2nd ACADEMY
2nd ACADEMY is a French Qualiopi-certified training center and CFA, created by the ALGOREL and EQIP groupements, that delivers vocational training for distributors, installers, and industrial partners in second-work (2nd œuvre) building materials distribution.
- Company typePrivate
- Founded-
- HeadquartersDécines-Charpieu, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 2nd ACADEMY does
2nd ACADEMY is a French professional training center and Centre de Formation d'Apprentis (CFA) headquartered in Décines-Charpieu, founded in 2020 as a joint initiative of the ALGOREL and EQIP distribution groupements. It specializes in vocational training for the second-work (2nd œuvre) distribution sector, serving three named customer segments: ALGOREL member distributors (165 adherents / 12,000–20,000 collaborators), installation professionals (plumbers, electricians, heating engineers), and industrial manufacturers (GEBERIT, Grohe, Roca, Bosch, Schneider Electric, Hager, Zehnder, etc.) that co-deliver product training. The organization reported 27,413 training hours delivered in 2024, 22 learners certified on Titre Professionnel pathways in 2024/2025, and satisfaction scores of 4.7/5 for diploma programs and 4.5/5 for short programs.
Its core product portfolio spans four archetypes: short inter- and intra-enterprise courses for distributors; long alternance pathways leading to state-recognized Niveau 4 Bac and Niveau 5 Bac+2 titles (Vendeur comptoir Quincaillerie, SACHA, Commercial sédentaire, Commercial itinérant/Technico-commercial); bespoke co-constructed training; and recurring Expert Workshops combining theory, demonstration, and practice. Delivery is hybrid — in-person sessions at client sites or campuses, plus distance learning through the Algoonline platform built on riseup.ai. The company is Qualiopi-certified (L6313-1 and L6213-1) by Cofrac, the standard regulatory requirement for accessing French public and OPCO/CPF training funding.
The business model is a B2B professional-services model under which ALGOREL and EQIP member companies constitute a captive demand base. Revenue is generated via training fees for short programs, OPCO/funded alternance pathways, and bespoke on-site programs priced on contact. Distribution is direct: sales contacts handle inter-enterprise programs while dedicated personnel (e.g., Didier GRAND, Ghislaine BLASQUEZ) handle long programs and custom builds. The center is privately held with no external funding rounds and no M&A activity; it operates as an industry-owned training organization within the ALGOREL ecosystem.
2nd ACADEMY firmographics
Firmographics- Name
- 2nd ACADEMY
- Legal name
- 2ND ACADEMY
- Website
- https://2nd-academy.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2nd ACADEMY is a French Qualiopi-certified training center and CFA, created by the ALGOREL and EQIP groupements, that delivers vocational training for distributors, installers, and industrial partners in second-work (2nd œuvre) building materials distribution.
- Ownership category
- akta.pro rank
2nd ACADEMY industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Apprenticeship Training (611513), Technical and Trade Schools (6115), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where 2nd ACADEMY is headquartered
LocationHeadquarters
- HQ city
- Décines-Charpieu
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
2nd ACADEMY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Training Services: 2nd ACADEMY generates revenue through professional training programs for distributors, installers, and industrial partners in the second-work (2nd oeuvre) distribution sector. Revenue is derived from training fees for short programs, long diploma pathways (alternance/CFA), and bespoke training delivered on-site or at campus locations. Financing mechanisms include professionalization contracts (contrat de professionnalisation), apprenticeship contracts (contrat d'apprentissage), and Pro-A contracts for existing employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Inter-enterprise group sessions (5–10 participants) |
| Other | Multi-year contract | Intra-enterprise training (on-site or external location) |
| Other | Multi-year contract | Custom bespoke training programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
2nd ACADEMY product offering
Product offeringCore offering
2nd ACADEMY is a Qualiopi-certified training center and CFA providing professional training services to distributors, installers, and industrial partners in the French second-work (2nd œuvre) building products distribution sector. It delivers short programs, state-recognized diploma pathways in alternance, custom on-site training, expert workshops, and distance learning via the Algoonline platform.
Product overview
2nd ACADEMY is a training center and CFA (Apprentice Training Center) specialized in the distribution of second-work products (2nd œuvre) for members of the ALGOREL group and its partners. The company offers a portfolio of training products including short courses for distributors, installers, and industrial partners; custom training programs; long integrated courses in alternation (CFA) leading to recognized professional titles; expert workshops; and distance learning via the Algoonline platform. The core offering consists of technical product training (plumbing, heating, electrical, tiling) and commercial skills training for the building materials distribution sector.
