Country Archer Provisions

What Country Archer Provisions does

Country Archer Provisions (now rebranded as Archer) is a US-based premium meat snack company that produces jerky, meat sticks (mini and full-size), and smoked sausages made from 100% grass-fed beef, all-natural turkey, and natural pork. The company operates a clean-label production model with no nitrates, nitrites, MSG (except naturally occurring in soy sauce), artificial flavors, or preservatives, and offers gluten-free and paleo-certified options. Its core technology is small-batch production with hand-crafted marinades using real herbs and spices, supporting a premium positioning rather than a low-cost manufacturing model.

The company was founded in 2011 when Eugene Kang and his aunt Susan acquired Celestino Mirarchi's small San Bernardino-based jerky business. Distribution has scaled to 30,000+ retail locations nationwide, anchored by partnerships with Target, Walmart, and Costco; the company also sells direct-to-consumer via a Shopify-powered website at archerjerky.com. Pricing on DTC is approximately $12.48–$15.00 per 16-count mini stick pack, consistent with a premium positioning. Customer segments are horizontal and persona-based, targeting health-conscious consumers, families, and active lifestylers seeking convenient, high-protein snacks with real ingredients.

The go-to-market motion is predominantly channel-partner-driven, with supplemental event-driven marketing through sports partnerships such as the April 2025 agreement with the Los Angeles Dodgers. Recent strategic moves include a February 2025 rebrand to 'Archer,' three new beef stick flavor launches (Pepperoni Style, Beef Taco, Prime Rib Style) at Target and Walmart in April 2025, and the Dodgers venue partnership. The company is privately held, founder-led, with no disclosed institutional funding rounds, and operates from three US offices (San Bernardino, Los Angeles, Chicago).

Name

Country Archer Provisions

Legal name

Country Archer Provisions

Website

https://countryarcher.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Country Archer Provisions (now Archer) is a US premium meat snack brand producing 100% grass-fed beef jerky, meat sticks, and smoked sausages, sold in 30,000+ retail locations including Target, Walmart, and Costco, plus direct-to-consumer online.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Premium meat snacks
• Grass fed beef jerky
• Meat stick snacks
• Natural protein snacks
• Smoked sausages

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Sale of jerky, meat sticks, and smoked sausages through retail partners and e-commerce. Products sold in various pack sizes from mini sticks to full-size sticks and jerky bags.
2. E-commerce: Direct-to-consumer sales through archerjerky.com website. Products available for online purchase with shipping to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Country Archer Provisions (brand: Archer) manufactures and sells premium meat snacks, including grass-fed beef jerky, protein meat sticks (mini and full-size), and smoked sausages. Products are made from real ingredients such as 100% grass-fed beef, all-natural turkey, and natural pork, seasoned with real herbs and spices, and free from nitrates, nitrites, MSG, artificial flavors, and preservatives. The company distributes these products through a national retail network of 30,000+ stores and its own e-commerce site.

Product overview

Country Archer Provisions (now rebranded as Archer) is a premium US meat snack brand offering a portfolio of grass-fed beef jerky, meat sticks (mini and full-size), and smoked sausages. The core product lines include Original Beef Mini Sticks (launched at Costco 2019), Full Size Sticks, and various jerky varieties such as Mango Habanero Beef Jerky, Bison Jerky, and Chile Lime Beef Jerky. New flavors launched in 2025 include Pepperoni Style, Beef Taco, and Prime Rib Style beef sticks, expanding their portfolio at retailers like Target and Walmart. All products are made from real ingredients — 100% grass-fed beef, all-natural turkey, and natural pork — with no fillers, junk, or preservatives. The company operates nationally with presence in 30,000+ locations across grocery stores, airports, and Costco warehouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef & Cheese Mini Sticks

Quantifiable outcome

• Products available at 30,000+ locations nationwide
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered major and core.

• Los Angeles DodgersmajorGTM or Marketing Partner · 14 April 2025Archer has partnered with the Los Angeles Dodgers to offer fans 100% grass-fed beef snacks at Dodger Stadium, enhancing its local presence and supporting community initiatives through the Dodgers Foundation. This partnership provides visibility at a major sports venue.
• Huy Fong SrirachacoreStrategic or Co-development Partner · 1 January 2014In 2014, Eugene partnered with Huy Fong Sriracha to create a sriracha flavored jerky. This innovative flavor caught the attention of major retailers and helped put Archer on the map. The partnership established the company's approach to bold, culinary flavors using real protein and real ingredients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Slim Jim (Conagra Brands): Mass-market meat stick brand owned by Conagra; competes with Archer in the meat stick category at a value price point, representing the volume incumbent counter-position to Archer's premium play.
• Jack Link's: Largest U.S. jerky and meat snack brand owned by Link Snacks; competes directly with Archer in jerky and meat sticks at mass retail and convenience channels, but at significantly broader scale and a wider price/positioning spectrum.
• Applegate Farms: Natural and organic meat brand owned by Hormel offering jerky, deli meats, and sausages with clean-label positioning; partial overlap with Archer in better-for-you protein snacking at scale.

Direct peers

• Tillamook Country Smoker: Heritage premium jerky brand with strong Pacific Northwest distribution and growing national presence in mass retail; competes with Archer in beef jerky and stick categories at similar premium price points.
• Chomps: Premium grass-fed beef sticks brand with national distribution in natural and conventional channels; most direct competitor to Archer's grass-fed beef stick portfolio, including Costco and Target presence.
• KRAVE Jerky: Premium, clean-label jerky brand known for gourmet flavors (including a famous Sriracha jerky); competes head-to-head with Archer on natural/grass-fed positioning and culinary flavor innovation.
• Country Archer Provisions: The subject company itself listed as a self-reference; noted here only to flag that its rebrand identity 'Archer' and product portfolio are widely benchmarked against the peers above.
• Mission Meats: Premium meat snack brand offering grass-fed beef sticks and jerky with clean ingredients; comparable product mix and target customer (health-conscious snackers) as Archer.

Emerging players

• Wild Zora Foods: Emerging premium meat snack brand focused on clean-label, allergen-friendly jerky and sticks; partial overlap with Archer's grass-fed, paleo-friendly positioning, but with smaller scale.
• Paleovalley: Emerging health-focused snack brand offering grass-fed beef sticks and paleo snacks; competes with Archer in the same clean-label, grass-fed protein snack niche, primarily through DTC and natural channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/archerjerky
• Instagraminstagram.com/archerjerky

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Archer Provisions