REOME

What REOME does

REOME is a UK-based, founder-led premium skincare brand established in 2023 that develops and sells high-performance skincare products powered by biotechnology and bio-fermentation. The brand's core range comprises five hero SKUs — Hydra-Plasma Veil (bio-cellulose mask), Biogenic Melting Cream (cell-preserving hydrator), Active Recovery Broth (serum concentrate), Three Suns Balm (revitalising cleanser), and Firming Eye Treatment (activated gel-crème) — supplemented by discovery and ritual bundles (Skin Evolution Set, The Bio-Glow Duo, The Extraordinary Skin Set) and signature in-store facial services at Harvey Nichols and Liberty London. Unit pricing sits firmly in the luxury tier, ranging from approximately $83 (cleanser) to $405 (full bundle), with subscription auto-replenishment available at a 15% discount.

REOME's technical platform rests on proprietary and first-to-market biotech ingredients: DHK-3™ (a bio-active antioxidant debuted in the Firming Eye Treatment), Zeta Fraction™ (a solvent-free intracellular extraction process for plant material), Hyaluronic Acid³ (broad-spectrum-weight HA), Bio-Chelate CF5 (bio-fermented five-mineral blend), Telessence M³ (telomere-protective biomimetic peptide), and Bio-Rosea Stem Cell (lab-grown senescent-cell clearance). Manufacturing relies on partnerships with third-party advanced biotechnology laboratories rather than in-house production. REOME substantiates claims through independent clinical trials on every formula, publishing quantified outcomes (e.g., 43% hydration increase, 41% fine-line reduction, 16% redness reduction over four weeks on Active Recovery Broth; 95% self-reported firmer/smoother skin on Biogenic Melting Cream).

The business model is selective omnichannel: direct-to-consumer e-commerce via reome.com (global shipping to UK, Europe, USA, and Rest of World) paired with curated placement in premium retailers — Harvey Nichols, Liberty London, Space NK, Selfridges, Face the Future, John Bell & Croydon, The Store X, Alex Eagle Studio, and Big in the UK; Moda Operandi, Forward by Revolve, Raquel Medina-Cleghorn Facialist Studio, and Formula Fig in the US; I Love Beauty Copenhagen, Self Kaer Switzerland, and The Store X Berlin in Europe; and Mecca in Australia. REOME's primary customer segment is premium efficacy-seeking skincare consumers, predominantly female (accounting for an estimated 70–90% of global skincare consumption), willing to pay luxury prices for clinically substantiated, biotechnology-derived actives. Marketing is earned-media-led, leveraging founder Joanna Ellner's background as a beauty journalist to drive editorial coverage in Vogue, Harper's Bazaar, Women's Health, Refinery29, the Financial Times, and Wallpaper*, supplemented by an Instagram presence, a branded content blog (REOME Paper), and email. The company is privately held by founder and CEO Joanna Ellner, operates its registered office from Cambridge Research Park, and outsources e-commerce fulfilment to a third-party warehouse in Peterborough; it holds PETA and FSC certifications and is pursuing B Corp status.

Name

REOME

Legal name

REOME LTD

Website

https://reome.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

REOME is a UK-based biotechnology skincare brand founded in 2023 that develops premium serums, creams, cleansers, masks, and eye treatments powered by bio-fermentation and proprietary biotech ingredients, sold via DTC and selective luxury retailers globally.

Ownership category

akta.pro rank

Product category

Premium Biotechnology Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Sensitive Skin & Barrier Repair (CRABAAAG), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Biotechnology skincare
• Bio-fermented serums
• Premium facial cleansers
• Anti-aging eye treatments
• Bio-cellulose face masks

Headquarters

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Skincare Product Sales: REOME generates revenue through direct-to-consumer e-commerce sales via reome.com and through premium retail stockists globally. The brand offers individual products and curated bundles (The Bio-Glow Duo, The Extraordinary Skin Set, Skin Evolution Set) at various price points. An auto-replenishment subscription model is available offering 15% discount with monthly, bi-monthly, or tri-monthly delivery options, providing recurring revenue from repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

REOME develops, markets, and sells biotechnology-powered premium skincare products — including cleansers, serums, creams, eye treatments, and bio-cellulose masks — formulated with bio-fermented and biomimetic actives cultivated through partnerships with biotech laboratories. The brand distributes via its own e-commerce site (reome.com), premium retailers such as Harvey Nichols, Liberty London, Space NK, and Mecca, and offers in-store facial treatments at Harvey Nichols and Liberty London.

