Brixx Wood Fired Pizza + Craft Bar
Brixx Wood Fired Pizza + Craft Bar is a privately held casual-dining restaurant chain operating 20 wood-fired pizza locations across the Southeast U.S., serving families, social groups, and catering customers with brick-oven pizza, craft beer, and digital ordering.
- Company typePrivate
- Founded1998
- HeadquartersCharlotte, NC, New Caledonia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Brixx Wood Fired Pizza + Craft Bar does
Brixx Wood Fired Pizza + Craft Bar (legal entity: New South Pizza, d.b.a. Brixx) is a privately held casual-dining restaurant chain founded in 1998 in the Dilworth neighborhood of Charlotte, NC by Eric Horsley, Jeff Van Dyke, and Barbara Morgan. The company operates 20 locations across four Southeast U.S. states (North Carolina, South Carolina, Tennessee, and Virginia) and serves a consumer base spanning families, social groups, health-conscious diners, and corporate/event catering customers. Its core offering centers on wood-fired brick oven pizzas made with daily in-house dough using Caputo 00 flour, complemented by wings, salads, pasta, starters, and a craft bar featuring local and national craft beer, curated wines, and craft cocktails.
The underlying operational platform combines in-restaurant service with a digital layer: the Incentivio-powered online ordering system and mobile app (iOS and Android) handle pickup and delivery; CardFoundry powers gift card issuance and redemption; HubSpot supports CRM and marketing automation; and ezcater drives catering order acquisition. A recently launched Brixx Rewards loyalty program (1 point per $1 spent, redeemable for menu items) and the Brixx Buxx community fundraising program (donations tied to pizza sales) sit atop this stack.
The business model is predominantly transaction-based, with revenue derived from dine-in and to-go food and beverage sales, online ordering, catering, gift cards, and an emerging franchise fee and royalty stream. Pricing is set at the item level with supplemental upcharges (e.g., gluten-free crust, cauliflower crust). Distribution is direct-to-consumer through physical locations, with a stated franchise expansion plan targeting 80-100 units by 2030 across the Southeast.
Brixx Wood Fired Pizza + Craft Bar firmographics
Firmographics- Name
- Brixx Wood Fired Pizza + Craft Bar
- Legal name
- New South Pizza d.b.a. Brixx Wood Fired Pizza + Craft Bar
- Website
- https://brixxpizza.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brixx Wood Fired Pizza + Craft Bar is a privately held casual-dining restaurant chain operating 20 wood-fired pizza locations across the Southeast U.S., serving families, social groups, and catering customers with brick-oven pizza, craft beer, and digital ordering.
- Ownership category
- akta.pro rank
Brixx Wood Fired Pizza + Craft Bar industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Brixx Wood Fired Pizza + Craft Bar is headquartered
LocationHeadquarters
- HQ city
- Charlotte, NC
- HQ country
- New Caledonia
- HQ region
- Oceania
Offices20 records
Markets served
Brixx Wood Fired Pizza + Craft Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dine-In and To-Go Sales: Core revenue from food and beverage sales at 20 restaurant locations across 4-5 states, including wood-fired pizzas, wings, salads, pasta, and craft cocktails/beer/wine.
- Catering Services: Corporate and event catering services offered at participating locations through partners like ezcater and incentivio.
- Gift Cards: Gift card sales through CardFoundry platform, redeemable at all 20 locations.
- Loyalty/Rewards Program: Points-based loyalty program where customers earn 1 point per $1 spent, redeemable for menu items.
- Franchise Fees and Royalties: Franchise opportunities with 5-week hands-on training, ongoing support, and expansion plan to 80-100 units by 2030.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Loyalty Program: Earn points per dollar spent |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Brixx Wood Fired Pizza + Craft Bar product offering
Product offeringCore offering
Brixx operates a chain of casual dining restaurants specializing in wood-fired brick-oven pizzas, wings, salads, pasta, desserts, and a full craft bar with local beers, curated wines, and craft cocktails. The company sells food and beverages through dine-in, online/takeout ordering, catering, and gift card channels at 20 locations across the Southeast US. It also generates franchise and royalty fees as it expands via franchising.
Product overview
Brixx Wood Fired Pizza + Craft Bar operates a restaurant chain offering wood-fired pizza, craft cocktails, local craft beer, and curated wines. The company provides a unified product portfolio combining dine-in service at 20 locations across the Southeast with digital capabilities including online ordering (via Incentivio), a mobile app with loyalty rewards, and catering services. Additional offerings include gift cards (via CardFoundry) and the Brixx Buxx community fundraising program. Founded in 1998 in Charlotte, NC, the company is expanding through franchising with a target of 80-100 units by 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service
- Online Ordering via Website and Mobile App
- Brixx Catering
- Brixx Gift Cards
- Brixx Rewards Loyalty Program
- Brixx Franchising Program
Quantifiable outcome
- Fundraising: $4 per adult pizza and $1 per kids' pizza donated during Brixx Buxx events
Companies that use Brixx Wood Fired Pizza + Craft Bar
Customer profileSegments4 records
Ideal customer profiles3 records
Brixx Wood Fired Pizza + Craft Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Brixx Wood Fired Pizza + Craft Bar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- ezcatercoreezcater is a partner for catering services at participating Brixx locations, allowing customers to order catering through the ezcater platform.
