The Intelligent Search Company

What The Intelligent Search Company does

The Intelligent Search Company (TISC) is a San Francisco- and Toronto-based private AI startup founded in May 2024 by CEO Arpan Bhattacharya and COO Mahbod (Moe) Sabbaghi. The company develops a proprietary AI platform that trains transformer models to natively learn retrieval over live, multi-modal data streams — fusing text, video, and sensor feeds — rather than bolting a search engine onto a large language model. Its core technical stack consists of an Agentic Video Loop that autonomously scans and navigates video, a Synthetic Data Engine that produces labeled reasoning traces to fuel model training, and a foundation model trained via reinforcement learning to understand spatial, temporal, and adversarial dynamics.

TISC's flagship commercial product is PickAndRoll.AI, a basketball coaching operating system that lets coaching staffs query game film in natural language, generate automated scouting reports, receive sub-second live in-game decision support, and run data-driven roster and NIL allocation. The company is positioning its underlying video-intelligence engine for adjacent verticals including defense and security (ISR, surveillance, command) and emergency response (correlating calls, locations, and registries to route responders). Customers and pilots include the Barbados national basketball team, multiple NCAA Division I programs (including VMI, Wyoming, and The Citadel), and the Women's Premier Basketball Association (WPBA), with the platform demonstrated live during an actual NCAA Division I game.

TISC's business model is enterprise SaaS-style subscriptions for team/program tiers, though pricing has not been publicly disclosed and the company is pre-revenue as of late 2025. Go-to-market is a hybrid of design-partner pilots and enterprise field sales, supplemented by a newly created VP of Sports role to expand collegiate and professional sports penetration. TISC closed a US$2.1 million pre-seed round in January 2025 co-led by OVO Fund and n49p with participation from Panache Ventures, and publicly emerged from stealth in November 2025.

Name

The Intelligent Search Company

Legal name

The Intelligent Search Company

Website

https://tisc.dev

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

TISC builds AI-powered video intelligence software that lets sports coaching staffs query game film in natural language, generate scouting reports, and receive sub-second live in-game decision support. The firm is piloting its PickAndRoll.AI product with NCAA, national, and women's basketball programs while expanding into defense and emergency response.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI video intelligence
• Real-time decision support
• Sports analytics software
• Agentic video search
• Transformer retrieval models

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: PickAndRoll.AI operates as a platform subscription for sports teams. The company is pre-revenue (as of late 2025) and actively piloting with early partners. Pricing likely follows enterprise SaaS model with annual subscriptions based on team/program tier.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Intelligent Search Company (TISC) builds AI software that turns overwhelming video and fragmented live data into real-time, evidence-backed intelligence for human operators. Its primary product, PickAndRoll.AI, is a basketball coaching operating system that enables video Q&A, automated scouting reports, live in-game support, and AI-driven recruiting. Underlying the product are proprietary transformer models, an Agentic Video Loop, a Synthetic Data Engine, and a reinforcement-learned foundation model that fuses spatial, temporal, and adversarial understanding across text, video, and sensor feeds.

Product overview

The Intelligent Search Company (TISC) offers a unified AI platform for real-time decision support across high-stakes domains. The core offering consists of PickAndRoll.AI as the primary sports product, which serves as a comprehensive basketball coaching operating system. Supporting the main product are several AI modules including Video Intelligence for natural language film queries, Intelligent Reports for automated scouting, Live Game Intelligence for in-game decisions, Smart Recruiting for roster building, and Team Memory for personalized coaching context. Underlying these products are foundational AI capabilities including the Agentic Video Loop, Synthetic Data Engine, and the core Foundation Model trained via reinforcement learning. The platform processes video, text, and structured data to deliver real-time insights for coaches, emergency responders, and defense operators.

Differentiator

Problem solved

Functional benefit

Brands

• PickAndRoll.AI: Basketball operating system product that allows coaches to upload game film, ask questions in natural language, and receive video-backed answers in seconds. Features include video Q&A, automated scouting reports, live game intelligence, and smart recruiting with NIL allocation.