Product overview

REOME is a biotechnology skincare brand offering a portfolio of high-performance skincare products powered by advanced biotechnology and biofermentation. The core product line consists of five hero formulas: Hydra-Plasma Veil (bio-cellulose mask), Biogenic Melting Cream (cell-preserving hydrator), Active Recovery Broth (serum concentrate), Three Suns Balm (revitalising cleanser), and Firming Eye Treatment (gel-crème). These are available individually (ranging from $83–$242) and as curated bundles: Skin Evolution Set (discovery set with all four formulas), The Bio-Glow Duo (cleanser + serum), and The Extraordinary Skin Set (three-step ritual). The brand also offers in-store facial treatments at Harvey Nichols and Liberty London, combining its formulas with technology such as microcurrent and LED therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydra-Plasma Veil Bio-cellulose sheet masks made from 100% fermented coconut cellulose, engineered to deliver 18 potent biotech actives and botanicals for hydration, calming, and visible luminosity in 15–20 minutes; one-time purchase or auto-replenishment subscription (15% off).
• Biogenic Melting Cream Cell-Preserving Hydrator — a breakthrough facial cream powered by Telessence M³ (biomimetic telomere-protective peptide) and Bio-Rosea Stem Cell that hydrates at multiple depths and protects skin cells from premature ageing; whipped, buttery texture that melts on contact.
• Active Recovery Broth Serum Concentrate — a concentrated facial serum powered by clinically proven bio-ferments and biomimetic actives (including Hyaluronic Acid³ and Bio-Chelate CF5) that supercharges cellular activity and supports skin barrier repair, hydration, and fine line reduction; available in 30ml and 50ml sizes with auto-replenishment subscription (15% off).
• Three Suns Balm Revitalising Facial Cleanser — a multi-award-winning cleanser powered by 12 bio-fermented and biotech actives that effortlessly cleanses, deeply hydrates, and boosts skin's glow.
• Firming Eye Treatment Activated Gel-Crème — an award-winning eye treatment powered by DHK-3, the world's first skincare formula to use this bio-active triple-hydroxy flavonoid; smooths, firms and restores the under-eye area and prevents collagen degradation.
• Skin Evolution Set Discovery Bundle — a curated discovery-sized set featuring four award-winning REOME formulas in miniature: Three Suns Balm, Active Recovery Broth, Firming Eye Treatment, and Biogenic Melting Cream; priced at approximately $130.
• The Bio-Glow Duo Bundle combining Three Suns Balm Revitalising Cleanser and Active Recovery Broth 30ml for a two-step ritual to cleanse and repair skin; full price $213, $181.05 with 15% subscription discount.
• The Extraordinary Skin Set Bundle bringing together Three Suns Balm, Active Recovery Broth 30ml, and Firming Eye Treatment for a three-step ritual of cleansing, repair and renewal; full price $405, $344.25 with 15% subscription discount.
• The Everything Facial with LED & Microcurrent A 90-minute signature facial at Harvey Nichols combining REOME formulas with facial cupping, buccal massage, microcurrent, and LED therapy; £160 per session, including £160 product credit fully redeemable against REOME products in-store on the day.
• The Bio-Sculpt Facial with Microcurrent A 60-minute facial treatment at Liberty London featuring hydrating balm cleanse, lymph activation, facial cupping, and microcurrent to define, lift and transform skin; £110 per session, delivered by REOME facialist Rebecca Pearson.