Differentiator
Problem solved
Functional benefit
Brands
- Algoonline: Online training platform providing distance learning courses for members and partners
- SACHA
- CFA 2nd Academy
Products and services
- Formations Adhérents (Distributor Training) Short training programs for ALGOREL group members covering commercial skills, management, and RSE (social responsibility) topics. Available in inter-company and intra-company formats for distributors in the second-work trade.
- Formations Installateurs (Installer Training) Technical training programs for installation professionals (plumbers, electricians, heating engineers) including expert workshops on plumbing, heating, electrical systems, and tools.
- Formations Industriels (Industrial Partner Training) Technical product training programs provided by partner manufacturers including Geberit, Grohe, Roca, Bosch, Zehnder, Schneider Electric, Hager, and others for product knowledge and sales techniques.
- Formations sur-mesure (Custom Training) Bespoke training programs co-constructed with clients based on their specific strategic needs, including diagnostic, objectives, prerequisites, duration, pedagogical methods, and evaluation modalities.
- Parcours Diplômants en Alternance (CFA Long Courses) Apprenticeship diploma pathways leading to state-recognized professional titles (Niveau 4 Bac, Niveau 5 Bac+2), including Vendeur comptoir Quincaillerie, Vendeur comptoir Sanitaire/Chauffage (SACHA), Commercial sédentaire, and Commercial itinérant/Technico-commercial.
- Ateliers Experts (Expert Workshops) Technical expert workshops combining theory, demonstrations and practice, conducted in partnership with manufacturers and distributors. Topics include concealed showers and tiling.
- Formation Distancielle (Distance Learning) Remote technical training programs delivered through the Algoonline platform (riseup.ai), including product training from partners like Thermador, Geberit, Grohe, Bosch, and others.
- Formation Carrelage Niveau 2 (Tiling Level 2) Level 2 tiling training program for sales teams of ALGOREL network distributors, focused on practical installation techniques for wall and floor tiling.
- Manager ses équipes (Team Management Program) Refounded training program for distributors/managers focused on day-to-day team leadership, organizational effectiveness, and performance management.
Quantifiable outcome
- 27,413 training hours delivered in 2024
- +2 more outcomes
Companies that use 2nd ACADEMY
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
2nd ACADEMY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2nd ACADEMY partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- ALGORELcoreALGOREL is the parent group behind 2nd ACADEMY, having created the training center as an excellence center for second-work distribution professions. ALGOREL members (165 distributor companies) form the primary customer base for 2nd ACADEMY's programs. The partnership provides the foundational business rationale and captive audience for the training center.
- EQIPcoreEQIP and ALGOREL jointly created 2nd ACADEMY as a center of excellence for second-work distribution training. EQIP is a key player in the négoce (distribution) sector and contributes its expertise and network to the training programs.
- GEBERITcoreGEBERIT offers technical product training through 2nd ACADEMY's platform, including programs on WC systems, AquaClean range, and zero-threshold showers. Training is delivered to distributor and installer networks via the catalog.
- GroheminorGrohe provides the GROHE PROFESSIONNEL program via 2nd ACADEMY, focusing on solutions to facilitate daily work for professionals.
- RocaminorRoca delivers training through 2nd ACADEMY covering water filtration, compact washlet toilets, new-generation frames, and Laufen Premium trends for 2026.
- CristinaminorCristina offers programs on concealed installation commercial argumentation and techniques, and faucet manufacturing processes to improve customer experience.
- ThermadorminorThermador delivers ECS (domestic and collective hot water) installation training through 2nd ACADEMY.
- BoschminorBosch provides training on HVAC topics including climate control selection, heat pump selection, and boiler selection via 2nd ACADEMY.
- ZehnderminorZehnder offers ventilation training covering RE2020 protocol, school renovation ventilation, and residential renovation ventilation requirements.
- Schneider ElectricminorSchneider Electric provides electrical training on IA (5G: circuit breakers and motor contactors, 5L: pushbuttons and luminaire columns) via 2nd ACADEMY.
- HagerminorHager delivers electrical training at three levels — discovery, confirmed, and expert — via 2nd ACADEMY's platform.
- NicollminorNicoll provides training on domestic hot and cold water supply and wastewater evacuation fundamentals via 2nd ACADEMY.
- KinedominorKinedo offers balneotherapy and wall panel programs along with technical solutions for bathroom renovation trends.
- North StarminorNorth Star provides training on water softener sales techniques and best practices for water softener selling.
