QUEENS

What QUEENS does

Queens London (legal name: Queens; previously Queens Ice Rink) is a privately-held multi-activity entertainment venue operating from a single flagship site at 17 Queensway, London W2 4QP. The venue combines London's only all-year-round indoor ice rink (130 years of heritage) with the city's largest Central London bowling alley (17 lanes split across a 12-lane main zone and a 5-lane VIP 'Liquor Lanes' zone), six interactive AR darts stations, London's only on-ice curling lanes, a retro arcade, a restaurant and bar, and live sports viewing. Queens serves families, groups of friends, students, corporate clients, and birthday party hosts, with NISA-accredited learn-to-skate programmes for children and adults, plus private coaching.

The business monetizes across six revenue streams: per-person activity tickets (skating, bowling, darts, curling); food and beverage (including a MEATliquor-designed menu); private events and corporate hire (groups of 35-70+); recurring ice-skating memberships; NISA-accredited lessons and private coaching; and live sports table reservations (Premier League, darts, FA Cup, F1, PGA, plus a dedicated World Cup 2026 package). Pricing is structured around unit pay-as-you-go tiers with off-peak and segment-specific discounts (e.g., student Mondays from £7.95, Late Skate £10, 'It's Just Madness' £8). Go-to-market is direct-to-consumer via the company's own booking platform (activitybookings.queens.london), the queens.london website, organic social on Instagram/Facebook/TikTok, and email newsletter. The company is privately held with no disclosed ownership, funding, or financial figures.

Technology footprint is light: AR-enabled darts is the principal digital feature, and the venue uses a proprietary online booking system. There is no disclosed AI/ML capability, no proprietary software platform, no app, and no developer-facing APIs. The single-location, asset-heavy operating model makes Queens a real-estate-anchored leisure business rather than a technology company.

Name

QUEENS

Legal name

Queens

Website

https://queens.london

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Queens London operates a single multi-activity entertainment venue at 17 Queensway, Central London, combining the city's only all-year indoor ice rink, 17 bowling lanes, AR darts, on-ice curling, and a bar/restaurant, serving families, groups, corporates, and students.

Ownership category

akta.pro rank

Product category

Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Bowling Centers (71395)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Entertainment venue
• Ice skating rink
• Bowling alley
• Interactive darts
• Private event hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity Tickets: Revenue from ice skating, bowling, darts, and curling sessions sold per person with pricing tiers and session types.
2. Food and Beverage: Restaurant and bar sales including burgers, drinks, cocktails, and happy hour specials.
3. Private Events: Corporate events, kids parties, and private hire bookings for groups of 35-70+ guests.
4. Memberships: Ice skating memberships offering regular access benefits.
5. Lessons and Coaching: NISAnationally-accredited Learn to Skate courses for kids and adults, plus private coaching sessions.
6. Live Sports Viewing: Showing live sports events (Premier League, darts, FA Cup, F1, PGA Championship) with table reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

QUEENS is a multi-activity physical entertainment venue in Central London offering year-round indoor ice skating (London's only all-year-round ice rink with 130 years of history), 17 bowling lanes split across Main and VIP zones, six AR-enhanced interactive darts stations, and London's only on-ice curling lanes. The venue also provides food and beverage service, kids and adult skating lessons, private events, kids parties, live sports viewing, and ice skating memberships, functioning as an all-in-one entertainment destination for families, groups, and corporate clients.

