ACTVR
ACTVR GmbH is a Vienna-based hardware startup developing the CM1, a patented omnidirectional treadmill enabling natural 360-degree walking and running in VR, targeting enterprise B2B customers across construction, healthcare, research, military, fitness, and gaming verticals.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ACTVR does
ACTVR GmbH is a Vienna, Austria-based hardware company developing the CM1 (Cyber Mill One), an omnidirectional treadmill that enables natural 360-degree walking and running movement within virtual reality environments. Founded in 2022 by brothers Elmar Rudelstorfer (CEO) and Ernst Rudelstorfer (CTO), the company holds a registered patent on its modular treadmill architecture. The design uses standard components arranged to enable omnidirectional movement within a 123 x 123 cm running surface, with a maximum speed of 10 km/h, maximum acceleration of 10 m/s², and a safety harness system. Hands-free control is functional at medium speed while software steering for maximum speed remains under development.
The product is positioned across six enterprise verticals: construction and enterprise visualization, healthcare and rehabilitation, research and development, special and government forces training, sports and fitness, and entertainment and gaming. Revenue mechanics center on direct B2B hardware sales of the CM1 unit, with multi-year contract intent and pricing communicated only through commercial enquiries; the company is currently accepting pre-orders while the product remains under development. Go-to-market is enterprise field sales, supported by a digital presence consisting of the company website and social channels on Facebook, LinkedIn, Instagram, and YouTube. Minor listed supporters include AWS (cloud infrastructure) and Businessagency (business support). The only disclosed individuals are the two founders; no total headcount, funding rounds, or revenue figures have been disclosed.
ACTVR firmographics
Firmographics- Name
- ACTVR
- Legal name
- ACTVR GmbH
- Website
- https://actvr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ACTVR GmbH is a Vienna-based hardware startup developing the CM1, a patented omnidirectional treadmill enabling natural 360-degree walking and running in VR, targeting enterprise B2B customers across construction, healthcare, research, military, fitness, and gaming verticals.
- Ownership category
- akta.pro rank
ACTVR industry classification
Industry- Product category
- VR Locomotion Hardware (Omnidirectional Treadmills)
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where ACTVR is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
ACTVR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- CM1 Omnidirectional Treadmill Sales: The company generates revenue through the sale of the CM1 omnidirectional treadmill. Pre-orders are currently being accepted for the product which is under development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CM1 treadmill - B2B product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ACTVR product offering
Product offeringCore offering
ACTVR designs and manufactures the CM1 (Cyber Mill One), a patented omnidirectional treadmill that enables natural, dynamic 360-degree walking and running movement inside virtual reality environments within a compact physical footprint. The hardware features a 123 x 123 cm running surface, a maximum speed of 10 km/h in any horizontal direction, maximum acceleration of 10 m/s², a hands-free safety harness control system, and a modular patented design built from standard components. The product is currently under development, with the company accepting pre-orders and targeting enterprise B2B customers across construction, healthcare, research, military training, fitness, and entertainment applications.
Product overview
ACTVR offers a single core product: the CM1 (Cyber Mill One) omnidirectional treadmill for virtual reality. The CM1 is currently under development and accepting pre-orders. It is an advanced treadmill that enables natural walking and running movement within virtual environments in a small physical space. The company positions the product across multiple vertical applications including construction/enterprise training, healthcare/rehabilitation, research and development, special/government forces, sports/fitness, and entertainment/gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- CM1 (Cyber Mill One) Omnidirectional Treadmill ACTVR's flagship hardware product: a patented, omnidirectional treadmill that provides natural, dynamic 360-degree walking and running movement within virtual reality environments using a 123 x 123 cm running surface, a hands-free safety harness control mechanism, and a modular design built from standard components. The product is currently under development and accepting pre-orders for enterprise applications in construction, healthcare, research, special-forces training, sports, and entertainment.
