ACAM

What ACAM does

ACAM (Associação de Amigos da Casa da Criança e do Adolescente do Morro do Mocotó) is a Brazilian non-governmental organization founded on July 21, 1995, and headquartered inside the Morro do Mocotó community in Florianópolis, Santa Catarina. The organization delivers free socio-educational services to approximately 192-200 children and adolescents aged 6-17 from the impoverished Morro do Mocotó community, an area within the Maciço do Morro da Cruz complex. Its programming spans cultural activities (dance, theater, music, percussion, guitar, capoeira), sports, computer classes, pedagogical tutoring, and psychosocial support, complemented by two daily meals prepared to nutritional criteria. ACAM also operates family support services, including food basket distribution, organic food delivery through the Orgânico Solidário partnership (150 families), and enrollment assistance for government assistance programs.

The organization's business model is non-commercial and donation-funded. It does not charge beneficiaries; revenue is generated through individual and corporate donations (via bank transfer, PIX, PagSeguro credit card, and Celesc electricity-bill contributions), tax-deductible donations through Brazil's Fundo da Infância e Adolescência (FIA), municipal government partnerships (Secretaria de Assistência Social, Educação, Esportes), Lei de Incentivo à Cultura funding via Fundação Franklin Cascaes, corporate sponsorships, and an annual cycle of branded fundraising events — most notably the Massa Solidária pasta lunch (16 editions, R$80/ticket), Tainhada do Grego seafood event, and the Chocotone/Panetone Solidário Christmas campaigns (R$25-30 per unit). ACAM is an integral member of the Instituto Padre Vilson Groh (Rede IVG) network and operates under President Cláudio Ramos Floriani Júnior. The organization has 123 employees, a recognized annual theatrical spectacle (Mocotó em Cena, since 2013), and publishes transparency documents for 2020-2024, though no specific revenue figure is publicly disclosed in the available data.

Name

ACAM

Legal name

Associação de Amigos da Casa da Criança e do Adolescente do Morro do Mocotó

Website

https://acammocoto.org.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ACAM is a Florianópolis-based non-profit NGO delivering free socio-educational programming, daily meals, and family support services to approximately 200 children and adolescents aged 6-17 from the Morro do Mocotó community, funded through donations, government partnerships, and recurring fundraising events.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual and Corporate Donations: ACAM accepts donations from individuals and corporations via bank transfer, PIX, credit card through PagSeguro, and utility bill contributions through Celesc partnership. Donations support ongoing socio-educational activities.
2. FIA (Fundo da Infância e Adolescência) Donations: Tax-deductible donations through Brazil's Income Tax system, where individuals and companies can direct up to 3% (individuals) or 1% (companies) of their tax liability to approved child welfare projects.
3. Government Partnerships: Municipal government partnerships through the Secretaria de Assistência Social provide funding for food and operational costs, including the Secretarias de Educação and Esportes.
4. Fundraising Events: Annual events including Massa Solidária (pasta fundraiser), Tainhada do Grego (seafood event), Panetone Solidário (Christmas campaign), and Chocotone Solidário generate revenue through ticket sales and product purchases.
5. Book Sales: Sale of the book 'Irmã Hedwiges, uma vida doada ao povo do Mocotó' written by Juliana Wilke, priced at R$10 for community members and R$40 for the general public.

Pricing tiers

Distribution channels1 record

Marketing channels8 records

Core offering

ACAM is a non-profit civil association that provides free socio-educational services to children and adolescents aged 6-17 from the Morro do Mocotó community in Florianópolis, Brazil. Its core offering combines cultural activities (dance, theater, music, percussion, guitar), sports, computing classes, pedagogical support, and psychosocial services with two daily meals prepared under nutritional criteria. The organization also operates recurring fundraising initiatives (Mocotó em Cena, Massa Solidária, Tainhada do Grego, Panetone Solidário, Chocotone Solidário) and a published book that generate revenue to sustain its programming.