Quantifiable outcome

• 43% increase in skin hydration after 4 weeks of Active Recovery Broth use
• +8 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Harvey NicholscoreChannel Partner/ Reseller/ DistributorHarvey Nichols stocks the full REOME collection and hosts in-store facial treatments (£160 for 90 minutes with £160 product credit). The partnership provides an experiential retail touchpoint with a dedicated REOME counter on the Ground Floor, next to Beyond Beauty Dept.
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorLiberty London stocks the full REOME collection and hosts signature facial treatments (£110 for 60 minutes) with REOME facialist Rebecca Pearson in residence. Located in the Beauty Gallery (Great Marlborough St entrance).
• Space NKcoreChannel Partner/ Reseller/ DistributorSpace NK stocks REOME across multiple UK and Ireland locations including Dundrum, Trafford, Bluewater, and Hans Crescent (London), making the brand accessible to the premium beauty consumer demographic.
• MeccacoreChannel Partner/ Reseller/ DistributorMecca, a premium Australian beauty retailer with national store presence, stocks the full REOME collection, providing Australian consumers with access to the brand.
• Moda OperandiminorChannel Partner/ Reseller/ DistributorUS luxury e-commerce and fashion retailer stocking REOME products, providing US market access for the brand.
• Forward by RevolveminorChannel Partner/ Reseller/ DistributorForward by Revolve stocks REOME in the US market, expanding the brand's presence in the American premium beauty retail space.
• Raquel Medina-Cleghorn Facialist Studio RaquelcoreChannel Partner/ Reseller/ DistributorRaquel Medina-Cleghorn's Facialist Studio Raquel in New York was the very first stockist of the REOME brand, representing a foundational US retail partnership. The studio provides facial treatments using REOME products.
• Formula FigminorChannel Partner/ Reseller/ DistributorFormula Fig, based in Los Angeles, stocks REOME products in the US market.
• SelfridgesminorChannel Partner/ Reseller/ DistributorSelfridges department store in London stocks the REOME collection.
• Face the FutureminorChannel Partner/ Reseller/ DistributorUK-based skincare-focused retailer stocks REOME products.
• John Bell & CroydonminorChannel Partner/ Reseller/ DistributorPremium London pharmacy and beauty destination (Marylebone) stocking the REOME collection.
• The Store XminorChannel Partner/ Reseller/ DistributorThe Store X stocks REOME across multiple locations including Soho Farmhouse, with a presence in Berlin, providing experiential retail touchpoints for the brand.
• Alex Eagle StudiominorChannel Partner/ Reseller/ DistributorLondon-based lifestyle and concept store Alex Eagle Studio stocks the REOME collection.
• BigminorChannel Partner/ Reseller/ DistributorLondon-based multi-brand fashion and lifestyle concept store Big stocks the REOME collection.
• I Love Beauty CopenhagenminorChannel Partner/ Reseller/ DistributorI Love Beauty in Copenhagen stocks REOME, extending the brand's European retail presence to Scandinavia.
• Self KaerminorChannel Partner/ Reseller/ DistributorSelf Kaer in Switzerland stocks REOME, extending the brand's European retail presence to Switzerland.
• B CorpminorOthersREOME is pursuing B Corp certification as a guiding force for its sustainability journey. B Corp is a globally-revered business certification based on a robust social impact, public transparency, and sustainability framework.
• Forest Stewardship Council (FSC)minorOthersREOME is FSC-certified for its cartons, which are made using recycled coffee cups. The Forest Stewardship Council is an international non-profit established in 1993 that promotes responsible management of the world's forests via timber certification.
• PETAminorOthersREOME is PETA-certified. All REOME formulas are suitable for vegetarians and vegans. The brand does not use animal fats or their by-products in any formulas.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Allies of Skin: Allies of Skin is a science-led, multi-award-winning skincare brand using biofermented and clinically proven actives at premium price points ($80–$200). Comparable to REOME in biotech/clinical positioning, premium pricing, and presence in Space NK, Mecca and other tier-1 retailers.
• Beauty of Joseon: Beauty of Joseon is a fast-growing Korean skincare brand built around traditional fermentation science with biotech-inspired actives (e.g., rice ferment, ginseng) at accessible premium price points. It shares REOME's bio-fermentation narrative and K-beauty-adjacent ingredient philosophy, though positioned at a lower price tier.

Direct peers

• Dr. Barbara Sturm: Dr. Barbara Sturm is a German-founded science-led luxury skincare brand using biotechnology-derived actives (e.g., vampire facial, hyaluronic acid serums) at $100–$300 price points. It is highly comparable to REOME on founder-led scientific positioning, premium pricing, clinical efficacy messaging, and global department-store/beauty-retail distribution.
• 111SKIN: 111SKIN is a UK-based luxury skincare brand built on biomedical science, founded by a Harley Street plastic surgeon, with clinical efficacy claims and a presence in Liberty London, Harvey Nichols and Space NK. Comparable to REOME in UK heritage, science-led premium positioning, and similar retail footprint.
• MZ Skin: MZ Skin is a UK-founded science-led luxury skincare brand positioned in the prestige tier with clinical efficacy messaging. It shares REOME's UK heritage, science-led premium positioning, and presence in high-end retailers and spas.
• Augustinus Bader: Augustinus Bader is a luxury skincare brand built on a proprietary biotechnology platform (TFC8®) with clinical efficacy claims and premium price points. It is REOME's closest direct competitor in science-led prestige skincare, sharing the biotech-narrative, clinical trial approach, and distribution in Harvey Nichols, Liberty London, Space NK and other premium retailers.
• Tata Harper: Tata Harper is a luxury skincare brand known for its biotechnology-derived natural formulations, premium price points, and farm-based proprietary ingredient sourcing. Comparable to REOME on biotech-led premium positioning, founder-driven brand storytelling, and DTC + premium retail distribution model.

Broad incumbents

• Tatcha: Tatcha is a science-meets-tradition luxury skincare brand (owned by Unilever) using biofermented ingredients (Hadasei-3) at premium price points, distributed globally through Sephora and department stores. Comparable to REOME on biofermented ingredient story, premium positioning, and global multi-channel distribution.
• La Mer: La Mer is the gold-standard luxury skincare brand built around a proprietary bio-fermented Miracle Broth™ ingredient, with $200–$500+ price points and a global department-store presence. It is the most established direct analogue to REOME's biofermentation-led luxury narrative and provides the category-defining premium reference point.
• Drunk Elephant: Drunk Elephant is a well-established, science-led biocompatible skincare brand (now owned by Shiseido) distributed globally through Sephora and premium channels. Comparable to REOME in the bio-compatible/biotech ingredient philosophy and clinical efficacy positioning, though operating at significantly larger scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/officialreome

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REOME