Beter Gezond NL

What Beter Gezond NL does

Beter Gezond is a Dutch national healthcare program, established in 2022 as an initiative of Radboudumc (the Radboud University Medical Center in Nijmegen), that supports hospitals in structurally integrating lifestyle care — nutrition, exercise, sleep, smoking cessation, alcohol reduction, mental health, and social support — into routine medical treatment for every patient across all specialties. The program addresses a structural gap in Dutch healthcare: clinicians lack the time, training, and tools to discuss lifestyle in standard consultations and to refer patients to appropriate paramedical and social-domain interventions. Beter Gezond is co-developed with Maastricht UMC+, Vereniging Arts en Leefstijl, and The Simulation Crew, and operates under the umbrella of Radboudumc's Department for Health Evidence, with co-initiators Prof. dr. Nicoline Hoogerbrugge and Prof. dr. Bart Kiemeney.

The platform combines three core products: (1) accredited e-learning modules teaching lifestyle-medicine knowledge and conversation techniques usable in 30-second to 2-minute clinical interactions; (2) VR conversation training featuring AI-driven virtual patients that respond to verbal and non-verbal communication cues, now available both as a VR-headset experience and a mobile app launched March 2026; and (3) Beter Verwijs, a digital referral platform connecting patients to lifestyle interventions in the paramedical and social domains, with NEN 9010 certification and direct integration into hospital Electronic Patient Dossier (EPD) systems — including a one-click Epic EHR integration announced May 2026. Supporting tools include the Leefstijlroer (Lifestyle Rudder) conversation guide and an animated patient-education video.

The business model is currently grant-funded rather than commercial: the AFAS Foundation provides a subsidy covering free access to all program components for participating hospitals through 2024-2027. Program capacity is capped at 42 Dutch hospitals, of which 22 were onboarded as of February 2026. Marginal commercial revenue exists from external e-learning module sales (from €70 per module) and customized hospital-branded animation videos (€90). The go-to-market is enterprise field sales — hospitals apply via enrollment form and are onboarded through an intake conversation with dedicated programmamanagers. The program aligns with the Dutch Integraal Zorgakkoord (IZA), a national agreement requiring that every patient receive appropriate lifestyle support by 2025, which functions as a regulatory mandate driving adoption.

Name

Beter Gezond NL

Legal name

Beter Gezond

Website

https://betergezond.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Beter Gezond NL is a Dutch national healthcare program initiated by Radboudumc that equips hospitals with e-learning, AI-powered VR conversation training, and the Beter Verwijs referral platform to integrate lifestyle care into routine medical treatment. It serves 22 of 42 target Dutch hospitals and is funded through 2027 by the AFAS Foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AFAS Foundation Subsidy: The program is funded by the AFAS Foundation, providing free access to all program components for participating hospitals from 2024-2027. The subsidy covers e-learning, VR training, Beter Verwijs platform access, communication materials, and programmamanager support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Beter Gezond delivers a national Dutch program that helps hospitals structurally integrate lifestyle care into routine medical treatment. The offering combines accredited e-learning modules, AI-driven VR conversation training with virtual patients, and the Beter Verwijs digital referral platform integrated with hospital EHR systems, supported by a Leefstijlroer conversation tool and an animated patient-education video. Hospitals receive the full program free of charge under a 2024-2027 AFAS Foundation grant, with each hospital getting one year of active program participation.

Product overview

Beter Gezond is a unified healthcare program that supports Dutch hospitals in integrating lifestyle medicine as a structural part of standard care. The program consists of three interconnected components: (1) E-learning modules for knowledge and awareness, (2) VR-Training for practicing conversation skills with AI-powered virtual patients, and (3) Beter Verwijs for direct referral of patients to lifestyle interventions in paramedical and social care. Supporting tools include the Leefstijlroer conversation guide and the Animated Video for patient education. The entire ecosystem is designed to help healthcare professionals address lifestyle in consultations within the limited time of a standard appointment and seamlessly connect patients to appropriate care.

Differentiator

Problem solved

Functional benefit

Brands

• Beter Verwijs: The digital referral platform that enables healthcare providers to refer patients to lifestyle interventions in the paramedical and social domains.