- GriffonminorGriffon offers training on comprehensive waterproofing of wet rooms via 2nd ACADEMY.
- SferacominorSferaco provides training on brass ball valve basics and fundamentals of water and energy meters.
- LedvanceminorLedvance delivers lighting training covering RGE standards, project management for lighting, and fundamentals of lighting for better customer advice.
- ABBminorABB provides training on electrical equipment needs for the SACHA installer via 2nd ACADEMY.
- FinimetalminorFinimetal offers training on low/ultra-low temperature heating solutions via 2nd ACADEMY.
- AdeyminorAdey provides training programs via 2nd ACADEMY (program under development at time of extraction).
- NovelliniminorNovellini delivers training via 2nd ACADEMY (program under development at time of extraction).
- imageurs.comminorimageurs.com is the web design and site development partner for 2nd-academy.fr, as stated in the legal mentions.
- EvoliatisminorEvoliatis provides web hosting for 2nd-academy.fr, located at 26 rue Bergson, 42000 Saint-Étienne.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
2nd ACADEMY competitors and assessment
Company assessmentBroad incumbents
- AFPA: AFPA is France's largest state-affiliated vocational training provider offering Qualiopi-certified programs across multiple industries. A broader incumbent with overlapping capabilities in alternance training, professional certification, and B2B enterprise contracts, though not specialized in distribution.
- CCI France - Formation: CCI France runs chamber-of-commerce-affiliated continuing education and apprenticeship programs across France, including commercial and managerial tracks similar to 2nd ACADEMY's diploma pathways. A broad incumbent serving SMEs and mid-market across sectors.
- Cegos: Cegos is one of France's largest corporate training providers, offering management, commercial skills, and leadership programs to enterprise clients. Comparable in B2B training delivery and professional development focus, though it operates across all industries rather than specializing in distribution.
- CNAM: CNAM is France's national conservatory for applied sciences, offering continuing education and vocational credentials including technical and commercial tracks. A broad incumbent with significant scale in professional training.
Others
- Geberit France: Geberit is an industrial partner of 2nd ACADEMY that also operates its own training programs (AquaClean Academy, product workshops). It represents both a current partner and a potential vertical integrator that could disintermediate 3rd-party training channels.
- AKTO: AKTO is the OPCO (skills operator) that manages French vocational training funds across multiple industries, including for 2nd ACADEMY's customer base. It is an ecosystem enabler rather than a competitor, comparable through its central role in the same funding mechanism that powers 2nd ACADEMY's revenue.
Direct peers
- AFTRAL: AFTRAL is France's largest CFA for transport and logistics trades, operating the same OPCO-funded alternance model with industrial partner-driven product training and B2B enterprise programs. Comparable in CFA structure, Qualiopi certification approach, and channel-based revenue mix.
- BTP CFA: BTP CFA is the French regional CFA network for building and public works trades, offering alternance diploma programs and continuing education. Highly comparable as it serves the same construction value chain with state-recognized qualifications and OPCO-funded revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2nd ACADEMY social profiles
Digital presence2nd ACADEMY compliance and trust
Trust signalCompliance1 record
2nd ACADEMY financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd ACADEMY leadership team
Management profileNumber of profiles
Profiles2 records
2nd ACADEMY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd ACADEMY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd ACADEMY
What does 2nd ACADEMY do?
2nd ACADEMY is a Qualiopi-certified training center and CFA providing professional training services to distributors, installers, and industrial partners in the French second-work (2nd œuvre) building products distribution sector. It delivers short programs, state-recognized diploma pathways in alternance, custom on-site training, expert workshops, and distance learning via the Algoonline platform.
Is 2nd ACADEMY a public or private company?
2nd ACADEMY is a private company. It is classified as corporate owned and is currently operating.
When was 2nd ACADEMY founded?
2nd ACADEMY was founded in -1. It employs 1 to 10 people.
Where is 2nd ACADEMY based?
2nd ACADEMY is headquartered in Décines-Charpieu, France, in the Europe region.
How does 2nd ACADEMY make money?
One revenue line is on record: professional Training Services.
Who are 2nd ACADEMY's main competitors?
Broad incumbents on record are AFPA, CCI France - Formation, Cegos and CNAM. Others are Geberit France and AKTO. Direct peers are AFTRAL and BTP CFA.
Does 2nd ACADEMY have an API?
No public API is recorded for 2nd ACADEMY.
What industry is 2nd ACADEMY in?
2nd ACADEMY's product category is Professional Training Services. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 611513 and its SIC code is 8200.