Brio PAE
Brio PAE is a Quebec-based Employee Assistance Program (EAP) provider, founded in 1989, serving 95,000+ employees and members across Canada via a network of 1,600+ multidisciplinary professionals. It sells annual subscription EAP contracts and organizational health services to employers, associations, and non-profits.
- Company typePrivate
- Founded1989
- HeadquartersDrummondville, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brio PAE does
Brio PAE is a Quebec-based Employee Assistance Program (EAP) provider founded in 1989, headquartered in Drummondville, and operating across Canada. The company delivers confidential psychosocial support to employees and their families through a network of 1,600+ multidisciplinary professionals — psychologists, psychotherapists, social workers, nutritionists, and lawyers — accessible 24/7 via telephone, virtual, or in-person channels with no automated triage. The core offering, the Programme d'aide aux employés (PAE), is available in Individual, Transferable, and Family tiers, supplemented by organizational health modules (psychosocial risk analysis, organizational climate diagnostics, conflict management, coaching, psychometric evaluation, outplacement) and critical-incident response.
Brio PAE's business model is built on annual subscription EAP contracts with employers, associations, unions, and non-profits, with quote-based per-employee pricing. Organizational health services are sold à la carte. Pan-Canadian coverage outside Quebec is delivered through a 12+ year channel partnership with FSEAP, and the offering is extended via strategic partnerships with Clinique M (integrated medicine) and Biron/Get Maple (telemedicine, pharmacogenetics, vaccinations). Distribution combines direct B2B sales, benefits-specialist referrals, industry events (Colloque Élan Santé), and content marketing (L'Audio Brio podcast, blog, social media).
The company supports more than 95,000 employees and members, reports 92% customer satisfaction, and was awarded the CCIBFE Panthéon de la Performance 2026 in the Retail and Service (2–20 employees) category. In March 2026, Brio PAE acquired Impact M (Impact Mauricie) to consolidate the Mauricie region. Operationally, the firm is privately held, with a lean internal team of approximately 20 named professionals coordinating a much larger external provider network, and uses a CRM, a transactional reimbursement platform, and AI-assisted content production to support scale.
Brio PAE firmographics
Firmographics- Name
- Brio PAE
- Legal name
- Brio PAE
- Website
- https://briopae.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brio PAE is a Quebec-based Employee Assistance Program (EAP) provider, founded in 1989, serving 95,000+ employees and members across Canada via a network of 1,600+ multidisciplinary professionals. It sells annual subscription EAP contracts and organizational health services to employers, associations, and non-profits.
- Ownership category
- akta.pro rank
Brio PAE industry classification
Industry- Product category
- Employee Assistance Programs (EAP) and Workplace Mental Health Services
- NAICS
- All Other Support Services (561990), Management Consulting Services (54161)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Employee Assistance Programs (EAP) Management (HLAEAHAB)
Keywords
Where Brio PAE is headquartered
LocationHeadquarters
- HQ city
- Drummondville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Brio PAE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- EAP/PAE Program Contracts with Employers: Brio PAE provides Employee Assistance Programs (EAP/PAE/PAEF/PAM) to organizations under recurring annual contracts. Organizations pay a subscription or per-employee fee to provide their workforce with access to the EAP services. The company supports over 95,000 employees and members across Quebec and Canada under these contracts.
- Organizational Health Services: À la carte or standalone services including training workshops, conferences, psychometric evaluations, conflict management, mediation, organizational climate diagnostics, and psychosocial risk analyses — sold to organizations regardless of whether they hold a Brio PAE EAP contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual PAE: hours reserved for the employee/member only |
| Subscription | Annual | Transferable PAE: employee can transfer consultation hours to a family member |
| Subscription | Annual | Family PAE: each family member has their own hours bank |
| Other | Multi-year contract | À la carte / referral services |
| Unit Pricing | One time/ perpetual license | Colloque Élan Santé 2026 event registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brio PAE product offering
Product offeringCore offering
Brio PAE provides Employee Assistance Programs (PAE/PAEF/PAM) and organizational health services to employers across Quebec and Canada. The core offering is a confidential EAP that gives employees and their families access to psychosocial, legal, nutritional, and financial consultations via a network of over 1,600 multidisciplinary professionals, available 24/7 in-person, virtually, or by telephone. The company also sells a la carte organizational health services — including psychosocial risk analysis, organizational climate diagnosis, conflict management, coaching, psychometric evaluation, critical incident response, integrated medicine/telemedicine, training, and outplacement — to organizations with or without an EAP contract.
Product overview
Brio PAE operates as a comprehensive Employee Assistance Program (EAP) provider with a modular, platform-based offering. The core product is the Programme d'aide aux employés (PAE), available in three tiers (Individual, Transferable, and Family), supported by a network of over 1,600 qualified professionals. Complementary services include organizational health modules (psychosocial risk analysis, organizational climate diagnosis, conflict management, professional coaching, psychometric evaluation, and outplacement support), critical incident response, integrated medicine and telemedicine partnerships (via Get Maple and Clinique M), and professional training workshops. The portfolio also includes proprietary tools like the Mood Check well-being thermometer and L'Audio Brio podcast series. Services are accessible 24/7 across Quebec and Canada, with same-day crisis intervention and appointments within 10 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Programme d'aide aux employés (PAE)
Quantifiable outcome
- 41% of Brio PAE users say they would not have accessed other mental health resources without the EAP
- +4 more outcomes
Companies that use Brio PAE
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Brio PAE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Brio PAE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Impact M (Impact Mauricie)coreBrio PAE officially took over Impact M's activities on March 9, 2026. This is an integration/acquisition of a former competitor's client base and operations in Mauricie region. Impact M was led by Mme Mariette Tardif. The transition is designed to ensure continuity of local service quality and sustainable growth.