Product overview

ACAM (Associação de Amigos da Casa da Criança e do Adolescente do Morro do Mocotó) is a non-governmental organization providing social and educational services to children and adolescents aged 6-17 from the Morro do Mocotó community in Florianópolis. The core offering consists of socio-educational activities including cultural programs (dance, theater, music, percussion, guitar), sports, computer classes, pedagogical support, and psychosocial services, complemented by daily meals. The organization supports approximately 200 children and youth through its Project Political-Pedagogical (PPP) titled 'Um olhar para o futuro: Devolvendo a beleza da infância'. Supplementary programs include various fundraising campaigns (Panetone Solidário, Chocotone Solidário), charitable events (Massa Solidária, Tainhada do Grego), the annual Mocotó em Cena cultural spectacle, and the 'Adote uma Criança' Christmas sponsorship campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Socio-educational Programs for Children and Adolescents Free core program serving children and adolescents aged 6-17 from the Morro do Mocotó community, offering cultural activities (dance, theater, music, percussion, guitar), sports, computer classes, pedagogical support, and psychosocial services.
• Daily Meals Program Two daily meals prepared with nutritional criteria: breakfast and lunch in the morning period, and lunch and snack in the afternoon period, provided to all enrolled children free of charge.
• Mocotó em Cena Annual theatrical music spectacle showcasing children's potential through dance, theater, music, and capoeira performances, supported by Lei de Incentivo à Cultura from Fundação Cultural de Florianópolis Franklin Cascaes.
• Massa Solidária Annual charitable lunch event featuring pasta dishes prepared by renowned restaurants and chefs, with tickets at R$80 per person (excluding beverages), held at Lira Tênis Clube in Florianópolis.
• Tainhada do Grego Annual charitable gastronomic event featuring traditional grilled fish (tainha) prepared by Grego Meintanis at Clube Doze de Agosto in Jurerê Internacional, with tickets at R$80 per person (excluding beverages).
• Panetone Solidário Christmas campaign selling 400g chocolate truffle panettone cakes at R$30 per unit, with proceeds supporting ACAM's community programs for children and adolescents at Morro do Mocotó.
• Chocotone Solidário Christmas campaign selling 400g chocotone (chocolate panettone) units at R$25 each, produced by Rede IVG, with proceeds supporting ACAM's social projects benefiting approximately 200 children and youth.
• Irmã Hedwiges: uma vida doada ao povo do Mocotó (Book) Book written by journalist Juliana Wilke documenting the life and legacy of ACAM founder Irmã Hedwiges Hofer, priced at R$10 for Mocotó community members and R$40 for the general public, available at ACAM headquarters, Rede IVG, or with institution directors.
• Adote uma Criança neste Natal Annual Christmas sponsorship campaign where individuals and organizations 'adopt' children and adolescents from ACAM by providing gifts, coordinated by volunteer Caco Bastos since the organization's founding in 1995.

