Guten Morgen

What Guten Morgen does

Guten Morgen Honey (legal: Imkerei Guten Morgen Honey – Cutie Bee) is a sole proprietorship founded in 2015 by Dr. Sonja Nerge, operating a regional artisan beekeeping business in Neuholland, Oberhavel, Brandenburg, Germany. The company runs an apiary inside the protected Obere Havelniederung landscape and bird protection area and produces a portfolio of single-origin and varietal honeys (Frühlingsblütenhonig, Rapshonig, Robinienhonig, Kornblumenhonig, Lindenblütenhonig, Sommerblütenhonig, Sommerwald, Junimond), supported by laboratory pollen analysis to certify botanical origin. Beyond raw honey, the company sells the Cutie Bee natural cosmetics sub-brand (soaps and creams with honey, beeswax, and royal jelly), a Trüffel in Honig specialty developed with Fabian Sievers' Trüffelbaum Projekt, Buzzing Pottery ceramic tableware hand-painted by ceramicist Gina-V. Kunert, propolis, honey specialties (Met / honey wine), and a gift package service ("Danke Honey").

The business operates a direct-to-consumer e-commerce model through a Jimdo-hosted online shop at gutenmorgen-honey.de, with checkout via PayPal or prepayment, domestic shipping via Hermes and DHL, and a local pickup option in Neuholland. Pricing is unit-based (€9.90 per 120g truffle honey jar, €25 per gift package including shipping, €50 per ceramic set) plus a €5.90 standard shipping fee, and a subscription offering — the Honig Abo — delivers 3 jars (250g or 500g) every 3 months for an annual cycle of 12 jars. Distribution is Germany-only; international orders require direct inquiry. Marketing is digital-first and content-led, combining a long-running blog (since 2018), the Bee News email newsletter, and an active Facebook/Instagram presence built around Dr. Nerge's personal identity as Brandenburg's officially appointed bee expert (Bienensachverständige). The company is registered under §19 UStG Kleinunternehmerregelung (small-business VAT exemption), holds no external funding, and is structured as a sole proprietorship with no disclosed employees.

Name

Guten Morgen

Legal name

Imkerei Guten Morgen Honey - Cutie Bee (Sonja Nerge)

Website

https://gutenmorgen-honey.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Guten Morgen Honey is a sole-proprietor artisan apiary in Brandenburg, Germany, producing regional single-origin honeys, the Honig Abo quarterly subscription, Cutie Bee natural cosmetics, truffle honey, and bee-themed ceramics sold direct-to-consumer to German buyers via its own Jimdo e-commerce shop.

Ownership category

akta.pro rank

Product category

Specialty Honey & Bee Products

NAICS

Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYAFAJAAAL

Honey & Apiculture Sweeteners (Honey, Honey Powders)

Agriculture & Food Production/Food Ingredients & Additives/Sweeteners (Sugar, Syrups, High-Intensity Sweeteners)

SECONDARYAFAEAHAM

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients)

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

Keywords

• Artisan honey
• Regional beekeeping
• Honey subscriptions
• Natural bee cosmetics
• Honey gift sets

Headquarters

HQ city

Neuholland

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Honey Sales: One-time purchases of various honey varieties including Frühlingsblütenhonig (spring blossom), Rapshonig (rapeseed), Robinienhonig (acacia), Kornblumenhonig (cornflower), Junimond, Sommerblütenhonig, Lindenblütenhonig, and Sommerwald. Available in 250g and 500g jars.
2. Honey Subscription (Honig Abo): Annual subscription model delivering honey every 3 months. Customers choose jar sizes (250g or 500g) and select preferred honey varieties. Includes gift card option for presents.
3. Gift Packages (Geschenksendung Danke Honey): One-time gift delivery containing 2x250g and 1x500g honey jars in a gift box with optional personalized thank-you card. Price: €25 including shipping within Germany.
4. Truffle Honey Specialty: Premium specialty product combining regional honey with 2% Burgundy truffles (Tuber aestivum var. unicatum) from German truffle plantations. Limited seasonal availability.
5. Cutie Bee Natural Cosmetics: Natural cosmetics line including soaps and creams formulated with honey, beeswax, and royal jelly from the company's own bee colonies.
6. Bee-themed Ceramic Tableware: Handmade 3-piece ceramic sets (plate, bowl, cup) with hand-painted bee designs created by ceramicist Gina-V. Kunert. Each piece is unique.
7. Honey Wine (Met): Limited edition honey wines including Klassik Met and Queen Rose (honey-cherry wine). Sold in small quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Guten Morgen Honey is a regional beekeeping operation (Imkerei Guten Morgen Honey - Cutie Bee) based in Neuholland, Oberhavel, Brandenburg, Germany, that produces and sells a range of single-origin German blossom honeys (Frühlingsblütenhonig, Rapshonig, Robinienhonig, Kornblumenhonig, Lindenblütenhonig), honey specialties (Propolis, Trüffel in Honig), bee-themed ceramic tableware, and the Cutie Bee natural cosmetics line. The business operates a direct-to-consumer e-commerce shop and offers a recurring honey subscription (Honig Abo) and gift shipments (e.g., "Danke Honey"). It is registered as a sole proprietorship under the Kleinunternehmerregelung (§ 19 UStG).

Product overview

Guten Morgen Honey operates as a regional beekeeping and honey production business offering a diverse portfolio of bee-related products centered around their own apiary in Neuholland, Oberhavel. The core offering consists of various artisanal honey varieties (Frühlingsblütenhonig, Rapshonig, Robinienhonig, Kornblumenhonig, Sommertracht, Lindenblütenhonig, and others) produced from bees in the protected Obere Havelniederung landscape area. Beyond honey, the company offers a subscription service (Honig Abo) delivering quarterly honey shipments, a gift package service (Geschenksendung "Danke Honey"), specialty honey products like truffle honey, natural cosmetics under the Cutie Bee sub-brand (soaps and creams with honey, beeswax, and royal jelly), and bee-related ceramic tableware. The business operates on a small-scale, artisanal model without mass production.

Differentiator

Problem solved

Functional benefit

Brands

• Cutie Bee: Natural cosmetics line featuring honey, beeswax, and royal jelly products including soaps and creams from Guten Morgen Honey bees.
• Danke Honey

Products and services

• Frühlingsblütenhonig (Spring Blossom Honey) Single-origin German spring blossom honey harvested by Guten Morgen Honey's own bees, sold in jars (e.g., 250 g and 500 g) to direct consumers.
• Rapshonig (Rapeseed Honey) Single-origin German rapeseed honey produced by Guten Morgen Honey's own apiary and sold in jars to direct consumers.
• Robinienhonig (Acacia Honey) Light German acacia (false acacia/Robinie) blossom honey bottled and sold by Guten Morgen Honey in jar sizes for direct consumers.
• Kornblumenhonig (Cornflower Honey) Single-origin German cornflower honey harvested from local apiaries and bottled by Guten Morgen Honey for direct-to-consumer sale.
• Lindenblütenhonig (Linden Blossom Honey) Single-origin German linden blossom honey produced and bottled by Guten Morgen Honey's apiary in 250 g and 500 g jars.
• Honig Abo (Honey Subscription) Recurring delivery subscription in which subscribers receive seasonal jars of Guten Morgen Honey's single-origin honeys on a regular cadence.
• Geschenksendung "Danke Honey" (Thank You Honey Gift Package) Curated gift shipment containing Guten Morgen Honey jar(s) branded as a thank-you present, targeting direct-to-consumer gift buyers.
• Trüffel in Honig (Truffle in Honey) Specialty product pairing truffles with Guten Morgen Honey, sold as a gourmet honey specialty to direct consumers.
• Buzzing Pottery 3er Set Keramikgeschirr (Buzzing Pottery 3-piece Ceramic Tableware Set) Bee-themed three-piece ceramic tableware set sold alongside the honey range as a branded home/gift item.
• Cutie Bee Naturkosmetik (Cutie Bee Natural Cosmetics) Natural cosmetics line using bee-derived ingredients (e.g., honey, propolis), marketed under the Cutie Bee sub-brand for direct consumers.
• Propolis (Propolis Product) Propolis harvested from the apiary and sold by Guten Morgen Honey as part of its honey specialties assortment.
• Honigspezialitäten (Honey Specialties Assortment) Broader assortment of honey-derived specialty items beyond the core single-origin blossom honeys, sold via the Guten Morgen Honey shop.

Quantifiable outcome

• Year-round honey subscription delivers 12 jars (4 quarterly deliveries of 3 jars each)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fabian Sievers (Trüffelbaum Projekt)minorStrategic or Co-development Partner · 4 November 2021Collaboration with the Trüffelbaum Projekt (truffle tree project) operated by Fabian Sievers in the Leinebergland region. The partnership produced a specialty Truffle in Honey product using Burgundy truffles (Tuber aestivum var. unicatum) from German truffle plantations combined with Guten Morgen Honey's regional honey. The product contains 2% pure truffle with no artificial additives.
• Gina-V. Kunert (Gebranntes Kind Keramik)coreStrategic or Co-development Partner · 26 August 2021Collaboration with ceramicist Gina-V. Kunert to create exclusive bee-themed 3-piece ceramic tableware sets (plate, bowl, cup) for the Guten Morgen Honey brand. Each piece is hand-painted, double-fired (bisque firing at 950°C and glaze firing at 1220°C), and unique. The partnership resulted in Buzzing Pottery product line sold through the online shop.
• BMW Motorradwerk SpandauminorOthersBeekeeping operation maintained on the BMW motorcycle factory grounds in Berlin-Spandau. The apiary is managed by Dr. Sonja Nerge with regular health checks of the bee colonies. Showcases corporate sustainability initiatives and biodiversity support.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wedderspoon: Premium Manuka honey brand with organic and non-GMO positioning and adjacent skincare/wellness products. Comparable on premium-authenticity positioning and brand extension into natural care categories.
• Hilltop Honey: UK-based DTC honey brand operating a subscription model with curated regional and monofloral varieties. Directly comparable to Guten Morgen Honey on subscription mechanic, premium single-origin positioning, and direct-to-consumer e-commerce.
• Burt's Bees: US natural personal care brand built originally on beeswax-based balms and lip products. Highly comparable for the Cutie Bee natural cosmetics sub-brand using honey, beeswax, and royal jelly as hero ingredients.
• Badger Balm: US-based natural care company producing balms, sunscreens, and skincare using beeswax and honey as core ingredients. Comparable to the Cutie Bee cosmetics line on bee-derived natural formulations.
• Comvita: New Zealand-listed Manuka honey and bee wellness brand with extensions into propolis, royal jelly, and natural health products. Comparable on premium honey positioning and adjacent bee-derived wellness SKUs.
• Manuka Health: New Zealand premium Manuka honey brand with UMF/MGO grading and authenticity verification. Comparable on premium single-origin storytelling and lab-verified provenance, though focused on Manuka rather than regional European varietals.

Broad incumbents

• Capilano Honey: Australia's largest honey brand, majority-owned by a Japanese conglomerate. Comparable as a nationally dominant honey brand with broad product range, though at far greater scale and without the artisan positioning.
• L'Occitane: Global natural beauty brand with honey-based and shea-based product lines including Provençal honey collections. Comparable for the bee-derived natural cosmetics sub-brand at a global scale and distribution footprint.
• Rowse Honey: UK's largest mainstream honey brand with broad assortment across retail and food service. Comparable in market role as a national honey brand but at substantially larger scale than Guten Morgen Honey.
• Langnese Honig: Germany's largest honey brand owned by Zentis, offering mass-market honey across retail channels. Comparable as the dominant incumbent in the same German market, but at vastly larger scale and without the artisan single-origin positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gutenmorgenhoney
• Instagraminstagram.com/gutenmorgen.honey
• LinkedInlinkedin.com/company/guten-morgen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guten Morgen