Products and services

• Beter Gezond Program A national program supporting Dutch hospitals in structurally integrating lifestyle care into medical treatment for every patient across all specialties, combining e-learning, VR training, and the Beter Verwijs referral platform.
• E-learning Accredited online courses teaching healthcare professionals about lifestyle medicine and effective conversation techniques within limited consultation time, including one basic module and three specialized modules accredited for multiple professional groups.
• VR-Training Interactive Virtual Reality conversation training with AI-powered simulated patients that respond to verbal and non-verbal communication, allowing healthcare professionals to practice lifestyle conversations in a safe environment, available via VR headset or mobile app.
• Beter Verwijs Digital referral platform connecting patients to lifestyle professionals, paramedics, and social services across topics like nutrition, movement, sleep, mental health, relaxation, smoking, alcohol, financial concerns, and loneliness, integrated with hospital EPD systems for seamless referrals.
• Leefstijlroer (Lifestyle Rudder) A conversation tool that provides hands-on guidance for healthcare professionals to guide lifestyle conversations with patients, allowing patients to determine their own focus areas across lifestyle domains.
• Animatievideo (Animated Video) Animated video 'Lifestyle in the Consultation Room' that informs patients about the importance of lifestyle during illness and health, encouraging lifestyle conversations; available in a universal free version or a personalized hospital-branded version for €90.

Quantifiable outcome

• Up to 40% of cancer cases preventable with healthy lifestyle
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RadboudumccoreStrategic or Co-development PartnerFounding organization and academic anchor of the Beter Gezond program. Hosts the program at Department for Health Evidence. Provides clinical expertise and research capabilities.
• Maastricht UMC+coreStrategic or Co-development PartnerAcademic alliance partner with Radboudumc forming the basis for program development and national rollout of lifestyle care innovation.
• Vereniging Arts en LeefstijlcoreStrategic or Co-development PartnerSupports healthcare professionals with knowledge and tools for lifestyle conversations. Provides e-learning modules and the Leefstijlroer (Lifestyle Rudder) tool for patient consultations.
• The Simulation CrewcoreTechnology or IntegrationProvides innovative educational Virtual Reality simulations for the VR conversation training component. Developed AI-driven virtual patients that respond to verbal and non-verbal cues.
• Beter VerwijscoreTechnology or IntegrationDigital platform that helps healthcare professionals easily refer patients to lifestyle specialists in paramedical and social domains. Provides landelijke dekking (national coverage) of lifestyle interventions.
• Stichting Voeding LeeftminorStrategic or Co-development PartnerCollaborated to develop a cancer-specific lifestyle program combining online guidance on nutrition, exercise, relaxation, and sleep with professional coaching.
• Coalitie Leefstijl in de ZorgminorStrategic or Co-development PartnerBeter Gezond participates in the national coalition working to make lifestyle medicine a standard part of regular healthcare, contributing to the Integraal Zorg Akkoord goals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Nictiz: Dutch national competence center for health IT standards and interoperability, including eHealth and EHR-related standards. Relevant as the standards ecosystem that Beter Verwijs and its NEN 9010 certification operate within.
• GoodHabitz: Dutch-headquartered e-learning/content provider offering accredited online courses for professionals. Comparable as a Dutch e-learning distribution infrastructure provider, though focused on business skills broadly rather than healthcare.
• ChipSoft: Leading Dutch Hospital Information System (HiX) provider used by many Dutch hospitals. Relevant as the core EHR/clinical workflow vendor Beter Verwijs integrates with in non-Epic hospitals.
• Vereniging Arts en Leefstijl: Dutch association for physicians and lifestyle that provides e-learning modules and the Leefstijlroer tool used within the Beter Gezond program. Operates in the same lifestyle-in-medicine mission space as a content partner rather than direct competitor.

Emerging players

• FundamentalVR: VR simulation platform for medical and surgical training with haptic feedback. Comparable as a VR-based medical education and conversation-skill platform targeting healthcare professionals.
• Mursion: AI-powered VR simulation platform for soft-skill training with virtual humans responding to verbal and non-verbal cues. Closely comparable technology to Beter Gezond's VR conversation training, applied to broader workforce development rather than healthcare specifically.

Direct peers

• Luscii: Dutch digital health platform partnering with hospitals to deliver remote monitoring and virtual care. Directly comparable as a Dutch hospital-focused digital health program integrating clinical workflows, though focused on remote monitoring rather than lifestyle medicine.
• Beter Dichtbij: Dutch hospital-patient communication platform integrated into EHRs that enables direct provider-patient messaging. Comparable as a hospital-embedded digital workflow tool operating in the same Dutch hospital ecosystem as Beter Verwijs.

Broad incumbents

• VitalHealth Software: Dutch-developed EHR-adjacent care coordination and population health platform. Comparable as a Dutch digital health platform embedded in hospital workflows, though at much broader enterprise scale.
• Wolters Kluwer Health: Global provider of accredited healthcare professional education, clinical decision support, and medical learning content. Comparable as a large incumbent in healthcare professional e-learning, though operating at broader scale across many specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betergezondnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beter Gezond NL