- CardFoundrysupportingCardFoundry provides gift card processing and management services for Brixx, including gift card purchase and balance checking platforms.
- incentiviocoreincentivio provides the online ordering platform for Brixx locations, powering both website ordering and mobile app functionality.
- HubSpotsupportingHubSpot is used as a CRM platform for customer relationship management and marketing automation.
- Google AnalyticssupportingGoogle Analytics is used to measure website traffic, count visits, and track traffic sources to improve site performance.
- Google AdSense/DoubleClicksupportingGoogle AdSense and DoubleClick cookies are used for targeted/interest-based advertising and ad display.
- Digital Advertising AlliancesupportingBrixx participates in the Digital Advertising Alliance for opt-out options for tailored advertising.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Brixx Wood Fired Pizza + Craft Bar competitors and assessment
Company assessmentBroad incumbents
- Domino's Pizza: Largest US pizza chain by unit count and digital sales. Comparable to Brixx in pizza category dominance and franchise model, though pure QSR delivery/takeout with no dine-in or bar offering.
- Papa John's: One of the largest national pizza QSR chains with extensive franchise operations. Comparable to Brixx in pizza category leadership and franchise economics, though operates at mass-market delivery/takeout rather than dine-in casual dining.
- California Pizza Kitchen (CPK): National casual dining chain built around pizza and creative pies with bar service. Comparable to Brixx in casual dining pizza positioning, though larger, broader in geography, and operating at a higher price point.
Direct peers
- Pieology Pizzeria: Fast-casual pizza chain with stone-hearth ovens. Comparable to Brixx in oven-fired pizza preparation and franchise model, though positioned at a lower price point without a full bar.
- Marco's Pizza: Franchise-focused pizza chain with strong growth trajectory. Comparable to Brixx in franchise-led expansion model and pizza category focus, though predominantly QSR/takeout rather than full-service casual dining.
- Mellow Mushroom: Wood-fired pizza casual dining chain with full bar and craft beer focus, operating primarily across the Southeast. Closest direct comparable to Brixx given similar cook method, menu positioning, and regional footprint.
- MOD Pizza: Fast-casual artisanal pizza chain with oven-baked pies. Comparable to Brixx in pizza-centric menu and franchise-driven growth strategy, though lacking Brixx's full bar and dine-in casual dining positioning.
- Blaze Pizza: Fast-casual build-your-own pizza chain with oven-fired pies. Comparable to Brixx in pizza-led positioning and franchise growth model, though lower price point and more limited dine-in experience.
Regional players
- Firehouse Subs: Franchise-led fast casual chain with strong Southeast concentration. Comparable to Brixx in franchise-based expansion model and regional Southeast footprint, though operates in sandwiches rather than pizza.
Emerging players
- &pizza: Oven-fired pizza chain with modern, design-forward positioning. Comparable to Brixx in wood-fired/oven preparation and craft-positive brand, though smaller footprint and concentrated in the Mid-Atlantic and select markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brixx Wood Fired Pizza + Craft Bar social profiles
Digital presenceBrixx Wood Fired Pizza + Craft Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brixx Wood Fired Pizza + Craft Bar leadership team
Management profileNumber of profiles
Profiles3 records
Brixx Wood Fired Pizza + Craft Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brixx Wood Fired Pizza + Craft Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brixx Wood Fired Pizza + Craft Bar
What does Brixx Wood Fired Pizza + Craft Bar do?
Brixx operates a chain of casual dining restaurants specializing in wood-fired brick-oven pizzas, wings, salads, pasta, desserts, and a full craft bar with local beers, curated wines, and craft cocktails. The company sells food and beverages through dine-in, online/takeout ordering, catering, and gift card channels at 20 locations across the Southeast US. It also generates franchise and royalty fees as it expands via franchising.
Is Brixx Wood Fired Pizza + Craft Bar a public or private company?
Brixx Wood Fired Pizza + Craft Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brixx Wood Fired Pizza + Craft Bar founded?
Brixx Wood Fired Pizza + Craft Bar was founded in 1998. It employs 251 to 500 people.
Where is Brixx Wood Fired Pizza + Craft Bar based?
Brixx Wood Fired Pizza + Craft Bar is headquartered in Charlotte, NC, New Caledonia, in the Oceania region.
How does Brixx Wood Fired Pizza + Craft Bar make money?
Five revenue lines are on record. Restaurant Dine-In and To-Go Sales are the primary driver. The others are catering Services, gift Cards, loyalty/Rewards Program and franchise Fees and Royalties.
Who are Brixx Wood Fired Pizza + Craft Bar's main competitors?
Broad incumbents on record are Domino's Pizza, Papa John's and California Pizza Kitchen (CPK). Direct peers are Pieology Pizzeria, Marco's Pizza, Mellow Mushroom, MOD Pizza and Blaze Pizza. Firehouse Subs is listed as a regional player. &pizza is listed as an emerging player.
Does Brixx Wood Fired Pizza + Craft Bar have an API?
No public API is recorded for Brixx Wood Fired Pizza + Craft Bar.
What industry is Brixx Wood Fired Pizza + Craft Bar in?
Brixx Wood Fired Pizza + Craft Bar's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.