Product overview

QUEENS is a multi-activity entertainment venue in Central London offering ice skating, bowling, interactive darts, curling, and dining. The venue operates as a unified destination with separate activity zones: the historic ice rink (London's only all-year-round indoor rink, 130+ years old), two bowling areas (12-lane Main Lanes and 5-lane VIP/Liquor Lanes), six interactive AR darts stations, and on-ice curling lanes. Additional offerings include a restaurant with MEATliquor menu, private events services, kids' activities and lessons (NISN-accredited skating programs), adult coaching, live sports viewing, and seasonal promotions. The venue serves as an all-in-one entertainment hub for families, groups, corporate events, and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Skating Public year-round indoor ice skating sessions on London's only all-year-round ice rink (130+ years of history). Available for walk-ins and online bookings with skate hire as an add-on. Targeted at families, friends, skating enthusiasts, and casual visitors.
• Bowling (Main Lanes) 12-lane main bowling area in Central London's biggest bowling alley, with state-of-the-art equipment, safe ball returns, neon lighting, and individual booth seating. Available for walk-ins and bookings. Targeted at families, groups of friends, and casual visitors.
• Bowling (VIP Lanes) 5-lane luxury bowling area with ruby-red lanes, plush velvet banquettes, dedicated hosts, and private bar access. Pre-booked at £13.25/person or walk-in at £14.50/person with free shoe hire. Targeted at adult groups, parties, and premium experiences.
• Interactive Darts Six AR-enhanced interactive darts stations combining classic dart gameplay with augmented reality visuals. Targets groups, parties, and casual visitors seeking a modern, shareable entertainment experience.
• Curling on Real Ice London's only on-ice curling lanes offering curling on real ice. Combines strategy, skill, and social activity for groups seeking a unique leisure experience.
• Private Events and Hire Private venue hire for corporate events, team-building activities, filming sessions, birthdays, and large group bookings. Includes dedicated service, private spaces, and bespoke arrangements. Targeted at corporate clients, event organizers, and large groups.
• Kids Parties Bespoke kids birthday party packages for bowling and ice skating, including food, drinks, entertainment, and a MEATliquor-designed kids menu. Targeted at parents organizing children's birthday parties.
• Kids Learn to Skate Lessons NISA-accredited group skating lessons for children aged 5–12, held during term time on Mondays, Saturdays, and Sundays. Includes coached lessons, skate hire, practice sessions, and badges/certificates. Targeted at parents enrolling children in structured skating instruction.
• Adult Learn to Skate Lessons NISA-accredited adult skating courses for ages 18+ progressing through levels 1–8 then Bronze, Silver, and Gold. Includes skate hire, weekly 60-minute practice sessions, and certificates. Targeted at adults seeking structured skating instruction.
• Private Ice Skating Coaching 1-on-1 or group skating tuition with NISA Level 2 qualified or EIHA-registered coaches, available during open skate sessions or private tuition times. Targeted at skaters seeking personalized coaching at any level.
• Ice Skating Memberships Recurring ice skating membership offering exclusive benefits for regular skaters. Targeted at frequent visitors seeking ongoing access and member perks.
• Food & Drinks (Restaurant and Bar) On-site restaurant and bar featuring MEATliquor-designed menu items including signature cheeseburgers, homemade vegan burgers, shakes, cocktails, mocktails, bottled beer, and Peroni. Includes Happy Hour deals Monday–Friday 12pm–7pm and bundled burger and drink offers. Targeted at venue visitors and walk-in diners.
• Live Sport Viewing Live sports viewing service featuring Premier League matches, Premier League Darts, FA Cup Final, Formula 1, and PGA Championship on screens in the main bar. Table reservations supported. Targeted at sports fans and group viewing occasions.
• World Cup 2026 Viewing Package World Cup 2026 viewing package showing every England match live with free entry, burger and drinks offers, plus private hire options for groups of 35–70 guests including private big screen, unlimited games, dedicated space, and service. Targeted at football fans and corporate/social groups.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MEATliquorcoreStrategic or Co-development PartnerMEATliquor has designed a special kids' party menu and set menu for the little ones at Queens. They also provide VIP bowling requirements where 2x consecutive games require £10 MEATliquor credit per person for food and/or drink.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Puttshack: Tech-enhanced mini golf and multi-activity entertainment venue with a strong London presence and international expansion. Highly comparable to Queens as a competitive socialising concept combining technology, F&B, and group entertainment in Central London.
• Bounce: London-born ping pong bar and multi-activity entertainment venue. Comparable to Queens as a competitive socialising destination combining activity, F&B, late-night atmosphere, and group/private event programming.
• All Star Lanes: London bowling operator offering boutique bowling lanes, American dining, and cocktail-led group entertainment. Direct competitor in the Central London bowling market where Queens also competes for group bookings and corporate events.
• TOCA Social: Interactive football (soccer) entertainment and dining concept founded by a former professional footballer. Comparable as a tech-enabled, activity-led social entertainment venue targeting similar group, tourist, and corporate event customers as Queens.
• Boom Battle Bar: Multi-activity competitive entertainment venue (darts, shuffleboard, beer pong, karaoke) rapidly expanding across the UK. Closely comparable to Queens' bundling of multiple competitive activities under one roof with a strong F&B and group-event focus.
• Flight Club (Flight Club Darts): Social darts bar concept that pioneered tech-enabled group darts experiences in London and beyond. Directly competes with Queens' interactive AR darts offering and shares the same multi-activity, group-booking, F&B-led model.
• Lane7: UK bowling and multi-activity entertainment operator with multiple sites. Directly comparable to Queens as a bowling-led leisure operator adding darts, other activities, and F&B; competes for the same group, family, and corporate segments.
• Roxy Lanes: UK bowling and multi-activity entertainment operator (bowling, darts, mini golf, shuffleboard). Comparable to Queens as a multi-activity leisure venue competing for group bookings, birthdays, and corporate events across the UK.

Emerging players

• Lucky Voice: UK karaoke bar chain with private singing rooms, food, and cocktails. Adjacent peer to Queens — different core activity but overlapping competitive socialising, group, and late-night occasion use cases in London.

Regional players

• Somerset House (ice rink): Seasonal outdoor ice rink in Central London operating in winter months. Indirect competitor to Queens' year-round ice skating and lessons, sharing the same London family and tourist segments during its operating season.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/queens.skate.dine.bowl
• Instagraminstagram.com/queens.london
• TikToktiktok.com/@queens.london
• LinkedInlinkedin.com/company/queens-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUEENS