4YOU

What 4YOU does

4YOU (operating as 4YouCare) is an online psychology services platform headquartered in Baku, Azerbaijan (Mehdi Mehdizadə 33), founded and operated by a six-person team including a product manager, product designer, CTO, software developer, graphic designer, and SMM specialist. The platform connects individuals with professional psychologists for video-based therapy sessions, organizing supply across six concern categories: addiction, personal development, parent-child relationships, career issues, personal relationships, and clinical problems. Users register, complete a short matching questionnaire, select a psychologist, book a prepaid session, and join a secure video consultation; a happiness-tracking graph visualizes patient progress over the course of therapy.

The company's core technology is a web-based booking and video-consultation platform with a matching questionnaire, session management, and a "happiness graph" tracking feature; sessions are explicitly not monitored or recorded by third parties. Individual sessions are priced at 20-40 AZN (Azerbaijani manat) per session depending on the psychologist's experience, with an 85% refund for cancellations 24+ hours in advance. Psychologists on the platform include both Azerbaijani-only and multilingual practitioners (Azerbaijani, English, Turkish). An active Azerbaijani-language blog covering emotional health, relationships, personal development, and sports psychology functions as a content marketing channel for organic SEO and audience-building.

4YOU operates a hybrid go-to-market model. On the consumer side, it runs a self-serve product-led growth motion: 320+ satisfied customers have completed 2,000+ sessions with a reported 97% first-session satisfaction rate. On the enterprise side, it operates a sales-led B2B motion targeting HR managers and business owners with a Corporate Wellness Program that includes six-session employee packages, aggregated department-level psychological health reports, anonymous surveys, and free monthly group webinars; reported outcomes include +20% life satisfaction, +10% work enthusiasm, -15% absenteeism, and -13% workplace stress. The company has participated in three startup accelerators in 2024 (GIST, Startup Wise Guys, and Company), but discloses no funding rounds, no institutional investors, and no revenue figures. It serves a single-country market (Azerbaijan) with no disclosed international expansion.

Name

4YOU

Legal name

4You

Website

https://4youcare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

4YOU is an Azerbaijan-based online psychology platform that connects individuals and corporate clients with licensed psychologists via secure video sessions, using a concern-based matching questionnaire and per-session prepaid pricing.

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Online psychology services
• Video therapy platform
• Mental health services
• Corporate wellness programs
• Psychologist matching

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Online Psychology Sessions: Pre-paid per-session payments ranging from 20-40 AZN depending on psychologist. Sessions are conducted via video. 85% refund for cancellations 24+ hours before session; no refund for cancellations within 24 hours.
2. Corporate Wellness Programs: B2B subscription/service packages for companies including employee psychology sessions, aggregated reports, anonymous surveys, and free monthly group webinars. Initiated via contact form and custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

4YOU operates an online psychology services platform that connects individual consumers and corporate clients with professional psychologists for video-based therapy sessions. Users complete a matching questionnaire that routes them to psychologists based on six concern categories (addiction, personal development, parent-child relationships, career issues, personal relationships, and clinical problems). The platform also delivers a separate Corporate Wellness Program offering aggregated department-level reporting, anonymous employee surveys, and monthly group webinars for businesses.

Product overview

4YOU is an online psychology/mental health services platform based in Azerbaijan operating under 4YouCare. The platform offers a unified ecosystem comprising the core 4YOU Online Psychology Platform for individual video-based therapy sessions with professional psychologists, a Corporate Wellness Program providing mental health solutions for businesses, a Psychologist Matching Questionnaire to help users find appropriate specialists, and a Blog providing educational mental health content. The platform supports six concern categories: addiction, personal development, parent-child relationships, career issues, personal relationships, and clinical problems.

Differentiator

Problem solved

Functional benefit

Products and services

• 4YOU Online Psychology Platform

Quantifiable outcome

• 320+ satisfied customers served
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• GIST (Global Innovation through Science and Technology)minorGTM or Marketing Partner · 1 January 2024Startup accelerator program that 4YOU participated in. GIST provides mentorship, networking, and visibility for early-stage ventures in developing countries.
• Startup Wise GuysminorGTM or Marketing Partner · 1 January 2024European startup accelerator program. 4YOU participated in this entrepreneurship program to gain mentorship and business development support.
• Company ProgramminorGTM or Marketing Partner · 1 January 2024Unspecified startup/small business support program that 4YOU participated in.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global mental health platform for employers offering therapy, coaching, and wellness programs. Comparable corporate-wellness GTM to 4YOU's B2B product, with aggregated reporting and HR integrations but serving a much broader market.
• Spring Health: Enterprise mental health benefits provider combining therapy, coaching, and psychiatry with measurement-based care. Comparable to 4YOU's corporate wellness offering, particularly in providing employers with outcome reporting on productivity and absenteeism.
• Lyra Health: Enterprise-focused mental health benefits platform providing therapy, coaching, and medication management to employer clients. Direct comparison point for 4YOU's Corporate Wellness Program, though operating at much larger scale and broader scope.
• Headspace Health (Ginger + Headspace): Merged digital mental health platform combining meditation/wellness content (Headspace) with on-demand coaching and therapy (Ginger) for both consumers and employers. Broad incumbent in the same digital mental health space, with comparable consumer and B2B wellness offerings.

Direct peers

• Talkspace: Online therapy platform offering video, audio, and text-based sessions with licensed therapists. Direct peer in the online therapist-marketplace category, with comparable matching, self-serve onboarding, and B2B (employer/EAP) offerings similar to 4YOU's corporate wellness product.
• Calmerry: Online therapy subscription service connecting users with licensed therapists via secure messaging and live sessions. Closely comparable model to 4YOU with subscription-style recurring mental health support and online-only delivery.
• BetterHelp: The largest global online therapy marketplace connecting users with licensed therapists via video, chat, and phone. Most direct competitor to 4YOU in the therapist-marketplace category, with similar self-serve booking, matching, and subscription-like session bundles.
• Online-Therapy.com: Subscription-based online therapy platform combining CBT-based self-help tools with weekly live therapist sessions. Comparable subscription/marketplace model to 4YOU and similar concern-based user matching.
• 7 Cups: Affordable online therapy and emotional support platform offering text-based chat with trained listeners plus licensed therapist sessions. Comparable to 4YOU in offering lower-cost, accessible online mental health support with self-serve onboarding.

Emerging players

• Cerebral: Online mental health subscription service combining therapy and medication management for conditions like anxiety, depression, and insomnia. Partial overlap with 4YOU's clinical psychology and counseling offerings, though Cerebral emphasizes medication management more heavily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/4youcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4YOU