800FLOWERS.COM

What 800FLOWERS.COM does

1-800-Flowers.com, doing business as 1-800-Flowers.com and headquartered in Winter Park, Florida, is an established United States e-commerce platform specializing in flower and gift delivery. The company operates a direct-to-consumer website at 1800flowers.com organized around an occasion-based product taxonomy — including Birthday, Sympathy, Just Because, Get Well, and Love & Romance — with adjacent categories in Plants and Food & Keepsakes. The core technology is an e-commerce platform paired with a same-day delivery logistics system that supports perishable fulfillment across the United States. The company also maintains a separate Corporate Gifts portal (corporategifts.1800flowers.com) serving business customers with bulk gifting solutions, and runs a Celebrations Passport loyalty program for registered consumers.

The business model is one-time retail product sales of flowers, plants, food items, and keepsake gifts purchased online and fulfilled via the same-day or scheduled delivery network. Pricing is item- and occasion-variable and not publicly disclosed. GTM motion is direct-to-consumer e-commerce complemented by a dedicated B2B corporate channel; the company does not disclose contract-based or subscription revenue mechanics. The customer base is primarily individual consumers using the service for personal occasions — birthdays, anniversaries, romantic gestures, get well wishes, thank you expressions, and sympathy — with a secondary B2B segment served through the corporate gifts portal.

The company presents as an active operating business with a current product catalog, shopping cart, order tracking, and an FY27-dated summer seasonal marketing campaign on its website. While direct revenue and headcount data were not provided in the source material, observable operational signals — national brand recognition, dedicated B2B portal, multi-occasion merchandising breadth, same-day delivery infrastructure, and a registered loyalty membership program — indicate a mature national-scale retail operation rather than a single-storefront florist.

Name

800FLOWERS.COM

Website

https://800flowers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

1-800-Flowers.com is a U.S. direct-to-consumer e-commerce platform selling fresh flowers, plants, food, and keepsake gifts through an occasion-based catalog with same-day delivery, serving individual consumers plus B2B corporate gifting customers via a dedicated portal.

Ownership category

akta.pro rank

Product category

Online Flower & Gift Retail

NAICS

Florists (4593), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Same-Day Gift Delivery & Courier Fulfillment (HSACANAI), Event Floral Design & Arrangements (HSACAOAA), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Flower delivery services
• Online gift retail
• Floral arrangements
• Same-day delivery
• Corporate gifting

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Flowers & Gifts: Direct retail sales of fresh flowers, plants, food items, and keepsake gifts through online ordering. Customers purchase individual items for delivery to recipients for various occasions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

1-800-Flowers.com sells fresh cut flowers, plants, food items, and keepsake gifts through a direct-to-consumer e-commerce platform with same-day delivery fulfillment. Products are organized by occasion — birthday, sympathy, romance, get well, and "just because" — and the company also operates a separate corporate gifting portal for bulk business orders.

Product overview

1-800-Flowers.com is an e-commerce platform for flower delivery and gifts, operating as a multi-category retail marketplace. The core offering centers on fresh cut flowers and floral arrangements organized into occasion-specific sub-brands including Birthday Flowers, Sympathy Flowers, Just Because Flowers, Get Well Flowers, and Love & Romance Flowers. The product portfolio also includes Plants and Food & Keepsakes as alternative or complementary gift categories. Same-Day Delivery is offered as a fulfillment option across eligible products. The company operates a Corporate Gifts sub-brand serving B2B customers with bulk ordering capabilities, and a Celebrations Passport loyalty program for individual consumers. Sale items provide discounted access to select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowers & Flower Arrangements Fresh cut flowers and pre-arranged floral bouquets available for delivery across multiple occasions including birthdays, anniversaries, and celebrations.
• Birthday Flowers Specialized floral arrangements designed specifically for birthday celebrations, featuring seasonal blooms and celebratory designs.
• Sympathy Flowers Floral arrangements and gifts specifically curated for funeral, memorial services, and expressions of condolences during difficult times.
• Just Because Flowers Floral arrangements for unprompted gift-giving occasions outside of traditional holidays or events, allowing customers to send flowers for no specific reason.
• Get Well Flowers Cheerful floral arrangements designed to brighten the day of someone recovering from illness or injury.
• Love & Romance Flowers Romantic floral arrangements featuring roses and other romantic blooms suitable for anniversaries, Valentine's Day, and expressions of love.
• Same-Day Flower Delivery Delivery service enabling customers to send fresh flowers with delivery on the same day the order is placed, subject to availability.
• Plants Potted plants and greenery options as an alternative to cut flowers, suitable for various occasions and lasting longer as gifts.
• Food & Keepsakes Edible gift options and keepsake items that complement floral arrangements or serve as standalone gift alternatives.
• Corporate Gifts Business-to-business gifting solutions enabling companies to send bulk gifts to clients, employees, and business partners through a dedicated corporate gifting portal.
• Celebrations Passport (Loyalty Program) Customer loyalty program offering exclusive promotions, offers, and benefits to registered members who join the Celebrations Passport community.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• UrbanStems: Direct-to-consumer online flower and plant brand with curated arrangements and subscription offerings; competes head-on with 1-800-Flowers for millennial/Gen Z gifting occasions.
• The Bouqs Company: Farm-to-door online florist delivering fresh-cut flowers via e-commerce with same-day/next-day shipping; directly competes with 1-800-Flowers.com on national online flower delivery.
• ProFlowers / ProFlowers.com: Long-standing online flower delivery brand offering same-day and scheduled delivery across occasion categories; a sibling brand historically under FTD, competes directly on product and price.
• Teleflora: Wire-service florist network connecting local florists for same-day delivery; operates the same shop-to-shop model and occasion catalog that 1-800-Flowers.com runs at national scale.
• BloomsyBox: Subscription-focused online florist delivering farm-fresh bouquets on recurring schedules; overlaps with 1-800-Flowers' flower delivery and Celebrations Passport retention model.
• 1-800-Baskets: Same-day gift basket and gourmet delivery site operated alongside 1-800-Flowers.com; overlaps directly on Food & Keepsakes and corporate gifting SKUs.
• FTD (now TheFlorist.com / FTD LLC): Historic national flower delivery network and online florist marketplace; closest legacy direct competitor to 1-800-Flowers on occasion-based flower and gift delivery in the U.S.

Broad incumbents

• Harry & David: Established premium gifting retailer (fruit, gourmet food, flowers, plants) under 1-800-Flowers.com Inc.'s corporate umbrella historically; comparable multi-category gifting model at national scale.

Emerging players

• BloomNation: Online marketplace connecting local florists directly to consumers, bypassing national wire services; competes on the supply side of 1-800-Flowers' same-day delivery network.
• Edible Arrangements: National fruit-arrangement and edible gift retailer with franchise storefronts; competes with 1-800-Flowers' Food & Keepsakes and same-day gifting categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/800flowers-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 800FLOWERS.COM