Products and services

• PickAndRoll.AI Basketball coaching operating system that turns game film into searchable, actionable intelligence. Provides video Q&A, automated scouting reports, live game support, and AI-powered recruiting (system fit and NIL allocation) for collegiate and professional basketball coaching staffs.
• TISC Intelligent Search Platform (core engine) Core AI engine that turns overwhelming video and fragmented live data streams into real-time, evidence-backed insights. Combines the Agentic Video Loop, Synthetic Data Engine, and reinforcement-learned foundation model to deliver sub-second retrieval and decision support for sports, emergency response, and defence use cases.
• TISC API for AI Agents Developer API that exposes TISC's real-time retrieval and contextual insights to AI agents and applications, enabling them to access evidence-backed information across fragmented data sources for decision support.

Quantifiable outcome

• Answers in seconds/minutes that previously took hours of manual video review watching thousand-clip playlists
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature13 records

Partnerships

One partnership is on record.

• Women's Premier Basketball Association (WPBA)flagship customerStrategic or Co-development PartnerDeployment underway with WPBA. Plans to introduce AI assistant coach powered by TISC that answers plain English questions before games and inside timeouts. WPBA CEO Faatimah A. stated the league aims to be premier developmental league for top female athletes with TISC pointing to where the game is headed.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Reka: Reka builds multimodal foundation models for text, image, video, and audio reasoning. It is a peer in the multimodal AI stack underlying TISC's video understanding technology, though Reka sells platform/API access broadly rather than sports/defense vertical solutions.
• Hive: Hive provides pre-trained AI models for video, image, and text understanding, used by enterprises for content moderation, sports, and defense. It is a peer in video AI capability, though Hive's go-to-market is broader API/model licensing rather than vertical coaching products.
• Catapult Sports: Catapult provides athlete tracking, performance analytics, and video for elite sports teams. While its core focus is wearable/load monitoring rather than video AI, its team-facing platform overlaps with TISC's ambitions to be the operating system for coaching staffs.
• Twelve Labs: Twelve Labs builds foundation models for video understanding, enabling semantic search, classification, and temporal reasoning across video. It is a peer in the underlying multimodal video AI capability TISC uses, though it serves enterprise developers broadly rather than sports/defense vertical workflows.

Broad incumbents

• Anduril Industries: Anduril builds AI-enabled defense systems including Lattice for ISR, sensor fusion, and command-and-control across video and sensor feeds. It represents the well-funded incumbent in the defense/emergency-response vertical that TISC identifies as a future expansion market.
• Stats Perform: Stats Perform provides sports data, AI-powered analytics, and live commentary tools across multiple sports. It is a broad incumbent serving leagues, media, and betting operators with overlapping AI-driven sports intelligence, though not specializing in real-time coaching decision support.

Direct peers

• Hudl: Hudl is the dominant sports video analysis platform used by high school and collegiate programs, offering film breakdown, sharing, and live workflows. It is the most direct incumbent competing for coaching-staff budgets and workflows that TISC's PickAndRoll.AI targets.
• Second Spectrum (Genius Sports): Second Spectrum uses computer vision and AI for basketball and other sports, powering live in-game analytics for the NBA and others. It is a direct AI-driven basketball analytics peer with overlapping spatial/temporal video understanding capabilities.
• Synergy Sports: Synergy provides advanced basketball video breakdown, play-by-play tagging, and analytics used across NCAA and professional basketball. It is a direct competitor in the basketball film-and-scouting intelligence layer that TISC's automated scouting and video Q&A features address.

Regional players

• Sportlogiq: Sportlogiq provides computer-vision-driven sports analytics, with strong presence in hockey and growing presence in soccer/basketball. It shares TISC's AI-on-video approach to tactical analysis but focuses on different sports and is Canada-headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Intelligent Search Company