Quantifiable outcome

• 192 children enrolled in 2020
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Instituto Padre Vilson Groh (Rede IVG)coreStrategic or Co-development PartnerACAM is an integral member of the Instituto Padre Vilson Groh (Rede IVG), a network of social organizations. Padre Vilson Groh is a key figure in the community, and the network provides organizational support, shared resources, and collaborative programs for vulnerable populations in Florianópolis.
• Prefeitura Municipal de Florianópolis (PMF)coreOthersMultiple departments of the municipal government partner with ACAM, including Secretaria de Assistência Social, Secretaria de Educação, and Secretaria de Esportes, providing funding and resources for food and operational costs.
• Alesc (Assembleia Legislativa de Santa Catarina)minorOthersThe state legislature provides venue support for events like the Mocotó em Cena theatrical performances.
• Federação Catarinense de Basketball (FCB)minorGTM or Marketing PartnerACAM received resources through FCB Social grant program for the 'Entra na roda... Oficina de Capoeira da ACAM' project. This is their 7th edition of receiving FCB Social support.
• Celesc (Centrais Elétricas de Santa Catarina)minorGTM or Marketing PartnerPartnership allowing supporters to contribute monthly fixed amounts through their electricity bills to support ACAM's social actions.
• Lei de Incentivo à Cultura / Fundação Cultural de Florianópolis Franklin CascaescoreOthersMocotó em Cena theatrical project receives sponsorship through the Cultural Incentive Law of the Franklin Cascaes Foundation, providing funding for artistic activities.
• WKoerich (W. Koerich Imóveis)minorGTM or Marketing PartnerCultural supporter for Mocotó em Cena and other events. Also supports through chocotone campaign sponsorship.
• Beiramar ShoppingminorGTM or Marketing PartnerHosts ticket sales for Massa Solidária and has supported Mocotó em Cena exhibitions. Also sponsors the Chocotone Solidário campaign.
• UnicredminorGTM or Marketing PartnerBanking partner for ACAM's accounts and issuer of boleto payments for recurring donations. Also sponsors the Chocotone Solidário campaign.
• Hospital Baía SulminorGTM or Marketing PartnerPartnership to provide animal protein donations to the Morro do Mocotó community during the pandemic.
• Cáritas BrasileiraminorStrategic or Co-development PartnerPartnership for the Bazar Solidário, a clothing and accessories fundraiser event held jointly.
• Orgânico SolidáriominorStrategic or Co-development PartnerPartnership delivers agroecological food to families in Morro do Mocotó, benefiting 150 families.
• Grego MeintanisminorGTM or Marketing PartnerEvent organizer of the Tainhada do Grego, a gastronomic fundraising event. Grego is also Director of Events for ACAM and contributed to the 3rd edition which raised R$22,000.
• SESC/SCminorGTM or Marketing PartnerSESC Santa Catarina is listed as a private partner supporting ACAM's activities.
• AIESECminorGTM or Marketing PartnerInternational student organization partnered with ACAM, likely providing volunteer support.
• Polidório Comércio de FrutasminorGTM or Marketing PartnerDonated vegetables for the 3rd Tainhada do Grego event.
• Supermercado CopalminorGTM or Marketing PartnerDonated food items for the 3rd Tainhada do Grego event.
• Chocotone Solidário Sponsors (Abstrato CO., Domazzi Importações, Gelnex, Lojas Koerich, Methafora Arquitetos, Schaefer Yachts, WOA)minorGTM or Marketing PartnerVarious companies sponsor the annual Chocotone Solidário Christmas campaign, providing financial or logistical support for the panettone sales initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Projeto Guri: São Paulo state program offering free music and cultural education to children and adolescents from low-income communities — comparable free-of-charge cultural/educational offering for vulnerable youth, with state-level funding analogous to ACAM's municipal support.
• Instituto Padre Vilson Groh (Rede IVG): ACAM's parent network and a direct organizational peer — a Florianópolis-based NGO network serving vulnerable populations through member organizations with similar socio-educational, cultural, and community-development programs.
• Casa do Zezinho: Long-running São Paulo-based NGO providing socio-educational services, cultural activities, and meals to children and adolescents from low-income communities — directly comparable to ACAM in target population, free-of-charge model, and blended education/culture/sports programming.
• Associação Brasileira Terra dos Homens (ABTH): Brazilian NGO providing socio-educational support, cultural activities, and family assistance to children and adolescents in vulnerable situations — directly comparable mission, beneficiary profile, and community-based delivery model.

Broad incumbents

• Gerando Falcões: National Brazilian social organization operating in favelas with after-school programs, cultural activities, and family support — comparable beneficiary focus and free socio-educational model, with a broader national footprint.
• CUFA (Central Única das Favelas): Largest Brazilian favela-focused civil society organization delivering education, culture, sports, and digital inclusion programs to youth in low-income communities — directly comparable mission at significantly larger national scale.
• Instituto Ayrton Senna: Large Brazilian education-focused organization developing programs for public-school students — comparable in serving low-income youth with educational enhancement programs, but operating at national scale and in-school rather than after-school.
• Criança Esperança: Long-running Rede Globo-affiliated campaign supporting NGO projects for children and adolescents across Brazil — directly comparable beneficiary base and project-funding model, with national visibility and donor reach.
• Fundação Abrinq pelos Direitos da Criança e do Adolescente: Major Brazilian child welfare foundation funding and operating programs for children and adolescents — overlaps with ACAM in target demographic (children/adolescents in vulnerable situations) and education/wellbeing mission.

Others

• Cáritas Brasileira: National humanitarian/social justice organization already partnering with ACAM on the Bazar Solidário — comparable non-profit operating model and overlapping beneficiary base, with a national scope that makes it an adjacent ecosystem peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSC07MmqHJZrHvBBK3Nk7xA
• Facebookfacebook.com/mocotoacam
• LinkedInlinkedin.com/company/acammocoto
• Instagraminstagram.com/acammocoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ACAM