Brixx Wood Fired Pizza + Craft Bar

What Brixx Wood Fired Pizza + Craft Bar does

Brixx Wood Fired Pizza + Craft Bar (legal entity: New South Pizza, d.b.a. Brixx) is a privately held casual-dining restaurant chain founded in 1998 in the Dilworth neighborhood of Charlotte, NC by Eric Horsley, Jeff Van Dyke, and Barbara Morgan. The company operates 20 locations across four Southeast U.S. states (North Carolina, South Carolina, Tennessee, and Virginia) and serves a consumer base spanning families, social groups, health-conscious diners, and corporate/event catering customers. Its core offering centers on wood-fired brick oven pizzas made with daily in-house dough using Caputo 00 flour, complemented by wings, salads, pasta, starters, and a craft bar featuring local and national craft beer, curated wines, and craft cocktails.

The underlying operational platform combines in-restaurant service with a digital layer: the Incentivio-powered online ordering system and mobile app (iOS and Android) handle pickup and delivery; CardFoundry powers gift card issuance and redemption; HubSpot supports CRM and marketing automation; and ezcater drives catering order acquisition. A recently launched Brixx Rewards loyalty program (1 point per $1 spent, redeemable for menu items) and the Brixx Buxx community fundraising program (donations tied to pizza sales) sit atop this stack.

The business model is predominantly transaction-based, with revenue derived from dine-in and to-go food and beverage sales, online ordering, catering, gift cards, and an emerging franchise fee and royalty stream. Pricing is set at the item level with supplemental upcharges (e.g., gluten-free crust, cauliflower crust). Distribution is direct-to-consumer through physical locations, with a stated franchise expansion plan targeting 80-100 units by 2030 across the Southeast.

Name

Brixx Wood Fired Pizza + Craft Bar

Legal name

New South Pizza d.b.a. Brixx Wood Fired Pizza + Craft Bar

Website

https://brixxpizza.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Brixx Wood Fired Pizza + Craft Bar is a privately held casual-dining restaurant chain operating 20 wood-fired pizza locations across the Southeast U.S., serving families, social groups, and catering customers with brick-oven pizza, craft beer, and digital ordering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Wood fired pizza
• Casual dining restaurants
• Craft beer and cocktails
• Restaurant catering services
• Franchise restaurant chain

Headquarters

HQ city

Charlotte, NC

HQ country

New Caledonia

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dine-In and To-Go Sales: Core revenue from food and beverage sales at 20 restaurant locations across 4-5 states, including wood-fired pizzas, wings, salads, pasta, and craft cocktails/beer/wine.
2. Catering Services: Corporate and event catering services offered at participating locations through partners like ezcater and incentivio.
3. Gift Cards: Gift card sales through CardFoundry platform, redeemable at all 20 locations.
4. Loyalty/Rewards Program: Points-based loyalty program where customers earn 1 point per $1 spent, redeemable for menu items.
5. Franchise Fees and Royalties: Franchise opportunities with 5-week hands-on training, ongoing support, and expansion plan to 80-100 units by 2030.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Brixx operates a chain of casual dining restaurants specializing in wood-fired brick-oven pizzas, wings, salads, pasta, desserts, and a full craft bar with local beers, curated wines, and craft cocktails. The company sells food and beverages through dine-in, online/takeout ordering, catering, and gift card channels at 20 locations across the Southeast US. It also generates franchise and royalty fees as it expands via franchising.

Product overview

Brixx Wood Fired Pizza + Craft Bar operates a restaurant chain offering wood-fired pizza, craft cocktails, local craft beer, and curated wines. The company provides a unified product portfolio combining dine-in service at 20 locations across the Southeast with digital capabilities including online ordering (via Incentivio), a mobile app with loyalty rewards, and catering services. Additional offerings include gift cards (via CardFoundry) and the Brixx Buxx community fundraising program. Founded in 1998 in Charlotte, NC, the company is expanding through franchising with a target of 80-100 units by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service
• Online Ordering via Website and Mobile App
• Brixx Catering
• Brixx Gift Cards
• Brixx Rewards Loyalty Program
• Brixx Franchising Program

Quantifiable outcome

• Fundraising: $4 per adult pizza and $1 per kids' pizza donated during Brixx Buxx events

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ezcatercoreChannel Partner/ Reseller/ Distributorezcater is a partner for catering services at participating Brixx locations, allowing customers to order catering through the ezcater platform.
• CardFoundrysupportingTechnology or IntegrationCardFoundry provides gift card processing and management services for Brixx, including gift card purchase and balance checking platforms.
• incentiviocoreTechnology or Integrationincentivio provides the online ordering platform for Brixx locations, powering both website ordering and mobile app functionality.
• HubSpotsupportingTechnology or IntegrationHubSpot is used as a CRM platform for customer relationship management and marketing automation.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used to measure website traffic, count visits, and track traffic sources to improve site performance.
• Google AdSense/DoubleClicksupportingGTM or Marketing PartnerGoogle AdSense and DoubleClick cookies are used for targeted/interest-based advertising and ad display.
• Digital Advertising AlliancesupportingGTM or Marketing PartnerBrixx participates in the Digital Advertising Alliance for opt-out options for tailored advertising.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Domino's Pizza: Largest US pizza chain by unit count and digital sales. Comparable to Brixx in pizza category dominance and franchise model, though pure QSR delivery/takeout with no dine-in or bar offering.
• Papa John's: One of the largest national pizza QSR chains with extensive franchise operations. Comparable to Brixx in pizza category leadership and franchise economics, though operates at mass-market delivery/takeout rather than dine-in casual dining.
• California Pizza Kitchen (CPK): National casual dining chain built around pizza and creative pies with bar service. Comparable to Brixx in casual dining pizza positioning, though larger, broader in geography, and operating at a higher price point.

Direct peers

• Pieology Pizzeria: Fast-casual pizza chain with stone-hearth ovens. Comparable to Brixx in oven-fired pizza preparation and franchise model, though positioned at a lower price point without a full bar.
• Marco's Pizza: Franchise-focused pizza chain with strong growth trajectory. Comparable to Brixx in franchise-led expansion model and pizza category focus, though predominantly QSR/takeout rather than full-service casual dining.
• Mellow Mushroom: Wood-fired pizza casual dining chain with full bar and craft beer focus, operating primarily across the Southeast. Closest direct comparable to Brixx given similar cook method, menu positioning, and regional footprint.
• MOD Pizza: Fast-casual artisanal pizza chain with oven-baked pies. Comparable to Brixx in pizza-centric menu and franchise-driven growth strategy, though lacking Brixx's full bar and dine-in casual dining positioning.
• Blaze Pizza: Fast-casual build-your-own pizza chain with oven-fired pies. Comparable to Brixx in pizza-led positioning and franchise growth model, though lower price point and more limited dine-in experience.

Regional players

• Firehouse Subs: Franchise-led fast casual chain with strong Southeast concentration. Comparable to Brixx in franchise-based expansion model and regional Southeast footprint, though operates in sandwiches rather than pizza.

Emerging players

• &pizza: Oven-fired pizza chain with modern, design-forward positioning. Comparable to Brixx in wood-fired/oven preparation and craft-positive brand, though smaller footprint and concentrated in the Mid-Atlantic and select markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BrixxPizza
• YouTubeyoutube.com/channel/UCzMMayhIryd27dXE-g8zw4w
• Facebookfacebook.com/brixxwoodfiredpizza
• Instagraminstagram.com/brixxpizza
• LinkedInlinkedin.com/company/brixxpizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brixx Wood Fired Pizza + Craft Bar