Quantifiable outcome
- Potential elimination of design revisions through stakeholder alignment in construction visualization
- +2 more outcomes
Companies that use ACTVR
Customer profileSegments6 records
Ideal customer profiles6 records
ACTVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ACTVR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BusinessagencyminorBusinessagency is listed as a supporter of ACTVR, providing business support services.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
ACTVR competitors and assessment
Company assessmentDirect peers
- 3DRudder: 3DRudder offers a foot-based VR locomotion controller as an alternative to full omnidirectional treadmills. It competes for the same customer need (natural movement in VR) but with a different form factor, making it a partial-overlap direct competitor.
- Kat VR: Kat VR produces the Kat Walk series of omnidirectional VR treadmills. It is a direct competitor in product category and target use cases (VR gaming, training, fitness), addressing the same natural locomotion problem as ACTVR's CM1.
- Cyberith: Cyberith developed the Virtualizer, a low-friction omnidirectional VR locomotion platform. It is a direct category competitor to ACTVR, addressing the same natural-movement-in-VR problem across gaming, training, and research use cases.
- Infinadeck: Infinadeck builds omnidirectional treadmill platforms for VR locomotion, with a strong focus on enterprise, military, and research applications. Direct overlap with ACTVR's CM1 in enabling 360-degree movement within VR, particularly in defense and research verticals.
- Virtuix: Virtuix makes the Omni, the most established consumer/enterprise omnidirectional VR treadmill. It is a direct competitor to ACTVR's CM1 in product category, customer base (VR gaming and enterprise training), and core locomotion technology.
Emerging players
- WorldViz: WorldViz provides enterprise VR visualization and research systems, often bundled with locomotion hardware for walkable VR experiences. It is comparable to ACTVR in targeting the research, training, and architectural visualization verticals.
- STRIVR: STRIVR provides VR training solutions for sports and enterprise, including some integration of locomotion hardware. It overlaps with ACTVR's sports/fitness and training verticals as a software-forward counterpart to ACTVR's hardware-first approach.
Broad incumbents
- Valve: Valve's Index VR headset and SteamVR platform are foundational to the PC-VR ecosystem supporting locomotion peripherals like ACTVR's CM1. SteamVR's content catalog is a key driver of demand for omnidirectional treadmills.
- Meta (Reality Labs): Meta's Quest VR headset is the dominant standalone VR platform. While Meta does not sell a treadmill, the strength of its ecosystem determines the addressable market for any third-party VR locomotion device, including ACTVR's CM1.
- HTC (VIVE): HTC's VIVE headset line, including VIVE XR Elite and VIVE Pro, anchors the PC-tethered VR ecosystem that ACTVR's CM1 targets for enterprise visualization, simulation, and training applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ACTVR social profiles
Digital presenceACTVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACTVR leadership team
Management profileNumber of profiles
Profiles2 records
ACTVR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACTVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACTVR
What does ACTVR do?
ACTVR designs and manufactures the CM1 (Cyber Mill One), a patented omnidirectional treadmill that enables natural, dynamic 360-degree walking and running movement inside virtual reality environments within a compact physical footprint. The hardware features a 123 x 123 cm running surface, a maximum speed of 10 km/h in any horizontal direction, maximum acceleration of 10 m/s², a hands-free safety harness control system, and a modular patented design built from standard components. The product is currently under development, with the company accepting pre-orders and targeting enterprise B2B customers across construction, healthcare, research, military training, fitness, and entertainment applications.
Is ACTVR a public or private company?
ACTVR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ACTVR founded?
ACTVR was founded in -1. It employs 1 to 10 people.
Where is ACTVR based?
ACTVR is headquartered in Vienna, Austria, in the Europe region.
How does ACTVR make money?
One revenue line is on record: CM1 Omnidirectional Treadmill Sales.
Who are ACTVR's main competitors?
Direct peers on record are 3DRudder, Kat VR, Cyberith, Infinadeck and Virtuix. Emerging players are WorldViz and STRIVR. Broad incumbents are Valve, Meta (Reality Labs) and HTC (VIVE).
Does ACTVR have an API?
No public API is recorded for ACTVR.
What industry is ACTVR in?
ACTVR's product category is VR Locomotion Hardware (Omnidirectional Treadmills). Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS). Its NAICS code is 334118 and its SIC code is 3600.