta.pro industry code is EUABABAD, Agroforestry & Perennial Cropping Systems, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 11531 and its SIC code is 800.