- FSEAPcoreOver 12-year partnership (since approximately 2014) with FSEAP ensures pan-Canadian EAP coverage outside Quebec. FSEAP provides equivalent service offerings across Canada, enabling Brio PAE to serve organizations with national footprints. This is a key channel partnership for geographic expansion.
- Clinique M – Médecine intégréecoreClinique M provides integrated medicine services in-clinic or online through the Brio Santé program. They offer consultations in mental health, general medicine, minor dermatology, sexual health, CNESST support, health assessments, ADHD evaluations, and medical expertise at no extra cost to EAP users. This partnership enriches Brio PAE's offering beyond traditional psychosocial support into comprehensive healthcare.
- Biron and Get MaplecoreGet Maple application provides access to EAP and telemedicine services including vaccinations, health check-ups, pharmacogenetics, and pre-employment tests. Biron provides telemedicine and corporate health services. This partnership enables fast, confidential access to telemedicine integrated with the EAP.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Brio PAE competitors and assessment
Company assessmentBroad incumbents
- TELUS Health: Acquired LifeWorks (formerly Morneau Shepell) to become Canada's largest EAP and well-being provider. Competes with Brio PAE across enterprise EAP contracts but offers a broader portfolio of health benefits and virtual care.
- ComPsych: World's largest EAP provider, serving multinational employers with integrated mental health, work-life, and organizational services. Comparable to Brio PAE in core EAP offering and target buyer (HR/benefits buyer), though at materially larger scale and global footprint.
- Headspace Health: Digital mental health company formed by the merger of Headspace and Ginger, offering therapy, coaching, and self-care to employers and health plans. Comparable to Brio PAE as an employer-funded mental health provider, though globally scaled and digitally delivered.
- Optum Behavioral Health: U.S. health-services division of UnitedHealth Group operating a large EAP and behavioral health network. Comparable to Brio PAE as a fully managed EAP provider, primarily within large U.S. employer and payer contracts.
Emerging players
- Modern Health: Global mental health and EAP platform combining coaching, therapy, and self-guided content. Comparable to Brio PAE in segment (employer-funded mental health) but with a digital-first delivery model.
- CloudMD Software & Services: Canadian telehealth and mental health platform serving employers and insurers. Overlaps with Brio PAE's telemedicine and EAP functions, especially in Canada-wide enterprise benefits contracts.
- Dialogue Health: Canadian virtual-care and employee well-being platform that bundles telemedicine and mental health into employer benefits. Overlaps with Brio PAE's telemedicine-add-on offering and competes for the same Quebec/Canadian employers.
- Spring Health: Precision mental health benefit platform for employers, offering EAP-style fast access plus ongoing care. Comparable to Brio PAE in target market and promise of rapid, multi-modal access, including multilingual support.
- Lyra Health: Technology-led EAP and mental health provider delivering global digital therapy. Compares to Brio PAE as a newer-generation EAP operator, though focused on U.S. enterprise clients and digitally delivered care.
Direct peers
- Homewood Health: One of Canada's largest EAP and mental health providers, headquartered in Ontario. Directly comparable to Brio PAE as a Canadian EAP operator serving employers across provinces with multidisciplinary clinician networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brio PAE social profiles
Digital presenceBrio PAE compliance and trust
Trust signalCompliance1 record
Brio PAE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brio PAE leadership team
Management profileNumber of profiles
Profiles5 records
Brio PAE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brio PAE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brio PAE
What does Brio PAE do?
Brio PAE provides Employee Assistance Programs (PAE/PAEF/PAM) and organizational health services to employers across Quebec and Canada. The core offering is a confidential EAP that gives employees and their families access to psychosocial, legal, nutritional, and financial consultations via a network of over 1,600 multidisciplinary professionals, available 24/7 in-person, virtually, or by telephone. The company also sells a la carte organizational health services — including psychosocial risk analysis, organizational climate diagnosis, conflict management, coaching, psychometric evaluation, critical incident response, integrated medicine/telemedicine, training, and outplacement — to organizations with or without an EAP contract.
Is Brio PAE a public or private company?
Brio PAE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brio PAE founded?
Brio PAE was founded in 1989. It employs 1 to 10 people.
Where is Brio PAE based?
Brio PAE is headquartered in Drummondville, Canada, in the North America region.
How does Brio PAE make money?
Two revenue lines are on record. EAP/PAE Program Contracts with Employers are the primary driver. The others are organizational Health Services.
Who are Brio PAE's main competitors?
Broad incumbents on record are TELUS Health, ComPsych, Headspace Health and Optum Behavioral Health. Emerging players are Modern Health, CloudMD Software & Services, Dialogue Health, Spring Health and Lyra Health. Homewood Health is listed as a direct peer.
Does Brio PAE have an API?
No public API is recorded for Brio PAE.
What industry is Brio PAE in?
Brio PAE's product category is Employee Assistance Programs (EAP) and Workplace Mental Health Services. Its primary akta.pro industry code is HLAEAHAB, Employee Assistance Programs (EAP) Management. Its NAICS code is 561990 and its SIC code is 8090.