What Programa does

Programa is a vertical Software-as-a-Service platform purpose-built for interior design studios, founded in 2016. The product consolidates the workflow that design firms historically fragmented across spreadsheets, generic project management tools, and presentation software into a single integrated system. Its feature set is structured around the actual deliverable cycle of an interior design practice: FF&E specification management, mood boards, a client dashboard, time tracking, invoicing, procurement tracking, a product library, a web clipper for capturing product references online, and (as of 2025) a Presentations module for client-facing visual deliverables. The platform is delivered as a cloud-based SaaS with a self-serve free trial onboarding flow, suggesting a product-led growth motion. Tiered pricing serves solo practitioners, small studios, and larger multi-disciplinary firms, with the large-teams tier indicating an upmarket expansion path. Notable integrations include Xero for accounting, Trimble for construction/spec data, and Google for single sign-on.

The business model is subscription-based, monetized through per-studio recurring fees with tiered plans. Go-to-market combines product-led acquisition (self-serve trial) with field sales for larger accounts and brand-building through authoritative design media partnerships including Dezeen, Vogue Living (VL50 sponsorship), and LA Design Weekends. The company reports 6,000+ customer studios managing 50,000+ active projects across 80+ countries, indicating a globally distributed customer base with apparent concentration in Australia, the United Kingdom, and the United States but growing presence in markets including Mexico City, Dubai, Germany, and Paris. Co-founder Zoe Lowres is positioned as a practitioner-turned-founder, lending domain credibility.

Programa does not disclose revenue, headcount, funding history, or valuation. The absence of disclosed funding rounds, combined with the scale of customer acquisition, suggests a bootstrapped or capital-efficient operating model. The company is privately held and there is no public indication of imminent M&A, IPO, or major capital event.

Name

Programa

Legal name

Programa

Website

https://programa.design

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Programa is a vertical SaaS platform for interior design studios, consolidating FF&E specifications, project management, procurement, mood boards, and client deliverables into a subscription product. Founded in 2016, it serves 6,000+ design studios across 80+ countries.

Ownership category

akta.pro rank

Product category

Interior Design Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Interior design software
• FF&E specifications
• Design project management
• Specification software
• Design studio management

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Programa operates as a subscription-based SaaS platform for interior design studios. Users pay recurring subscription fees to access the platform's project management, specification, and collaboration tools. The platform offers tiered solutions for solo designers, small studios, and large teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Programa is a subscription-based SaaS platform purpose-built for interior design studios and architecture practices, providing integrated modules for FF&E schedules and specification, project management, client dashboards and approvals, product library, mood boards, presentations, procurement tracking, time tracking, and invoicing. It replaces 4–6 disconnected tools such as spreadsheets, email chains, and generic project management apps with a single platform designed around how design studios actually run projects. The platform is offered in tiered subscriptions for solo designers, small studios, and large teams, accessible globally via a web app and mobile apps.

Product overview

Programa is a purpose-built interior design project management and specification software platform designed for interior designers and architects. The core offering is a unified system that replaces disconnected tools (spreadsheets, email, file storage, generic project management apps) with integrated modules: Specifications (schedules and spec sheets), Project Management (tasks, timelines, time tracking), Presentations, Product Library, Mood Boards, Client Dashboard & Approvals, Web Clipper, Invoicing & Payments, Time Tracking, and Procurement. These modules work together as a single platform centered on FF&E specification, schedules, client approvals, and procurement workflows. The platform is available in tiered solutions for solo designers, small studios, and large teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Specifications (Schedules) Centralized specification and scheduling module for FF&E, finish, lighting, joinery, and millwork schedules, with supplier pricing, dimensions, lead times, order tracking, and real-time version control for interior design studios.
• Project Management Interior design project management module providing task planning, deadlines, project phases in Kanban or timeline views, document centralization, and time tracking against billable hours for design studios.
• Presentations Purpose-built presentation tools providing a single-source-of-truth from concept to completion, enabling interior designers to showcase project work professionally.
• Product Library Centralized hub for storing, organizing, and reusing products, materials, and supplier details across multiple projects, enabling specification from a shared database rather than rebuilding spec sheets repeatedly.
• Mood Boards Visual collection and organization tool for gathering, arranging, and presenting design references alongside operational project data for interior designers and architects.
• Client Dashboard & Approvals Branded client portal for real-time project visibility allowing clients to view live specifications, review mood boards, comment on products, and approve selections with date-stamped sign-off, accessible on desktop, tablet, and mobile.
• Web Clipper Browser-based tool that captures product information directly from supplier websites, automatically populating specs with images, pricing, dimensions, and supplier details.
• Invoicing & Payments Financial management module for creating and sending invoices and processing payments, integrated within the interior design project workflow.
• Time Tracking Time logging tool for tracking billable hours across team members and projects, building an evidence base for pricing and billing and surfacing true project profitability.
• Procurement Procurement module providing order, ship, delivery, and install tracking for FF&E items spanning multiple suppliers and shipping windows.

Quantifiable outcome

• 6 to 10 hours saved per project on administrative work
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, flagship, supporting and minor.

• LA Design WeekendscoreGTM or Marketing Partner · 23 November 2025Programa participated in Worst Case Best Fix conversations on realities of design practice and process at LA Design Weekends.
• DezeenflagshipGTM or Marketing Partner · 5 October 2025Programa partnered with Dezeen to host Worst Case Best Fix—a live panel at London Design Festival featuring CAKE Architecture and Cúpla Studio. The partnership focused on unpacking real pressures of design practice rather than portfolio polish.
• Vogue Living VL50flagshipGTM or Marketing Partner · 3 March 2025Programa was a key sponsor of VL50 2025, Vogue Living's annual awards event celebrating Australia's top 50 design talents. With over 80% of attendees using Programa, this sponsorship positions Programa at the heart of the architecture and interior design community.
• XerosupportingTechnology or IntegrationIntegration partnership allowing users to connect Programa with Xero accounting software for financial management synchronization.
• TrimblesupportingTechnology or IntegrationIntegration allowing users to continue with Trimble design workflows while using Programa for project management.
• GooglesupportingTechnology or IntegrationSingle sign-on integration allowing users to create accounts and log in using Google credentials.
• NOBU ArcosminorOthersNOBU Arcos restaurant project in Mexico City where CUAIK used Programa for renovation management while the restaurant remained operational. NOBU is the client, not a formal partnership.
• CuaritminorOthersConstruction firm partner on the Nobu Arcos project using CUAIK and Programa for project coordination.
• Grupo HunanminorOthersHospitality group client for the Nobu Arcos restaurant project.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asana: Asana is a leading generic work management platform used by many design studios for task tracking, project coordination, and team workflows. It represents the broad incumbent threat to vertical players like Programa as it adds forms, approvals, and integrations that increasingly address design-firm workflows.
• Monday.com: Monday.com is a generic work operating system that design studios adopt for project management, CRM, and workflow automation. It competes with Programa at the horizontal layer, with a larger R&D budget and broader integration ecosystem that can absorb vertical use cases over time.
• Smartsheet: Smartsheet is a work management and collaboration platform used by architecture and design firms for project tracking, resource management, and approvals at scale. It competes with Programa in larger architecture practices where enterprise-grade collaboration and integrations matter more than vertical specialization.
• ClickUp: ClickUp is an all-in-one productivity platform combining tasks, docs, whiteboards, and project management, often adopted by creative teams as a lower-cost alternative to vertical tools. It is a comparable broad incumbent to Programa for SMB design studios seeking consolidated project workflows.
• Houzz Pro: Houzz Pro is Houzz's software suite for home design professionals, combining CRM, project management, estimates, invoicing, and a built-in marketplace of homeowners. It is a broad incumbent competing with Programa in design firm software, though its marketplace dynamics and broader portfolio differentiate it from a pure-play vertical PM.

Direct peers

• FunctionFox: FunctionFox is a project management and time tracking platform built for creative agencies and design firms, offering timesheets, project tracking, invoicing, and reporting. It is a comparable peer to Programa in the design-firm-focused PM category, particularly for time/billing-driven workflows.
• Mydoma Studio: Mydoma Studio is an interior design business management platform that combines project management, product sourcing, proposals, invoicing, and time tracking for design firms. It targets solo designers and small studios with workflow-focused functionality overlapping Programa's core modules.
• Design Manager: Design Manager is an interior design business management platform covering project management, purchasing, scheduling, time tracking, and accounting for design firms. It is one of the most established direct competitors to Programa, particularly in the small-to-mid studio and commercial design segment.
• Studio Designer: Studio Designer (formerly Aydin) is a cloud-based business management platform for interior designers offering proposals, project management, purchasing, invoicing, and time tracking. It competes directly with Programa in the SMB and solo designer segment with similar subscription tiers.
• Ivy: Ivy is a project management and specification platform built specifically for interior designers, with FF&E schedules, product libraries, and client presentations. It directly competes with Programa in the vertical design studio SaaS category, serving solo designers and small-to-mid studios with comparable subscription pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@programadesign
• LinkedInlinkedin.com/company/programadesign
• Instagraminstagram.com/programa_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programa